APLD Sponsorship Programs
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APLD Sponsorship Programs

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APLD Chapter symposium presentation

APLD Chapter symposium presentation

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  • 1. Referrals, education, help build numbers/membership 2. take customers to sp locations, links on bus. Websites 3. Money to build chapter and or help with special events
  • 04 – 14,200 & 05 – 8,570 & 06 – 11,880 & 07 – 15,500 & 08 – 18,800 & 09 – 40,800
  • Other expenses incurred by Chapter to support members, such as conference calls,

APLD Sponsorship Programs APLD Sponsorship Programs Presentation Transcript

  • APLD Sponsorship
    2010 CHAPTER SYMPOSIUM
  • Why sponsor?
    Build Business Relationships
    Build Public Relations
    Build Income
  • Past six years of sponsorship income
    View slide
  • What extra income could your Chapter use?
    Extra $2000 – $20,000 +
    for specific training or workshop?
    upgrade Chapter website?
    support member participation in home show/expo?
    reimburse mileage to volunteers?
    many other Chapter programs and expenses
    View slide
  • APLD Sponsorship Policy
    Chapter Sponsorships
    APLD encourages the Chapters to find innovative means by which to offer programs and events at a reasonable or subsidized rate for its members. Development of Chapter sponsorship programs is an innovative means to do this.
  • Chapter sponsorship policy:
    May be for specific program, event or overall support of the Chapter
    All sponsorships must be communicated with headquarters when the quarterly financial reports are submitted
    Chapters are to look for sponsorships from local businesses and not solicit those businesses with either a national or international presence, unless that business has approached the Chapter directly.
    The Chapter should inform the potential Chapter sponsor of the APLD Sponsorship Program opportunity.
  • Chapter sponsorship policy continued:
    Chapters are required to review the last two previous years of sponsors for APLD and are prohibited from contacting those companies, unless they obtain approval from the sponsorship chair.
    Upon request, APLD will supply mailing labels of Chapter members to the Chapter sponsorship volunteer/chair/contact person. This action can be requested on a quarterly basis following receipt of the Chapter’s quarterly financial statements. The labels will be send to the business by the Chapter contact person and will further support communication between the Chapter and the sponsoring business.
  • Who to sponsor
    Local/state businesses(may carry national products)
    ie. Local stoneyard may carry Belgard
    ie. Local nursery may carry Monrovia
    National companies (when they come to you & tell them about APLD sponsorship program)
    Check APLD sponsor lists for last 2 years
  • 2009 APLD Sponsors
    Exclusive Platinum Sponsor
    Monrovia
    Gold Sponsor
    FX LuminaireNovalis
    Silver Sponsor
    Bartlett Tree Experts
    Bronze Sponsor
    Duracraft Inc. Kellogg Garden Products
    Vectorworks Landmark/Nemetschek
    Event Sponsor
    BioNova Natural Pools Cascadian Nurseries
    CAST Lighting Elements International
    Iseli Nursery J Frank Schmidt & Son
    Oregon Assoc. of Nurseries Terra Nova Nurseries
    Timber Press Unique Lighting Systems
    Water Shapes
  • 2008 APLD Sponsors
    Main Sponsor
    Monrovia
    Exhibitor Showcase Sponsor
    Bartlett Tree Experts Bisco
    Brent & Becky’s Bulbs CAST Lighting
    Duracraft Inc. Garon Fence/Bedford Ironworks
    Hardscrabble Farms Outdoor Lighting Perspectives
    Rhodes Architectural Stone Rin Robyn Pools
    SavA Tree Smith & Hawken
    Sunny Border Nursery TournesolSiteworks
    Unique Lighting Systems VectorWorks Landmark/Nemetschek
    Water Shapes
  • How to sponsor
    Enjoy the process – meet business professionals, make Chapter income and get the word out about APLD
    Develop program
    Benefits for business – advertising venues, events where sponsors are included etc. (WIIFM)
    Develop program – events where Chapter needs sponsors or levels for yearly participation
    What fee to charge sponsors? Base fees on your market and benefits your Chapter is offering
    Application to sign up (see copy of CA application)
  • How to sponsor - continued
    Make list of potential sponsors
    Call/personal visit and/or email the information
    Tell business about APLD with details of your Chapter
    Ask if landscape designers & designer’s clients are good target market
    Share benefits of your Chapter’s program
    Give details of 2-3 choices - levels of sponsorship
    (example: gold, silver & bronze levels)
    Ask “Is this something you would be interested in?“ (now be quiet and let them speak!)
  • How to sponsor - continued
    Follow-up – keep track of who you contacted and the phone #, email, person you spoke to, website, address and which APLD member made the contact
    Follow-up – send thank you letter (see CA letter handout)
    Meet expectations – do more than promised
    Keep sponsors happy and they will come back year after year – makes future enrollment easy!
  • Meet the Platinum, Gold and Silver sponsors of APLD who could be with us here today.