The digital revolution 2013


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  • 1 hour 45 mins session. Bex Lewis, Project Manage BB, seeking to encourage “bigger Bible conversations, online & offline”, background history mass comms, now seeking to engage digital theology… etc… Much of our life now composed of 1s & 0s … whether we like it or not…
  • So, why is it important to get to grips with the digital?
  • … I hope that you ’ll start using the terminology of online/offline, rather than real/virtual… these are real people, engaging in real relationships online. Not THE SAME but… (we’ll come back to that)
  • So, the Twitterfall will have gone up this morning…
  • Having watched it in the previous session, how feel about it … wanting to engage, etc? We’re planning on having it up throughout rest of week – can also see on own devices (as people prob already have)… the experience of this at an e-learning conf… out of interest this pic gives your tweets more longevity than expected? Explain a bit about Twitter….
  • Lots of people have this response to Twitter, but it’s got a growing user base … a couple of years ago had about 100 million active users, now nearly 300 million…
  • Celebrity culture – be aware that power structures from “offline” (note online/offline) also work online – e.g. you’ll trust something from the BBC more than from someone’s blog… so need to build up credibility…
  • Straightforward…
  • e.g. creative use…
  • e.g. creative use – how built offline story around it, then went back online
  • Phil … summarised entire Bible in around 9000 characters… makes you think about what it’s really about.
  • Has become incredibly “normal” since many TV programmes give out hashtags – don’t even have to watch BBCQT these days… but perversely I’m more likely to!
  • More humourous – but makes such a nice change from “dour” impression of Christians
  • Explain send one small message and cascades out .. Message gets bigger with each RT – I have 5k followers, someone with 30k RTs – they are saying message is worth listening to .. And all their audience may see it too.
  • Moderated Retweet (esp to make it shorter), and Hat-Tip … all about collaboration, acknowledging the source, etc…
  • Who is going to do this? When aka “how often” (twice a month = lost)? What content is worth sharing – each tweet doesn’t need to be a mini “War & Peace” but also let’s not have too many breakfast tweets…
  • Great tool (others might use Tweetdeck) – allows you to preset tweets, across accounts – free up to 5 accounts!
  • Another worksheet…
  • Here’s some help…
  • Augmented layer of information – not in the UK yet … and we’ll likely look back on it as clunky as the first mobile phones! (Poss:
  • So, last night we watched this … thoughts on how it made you feel about the future, etc… what kind of questions did it raise… (flipboard some reactions) – see e.g. Independent next slide…
  • A big statement? A big question? I think this was what I got out of it … but also raises the questions of At what point do we become cyborgs, etc.?
  • Particularly interesting for those of you who may be called to work with grieving families… now is a lot of information, etc emerging as to how to handfle your ‘online identity’ post-death (when e.g. Facebook won’t give you access because that belonged to the person who now died)
  • Twitter gave into pressure after one of the mass shootings … and now has memorialisation pages.
  • Haven’t looked at the other platforms, but seen lots of stories of people’s Twitter accounts up to their death – often if it’s expected another member of the family sends a “I’ve gone” tweet…
  • Developed in collaboration with researchers form Queen Mary University, the LivesOn system involves the user creating a separate LivesOn Twitter account, which then learns their Twitter preferences, including likes, tastes and even syntax. LivesOn can then impersonate the person's Twitter behaviour after they have died. An executor can be selected for the "LivesOn will", who ultimately decides whether the account should stay "live". Read more:
  • And what about this story (2 min segment) – records your whole day, can play it back – if erase bits (bit like Harry Potter fogged memories)…
  • Fears …
  • Socrates – worried that writing would move away from memory (how much is hysterical hype? Does it matter – makes the point we need here…)
  • Livingstone 2009 - P26 “ Even though in practice, face-to-face communication can, of course, be angry, negligent, resistant, deceitful and inflexible, somehow it remains the ideal against which mediated communication is judged as flawed. ” P27 “ …the specific affordances and constraints of specific media may be shaped by a distinctive logic whose character is established historically and culturally through the development not only of practices and technologies but also of institutions of power and whose sphere of influence extends far beyond the specific mode of communication they control. ” Print culture has particular associations – e.g. with institutions of learning, etc which mediates experiences of education/workP28
  • 2:46
  • 2 minutes – all the things that technology has/will kill – we have to think whether we think that’s for the better or not… but things ARE changing…
  • No fixed answers = to think about! Think also e.g. about how other factors (culture, economics, politics – may have limited what the TECHNOLOGY made possible) … Just 2 mins to discuss, then feed in briefly! E.g. thinking we make more flexible plans, cancel more … what happens when your battery runs out? Do you feel lost/relieved, etc.?
