Engaging in the twittersphere 2013
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Engaging in the twittersphere 2013

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Training session for Church of England

Training session for Church of England

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  • Social Media – all about RELATIONSHIPS, so we are going to start by getting to know each other as if we are on Twitter.
  • http://www.landingnet.co.uk/blog/the-truth-about-all-this-twitter-ing-twoddle/
  • 2:25
  • Great for relationship building, finding others with similar interests … people like a bit of opinion.. Short characters – the value of an RT… sharing amongst bigger & bigger networks… One small http://yearinreview.twitter.com/en/tps.html (tweets per second 2011)
  • This is clear!!
  • How has it helped me?
  • So – plenty to mull over there in the break time. Got a slightly more condensed session after the break… working our way through a range of tools!! So caffeine up!
  • Here’s my suggestions for a ‘daily workout’ – anticipated to take around 20 minutes a day… worth the investment – really has to look active to generate interest!
  • Final word – remember – there is always a human being at the other end of the keyboard… think before you type…Questions?
  • So – plenty to mull over there in the break time. Got a slightly more condensed session after the break… working our way through a range of tools!! So caffeine up!

Engaging in the twittersphere 2013 Engaging in the twittersphere 2013 Presentation Transcript

  • Engaging with theTwittersphereDr Bex Lewis, Digital FingerprintURL: http://j.mp/engagetwitterMay 2013, for: http://www.churchcommstraining.orgThis work is licensed under a Creative CommonsAttribution 3.0 Unported License.
  • Let‟s get to know eachother…
  • Image Credit: Landingnet.co.uk
  • Twitter: Screenshot Early Days
  • http://youtu.be/ddO9idmax0o
  • http://pinterest.com/pin/39265827973911808/
  • http://metro.co.uk/2013/03/21/happy-7th-birthday-twitter-from-twttr-to-200m-followers-worldwide-3552054/
  • http://venturebeat.com/2012/08/22/social-media-demographics-stats-2012/
  • http://wallblog.co.uk/2013/03/26/heat-launches-twitter-awards-where-social-media-and-celebs-meet/
  • Beyoncé announcespregnancy …
  • http://www.socialmediadd.com/Articles.asp?ID=248
  • http://wikileaksreputationcrisis.files.wordpress.com/2013/04/twitter-account-boston-globe-bostonglobe-live-coverage-terror-boston-marathon-bombing-april-2013.png?w=640&h=433
  • False News…
  • Twitter Spokesperson:• Twitter brings you closer to thethings you are passionate about -and for millions of people acrossthe globe that is faith.• http://news.sky.com/story/1022800/senior-bishops-to-tweet-christmas-sermons
  • What is Twitter?• FREE” „microblogging‟ (since March 2006)• 140 characters (based on SMS) know as „Tweets‟• Read by subscribers (known as followers)• Different from Facebook (friends vs interest)• Maintain interest: not just “I had toast”• Not time/geographically dependent• A „Retweet‟ (RT) is a true compliment• #Hashtags are core to usability• Third party apps increase the usability
  • What is Twitter good for?
  • What shares well?
  • http://www.bbc.co.uk/blogs/digitalrevolution/2009/10/rushes-sequences-stephen-fry.shtmlStephen Fry: "ItsTwitter, not eruditethoughts"
  • https://twitter.com/drbexl
  • https://twitter.com/digitalfprint
  • https://twitter.com/bigbible
  • https://twitter.com
  • User Name; 160character bio; image;location• @drbexl• “Life Explorer, HE/learning, Christian, culturalhistory, WW2 posters: Keep Calm & Carry On,digital world, ENFP,#tfbloggers@digitalfprint @ww2poster @bigbible• Durham, UK/Samsung SIII · http://drbexl.co.uk”
  • http://mashable.com/guidebook/twitter/
  • Few rules, lots ofetiquette
  • http://applicant.com/wp-content/uploads/2009/04/tweetcurrency1.jpg
