Romania: Day 1


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9.00 – 10.30: Fears & Possibilities
11.00 – 12.30: Values & Passions
13.30 – 15.00: YouTube

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  • Social Media – all about RELATIONSHIPS, so we are going to start by getting to know each other as if we are on Twitter.
  • [Form: Twitter exercise, ensure that reduce number of questions & emphasise the ‘interests’ so need to go & seek someone out with an overlapping interest (in this case the answer is NOT Jesus!)].
  • Something about me … often gets people talking to me – esp if I wear t-shirt as in my Twitter photo…
  • So here’s an example of my Twitter bio – we’ll spend more time on Twitter later in the week, but …
  • Commonality – finding a starting point & getting to know each other – essential building blocks of any evangelism, etc… with a strong focus on LISTENING! You’re looking to provide information, engage in dialogue, listen to your audience … build a community who will be interested in the other things that you do .. Expect that these next few days will take some time to digest … it can seem like a lot of information, but this is intended to challenge, enable strategy and move us forward.
  • Don’t’ forget the SOCIAL in social media … about engaging rather than broadcasting (FOR MOST) thought argument for e.g. just not possible…
  • EXERCISE:  Stand up if you… (discuss) THINK WHICH MOST APPROPRIATEHave a Facebook account (is it personal/work?)Check a social media site before you greet your partner in the morningWatched a TV soap in the past month?Have a Twitter account (is it personal/work – are these overlaps acceptable?)Have tweeted in the last 30 secondsTweeted from the wrong Twitter accountHave decided to ignore a particular social media site for a specific reasonUsed a digital camera?Watched a YouTube video?Read a newspaper in the past week?Written a press release in the last year?A fan of social mediaAre NOT a fan of social mediaHave considered talking down a competitor instead of talking up yourself (on a social media site)If you chose a particular URL shortener for a reason rather than picking randomlyLove what you/your work stands for.Have any form of social media strategy in place? 10 minutes
  • What you’d expect from working missionally…
  • Be aware that ‘social media’ is not someTHING, but a group of THINGS … here’s an idea of how many … and
  • Ever seen this? Quite old now (last year!), but quite helpful in demonstrating the purpose of different spaces online and which aspects you may emphasise.. E.g. on Twitter looking to build relationships around common interests, whereas Facebook to develop those you already have – will change the kind of things that you can say…
  • Qualman – 4 mins (business focused, but worth thinking about…)
  • Post-it note exercise…
  • So – plenty to mull over there in the break time. Got a slightly more condensed session after the break… working our way through a range of tools!! So caffeine up!
  • Online/offline = REAL – not the same, but real!
  • So, to give an example of this, I want to talk about something that happened to me a couple of months ago. Things are not all going smoothly in Bex’s world, particularly personally, and I got an email which felt rather like the last straw. As I fought not to cry I tweeted that “work is not supposed to make you cry, but unfortunately it has”. I make use of deskspace at Premier, and was bundled off for prayers, hugs & tissues, and when I got back to my desk there was 40+ tweets from my Twitter friends offering hugs, prayers, thoughts… and asking what they could do to help practically. This screenshot indicates the conversation between myself/Sharon, who was sitting around the other side of the office, and came round with chocolate….
  • The one that put a smile back on my face was this, and indulge me by enjoying this… This link was NOT going to solve the issue that I was dealing with, but the same way as we’ll try to cheer our friends up when we meet them after they’ve had a bad day… this was a more ‘immediate’ & timely form of this.
  • So, bearing that experience in mind… let’s look at the Wikipedia definition of community (I am inhabitant of the digital spaces… it’s one of the first places I look – but as I stress to my students – not the last place!) … note that it doesn’t refer to ‘geography’ which is something that we in the church tend to see as central to our church experience… but is that how it is?DISCUSS: What defines ‘a community’? (3-4 minutes) What does ‘community’ look like? What are the elements that MUST be present for a community? No right/wrong answers here – about opening up debate. Will then take 2-3 minutes of answers, populating the next slide.
  • Expecting this to take about 15mins to discuss in 2-3s, then 15 mins as a group. What values do we share – and how do these look in the digital space?
  • With that in mind – again want you to take a couple of minutes to think about what YOU are aiming to do as a youth leader… and start to think about what this looks like in the digital space… Lead by example – all new technology provides constraints/affordances…
  • What’s the digital equivalent? If time discuss = no particular answers – just want you to think …
  • What does it mean to be a disciple in the digital age – e.g. the frape example… good exercise to get kids to come up with 10 commandments of social media – they take ownership & can sign up to it… we hope that good models will influence others…
  • This is something that I work with… explain…
  • This was kinda summed up at a recent conference…
  • This is something we’ve done a couple of times with Big Bible – love to see more – great way to get people to engage with the Bible – think about how to “change” the words to apply in the digital age…
  • Within the church we need to think about how we engage more - this is the model many churches have now… (as a educational developer, I note that many teachers do this too….)
  • Apologise to those of you who may already have seen this … seem to produce a new one each year, and last year it was June, but I think it helps set the scene really well as to why this online space is SO important to engage with! (2-3 minutes)
  • Can we move towards something more like this – what does this mean for church leaders, especially you as youth leaders…?
  • Not PUBLISHING, but looking for CONVERSATIONS/relationship building
  • Don’t necessarily try & do it all on your own – you already have a community in your radio listeners, think what you can give them that will be of value. Want to show you a couple more things, and then I think if there’s time questions – then I want to do an activity based on this this afternoon…
  • It’s not uncommon for a pastor to live in an entirely different neighborhood or community than the people in their church. So, if there’s little opportunity for face-to-face interaction throughout the week, it’s only natural for pastor(al team) to find ways to immerse themselves in the online communities that their congregation is spending so much time in. Zuckerberg – community
  • Always remember that there is a human being at the other end of the keyboard - each uniquely created by God… and as is noted by many communicators is not what you’ve said, but what others have ‘heard’ … not everyone receives the message that you send in the same way .. And one message definitely doesn’t fit all… we’re in the world of what is described as “the long tail”, where rather than being able to send out a mass message, we have to have more concern with individuals (which I always hope we as Christians do anyway, but…. ) – Google searches for ‘niches’ (small keywords/multiple entry points, etc.) So…
  • What do you want people to DO when they are engaging with you online…
  • So – plenty to mull over there in the break time. Got a slightly more condensed session after the break… working our way through a range of tools!! So caffeine up!
  • Worksheet – we can work through this at the end if time… but it’s fairly straightforward … and thinking about WHAT you put on a video is more important in many ways…
  • Create video – and amplify…
  • 3:41!! Probably would have worked better at 30 seconds …
  • Interesting – viewing numbers – lots re weddings (always a good touchpoint for the church), from Alan Wilson – blogging bishop/celeb … much smaller/more typical numbers for other videos…
  • Reasonably long – but don’t need it all – over 2 million views…
  • 5 mins – don’t want to stop watching it…
  • 1:47 – what puts this kind of smile on a child’s face – and would you guess the brand before the end if you didn’t already know?
  • 1:40 – v. clever – tapping into a huge phenomenon … finding the right hooks…You’ll see we’re looking to the secular world for inspiration here … we are in the world (if not of it) – how do we speak to people…
  • Tying into current memes and taking the time to do it well (enough) – this went viral! V good quality – usually immediacy more important than quality. People listen because these are fun (not preaching) – people also like to insights into a particular way of life … Cultural understanding – does this make sense in an increasingly globalised world – probably – especially after so much focus on Britain/the Royals in the past couple of years…
  • If you want to see what people have enjoyed in the past year … what will people watch?! Yes,… cats… no we’re not going to look!!
  • But they don’t all have to be daft/clever – using someone who has something solid to say – and for not too long – has given several thousand views for this.
  • What works well … what have you seen from videos that you’ve seen that would work… and what material do you already have?
  • Final word – remember – there is always a human being at the other end of the keyboard… think before you type…Questions?
  • So – plenty to mull over there in the break time. Got a slightly more condensed session after the break… working our way through a range of tools!! So caffeine up!
  • Romania: Day 1