  • 2:2 – don’t want to show this vid this time – but wanted to capture this statement… is this a v westernized?
  • 2:46
  • 2:46
  • Stand up on each one… so let’s have a look at some of these (we’ve already looked at Twitter)…
  • It ’s a SPACE …
  • 4 minutes – some social media stats – does it matter that written by someone advertising a book/how much credibility … (one of the big questions of online = so much data – how much do we know how to trust – and how much will other’s question what is seen – however much we might…)
  • So, if you ’re going to engage in these conversations – how do you become part of the conversation? As we’ve said, need to understand the tools… Understand is no such thing as ‘social media’, it’s a collective term for a range of tools, which allow you to have different types of conversations with different people… it may be slightly daft, but it works – hence why this went “viral”! Going to come back to some of these in the #DigiRev section..
  • We’ve seen a few tools – let’s see what else worth knowing about…
  • Find friends Post status updates Comment on others photos Post & Tag people in photos Offer pastoral care Leave public messages on the ‘wall’ Send private ‘messages’ Join Groups, Like Pages Link to other social media Set up events
  • What communities do you already have to tie in with? Zuckerberg – community
  • The power of sharing – the need to amplify..
  • Different from personal profile… this tends to be more public/external facing…
  • How much can we find out about people – how many people can we reach – not the hugest of numbers, but think compared to average congregation… is a bit of a game of numbers..
  • More intereactive – can think where you might use this? This more suitable for internal discussions…
  • Gives different weighting to posts..
  • Uses more regularly than I do … esp in sharing church activities more widely…
  • 1:47 – what puts this kind of smile on a child’s face – and would you guess the brand before the end if you didn’t already know? An oldie – but not obvious! Storytelling at its best?
  • If you want to see what people have enjoyed in the past year … what will people watch?! Yes,… cats… no we’re not going to look!!
  • Discuss the kind of thing that has worked … are many “worthy” Christian videos online…
  • 1:37
  • 7 min vid, see 1 st min… for many ministers = an “easy” way in .. (look for things you can repurpose/give a wider audience .. What kind of stories do you have from your congregation – e.g. with those who are older – they don’t need to know how to use the tools – we collect written/audio/video and help them share their story..)
  • This kind of content will inform your ‘about page’, and also how you structure all your other information!
  • Many of us are not ‘preachers’ – but we may have those who we think want to listen to us, but also our other friends…
  • Tearfund’s first bloggers trip – from perspective of Tearfund supporters, knowing what would appeal to those in the UK - Looking for us to be ourselves, different range of voices, free to say whatever…
  • Looking to talk to people before we went to build interest – released press release, etc..
  • Range of stories – shared them throughout the day afterwards as we weren’t able to live-tweet…
  • Also Dave Walker … really interesting how hard found it to ‘cartoon’ … felt disrespectful…
  • Liz – ordinand in training – real interest in research, development & women’s issues…
  • 2 nd largest numbers… linked in with Google SEO… questionable how real all that action is… but we can’t write it off (yet?)
  • 2:46
  • 2 mins to chat to each other.. Think particularly about ideas you’ve had for your own context - Then feed in?
  • Many people think about current copyright, etc. but others are thinking differently…
  • 3:12 (watch first 30 seconds – then have a look again later…)
  • 1 minute – how close are we to this? Any concerns about the ‘bubble’ mentality that’s possible with this?
  • 3 minutes – where things appear to be going now – everything interacts with us …
  • So ... More discussions… who ’s going to kick us off?
  • The digital revolution 2013

    1. 1. The Digital Revolution?Dr Bex Lewis, Research Fellow in Social Media& Online Learning, CODEC, Durham UniversityDirector, Digital Fingerprint@drbexl@digitalfprint@bigbible@ww2poster#MediaLit13Image Credit: Stockfresh
    2. 2. Event Publicity, 2010:“There is a revolution sweeping across the globe, driven bythe massive growth of the internet and internet relatedtechnologies. Known as the Digital Revolution it is on parwith other great global shifts such as the AgrarianRevolution and the Industrial Revolution. And it iscompletely changing the landscape of how wecommunicate, how we influence, how we relate. This isn’tsimply about coming to grips with a new technology toassist us in our work, but requires of us a fundamental shiftin our processes, our structures and approaches. If wedon’t respond then as Eric Hoffer states, we will findourselves, ‘beautifully equipped to deal with a world thatno longer exists.’”
