The digital revolution and the future 2012


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The Digital Revolution and the Future: 1 hour session for #MediaLit12, at St John's College, Durham

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  • Introduce Bex Lewis, Project Manage BB, seeking to encourage “bigger Bible conversations, online & offline”, also happen to be a lecturer in media studies, with a background as a historian… The text here: There is a revolution sweeping across the globe, driven by the massive growth of the internet and internet related technologies.  Known as the Digital Revolution it is on par with other great global shifts such as the Agrarian Revolution and the Industrial Revolution. And it is completely changing the landscape of how we communicate, how we influence, how we relate.  This isn’t simply about coming to grips with a new technology to assist us in our work, but requires of us a fundamental shift in our processes, our structures and approaches.  If we don’t respond then as Eric Hoffer states, we will find ourselves, ‘beautifully equipped to deal with a world that no longer exists.’ 1 hour session
  • 2:46
  • We’ve had similar panics re: e.g. the introduction of the telephone … too much licence to daughters, etc…
  • No fixed answers = to think about! Just 2 mins to discuss, then feed in briefly! E.g. thinking we make more flexible plans, cancel more … what happens when your battery runs out? Do you feel lost/relieved, etc.?
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  • 2 minutes – some social media stats (note FB already up to 800 million) More commonly we see: (but seen it SO many times, quite like this one, tho it’s March 2011)
  • 2 minutes – some social media stats (note FB already up to 800 million) More commonly we see: (but seen it SO many times, quite like this one, tho it’s March 2011)
  • It ’s a SPACE …
  • So, I hope that you ’ll start using the terminology of online/offline, rather than real/virtual… these are real people, engaging in real relationships online.
  • So, if you ’re going to engage in these conversations – how do you become part of the conversation? As we’ve said, need to understand the tools… Understand is no such thing as ‘social media’, it’s a collective term for a range of tools, which allow you to have different types of conversations with different people… it may be slightly daft, but it works – hence why this went “viral”!
  • Figures from 2009/10 – most up to date … large numbers even then.
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  • If you’re a nonprofit check out new area on YouTube - - number of views can provide great info…
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  • So many tools – e.g. use Mailchimp for newsletters (free) … so much we could talk about, but wanted an overview of tools available… and the different possibilities of each…
  • 2 mins to chat to each other.. Think particularly about ideas you’ve had for your own context - Then feed in?
  • 2:46
  • 2:30 – already in development – not mainstream… yet…
  • 1 minute – how close are we to this? Any concerns about the ‘bubble’ mentality that’s possible with this?
  • 2 minutes – all the things that technology has/will kill – we have to think whether we think that’s for the better or not!
  • Time Magazine, 2006 – talked about it as a Revolution…
  • What about for church? This is the model we have now….
  • Can we move towards something more like this – what does this mean for church leaders?
  • 3:12 (don’t want to watch this … just how daft it is trying to predict the future)…
  • 3 minutes – where things appear to be going now – everything interacts with us …
  • Be involved!!
  • So ... More discussions… who ’s going to kick us off?
  • The digital revolution and the future 2012

    1. 1. #MediaLit12 The Digital Revolution &@drbexl the Future@digitalfprint@bigbible Dr Bex Lewis, The Big Bible Project, CODEC UK@ww2poster Social Media Consultant, Digital Fingerprint
    2. 2. Who said this? An incredible new technology enables the transmission of text on a worldwide base. It rapidly reduces production and distribution costs and for the first time allows large numbers of people to access text and pictures in their own homes.
    3. 3. GutenbergPrintingPress, 1439
    4. 4. Ordinary people had access to the written word in their own language,_Lenox_Copy,_New_York_Pub
    5. 5.
    6. 6. The new technologies will bring‘every individual… intoimmediate and effortlesscommunication with everyother, .. Practically obliteratepolitical geography’, and makefree trade university.Thanks to technologicaladvances, ‘there are no longerany foreigners’ and we canlook forward to ‘the gradualadoption of a commonlanguage’.
    7. 7. more:
    8. 8. DISCUSSAll technologies offer AFFORDANCES, CONSTRAINTS and change SOCIAL PRACTICES What has been made possible with the introduction of mobile phones? How have mobile phones limited our activities? How have our social practices/habits, etc. changed since mobile phones?
    9. 9. Findings? The world in your pocket – less things to carry – diary, Bible, prayer book, etc. Micro-credit, banking in Africa, decide markets Lack of boundaries 24-7 work emails; emailing inappropriate stuff/times. Clear space other times of day Security in social situations – bury head in to avoid others Endangered pulpit banter – answer is on the phone (also pub quizzes) No effort to be on time, as just call & let know Getting left behind by technology, digital divide/exclusion (lack of signal in N-East) See what kids are up to on Facebook – where their community is.
    10. 10.
    11. 11. A History of the Internet &the Digital Future (JohnnyRyan, 2010) http://johnnyryan
    12. 12. The PRESENTSo where are we now?
    13. 13. So…. Who has a Facebook account? Who has a Twitter account? Who has a blog? Who has a YouTube channel? Who has a Pinterest account?
    14. 14.
    15. 15.
    16. 16. Image purchased from 12Baskets
    17. 17. Image purchased from iStockphoto
    18. 18.
    19. 19. Childwise Monitor Report2009/10
    20. 20. Technological Dystopianism? Digital media  Taking away abilities to do things they could do before, or do things they shouldn’t do  Ruining people’s ability to make meaning precisely/ accurately with language  Social relationships – becoming isolated or meeting up with ‘the wrong kind of people’  Changing the way that people think – easily Jones & distracted – unable to construct/follow complex Hafner arguments. Understand  Social identities - are these ‘genuine’, and how ing Digital much do you have control over? Literacies 2012, p11
    21. 21. Presentations
    22. 22. Social Networking
    23. 23. Bookmarking
    24. 24. Photo Sharing
    25. 25. Video
    26. 26. See also:
    27. 27.
    28. 28. Audio
    29. 29. Geolocation
    30. 30. Look to what the secularworld does well… http://www.client
    31. 31. What can be measured? Blog Posts  Inbound traffic Reader comments  Clickthroughs Twitter mentions  Video views Twitter followers  Channel subscribers Facebook fans  Video embeds Links  Slideshare views RSS subscribers  Tags Google trends  Diggs Alexa rankings  Stumbles Search results  App downloads Nielsen Buzzmetrics  Podcast subscribers
    32. 32. ROI?
    33. 33.  The human audience will always be the most important. In face, the whole point of your SEO plan is to bring in that audience and speak to them, clearly, in their own language (p102)
    34. 34.  If you want to get someone to take action, you need to get a commitment first to something small that will activate a persona, and then you need to ask for a commitment to something later (p77)
    35. 35. What do you see as the fears &possibilities of digital/social media? Images from
    36. 36. Fears & Possibilities?
    37. 37. If I had asked people what they wanted, they would have said faster horses. Henry Ford
    38. 38. The FutureWhere are we heading now, or where do “we” think that we’re heading?
    39. 39. Augmented Reality
    40. 40.
    41. 41.
    42. 42.
    43. 43. The Revolution is Here?
    44. 44. Broadcast Ministry?
    45. 45. Social Ministry?
    46. 46. Predicting the Future?
    47. 47. The Internet of Things? Try also:
    48. 48. @drbexl @digitalfprint @bigbible @ww2posterImage purchased from iStockphoto