Thinking Points

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Applied Cognitive Science
Patterns of Behavior

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Thinking Points

  1. 1. Thinking Points Applied Cognitive Science
  2. 2. Thinking Points Defined <ul><li>Tolerance leads to Unity </li></ul><ul><li>Diversity gives Us Strength </li></ul><ul><li>Common Good brings Dreams About </li></ul><ul><li>Respect for Human Dignity </li></ul><ul><ul><li>Increases Opportunities </li></ul></ul><ul><ul><li>Releases Creativity </li></ul></ul><ul><ul><li>Generates Wealth </li></ul></ul>
  3. 3. Key Long-Term Strategies <ul><li>Concentrate on Values and Principles </li></ul><ul><li>Be Authentic </li></ul><ul><ul><li>Means Having Courage </li></ul></ul><ul><li>Stick Up for What You Believe </li></ul><ul><ul><li>Consistent Vision </li></ul></ul><ul><li>Empathize and Connect </li></ul><ul><ul><li>Care and Act on that Caring </li></ul></ul><ul><li>Framing </li></ul><ul><ul><li>Facts in Context </li></ul></ul><ul><li>Avoid the Traps </li></ul>
  4. 4. V I S I O N Use Words and Language in the Service of Our Deepest Convictions.
  5. 5. Framing <ul><li>Frames are mental pictures that allow human beings to understand reality and sometimes to create what we take to be reality. </li></ul><ul><li>Framing is Applied Cognitive Science . </li></ul><ul><li>Frames facilitate our most basic interactions with the world. </li></ul>
  6. 6. Framing <ul><li>Frames structure our: </li></ul><ul><ul><li>Ideas & Concepts </li></ul></ul><ul><ul><li>Shape the Way We Reason </li></ul></ul><ul><ul><li>Impact How We Perceive </li></ul></ul><ul><ul><li>Impact How We Behave </li></ul></ul><ul><li>Use of Frames is Unconscious & Automatic </li></ul><ul><li>We Use Them Without Realizing It. </li></ul>
  7. 7. Framing <ul><li>“ Social Institutions and situations are shaped by Mental Pictures (Frames), which determine how we Behave in those institutions and situations.” </li></ul><ul><li>“ Frames are, to use a Metaphor, </li></ul><ul><li>“ Life as a Play”.” </li></ul><ul><li>~~Erving Goffman, Sociologist, Frame Analysis </li></ul>
  8. 8. Frame or Lose Brains Change AND They Change More Radically Under Conditions of Trauma Than Under Ordinary Conditions.
  9. 9. Cognitive Modeling & Theory <ul><li>The Metaphor </li></ul><ul><ul><li>Explains many profound differences </li></ul></ul><ul><ul><li>Biconceptuals </li></ul></ul><ul><ul><ul><li>Both viewpoints are seared into our brains </li></ul></ul></ul><ul><ul><ul><li>Each may be used actively or passively </li></ul></ul></ul><ul><ul><ul><li>The models are cultural. By living in the same culture we are familiar with both models. </li></ul></ul></ul><ul><ul><li>Naming is an Inexact Art </li></ul></ul><ul><ul><ul><li>Capture the Focus and Implications </li></ul></ul></ul>
  10. 10. Twelve Traps to Avoid <ul><li>The Issue Trap </li></ul><ul><ul><li>Get out of the issue silos, they isolate </li></ul></ul><ul><ul><li>Define the Overall Vision </li></ul></ul><ul><ul><li>Keep to the Values and Principles </li></ul></ul><ul><li>The Poll Trap </li></ul><ul><ul><li>The Job of Leaders is to Lead, Not Follow </li></ul></ul><ul><li>The Laundry List Trap </li></ul><ul><ul><li>Lost in Programs and Policies </li></ul></ul><ul><ul><li>Stick to Values, Connection, Authenticity, and Trust </li></ul></ul>
