How to Magically Transform
Your Marketing Mindset


  College of Executive Coaching Conference
  Presenters:
  Dr. Maynard...
LEARNING OBJECTIVES
o How to Close the Door on What is not
  Working
o How to Open the Door to Your Dream
  Career
o Face ...
LEARNING OBJECTIVES…NOT!
o 100 Things to Do Which You Don’t
  and Then Feel Guilty
LEARNING OBJECTIVES…NOT!
o   Website
o   E-Newsletter
o   Blogs
o   T ele-classes
o   Media Appearances
LEARNING OBJECTIVES…NOT!
o   Articles
o   E-Books
o   Book
o   Products
o   Workshops
o   Speaking
MARKETING
o Marketing is anything that puts you in
  front of a potential client that you
  want to do business with.
MARKETING IS ABOUT
o Communication
o Conversation
o Connection
SELLING
o “Marketing” gets you there. “Selling”
  is what you do to convert a prospect
  into a client.
o Share yourself. ...
MARKETING COMPETENCIES
o Confidence
MARKETING COMPETENCIES
o Resiliency
MARKETING COMPETENCIES
o Perseverance
MARKETING COMPETENCIES
o Optimism
MARKETING COMPETENCIES
o Resourcefulness
MARKETING COMPETENCIES
o Creative
MARKETING COMPETENCIES
o Curious
MARKETING COMPETENCIES
o Energetic
MARKETING COMPETENCIES
o Results-focused
MARKETING COMPETENCIES
o Action-Oriented
TOP TEN REASONS
PEOPLE HATE TO MARKET

o 1. Not enough time
o 2. Don’t like cold calling
o 3. Seems too much like selling ...
TOP TEN REASONS
PEOPLE HATE TO MARKET

o 6. Associated with something negative like
     telemarketers calling you at dinn...
LIMITING THOUGHTS AND BELIEFS

o I Don’t Have the Right Type of
  Personality
LIMITING THOUGHTS AND BELIEFS

o It’s Difficult for Me to T alk About My
  Business
LIMITING THOUGHTS AND BELIEFS

o I’m not a Good Writer
LIMITING THOUGHTS AND BELIEFS

o I’d Rather Die than Speak in Public
LIMITING THOUGHTS AND BELIEFS

o There Isn’t Enough Time to Market
CHANGING YOUR MARKETING MINDSET
            EXPERIENCE

o Mirror , mirror in my hand, who is the
  finest marketer in the ...
CHANGING YOUR MARKETING MINDSET
            EXPERIENCE

o Who Are You?...Look into the Mirror
o What Are your Unique T ale...
CHANGING YOUR MARKETING MINDSET
            EXPERIENCE

o Closing the Door …What needs to end?
o Mirror , mirror in my han...
CHANGING YOUR MARKETING MINDSET
            EXPERIENCE

o   What   is Your Passion, Purpose?
o   What   Do You Believe in ...
CHANGING YOUR MARKETING MINDSET
            EXPERIENCE

o What Are Your Positive Beliefs on
  What You do Want?
o Say it w...
CHANGING YOUR MARKETING MINDSET
            EXPERIENCE

o Who is Your Perfect Client?
o What are their needs? Problems?
  ...
CHANGING YOUR MARKETING MINDSET
            EXPERIENCE

o The First Sale is to Yourself
o Value and Visibility
o Mirror , ...
CHANGING YOUR MARKETING MINDSET
            EXPERIENCE

o Open the Door to New Possibilities
o Mirror , mirror in my hand,...
CHANGING YOUR MARKETING MINDSET
            EXPERIENCE

