This work is licensed under a Creative Commons Attribution 3.0 Unported License.Social Mediafor the ScaredDr Bex Lewis, Di...
Let‟s “tweet” eachother…
https://twitter.com/drbexl
What is Social Media?http://youtu.be/MpIOClX1jPE
http://bigbible.org.uk/2012/12/the-popes-first-week/
WHY BE ONLINE?
“Fish where the Fish Are”Image Credit: http://www.seedresources.com/view/images/men-fishing-on-rock-outcrop-amidst-breakin...
https://www.youversion.com/bible/294/mat.5.13.cevuk
• "digital literacy         defines those         capabilities which fit         an individual for living,         learnin...
http://www.theconversationprism.com/media/images/convoprism-poster-highres.jpg
http://www.youtube.com/watch?v=TXD-Uqx6_Wk
http://www.scoop.it/t/influenced/p/1411490163/social-media-landscape-2012-infographic
http://www.mymodernmet.com/profiles/blog  s/social-media-explained-with-donutsSource: Facebook
Source: Netcasters
Source: Netcasters
• An incredible new  technology enables the  transmission of text on a  worldwide basis. It rapidly  reduces production an...
• The new technologies will bring  „every individual… into immediate  and effortless communication  with every other‟, „pr...
• “Furedi suggests that moral panics  have a tendency to occur „at times  when society has not been able to  adapt to dram...
http://digital-fingerprint.co.uk/tag/digitalparenting/
#DigiDisciple    http://bigbible.org.uk/digidisciple/Image Credit: http://www.seedresources.com/view/images/ipray
• Whether as a Christian or a digital explorer, you‟re a  newbie or an old hat, a rookie or a bishop (and in the  digital ...
• What does it mean to „love your neighbour‟ in a world  in which a „friend‟ might as easily be the kid from  down the str...
http://bigbible.org.uk/2012/10/evangelism-through-story/
http://bigbible.org.uk/2012/09/wisdom-from-the-bible-on-building-a-digiparadise-by-vahva/
Possibilities & Fears
Fears
Possibilities
VALUEShttp://www.seedresources.com/view/images/fruit-of-the-spirit
•   Integrity (own comments “I feel, etc.)•   Self-control (consider consequences of interpretation – inc revisited later)...
Don‟t look to “publish” but engage in a CONVERSATIONhttp://www.sxc.hu/photo/1382970
Human Beings at Machines,  not “are machines”http://www.sxc.hu/photo/192333
Who is your audience?
http://www.rgbstock.com/download/fishmonk/miaHgsm.jpg
http://www.rgbstock.com/download/chidseyc/mAbSBWW.jpg
http://www.rgbstock.com/download/COBRASoft/meZ8rsu.jpg
What‟s in the toolbox?
http://www.slideshare.net/drbexl/an-overview-of-social-media-january-2013
TWITTER
http://pinterest.com/pin/39265827972774002/
https://twitter.com/biblesummary
https://twitter.com/ccwinch
https://twitter.com/Natwivity
https://twitter.com/spckpublishing
https://twitter.com/urcmedia
• Tweet: 140 Characters• ReTweet: (RT) Acknowledge the  source• @username• Direct Message (DM): „Private‟  message• Trendi...
http://www.slideshare.net/drbexl/twitter-13863450
https://support.twitter.com/articles/14589-how-to-add-your-phone-via-sms
http://www.slideshare.net/drbexl/daily-twitter-workout
FACEBOOK
http://infographicaday.com/infographic-every-day-on-facebook/
http://www.socialbakers.com/facebook-statistics/united-kingdom
http://pinterest.com/pin/84724036710231110/
https://www.facebook.com/drbexl
•   Find friends•   Post status updates•   Comment on others photos•   Post & Tag people in photos•   Offer pastoral care•...
The power of „Like‟
„Amongst Friends…‟
https://www.facebook.com/TheBibleUBS
https://www.facebook.com/TheBibleUBS/info
BigBible: Page
BigRead: Group
Event
• http://digital-  fingerprint.co.uk/wp-  content/uploads/2011/06/Settin  g-up-a-Facebook-Account.pdf• http://digital-  fi...
https://www.facebook.com/help/
BLOGGING
•   A reverse diary (most recent entry first)•   A publically accessible personal journal•   Reflections, comments and hyp...