    3. 3. Let’s be clear…Image Credit: Stockfresh
    4. 4. Have younoticedanything?
    5. 5. The Twitterfall: #MediaLit13
    6. 6. Image Credit:
    7. 7.
    8. 8. Twitter Spokesperson:Twitter brings you closer to thethings you are passionateabout - and for millions ofpeople across the globe that isfaith.
    9. 9. What’s it good for?New connections through shared interestsBuilding your “brand”Pre/During/Post Event ConversationsBreaking newsAsking questionsSharing pithy statements/quotesBeing “polemical”
    10. 10.
    11. 11.
    12. 12.
    13. 13. Join the Conversation:#Hashtag
    14. 14.
    15. 15.
    16. 16. RT: RetweetImage Credit:
    17. 17. You may also see….MTHT
    18. 18. Trending Topics: 23:17,08/06/13
    19. 19. Use the 160character bio well…WhoWhenWhatManage Expectations
    20. 20.
    21. 21.
    22. 22.
    23. 23.
    24. 24. This week’s hashtag:#MediaLit13So…. Join in!
    25. 25. The future’sbright… thefuture’s … here?
    26. 26. Google Glass (2013)
    27. 27. Black Mirror (2013)Image Credit: Digital Spy
    28. 28.There were elements of Isaac Asimov’swork and Kazuo Ishiguro’s Never Let MeGo in this tale in relation to theresurrected version of Ash (DomhnallGleeson) – with the lines betweenhumanity and technology blurring. Butthe conclusion was that no matter howmuch technology connects us, it cannever replace human interaction and thehuman experience.
    29. 29. A Social Media Will?The US government has recently begun advisingpeople to make a ‘social media will’. Agovernment blog advises: “If you have socialmedia profiles set up online, you should create astatement of how you would like your onlineidentity to be handled. Just like a traditional willhelps your survivors handle your physicalbelongings, a social media will spells out howyou want your online identity to be handled”. Thedocument goes on to urge the appointment ofan online executor: “This person will beresponsible for closing your email addresses,social media profiles and blogs after you aredeceased.”http://www.irishexam
    30. 30. https://www.face
    31. 31. https://support.twitter.c
    32. 32.
    33. 33.
    34. 34. So… let’s goback a little bit…
    35. 35. Who said this?An incredible new technologyenables the transmission of text ona worldwide base. It rapidlyreduces production anddistribution costs and for the firsttime allows large numbers ofpeople to access text and picturesin their own homes.
    36. 36. GutenbergPrintingPress, 1439
    37. 37. Ordinary people hadaccess to the written wordin their own language,_Lenox_Copy,_New_York_Pub
    38. 38. What about this one?The new technologies will bring‘every individual… intoimmediate and effortlesscommunication with everyother’, ‘practically obliterate’political geography, and makefree trade universal. Thanks totechnological advance, ‘there[are] no longer any foreigners,’and we can look forward to ‘thegradual adoption of a commonlanguage.’
    39. 39. Moral Panics“Furedi suggests thatmoral panics have atendency to occur ‘attimes when societyhas not been able toadapt to dramaticchanges’ and whensuch change leadsthose concerned toexpress fear overwhat they see as aloss of control.” Credit: Stockfresh
    40. 40. Right back to Socrates…This discovery of yours will createforgetfulness in the learners souls,because they will not use theirmemories; they will trust to the externalwritten characters and not remember ofthemselves…you give your disciples nottruth, but only the semblance of truth;they will be hearers of many things andwill have learned nothing. (Phaedrus,Benjamin Jowett trans.)http://bigthink.coImage Credit: Wikipedia
    41. 41. Pew 2012 Well-- known blogger, author, and communications professor Jeff Jarvis said we‐are experiencing a transition from a textual era and this is altering the way wethink, not the physiology of our brains. “I don’t buy the punchline but I do buy thejoke,” he wrote. “I do not believe technology will change our brains and how weare ‘wired.’ But it can change how we cognate and navigate our world. We willadapt and find the benefits in this change.” He continued: “Hark back to Gutenberg. Elizabeth Eisenstein, our leadingGutenberg scholar, says that after the press, people no longer needed to userhyme as a tool to memorize recipes and other such information. Instead, wenow relied on text printed on paper. I have no doubt that curmudgeons at thetime lamented lost skills. Text became our new collective memory. Soundfamiliar? Google is simply an even more effective cultural memory machine. Ithas already made us more fact-- based; when in doubt about a fact, we no‐longer have to trudge to the library but can expect to find the answer inseconds. Scholars at the University of Southern Denmark have coined thewonderful phrase ‘the Gutenberg Parenthesis’ to examine the shift into and nowout of a textually based society.” “Before the press,” Jarvis concluded, “information was passed mouth-- to-- ear,‐ ‐scribe-- to-- scribe;‐ ‐ it was changed in the process; there was little sense ofownership and authorship. In the five-- century-- long Gutenberg era, text did set‐ ‐how we see our world: serially with a neat beginning and a defined end;permanent; authored. Now, we are passing out of this textual era and that maywell affect how we look at our world. That may appear to change how we think.But it wont change our wires.”