o Mirror , mirror in my hand, who is
  truly the finest marketer i...
TOP TEN MARKETING TIPS
o Build a Strong Foundation By
  Creating Your Statement of Purpose
TOP TEN MARKETING TIPS
o Close the Door on What You No
  Longer Desire
TOP TEN MARKETING TIPS
o Develop an Open and Optimistic
  Marketing Mindset
TOP TEN MARKETING TIPS
o Know Your Unique T alents and
  Strengths
TOP TEN MARKETING TIPS
o Decide to Work With People That You
  Are Thrilled to Have as Clients
TOP TEN MARKETING TIPS
o Create Holographic Visibility with Your
  Best Prospects
TOP TEN MARKETING TIPS
o Establish Relationships Built on Trust
TOP TEN MARKETING TIPS
o Open the Door to New Possibilities
TOP TEN MARKETING TIPS
o Laser-focus Your Energy and T ake
  Small Actionable Steps 24-7
TOP TEN MARKETING TIPS
o Contribute Your Full Potential to
  Making the World a Better Place
CONVERSATION CAFE
o What Have We Learned?
o Transformational Experiences?
ACTION EXERCISES
o T o Sustain Momentum at the
  Conference and Beyond
IT’S GREAT TO BE YOU
o Become the coach whose passion,
  vision, and energy overcomes fears,
  habits and limiting beliefs...
MARKETING RESOURCES
o NICHE MARKETING FOR COACHES: Creating and Marketing
  Your Ideal Practice
o The Niche Marketing for ...
MARKETING RESOURCES
o   Robert Middleton
o   http://www.actionplan.com
o   mailto:robmid@actionplan.com
o   210 Riverside ...
MARKETING RESOURCES
o   Alan Weiss, Ph.D
o   E-mail info@summitconsulting.com
o   P .O. Box 1009
o   East Greenwich, RI 02...
Working Resources is a Leadership Consulting, Training
and Executive Coaching Firm Helping Companies Assess,
Select, Coach...
CONTACT INFORMATION
o Dr . Maynard Brusman
  Consulting Psychologist and Executive Coach
  T rusted Advisor to Senior Lead...
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Magically Change Your Marketing Mindset

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How to Close the Door on What is not
Working

How to Open the Door to Your Dream
Career

Face Your Fears and Discover the
Confidence to Make That Important
Sale to Yourself

Change Your Mindset. Marketing is
Fun!

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Magically Change Your Marketing Mindset