• “See what we‟ve been up to”• Thoughts & Reflections• Reviews (Books, films,  websites, etc)• Challenging ideas for debat...
GET INSPIRED…
http://krishk.com
http://richardlittledale.me.uk
http://bishopalan.blogspot.co.uk
http://nickbaines.wordpress.com
http://clairemaxim1.wordpress.com
http://pamsperambulation.wordpress.com
• Who are you blogging for?• How often can you blog?• What style of blog will you use?• What content can you produce?• Wha...
http://digital-fingerprint.co.uk/wp-content/uploads/2011/06/Setting-up-a-WordPress-Account.pdfhttp://www.slideshare.net/dr...
http://youtu.be/8j-Iy8fP0Ek
YOUTUBE
http://www.jeffbullas.com/2012/05/23/35-mind-numbing-youtube-facts-figures-and-statistics-infographic/#
http://www.slideshare.net/drbexl/youtube-13863454
http://www.youtube.com/mybigbible
http://www.youtube.com/watch?v=gYXGVzPydF8
http://www.youtube.com/watch?v=0jQzO3zz7bc&list=PLjWKarwbR4dwD7YOkI6LJnIDmQJjvLk2e&index=11
http://www.youtube.com/watch?v=2lXh2n0aPyw
http://www.youtube.com/watch?v=jzIBZQkj6SY
http://www.youtube.com/watch?v=9FtZkVRkusQ
http://youtu.be/a5lBd5uQ4jM
ONE LAST TOOL…
http://pinterest.com/drbexl/faith/
TIME FOR LUNCH…Image: http://www.seedresources.com/view/images/lunchtime-spread
Time for ACTIONImage Source http://www.rgbstock.com/photo/mflgvKG/PLay+time+again%21
When? It takes TIME…Source: http://www.rgbstock.com/download/lusi/mgyp0Lm.jpg
• Which Media?• Who?• How often?• To achieve what?Strategise
http://pinterest.com/pin/21744010672935518/
DISCUSS• All technologies offer  AFFORDANCES, CONSTRAINTS  and change SOCIAL PRACTICES• What has been made possible with t...
COPYRIGHTReally important to be aware of…!!
http://iStockPhoto.comFlickr Creative Commons:http://www.flickr.com/creativecommonshttp://www.sxc.huhttp://rgbstock.comIMA...
http://scottfisk.com/wp-content/uploads/2009/06/creative-commons-license-types-pros-cons1.gif
http://www.sxc.hu/photo/1351988    • From today, and from      your wider experience,      think what you‟ve seen      tha...
http://www.sxc.hu/photo/1358284     • Discuss & define (an) action     • Identify what you want to do       in one sentenc...
http://www.sxc.hu/photo/726569    • Identify the obstacles      that may be in the way.    • Brainstorm ways to get      p...
http://www.sxc.hu/photo/1179337    • Write your name//1      sentence summary      for an action that      you can underta...
@drbexl @digitalfprint @bigbible
Social media for the scared february 2013
Social media for the scared february 2013
Social media for the scared february 2013
Social media for the scared february 2013
Social media for the scared february 2013
Social media for the scared february 2013
Social media for the scared february 2013
Social media for the scared february 2013
Social media for the scared february 2013
Social media for the scared february 2013
Social media for the scared february 2013
Social media for the scared february 2013
Social media for the scared february 2013
Social media for the scared february 2013
Social media for the scared february 2013
Social media for the scared february 2013
Social media for the scared february 2013
Social media for the scared february 2013
Social media for the scared february 2013
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Social Media all day session for URC.

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  • Social Media – all about RELATIONSHIPS, so we are going to start by getting to know each other as if we are on Twitter.
  • [Form: Twitter exercise]
  • Something about me … often gets people talking to me – esp if I wear t-shirt as in my Twitter photo…
  • Commonality – finding a starting point & getting to know each other – essential building blocks of any evangelism, etc… with a strong focus on LISTENING! You’re looking to provide information, engage in dialogue, listen to your audience … build a community who will be interested in the other things that you do .. Expect that these next few days will take some time to digest … it can seem like a lot of information, but this is intended to challenge, enable strategy and move us forward.