    42. 42.
    43. 43.
    44. 44. Mobile Stats
    45. 45. DISCUSSAll technologies offerAFFORDANCES, CONSTRAINTS andchange SOCIAL PRACTICESWhat has been made possible with theintroduction of mobile phones?How have mobile phones limited our activities?How have our social practices/habits, etc.changed since mobile phones?
    46. 46. Findings?
    47. 47. Internet’s 40thBirthday
    48. 48. A History of the Internet &the Digital Future (JohnnyRyan, 2010)http://johnnyryan
    49. 49. Sex, Bombs and Burgers(Peter Nowark, 2010)http://www.sexbombs
    50. 50. The PRESENTSo where are we now?
    51. 51. So….Who has a Facebook account?Who has a Twitter account?Who has (ever) blogged?Who has a YouTube channel?Who has a Pinterest account?What about LinkedIn?
    52. 52. Image purchased from 12Baskets
    53. 53.
    54. 54.
    55. 55.
    56. 56.
    57. 57. ‘Amongst Friends…’
    58. 58. BigBible: Page
    59. 59. Facebook Insights
    60. 60.
    61. 61. BigRead: Group
    62. 62. Facebook Edgerank?
    63. 63. Find some moreinformation…
    64. 64.
    65. 65. Visual Turn: Pinterest, etc
    66. 66.
    67. 67.
    68. 68. World’s 2ndLargest SearchEngine:Image Credit:
    69. 69.
    70. 70.
    71. 71. What makes you want toshare (in a video)?
    72. 72. Blogging?Image Credit:
    73. 73. BlogCharacteristics?A reverse diary (most recent entry first)A publically accessible personal journalReflections, comments and hyperlinksCommentary/news on a particular subjectText/Image/Links including mediaInteractive, especially commentsPotentially informal tone
    74. 74.
    75. 75.
    76. 76. Think AboutWho are you blogging for?How often can you blog?What style of blog will you use?What content can you produce?What do you want Google to find?Who else can you bring on board?
    77. 77. PreachingHow might ourapproach topreaching change ifwe understand thatwe have twoaudiences – thefaithful who sit closeto us and a broaderpublic, listening-infrom a distance?Image Credit: SXC.Hu
    78. 78. A few thoughts…
    79. 79.
    80. 80.
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    82. 82.
    83. 83.
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    85. 85.
    86. 86.
    87. 87. So, do I need to worry aboutGoogle+?
    88. 88. Technological Dystopianism?Digital media Taking away abilities to do things they could dobefore, or do things they shouldn’t do Ruining people’s ability to make meaningprecisely/accurately with language Social relationships – becoming isolated or meetingup with ‘the wrong kind of people’ Changing the way that people think – easilydistracted – unable to construct/follow complexarguments. Social identities - are these ‘genuine’, and howmuch do you have control over?Jones &HafnerUnderstanding DigitalLiteracies2012, p11
    89. 89. What do you see as the fears &possibilities of digital/social media?Images from
    90. 90. Fears & Possibilities?
    91. 91. If I had asked people what they wanted,they would have said faster horses.Henry Ford
    92. 92.
    93. 93. What ideas do you have foruse in your ministry?
    94. 94. Back To TheFuture…So where are we… and where are weheading?
    95. 95. Predicting the Future?
    96. 96.
    97. 97. The Internet of Things? also:
    98. 98. Image purchased from iStockphoto@drbexl@digitalfprint@bigbible@ww2poster