Social EMPHASIS (not broadcast)/ Look for common interests to bond over (far more niche communities). You’re looking to provide information, engage in dialogue, listen to your audience … build a community who will be interested in the other things that you do ..
Online/offline = REAL – not the same, but real! In the same way as you may emphasize different parts of your personality with different people – with your parents, your friends, your kids… online you may emphasise different aspects of your personality in different spaces… but at the centre of it all you are YOU! AUTHENTICITY.
Always remember that there is a human being at the other end of the keyboard - each uniquely created by God…
Think, e.g. – when paper was introduced – seen as disruptive (people can doodle whilst you’re talking), as mobile phones have, but it’s the person using it, not the technology that dictates how it’s used. Think – we can be more flexible in our plans, but if our battery runs out – what then…
E.g. Jake – see how his life is built around the relationships with friends – something that James Poulter describes as the ‘Recommendation Economy’ – we trust others more than marketers these days – so how do we ensure that there’s some good content for people to chew on….
In our everyday communications (specifically referring to digital ones here) … good motto to work to, and we often refer to the values in Galatians 5:22–26 to highlight what we should think before we ever put pen to paper, or fingers to keyboard… or open our mouths!
Before writing anything online – think who might see it, and whether you’d be happy to have it seen – anything you write online could potentially be seen elsewhere (copy & paste), etc – but don’t think paper gets away with it (can be photographed, etc.) Good benchmark these people… be open & authentic but think before you post… it’s a case of ‘digital literacy’, rather than ‘running scared’.
The better we understand the nature of new technology (and it’s here to stay) the more we are capable of using it well – and encouraging all of our community to use it well. Evidence from this study – parents who learn to use technology, better able to help their kids – kids were more confident users – able to take advantage of the huge opportunities for new knowledge, etc. online…
We need to think of activities that will encourage children to think about e.g.1) The permanency of online information (although you can ‘game’ it somewhere) 2) Constant change – printed = done; online – can change – can be difficult to distinguish between originals/replicas3) The community will choose to amplify certain types of information – which may not be what was originally chosen. 4) Anyone can be found/identified (for good or bad)
This section from a book just released ‘The Parent App’ is interesting … as one might expect - bad things happen online because they can happen anywhere (the technology is incidental)… but also many of the kind of stats that are highlighted demonstrate that society is safer for children than it ever has been… and that each new risk tends to be accompanied by a new way to counteract that risk – we just need to identify those (e.g. bullied can keep record of texts, ring parents for help, etc.) She notes that technology may have introduced new risks – but also new ways of negating those risks… e.g. educate children to check in with parents on mobiles, etc. if they are worried about someone, etc…
Developing more of this here in my book….
… I spend most of my time developing The Big Bible project – initially developed around ‘The Big Read 2011’, with Tom Wright’s Lent for Everyone: Matthew – with a brief to ‘do something digital’. The church seemed to need encouragement to ‘be digital’, and there didn’t seem to be much positive content online, so we started to encourage more people to blog online about their faith, etc…
We’ve had a little fun recently – as we start to work through the Bible a chapter a day in Wordle format (the larger the word, the more times it’s used in that chapter)… allows us to look at the Bible in new ways (and as a visual person, helps me)….
Wanted to share a couple of stories provided by “what we call” #DigiDisciple(s) – disciples particularly interested in discipleship in the digital age. Muriel wrote about a friend who developed true relationships with other mums who attended an event at church – future events can then be advertised on Facebook. She then set up a cyber-church group on Facebook – allowing questions to be asked. The events have continued to grow/church has more regular members … encouraging use of social media.
Another profile raising event was ‘The Roving Rev’ who walked the Lindisfarne way over several weeks – he wasn’t particularly tech (or social media) minded, but a member of the church joined him at points to help ‘tell his story’ over the journey – via a range of social media tools…
A particular tool – Twitter – which is the fastest growing at the moment – has had a fairly unique use – tweets one Bible chapter per day in 140 characters … gained some press interest, and nearly 27000 people can potentially read the Bible (albeit in short form) every day…
Want to know about specific types of technology – check out this downloadable file here… they are not all equal!
And know that for each tool you can develop a ‘daily workout’ – this anticipated to take around 20 minutes a day… worth the investment – really has to look active to generate interest!
Thank you for listening – find out more here.
This work is licensed under a Creative Commons Attribution 3.0 Unported License.Technology: Master orServant?Dr Bex Lewis, Director, Digital Fingerprint & CODECresearch team, St Johns CollegeFor: ‘Hand-in-Hand Conference, Eastbourne, 2013’URL: http://www.slideshare.net/drbexl/technology-master-not-slave
Human Beings at Machines, not “are machines”http://www.sxc.hu/photo/192333
THINK!• All technologies offer AFFORDANCES, CONSTRAINTS and change SOCIAL PRACTICES• What has been made possible with the introduction of each new form of technology?• What activities have been limited with each new form of technology?• How have our social practices/habits, etc. changed with each new form of technology?
Jake’s Story… • “Jake told the executive that he never goes directly to a brand like this man’s newspaper or even to blogs he likes. ... he reads a lot of news – far more than I did at his age. But he goes to that news only via the links from Digg, friends’ blogs, and Twitter. He travels all around the internet that is edited by his peers because he trusts them and knows they share his interests.2011 The web of trust is built at eye-level,Jeff Jarvis speakingabout his 15-year peer-to-peer.” (Jarvis, p.86, myold son Jake emphasis)