Thinking Points
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Thinking Points



Applied Cognitive Science

Applied Cognitive Science
Patterns of Behavior



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Thinking Points Presentation Transcript

  • 1. Thinking Points Applied Cognitive Science
  • 2. Thinking Points Defined
    • Tolerance leads to Unity
    • Diversity gives Us Strength
    • Common Good brings Dreams About
    • Respect for Human Dignity
      • Increases Opportunities
      • Releases Creativity
      • Generates Wealth
  • 3. Key Long-Term Strategies
    • Concentrate on Values and Principles
    • Be Authentic
      • Means Having Courage
    • Stick Up for What You Believe
      • Consistent Vision
    • Empathize and Connect
      • Care and Act on that Caring
    • Framing
      • Facts in Context
    • Avoid the Traps
  • 4. V I S I O N Use Words and Language in the Service of Our Deepest Convictions.
  • 5. Framing
    • Frames are mental pictures that allow human beings to understand reality and sometimes to create what we take to be reality.
    • Framing is Applied Cognitive Science .
    • Frames facilitate our most basic interactions with the world.
  • 6. Framing
    • Frames structure our:
      • Ideas & Concepts
      • Shape the Way We Reason
      • Impact How We Perceive
      • Impact How We Behave
    • Use of Frames is Unconscious & Automatic
    • We Use Them Without Realizing It.
  • 7. Framing
    • “ Social Institutions and situations are shaped by Mental Pictures (Frames), which determine how we Behave in those institutions and situations.”
    • “ Frames are, to use a Metaphor,
    • “ Life as a Play”.”
    • ~~Erving Goffman, Sociologist, Frame Analysis
  • 8. Frame or Lose Brains Change AND They Change More Radically Under Conditions of Trauma Than Under Ordinary Conditions.
  • 9. Cognitive Modeling & Theory
    • The Metaphor
      • Explains many profound differences
      • Biconceptuals
        • Both viewpoints are seared into our brains
        • Each may be used actively or passively
        • The models are cultural. By living in the same culture we are familiar with both models.
      • Naming is an Inexact Art
        • Capture the Focus and Implications
  • 10. Twelve Traps to Avoid
    • The Issue Trap
      • Get out of the issue silos, they isolate
      • Define the Overall Vision
      • Keep to the Values and Principles
    • The Poll Trap
      • The Job of Leaders is to Lead, Not Follow
    • The Laundry List Trap
      • Lost in Programs and Policies
      • Stick to Values, Connection, Authenticity, and Trust
  • 11.
    • The Rationalism Trap
      • Reason and Hard Facts Do Not Persuade
    • The No-Framing Necessary Trap
      • People Use Deep Seated Frames
      • Mental Pictures to Understand Facts and their World
    • The Policies-Are-Values Trap
      • Policies are Not Values
      • Policies are Based on Values
  • 12.
    • The Mainstream Trap
      • Mythical Mainstream
      • Reality of Biconceptuals
        • People who hold both views depending upon perception, side-by-side
    • The Mis-Under-Estimating Trap
      • Cultural Models
        • By living in the same culture we are familiar with both models.
    • The Re-Active Trap
      • Re-Act Rather than Pro-Active
      • Change Frames and Think Out-of-the-Box
  • 13.
    • The Spin Trap
      • Surface Framing is Meaningless
      • Deep Framing in the Foundation
      • Spin is the Dishonest Use of Surface to Hide the Truth
    • The Policy Speak Trap
      • Communicate Values Rather Than Specific Policy Positions
    • The Blame Game Trap
      • We Control Only HOW We Communicate
  • 14. Clear Path Out of Traps
    • Understand the Anatomy of the
    • Vision
    • AND
    • of Communication
  • 15. Nurturing Parent Model
    • Authoritative without being Authoritarian
    • Set Fair and Reasonable Limits and Rules
    • Take Time: Discuss Issue & Explain Decisions
    • Accept Questioning
    • Open and Respectful Communication
  • 16. Nurturing Parent Model
    • Empathy
      • The Capacity to Connect with Other People
    • Responsibility
      • Means to Act on That Empathy
      • Responsibility for Yourself and Others
  • 17. Acting On Your Empathy
    • Achieves
      • Protection (People Feel Safe)
      • Fulfillment in Life
      • Freedom (to Seek Fulfillment)
      • Opportunity (Equality to Explore)
      • Fairness (Unfairness Stifles Freedom & Opportunity)
      • Equality (the Sameness of Distribution)
  • 18. Acting On Your Empathy
    • Achieves
      • Prosperity
        • because a certain base amount of material wealth is necessary
      • Community
        • because nobody makes it alone, and communities are necessary for anyone to lead a fulfilling life.
  • 19. Cognitive Science Getting Real About Rationality Recognize How It Really Works!
  • 20. Lessons from Cognitive Science
    • Use of Frames is Mostly Unconscious
      • Neural Level ~ people have no idea they are using frames, much less what kind of frame.
    • Frames Defy Common Sense
      • One person’s common sense is another’s evil.
    • Repetition Embeds Frames in the Brain
      • Repetition embeds frames in the brain
    • Frames do Not Change Overnight
      • Brains Do Change and Not Quickly
      • Persistence is the Key
  • 21. Lessons from Cognitive Science
    • Speak to All as Your Audience
      • The brain permits different & inconsistent worldviews.
    • The Facts Alone Will Not Set You Free
      • We think & reason using frames & metaphors.
      • Arguing in terms of facts will fall on deaf ears.
      • Facts are important & only make sense in context.
    • Negating the Other’s Frame Gives Them Power and Makes Them Stronger
  • 22. Pragmatist
    • Inauthentic pragmatist is willing to depart from Values for perceived gain.
      • Surrenders Vision and Trust
    • Authentic pragmatist knows you can not get everything you think is Right, you can get Most of it through Negotiation.
      • Stick to Values and Work to Satisfy them Maximally
  • 23. The Most Powerful Form of Thinking is Strategic
    • It is not just a matter of thinking ahead.
    • It is a matter of changing the landscape of thought and action.
    • It is a matter of setting many things in motion by setting one thing in motion.
    • It is a matter of reconfiguring the future by doing one thing in the present.
  • 24. Strategic Initiatives
    • Proposals in one area that have an impact far beyond the explicit change promoted.
    • Multifaceted Initiatives
      • Targeted policy has far-reaching effects
      • Advances a range of goals through one goal.
    • Domino Initiative
      • Meant as first step toward a broader goal.
      • Next steps are easier or inevitable.
  • 25. Ethical Business Tool to Enhance the Common Good Incentive: It is GOOD for Business
  • 26. The Art of Successful Arguments
    • They are about what is Right .
    • They use versions of contested Values .
    • They have a structured Frame .
    • They have Frames that set up the Problem and Solution .
    • They use Commonplace Frames that resonate widely.
    • They use Language That Evokes DEEP Frames.
  • 27. How Argument Frames Work
    • Remember, Frames are not simply about Words.
    • Frames are Mental Pictures.
    • General Argument Frame
      • Moral Values
      • Fundamental Principles
      • Issue-Defining Frames
      • Commonplace Frames
  • 28. Thinking Points Thinking IS Activism Movements are about Values and Principles Organizing has to be ABOUT Something
  • 29. “ Happiness is when what you Think and what you Say is what you Do.”
  • 30.