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The Ten Commandments

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Drayton's helpful ideas and The Ten Commandments of Marketing.

Drayton's helpful ideas and The Ten Commandments of Marketing.

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  • 1. Ten Commandments • Write to the ideal prospect. • Aim for relevant surprise • Appeal to deep emotions • Talk like a human being – not an actuary. • Use relevant knowledge – e.g. about past messages.
  • 2. Ten Commandments • Get to the point fast, with news of a benefit. • Describe your offering fully. • If there’s an incentive, sell it. • Make it clear and easy to read or follow. • Ask forcefully, repeatedly for the reply.
  • 3. Two pieces of advice … • Read the copy out loud • It should sound like someone talking • Show it to an idiot
  • 4. Helpful Marketing Ideas, Free • Each takes 1-5 minutes to read • All simple and practical • You get one every day or so • Plus a free book to start with • Over 16,000 marketers all over the world get them • Go to AskDrayton.com
  • 5. Helpful Marketing Ideas, Free • Each takes 1-5 minutes to read • All simple and practical • You get one every day or so • Plus a free book to start with • Over 16,000 marketers all over the world get them • Go to AskDrayton.com