  • Don’t’ forget the SOCIAL in social media … about engaging rather than broadcasting (FOR MOST) thought argument for e.g. just not possible…
  • Be aware that ‘social media’ is not someTHING, but a group of THINGS … here’s an idea of how many … and
  • Qualman – 4 mins (business focused, but worth thinking about…)
  • Ever seen this? Quite old now (last year!), but quite helpful in demonstrating the purpose of different spaces online and which aspects you may emphasise.. E.g. on Twitter looking to build relationships around common interests, whereas Facebook to develop those you already have – will change the kind of things that you can say… We’ll come back to this after the break!
  • What you’d expect from working missionally…
  • Within the church we need to think about how we engage more - this is the model many churches have now… (as a educational developer, I note that many teachers do this too….)
  • Can we move towards something more like this – what does this mean for church leaders, especially you as youth leaders…?
  • This is something that I work with… explain…
  • Apologise to those of you who may already have seen this … seem to produce a new one each year, and last year it was June, but I think it helps set the scene really well as to why this online space is SO important to engage with! (2-3 minutes)
  • This was kinda summed up at a recent conference…
  • This is something we’ve done a couple of times with Big Bible – love to see more – great way to get people to engage with the Bible – think about how to “change” the words to apply in the digital age…
  • Post-it note exercise…
  • So – plenty to mull over there in the break time. Got a slightly more condensed session after the break… working our way through a range of tools!! So caffeine up!
  • Online/offline = REAL – not the same, but real!
  • Expecting this to take about 15mins to discuss in 2-3s, then 15 mins as a group. What values do we share – and how do these look in the digital space?
  • Not PUBLISHING, but looking for CONVERSATIONS/relationship building
  • Always remember that there is a human being at the other end of the keyboard - each uniquely created by God… and as is noted by many communicators is not what you’ve said, but what others have ‘heard’ … not everyone receives the message that you send in the same way .. And one message definitely doesn’t fit all… we’re in the world of what is described as “the long tail”, where rather than being able to send out a mass message, we have to have more concern with individuals (which I always hope we as Christians do anyway, but…. ) – Google searches for ‘niches’ (small keywords/multiple entry points, etc.) So…
  • Go live..
  • Another worksheet…
  • Here’s my suggestions for a ‘daily workout’ – anticipated to take around 20 minutes a day… worth the investment – really has to look active to generate interest!
  • It’s not uncommon for a pastor to live in an entirely different neighborhood or community than the people in their church. So, if there’s little opportunity for face-to-face interaction throughout the week, it’s only natural for pastor(al team) to find ways to immerse themselves in the online communities that their congregation is spending so much time in. Zuckerberg – community
  • 7 min vid – not planning to show all!
  • Worksheet – we can work through this at the end if time… but it’s fairly straightforward … and thinking about WHAT you put on a video is more important in many ways…
  • Create video – and amplify…
  • 3:41!! Probably would have worked better at 30 seconds …
  • Interesting – viewing numbers – lots re weddings (always a good touchpoint for the church), from Alan Wilson – blogging bishop/celeb … much smaller/more typical numbers for other videos…
  • If you want to see what people have enjoyed in the past year … what will people watch?! Yes,… cats… no we’re not going to look!!
  • 1:47 – what puts this kind of smile on a child’s face – and would you guess the brand before the end if you didn’t already know?
  • 1:40 – v. clever – tapping into a huge phenomenon … finding the right hooks…You’ll see we’re looking to the secular world for inspiration here … we are in the world (if not of it) – how do we speak to people…
  • Tying into current memes and taking the time to do it well (enough) – this went viral! V good quality – usually immediacy more important than quality. [Harlem Shake?]People listen because these are fun (not preaching) – people also like to insights into a particular way of life … Cultural understanding – does this make sense in an increasingly globalised world – probably – especially after so much focus on Britain/the Royals in the past couple of years…
  • No fixed answers = to think about! Just 2 mins to discuss, then feed in briefly! Just taking mobile phones as an example… could also discuss the introduction of paper – can be seen as ‘disruptive’ … people can doodle & not pay attention when you’re talking… E.g. thinking we make more flexible plans, cancel more … what happens when your battery runs out? Do you feel lost/relieved, etc.?