  • Building Relationships
  • Look for…• People you already know• People they already follow• Those who follow them• Their lists
  • Find lists on the „profilepage‟
  • https://twitter.com/drbexl/lists
  • “Cuts the noise…”
  • https://twitter.com/biblefresh/lists/memberships
  • http://www.twellow.com/search?q=bible&search_cat=
  • http://mashable.com/category/twitter-lists/
  • #HASHTAGS
  • http://www.techforluddites.com/2009/02/the-twitter-hash-tag-what-is-it-and-how-do-you-use-it.html
  • http://bigbible.org.uk/2013/03/looking-for-an-opportunity-changingworship/
  • http://sproutsocial.com/insights/2011/08/twitter-hashtags/
  • #followfriday or #ff
  • http://thenextweb.com/socialmedia/2011/09/05/the-dos-and-donts-of-twitter-hashtags/
  • Thursday 9th May, 19:55
  • Look for a #hashtag andjoin the conversation
  • https://twitter.com/search?q=%23bbcqt&src=typd
  • http://www.whatthetrend.com/top10
  • https://2012.twitter.com/en/trends.html
  • http://trendsmap.com/local/gb/durham
  • Inventing a hashtag?•Keep it short•Check that it‟s not in use•Agree beforehand at anevent
  • DON‟T…http://socialmediatoday.com/index.php?q=SMC/103334
  • https://support.twitter.com/entries/101125-about-trending-topicsNOT PERMITTED:• Adding one or more topic/hashtag to an unrelatedTweet in an attempt to gain attention in search• Repeatedly Tweeting the same topic/hashtagwithout adding value to the conversation in anattempt to get the topic trending or trending higher• Tweeting about each Trend in order to drive trafficto your profile, especially when mixed withadvertising• Listing Trends in combination with a request to befollowed• Tweeting about a Trend and posting a misleadinglink to something unrelated
  • What did Habitat do?
  • What could Habitathave done?
  • http://twitterforchurches.com/blog/2009/06/29/crisis-communications-for-the-social-media-age/Don’t overthink. Running through committees,endless drafts and approval processes to get aresponse out there can cause far more damagethan good. As long as you have taken the time toassess the situation and can take a rational,respectful tone in your response, even anawkward response is OK to start with, and buysyou time to continue to respond to the problem.
  • http://econsultancy.com/uk/blog/6090-case-study-dell-s-evolution-on-twitter
  • Send a reply…• Answer questions• Genuine responses• Make a contribution to theconversation
  • Standard RTRT with comment
  • Who‟s mentioned you?
  • http://www.google.com/alerts
  • Strategy• What do you want to achieve fromTwitter?• How often will you tweet?• Will you use one or multiple accounts?• If tweeting as a brand, who will be your„face‟?• Have you access to a smartphone?• What will be your „keywords‟/hashtags?
  • When you‟re online• Manage expectations, especiallythrough the bio• Who• When• What• To expect
  • Retaining interest?• Insights• Sneak Peaks• „Discounts‟• Balancefun/serious• Support• What‟s going on?• What‟s new?
  • http://news.sky.com/story/5660/twitter-vicar-reverend-spices-up-sermons
  • http://www.slideshare.net/drbexl/daily-twitter-workout
  • THIRD PARTY APPS
  • https://hootsuite.com/dashboard#/
  • http://www.twitrbackgrounds.com
  • https://bitly.com
  • http://useqwitter.com/qwitters
  • http://tweepi.com/
  • https://apps.facebook.com/selectivetwitter/
  • https://apps.facebook.com/selectivetwitter/
  • http://twitterfall.com
  • http://twitpic.com/
  • http://www.polleverywhere.com/how-it-works
  • http://www.squidoo.com/twitterapps
  • e.g.• http://tapbots.com/software/tweetbot/• https://tweetcaster.com• http://tweetdeck.com• http://www.echofon.com
  • http://klout.com/
  • Crowdbooster (not free)https://crowdbooster.com/
  • http://www.youtube.com/watch?v=Cw8ScVYQ0PQ
  • https://support.twitter.com/articles/14589-how-to-add-your-phone-via-sms
  • @drbexl @digitalfprint @bigbible
  • http://www.sxc.hu/photo/1327659