Engaging in the twittersphere 2013

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  • Social Media – all about RELATIONSHIPS, so we are going to start by getting to know each other as if we are on Twitter.
  • http://www.landingnet.co.uk/blog/the-truth-about-all-this-twitter-ing-twoddle/
  • 2:25
  • Great for relationship building, finding others with similar interests … people like a bit of opinion.. Short characters – the value of an RT… sharing amongst bigger & bigger networks… One small http://yearinreview.twitter.com/en/tps.html (tweets per second 2011)
  • This is clear!!
  • How has it helped me?
  • So – plenty to mull over there in the break time. Got a slightly more condensed session after the break… working our way through a range of tools!! So caffeine up!
  • Here’s my suggestions for a ‘daily workout’ – anticipated to take around 20 minutes a day… worth the investment – really has to look active to generate interest!
  • Final word – remember – there is always a human being at the other end of the keyboard… think before you type…Questions?
  • So – plenty to mull over there in the break time. Got a slightly more condensed session after the break… working our way through a range of tools!! So caffeine up!
  • Engaging in the twittersphere 2013

    1. 1. Engaging with theTwittersphereDr Bex Lewis, Digital FingerprintURL: http://j.mp/engagetwitterMay 2013, for: http://www.churchcommstraining.orgThis work is licensed under a Creative CommonsAttribution 3.0 Unported License.
    2. 2. Let‟s get to know eachother…
    3. 3. Image Credit: Landingnet.co.uk
    4. 4. Twitter: Screenshot Early Days
    5. 5. http://youtu.be/ddO9idmax0o
    6. 6. http://pinterest.com/pin/39265827973911808/
    7. 7. http://metro.co.uk/2013/03/21/happy-7th-birthday-twitter-from-twttr-to-200m-followers-worldwide-3552054/
    8. 8. http://venturebeat.com/2012/08/22/social-media-demographics-stats-2012/
    9. 9. http://wallblog.co.uk/2013/03/26/heat-launches-twitter-awards-where-social-media-and-celebs-meet/
    10. 10. Beyoncé announcespregnancy …
    11. 11. http://www.socialmediadd.com/Articles.asp?ID=248
    12. 12. http://wikileaksreputationcrisis.files.wordpress.com/2013/04/twitter-account-boston-globe-bostonglobe-live-coverage-terror-boston-marathon-bombing-april-2013.png?w=640&h=433
    13. 13. False News…
    14. 14. Twitter Spokesperson:• Twitter brings you closer to thethings you are passionate about -and for millions of people acrossthe globe that is faith.• http://news.sky.com/story/1022800/senior-bishops-to-tweet-christmas-sermons
    15. 15. What is Twitter?• FREE” „microblogging‟ (since March 2006)• 140 characters (based on SMS) know as „Tweets‟• Read by subscribers (known as followers)• Different from Facebook (friends vs interest)• Maintain interest: not just “I had toast”• Not time/geographically dependent• A „Retweet‟ (RT) is a true compliment• #Hashtags are core to usability• Third party apps increase the usability
    16. 16. What is Twitter good for?
    17. 17. What shares well?
    18. 18. http://www.bbc.co.uk/blogs/digitalrevolution/2009/10/rushes-sequences-stephen-fry.shtmlStephen Fry: "ItsTwitter, not eruditethoughts"
    19. 19. https://twitter.com/drbexl
    20. 20. https://twitter.com/digitalfprint
    21. 21. https://twitter.com/bigbible
    22. 22. https://twitter.com
    23. 23. User Name; 160character bio; image;location• @drbexl• “Life Explorer, HE/learning, Christian, culturalhistory, WW2 posters: Keep Calm & Carry On,digital world, ENFP,#tfbloggers@digitalfprint @ww2poster @bigbible• Durham, UK/Samsung SIII · http://drbexl.co.uk”
    24. 24. http://mashable.com/guidebook/twitter/
    25. 25. Few rules, lots ofetiquette
    26. 26. http://applicant.com/wp-content/uploads/2009/04/tweetcurrency1.jpg
    27. 27. Building Relationships
    28. 28. Look for…• People you already know• People they already follow• Those who follow them• Their lists
    29. 29. Find lists on the „profilepage‟
    30. 30. https://twitter.com/drbexl/lists
    31. 31. “Cuts the noise…”
    32. 32. https://twitter.com/biblefresh/lists/memberships