  • Final word – remember – there is always a human being at the other end of the keyboard… think before you type…Questions?
  • Social media for the scared february 2013

    1. 1. This work is licensed under a Creative Commons Attribution 3.0 Unported License.Social Mediafor the ScaredDr Bex Lewis, Digital FingerprintURL: http://j.mp/smsfeb13February 2013 for: http://www.urc.org.uk
    2. 2. Let‟s “tweet” eachother…
    3. 3. https://twitter.com/drbexl
    4. 4. What is Social Media?http://youtu.be/MpIOClX1jPE
    5. 5. http://bigbible.org.uk/2012/12/the-popes-first-week/
    6. 6. WHY BE ONLINE?
    7. 7. “Fish where the Fish Are”Image Credit: http://www.seedresources.com/view/images/men-fishing-on-rock-outcrop-amidst-breaking-waves-muriwai-beach
    8. 8. https://www.youversion.com/bible/294/mat.5.13.cevuk
    9. 9. • "digital literacy defines those capabilities which fit an individual for living, learning and working in a digital society” Digital LiteracyImage Credit: http://www.jiscdigitalmedia.ac.uk/video-assist
    10. 10. http://www.theconversationprism.com/media/images/convoprism-poster-highres.jpg
    11. 11. http://www.youtube.com/watch?v=TXD-Uqx6_Wk
    12. 12. http://www.scoop.it/t/influenced/p/1411490163/social-media-landscape-2012-infographic
    13. 13. http://www.mymodernmet.com/profiles/blog s/social-media-explained-with-donutsSource: Facebook
    14. 14. Source: Netcasters
    15. 15. Source: Netcasters
    16. 16. • An incredible new technology enables the transmission of text on a worldwide basis. It rapidly reduces production and distribution costs and for the first time allows large numbers of people to access text and pictures in their own homes.
    17. 17. • The new technologies will bring „every individual… into immediate and effortless communication with every other‟, „practically obliterate‟ political geography, and make free trade universal. Thanks to technological advance, „there [are] no longer any foreigners,‟ and we can look forward to „the gradual adoption of a common language.‟
    18. 18. • “Furedi suggests that moral panics have a tendency to occur „at times when society has not been able to adapt to dramatic changes‟ and when such change leads those concerned to express fear over what they see as a loss of control.”http://www.aber.ac.uk/media/Students/lcs9603.html
    19. 19. http://digital-fingerprint.co.uk/tag/digitalparenting/
    20. 20. #DigiDisciple http://bigbible.org.uk/digidisciple/Image Credit: http://www.seedresources.com/view/images/ipray
    21. 21. • Whether as a Christian or a digital explorer, you‟re a newbie or an old hat, a rookie or a bishop (and in the digital sphere, there will be some who fit in all categories), we all have something to contribute to the digital space. The concept of the digital as „space‟ or a „culture‟ is important as we come from a perspective in which:• As Christians we live 24/7 for God, in whatever spaces we live in or engage with (see LICC for more on this).• There is no such thing as „virtual‟ and „real‟ worlds: only online and offline space/cultures – the connection between the two is different for each individual.• We need to take seriously our Christian presence both online and offline. Are we the same person, living by the same values in both „spaces‟?http://bigbible.org.uk/digidisciple/
    22. 22. • What does it mean to „love your neighbour‟ in a world in which a „friend‟ might as easily be the kid from down the street you grew up with as a woman in Botswana whom you‟ve never seen in person and only know in the context of Facebook status updates, photos, and notes? What is the nature of community at prayer in a compline service tweeted each evening by the cybermonks of a Virtual Abbey? What is the ecclesiological and liturgical significant of worship in various churches across the theological spectrum on the quasi-3D, virtual reality site „Second Life‟? How can we negotiate spiritual interaction in these contexts without losing sight of basic elements of Christian faith expressed in traditional embodied and geographically located practices of prayer, worship, and compassion towards others?• Tweet if You Heart Jesus, p.xiv Love thy neighbour?