    1. 1. This work is licensed under a Creative Commons Attribution 3.0 Unported License.Social MediaDr Bex Lewis, Digital Fingerprint
    2. 2. MEET & GREETFEARS & POSSIBILITIES9.00-10.30am
    3. 3. Are you ready….?
    4. 4.
    5. 5.
    6. 6. Photo: Completed Forms
    7. 7.
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    13. 13.
    15. 15. • "digital literacy defines those capabilities which fit an individual for living, learning and working in a digital society” Digital LiteracyImage Credit:
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    19. 19.
    20. 20. Possibilities & Fears
    21. 21. Fears: Addiction, Privacy
    22. 22. Possibilities: Socialisation &Information
    23. 23. VALUES & PASSIONS11.00am-12.30pm
    24. 24.
    25. 25.
    26. 26. • Wikipedia defines community as • A group of interacting people, living in some proximity (i.e., in space, time, or relationship). Community usually refers to a social unit larger than a household that shares common values and has social cohesion.• DISCUSS • What defines “a community”?Community?
    27. 27. Community
    28. 28. VALUES
    29. 29. Values
    30. 30. Photo from iStockPhoto LEAD BY EXAMPLE
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    32. 32. #DIGIDISCIPLE
    33. 33. • Whether as a Christian or a digital explorer, you‟re a newbie or an old hat, a rookie or a bishop (and in the digital sphere, there will be some who fit in all categories), we all have something to contribute to the digital space. The concept of the digital as „space‟ or a „culture‟ is important as we come from a perspective in which:• As Christians we live 24/7 for God, in whatever spaces we live in or engage with (see LICC for more on this).• There is no such thing as „virtual‟ and „real‟ worlds: only online and offline space/cultures – the connection between the two is different for each individual.• We need to take seriously our Christian presence both online and offline. Are we the same person, living by the same values in both „spaces‟?
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    36. 36. • What does it mean to ‘love your neighbour’ in a world in which a ‘friend’ might as easily be the kid from down the street you grew up with as a woman in Botswana whom you’ve never seen in person and only know in the context of Facebook status updates, photos, and notes? What is the nature of community at prayer in a compline service tweeted each evening by the cybermonks of a Virtual Abbey? What is the ecclesiological and liturgical significant of worship in various churches across the theological spectrum on the quasi-3D, virtual reality site ‘Second Life’? How can we negotiate spiritual interaction in these contexts without losing sight of basic elements of Christian faith expressed in traditional embodied and geographically located practices of prayer, worship, and compassion towards others?• Tweet if You Heart Jesus, p.xiv Love thy neighbour?
    37. 37. Don’t look to “publish” but engage in a CONVERSATION
    38. 38. Human Beings at Machines, not “are machines”
    39. 39. YOUTUBE1.30-3.00pm
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    54. 54. What videos can we make?
    55. 55. …Thinking up ideas…
    56. 56. Ideas?
    57. 57. @drbexl @digitalfprint @bigbible
    58. 58.