    33. 33. http://www.twellow.com/search?q=bible&search_cat=
    34. 34. http://mashable.com/category/twitter-lists/
    35. 35. #HASHTAGS
    36. 36. http://www.techforluddites.com/2009/02/the-twitter-hash-tag-what-is-it-and-how-do-you-use-it.html
    37. 37. http://bigbible.org.uk/2013/03/looking-for-an-opportunity-changingworship/
    38. 38. http://sproutsocial.com/insights/2011/08/twitter-hashtags/
    39. 39. #followfriday or #ff
    40. 40. http://thenextweb.com/socialmedia/2011/09/05/the-dos-and-donts-of-twitter-hashtags/
    41. 41. Thursday 9th May, 19:55
    42. 42. Look for a #hashtag andjoin the conversation
    43. 43. https://twitter.com/search?q=%23bbcqt&src=typd
    44. 44. http://www.whatthetrend.com/top10
    45. 45. https://2012.twitter.com/en/trends.html
    46. 46. http://trendsmap.com/local/gb/durham
    47. 47. Inventing a hashtag?•Keep it short•Check that it‟s not in use•Agree beforehand at anevent
    48. 48. DON‟T…http://socialmediatoday.com/index.php?q=SMC/103334
    49. 49. https://support.twitter.com/entries/101125-about-trending-topicsNOT PERMITTED:• Adding one or more topic/hashtag to an unrelatedTweet in an attempt to gain attention in search• Repeatedly Tweeting the same topic/hashtagwithout adding value to the conversation in anattempt to get the topic trending or trending higher• Tweeting about each Trend in order to drive trafficto your profile, especially when mixed withadvertising• Listing Trends in combination with a request to befollowed• Tweeting about a Trend and posting a misleadinglink to something unrelated
    50. 50. What did Habitat do?
    51. 51. What could Habitathave done?
    52. 52. http://twitterforchurches.com/blog/2009/06/29/crisis-communications-for-the-social-media-age/Don’t overthink. Running through committees,endless drafts and approval processes to get aresponse out there can cause far more damagethan good. As long as you have taken the time toassess the situation and can take a rational,respectful tone in your response, even anawkward response is OK to start with, and buysyou time to continue to respond to the problem.
    53. 53. http://econsultancy.com/uk/blog/6090-case-study-dell-s-evolution-on-twitter
    54. 54. Send a reply…• Answer questions• Genuine responses• Make a contribution to theconversation
    55. 55. Standard RTRT with comment
    56. 56. Who‟s mentioned you?
    57. 57. http://www.google.com/alerts
    58. 58. Strategy• What do you want to achieve fromTwitter?• How often will you tweet?• Will you use one or multiple accounts?• If tweeting as a brand, who will be your„face‟?• Have you access to a smartphone?• What will be your „keywords‟/hashtags?
    59. 59. When you‟re online• Manage expectations, especiallythrough the bio• Who• When• What• To expect
    60. 60. Retaining interest?• Insights• Sneak Peaks• „Discounts‟• Balancefun/serious• Support• What‟s going on?• What‟s new?
    61. 61. http://news.sky.com/story/5660/twitter-vicar-reverend-spices-up-sermons
    62. 62. http://www.slideshare.net/drbexl/daily-twitter-workout
    63. 63. THIRD PARTY APPS
    64. 64. https://hootsuite.com/dashboard#/
    65. 65. http://www.twitrbackgrounds.com
    66. 66. https://bitly.com
    67. 67. http://useqwitter.com/qwitters
    68. 68. http://tweepi.com/
    69. 69. https://apps.facebook.com/selectivetwitter/
    70. 70. https://apps.facebook.com/selectivetwitter/
    71. 71. http://twitterfall.com
    72. 72. http://twitpic.com/
    73. 73. http://www.polleverywhere.com/how-it-works
    74. 74. http://www.squidoo.com/twitterapps
    75. 75. e.g.• http://tapbots.com/software/tweetbot/• https://tweetcaster.com• http://tweetdeck.com• http://www.echofon.com
    76. 76. http://klout.com/
    77. 77. Crowdbooster (not free)https://crowdbooster.com/
    78. 78. http://www.youtube.com/watch?v=Cw8ScVYQ0PQ
    79. 79. https://support.twitter.com/articles/14589-how-to-add-your-phone-via-sms
    80. 80. @drbexl @digitalfprint @bigbible
    81. 81. http://www.sxc.hu/photo/1327659

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