  1. 1. How to Magically Transform Your Marketing Mindset College of Executive Coaching Conference Presenters: Dr. Maynard, Tracy and Maddison Brusman La Jolla, California 7-28-05 © Copyright 2005 Dr. Maynard Brusman Working Resources
  2. 2. LEARNING OBJECTIVES o How to Close the Door on What is not Working o How to Open the Door to Your Dream Career o Face Your Fears and Discover the Confidence to Make That Important Sale to Yourself o Change Your Mindset. Marketing is Fun!
  3. 3. LEARNING OBJECTIVES…NOT! o 100 Things to Do Which You Don’t and Then Feel Guilty
  4. 4. LEARNING OBJECTIVES…NOT! o Website o E-Newsletter o Blogs o T ele-classes o Media Appearances
  5. 5. LEARNING OBJECTIVES…NOT! o Articles o E-Books o Book o Products o Workshops o Speaking
  6. 6. MARKETING o Marketing is anything that puts you in front of a potential client that you want to do business with.
  7. 7. MARKETING IS ABOUT o Communication o Conversation o Connection
  8. 8. SELLING o “Marketing” gets you there. “Selling” is what you do to convert a prospect into a client. o Share yourself. Don’t sell.
  9. 9. MARKETING COMPETENCIES o Confidence
  10. 10. MARKETING COMPETENCIES o Resiliency
  11. 11. MARKETING COMPETENCIES o Perseverance
  12. 12. MARKETING COMPETENCIES o Optimism
  13. 13. MARKETING COMPETENCIES o Resourcefulness
  14. 14. MARKETING COMPETENCIES o Creative
  15. 15. MARKETING COMPETENCIES o Curious
  16. 16. MARKETING COMPETENCIES o Energetic
  17. 17. MARKETING COMPETENCIES o Results-focused
  18. 18. MARKETING COMPETENCIES o Action-Oriented
  19. 19. TOP TEN REASONS PEOPLE HATE TO MARKET o 1. Not enough time o 2. Don’t like cold calling o 3. Seems too much like selling someone something they don’t need o 4. It’s a lot of work o 5. Lack of confidence © Copyright 2005 Dr . Maynard Brusman Working Resources
  20. 20. TOP TEN REASONS PEOPLE HATE TO MARKET o 6. Associated with something negative like telemarketers calling you at dinner time o 7. Fear of rejection o 8. No training in how to sell/market yourself o 9. No focus o 10. No success with first attempts Think of marketing as providing potential clients information that will help improve their lives and business. © Copyright 2005 Dr . Maynard Brusman Working Resources
  21. 21. LIMITING THOUGHTS AND BELIEFS o I Don’t Have the Right Type of Personality
  22. 22. LIMITING THOUGHTS AND BELIEFS o It’s Difficult for Me to T alk About My Business
  23. 23. LIMITING THOUGHTS AND BELIEFS o I’m not a Good Writer
  24. 24. LIMITING THOUGHTS AND BELIEFS o I’d Rather Die than Speak in Public
  25. 25. LIMITING THOUGHTS AND BELIEFS o There Isn’t Enough Time to Market
  26. 26. CHANGING YOUR MARKETING MINDSET EXPERIENCE o Mirror , mirror in my hand, who is the finest marketer in the land?
  27. 27. CHANGING YOUR MARKETING MINDSET EXPERIENCE o Who Are You?...Look into the Mirror o What Are your Unique T alents and Strengths? o Mirror , mirror inspire me to create possibilities to be fully me. o “T o be what we are, and to become what we’re capable of becoming is the only end of life. ” – Robert Louis Stevenson
  28. 28. CHANGING YOUR MARKETING MINDSET EXPERIENCE o Closing the Door …What needs to end? o Mirror , mirror in my hand, I’m closing the door on work I can no longer stand.
  29. 29. CHANGING YOUR MARKETING MINDSET EXPERIENCE o What is Your Passion, Purpose? o What Do You Believe in Deeply? o What Are Your Values? o What Inspires You?
  30. 30. CHANGING YOUR MARKETING MINDSET EXPERIENCE o What Are Your Positive Beliefs on What You do Want? o Say it with feeling. o Breathe it into your body, heart and soul.
  31. 31. CHANGING YOUR MARKETING MINDSET EXPERIENCE o Who is Your Perfect Client? o What are their needs? Problems? Pain? o Solutions, Results, Ultimate Outcomes
  32. 32. CHANGING YOUR MARKETING MINDSET EXPERIENCE o The First Sale is to Yourself o Value and Visibility o Mirror , mirror in my hand how much money will this sale land?
  33. 33. CHANGING YOUR MARKETING MINDSET EXPERIENCE o Open the Door to New Possibilities o Mirror , mirror in my hand, I’m opening the door to the promise land.
  34. 34. CHANGING YOUR MARKETING MINDSET EXPERIENCE o Mirror , mirror in my hand, who is truly the finest marketer in the land?
  35. 35. TOP TEN MARKETING TIPS o Build a Strong Foundation By Creating Your Statement of Purpose
  36. 36. TOP TEN MARKETING TIPS o Close the Door on What You No Longer Desire
  37. 37. TOP TEN MARKETING TIPS o Develop an Open and Optimistic Marketing Mindset
  38. 38. TOP TEN MARKETING TIPS o Know Your Unique T alents and Strengths
  39. 39. TOP TEN MARKETING TIPS o Decide to Work With People That You Are Thrilled to Have as Clients
  40. 40. TOP TEN MARKETING TIPS o Create Holographic Visibility with Your Best Prospects
  41. 41. TOP TEN MARKETING TIPS o Establish Relationships Built on Trust
  42. 42. TOP TEN MARKETING TIPS o Open the Door to New Possibilities
  43. 43. TOP TEN MARKETING TIPS o Laser-focus Your Energy and T ake Small Actionable Steps 24-7
  44. 44. TOP TEN MARKETING TIPS o Contribute Your Full Potential to Making the World a Better Place
  45. 45. CONVERSATION CAFE o What Have We Learned? o Transformational Experiences?
  46. 46. ACTION EXERCISES o T o Sustain Momentum at the Conference and Beyond
  47. 47. IT’S GREAT TO BE YOU o Become the coach whose passion, vision, and energy overcomes fears, habits and limiting beliefs. o Live your life’s calling and share your gifts with people.
  48. 48. MARKETING RESOURCES o NICHE MARKETING FOR COACHES: Creating and Marketing Your Ideal Practice o The Niche Marketing for Coaches course is especially designed to help people who are developing effective coaching skills but may not be the best marketers in the world – or just don’t like marketing in general. This course is lead by Lewis Lubin, MA, MPEC. College of Executive Coaching (888) 764-8844 or (805) 474-4124 www.executivecoachcollege.com E-mail: training@executivecoachcollege.com
  49. 49. MARKETING RESOURCES o Robert Middleton o http://www.actionplan.com o mailto:robmid@actionplan.com o 210 Riverside Drive o Boulder Creek, CA 95006 o T el: 831-338-7790
  50. 50. MARKETING RESOURCES o Alan Weiss, Ph.D o E-mail info@summitconsulting.com o P .O. Box 1009 o East Greenwich, RI 02818-0964 o T el: (401) 884-2778 o Fax: (401) 884-5068 o Web: http://www.summitconsulting.com
  51. 51. Working Resources is a Leadership Consulting, Training and Executive Coaching Firm Helping Companies Assess, Select, Coach and Retain Emotionally Intelligent People
  52. 52. CONTACT INFORMATION o Dr . Maynard Brusman Consulting Psychologist and Executive Coach T rusted Advisor to Senior Leadership Help Companies Assess, Select, Coach and Retain Emotionally Intelligent People P .O. Box 471525 San Francisco, California 94147-1525 T el: 415-546-1252 Fax: 415-721-7322 E-mail: mbrusman@workingresources.com Web Site: www.workingresources.com
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