    23. 23. http://bigbible.org.uk/2012/10/evangelism-through-story/
    24. 24. http://bigbible.org.uk/2012/09/wisdom-from-the-bible-on-building-a-digiparadise-by-vahva/
    25. 25. Possibilities & Fears
    26. 26. Fears
    27. 27. Possibilities
    28. 28. VALUEShttp://www.seedresources.com/view/images/fruit-of-the-spirit
    29. 29. • Integrity (own comments “I feel, etc.)• Self-control (consider consequences of interpretation – inc revisited later)• Patience (expectations for response times)• Authenticity (consistent to “you”)• Trust (information can be out there, don‟t speak on others behalf unless permission)• Non-manipulative (audience aware, do someone down, bad spin; “If you love Jesus share this”)• Respect (encounter different opinions – think through reactions); Good Manners; not „entitled‟ to respect – respect others first.. Treat as you expect to be treated• “Freedom of Speech” – think carefully; Libel• Self-awareness – context; read differently – can you “hear” tone of voice• Don‟t press “send” in anger …• Kindness – encourage online, messages of support• Transparency – do we know the source of all this…• Aliases? Who‟s saying what? Accountability. Who are they?Values?
    30. 30. Don‟t look to “publish” but engage in a CONVERSATIONhttp://www.sxc.hu/photo/1382970
    31. 31. Human Beings at Machines, not “are machines”http://www.sxc.hu/photo/192333
    32. 32. Who is your audience?
    33. 33. http://www.rgbstock.com/download/fishmonk/miaHgsm.jpg
    34. 34. http://www.rgbstock.com/download/chidseyc/mAbSBWW.jpg
    35. 35. http://www.rgbstock.com/download/COBRASoft/meZ8rsu.jpg
    36. 36. What‟s in the toolbox?
    37. 37. http://www.slideshare.net/drbexl/an-overview-of-social-media-january-2013
    38. 38. TWITTER
    39. 39. http://pinterest.com/pin/39265827972774002/
    40. 40. https://twitter.com/biblesummary
    41. 41. https://twitter.com/ccwinch
    42. 42. https://twitter.com/Natwivity
    43. 43. https://twitter.com/spckpublishing
    44. 44. https://twitter.com/urcmedia
    45. 45. • Tweet: 140 Characters• ReTweet: (RT) Acknowledge the source• @username• Direct Message (DM): „Private‟ message• Trending Topic• #Hashtag• ListsTwitter Essentials
    46. 46. http://www.slideshare.net/drbexl/twitter-13863450
    47. 47. https://support.twitter.com/articles/14589-how-to-add-your-phone-via-sms
    48. 48. http://www.slideshare.net/drbexl/daily-twitter-workout
    49. 49. FACEBOOK
    50. 50. http://infographicaday.com/infographic-every-day-on-facebook/
    51. 51. http://www.socialbakers.com/facebook-statistics/united-kingdom
    52. 52. http://pinterest.com/pin/84724036710231110/
    53. 53. https://www.facebook.com/drbexl
    54. 54. • Find friends• Post status updates• Comment on others photos• Post & Tag people in photos• Offer pastoral care• Leave public messages on the „wall‟• Send private „messages‟• Join Groups, Like Pages• Link to other social media• Set up eventsWhat can you do on Facebook?
    55. 55. The power of „Like‟
    56. 56. „Amongst Friends…‟
    57. 57. https://www.facebook.com/TheBibleUBS
    58. 58. https://www.facebook.com/TheBibleUBS/info
    59. 59. BigBible: Page
    60. 60. BigRead: Group
    61. 61. Event
    62. 62. • http://digital- fingerprint.co.uk/wp- content/uploads/2011/06/Settin g-up-a-Facebook-Account.pdf• http://digital- fingerprint.co.uk/wp- content/uploads/2011/06/Faceb ook-Like-Page.doc• http://www.slideshare.net/drbe xl/facebook-13863451
    63. 63. https://www.facebook.com/help/
    64. 64. BLOGGING
    65. 65. • A reverse diary (most recent entry first)• A publically accessible personal journal• Reflections, comments and hyperlinks• Commentary/news on a particular subject• Text/Image/Links including media• Interactive, especially comments• Potentially informal toneBlogCharacteristics?
