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seo basic
 

seo basic

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it is the basic knowledge of seo which i understand at my first day of internship

it is the basic knowledge of seo which i understand at my first day of internship

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    seo basic seo basic Presentation Transcript

    • Advanced SEO Tactics: On Beyond Keyword Research (GF401) Professor: Rand Fishkin , SEOmoz
    • Beyond Keyword Research: Advanced SEO Tactics Rand Fishkin – June 2009
    • Expert Opinion: Search Ranking Factors Survey Answered by 70 Top SEOs Worldwide
    • Data Correlations: SEOmoz Research on Several Hundred Search Result Sets Conducted Feb-May 2009
    • Google's Ranking Algorithm
    • Expert Opinion: Relative Importance of Algo Components in Google
    • Correlation Data: Relative Importance of Algo Components in Google
    • Takeaways: Links, as they pertain to both the domain and the individual page, are vastly superior in importance to the page's content.
    • Keyword Usage
    • Expert Opinion
    • Expert Opinion
    • Correlations
    • Correlations Importance of KW Usage in Various Parts of the URL
    • Correlations Importance of KW Usage Positions of the Title Tag
    • Substantive Disagreement: H1 Tags (Low Correlation w/ Rankings) Alt Text (Higher Correlation w/ Rankings) Keyword in URL (Very High Correlation) Keyword Location (Data Says Closer is Much Better)
    • Non-Link Factors
    • Expert Opinion
    • Expert Opinion
    • Takeaways: Substantive, Unique Content is Very Important W3C Validation Not Very Important Code to Text Ratio Not Very Important Static URLs Somewhat Better Than Dynamic
    • Importance of Link Metrics
    • Expert Opinion
    • Correlation with Specific Metrics Across the Engines
    •  
    • Takeaways: PageRank may be important, but TBPR not a great predictor Domain Authority may be important, but metrics need work TrustRank concepts may be important, but metrics need work Domain Diversity may be more important than experts think
    • Consideration of Subdomains vs. Root Domains
    •  
    • Importance of Link Popularity Features on Root Domains, Subdomains & Pages
    • Takeaways: Subdomains likely DO NOT inherit all of the ranking benefits of the Root Domain, but neither are they completely separate entities.
    • Geographic Ranking Factors For Country-Specific Targeting
    •  
    •  
    • Takeaways: 1) Country TLD 2) Language 3) Links 4) Host IP Address 5) Manual Review 6) GG WM Tools Geographic Target Settings 7) Registration with Google Local
    • Future of Ranking Signals
    •  
    • Tactical Advice
    • Site Architecture Tactics
    • Imitating the Ideal Link Structure
    • The PageRank Pyramid
    • Using the Pyramid on Real Sites
    • New Rules for Link Sculpting
    • New Rules for Link Sculpting
    • New Rules for Link Sculpting
    • Content Tactics
      • Keyword Usage
      • Unique Content
      • Provides Value to Visitors
      • Relevant to Query
      • Blah Blah Blah...
    • “ Great” Content is Useless Unless...
    • It Makes People Link
    • #1 – Target the Linkerati
    • #2 – Leverage Emotions that Make Us Link
    • Link Building Tactics
    • What the Experts Like:
    • What the Experts Like:
    • What the Experts Like:
    • What the Experts Like:
    • Recommended Reading
      • www.seomoz.org/blog
      • www.searchengineland.com
      • www.seobook.com/blog
      • www.seroundtable.com
      • www.mattcutts.com/blog
      • www.distilled.co.uk/blog
      • www.searchenginejournal.com
    • Email: Rand@SEOmoz.org