    66. 66. • “See what we‟ve been up to”• Thoughts & Reflections• Reviews (Books, films, websites, etc)• Challenging ideas for debate• Interviews (Text, Audio, Video)• „Best Of‟ Content• „How-to‟ Posts• 10 things you can…• Guest Posts
    67. 67. GET INSPIRED…
    68. 68. http://krishk.com
    69. 69. http://richardlittledale.me.uk
    70. 70. http://bishopalan.blogspot.co.uk
    71. 71. http://nickbaines.wordpress.com
    72. 72. http://clairemaxim1.wordpress.com
    73. 73. http://pamsperambulation.wordpress.com
    74. 74. • Who are you blogging for?• How often can you blog?• What style of blog will you use?• What content can you produce?• What do you want Google to find?• Who else can you bring on board?Think About
    75. 75. http://digital-fingerprint.co.uk/wp-content/uploads/2011/06/Setting-up-a-WordPress-Account.pdfhttp://www.slideshare.net/drbexl/blogging-with-wordpress-for-odhe-jan-13
    76. 76. http://youtu.be/8j-Iy8fP0Ek
    77. 77. YOUTUBE
    78. 78. http://www.jeffbullas.com/2012/05/23/35-mind-numbing-youtube-facts-figures-and-statistics-infographic/#
    79. 79. http://www.slideshare.net/drbexl/youtube-13863454
    80. 80. http://www.youtube.com/mybigbible
    81. 81. http://www.youtube.com/watch?v=gYXGVzPydF8
    82. 82. http://www.youtube.com/watch?v=0jQzO3zz7bc&list=PLjWKarwbR4dwD7YOkI6LJnIDmQJjvLk2e&index=11
    83. 83. http://www.youtube.com/watch?v=2lXh2n0aPyw
    84. 84. http://www.youtube.com/watch?v=jzIBZQkj6SY
    85. 85. http://www.youtube.com/watch?v=9FtZkVRkusQ
    86. 86. http://youtu.be/a5lBd5uQ4jM
    87. 87. ONE LAST TOOL…
    88. 88. http://pinterest.com/drbexl/faith/
    89. 89. TIME FOR LUNCH…Image: http://www.seedresources.com/view/images/lunchtime-spread
    90. 90. Time for ACTIONImage Source http://www.rgbstock.com/photo/mflgvKG/PLay+time+again%21
    91. 91. When? It takes TIME…Source: http://www.rgbstock.com/download/lusi/mgyp0Lm.jpg
    92. 92. • Which Media?• Who?• How often?• To achieve what?Strategise
    93. 93. http://pinterest.com/pin/21744010672935518/
    94. 94. DISCUSS• All technologies offer AFFORDANCES, CONSTRAINTS and change SOCIAL PRACTICES• What has been made possible with the introduction of mobile phones?• How have mobile phones limited our activities?• How have our social practices/habits, etc. changed since mobile phones?
    95. 95. COPYRIGHTReally important to be aware of…!!
    96. 96. http://iStockPhoto.comFlickr Creative Commons:http://www.flickr.com/creativecommonshttp://www.sxc.huhttp://rgbstock.comIMAGE SOURCES(E.G.)…
    97. 97. http://scottfisk.com/wp-content/uploads/2009/06/creative-commons-license-types-pros-cons1.gif
    98. 98. http://www.sxc.hu/photo/1351988 • From today, and from your wider experience, think what you‟ve seen that has drawn your/others attention? • Create a „board of ideas‟ 1) With credit to http://www.scannercentral.co.uk for the original exercise
    99. 99. http://www.sxc.hu/photo/1358284 • Discuss & define (an) action • Identify what you want to do in one sentence. • Articulate what excites you about that • Identify opportunities to collaborate 2)
    100. 100. http://www.sxc.hu/photo/726569 • Identify the obstacles that may be in the way. • Brainstorm ways to get past those obstacles 3)
    101. 101. http://www.sxc.hu/photo/1179337 • Write your name//1 sentence summary for an action that you can undertake in an hour. 4)
    102. 102. @drbexl @digitalfprint @bigbible
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