  11. 11. <ul><li>The Rationalism Trap </li></ul><ul><ul><li>Reason and Hard Facts Do Not Persuade </li></ul></ul><ul><li>The No-Framing Necessary Trap </li></ul><ul><ul><li>People Use Deep Seated Frames </li></ul></ul><ul><ul><li>Mental Pictures to Understand Facts and their World </li></ul></ul><ul><li>The Policies-Are-Values Trap </li></ul><ul><ul><li>Policies are Not Values </li></ul></ul><ul><ul><li>Policies are Based on Values </li></ul></ul>
  12. 12. <ul><li>The Mainstream Trap </li></ul><ul><ul><li>Mythical Mainstream </li></ul></ul><ul><ul><li>Reality of Biconceptuals </li></ul></ul><ul><ul><ul><li>People who hold both views depending upon perception, side-by-side </li></ul></ul></ul><ul><li>The Mis-Under-Estimating Trap </li></ul><ul><ul><li>Cultural Models </li></ul></ul><ul><ul><ul><li>By living in the same culture we are familiar with both models. </li></ul></ul></ul><ul><li>The Re-Active Trap </li></ul><ul><ul><li>Re-Act Rather than Pro-Active </li></ul></ul><ul><ul><li>Change Frames and Think Out-of-the-Box </li></ul></ul>
  13. 13. <ul><li>The Spin Trap </li></ul><ul><ul><li>Surface Framing is Meaningless </li></ul></ul><ul><ul><li>Deep Framing in the Foundation </li></ul></ul><ul><ul><li>Spin is the Dishonest Use of Surface to Hide the Truth </li></ul></ul><ul><li>The Policy Speak Trap </li></ul><ul><ul><li>Communicate Values Rather Than Specific Policy Positions </li></ul></ul><ul><li>The Blame Game Trap </li></ul><ul><ul><li>We Control Only HOW We Communicate </li></ul></ul>
  14. 14. Clear Path Out of Traps <ul><li>Understand the Anatomy of the </li></ul><ul><li>Vision </li></ul><ul><li>AND </li></ul><ul><li>of Communication </li></ul>
  15. 15. Nurturing Parent Model <ul><li>Authoritative without being Authoritarian </li></ul><ul><li>Set Fair and Reasonable Limits and Rules </li></ul><ul><li>Take Time: Discuss Issue & Explain Decisions </li></ul><ul><li>Accept Questioning </li></ul><ul><li>Open and Respectful Communication </li></ul>
  16. 16. Nurturing Parent Model <ul><li>Empathy </li></ul><ul><ul><li>The Capacity to Connect with Other People </li></ul></ul><ul><li>Responsibility </li></ul><ul><ul><li>Means to Act on That Empathy </li></ul></ul><ul><ul><li>Responsibility for Yourself and Others </li></ul></ul>
  17. 17. Acting On Your Empathy <ul><li>Achieves </li></ul><ul><ul><li>Protection (People Feel Safe) </li></ul></ul><ul><ul><li>Fulfillment in Life </li></ul></ul><ul><ul><li>Freedom (to Seek Fulfillment) </li></ul></ul><ul><ul><li>Opportunity (Equality to Explore) </li></ul></ul><ul><ul><li>Fairness (Unfairness Stifles Freedom & Opportunity) </li></ul></ul><ul><ul><li>Equality (the Sameness of Distribution) </li></ul></ul>
  18. 18. Acting On Your Empathy <ul><li>Achieves </li></ul><ul><ul><li>Prosperity </li></ul></ul><ul><ul><ul><li>because a certain base amount of material wealth is necessary </li></ul></ul></ul><ul><ul><li>Community </li></ul></ul><ul><ul><ul><li>because nobody makes it alone, and communities are necessary for anyone to lead a fulfilling life. </li></ul></ul></ul>
  19. 19. Cognitive Science Getting Real About Rationality Recognize How It Really Works!
  20. 20. Lessons from Cognitive Science <ul><li>Use of Frames is Mostly Unconscious </li></ul><ul><ul><li>Neural Level ~ people have no idea they are using frames, much less what kind of frame. </li></ul></ul><ul><li>Frames Defy Common Sense </li></ul><ul><ul><li>One person’s common sense is another’s evil. </li></ul></ul><ul><li>Repetition Embeds Frames in the Brain </li></ul><ul><ul><li>Repetition embeds frames in the brain </li></ul></ul><ul><li>Frames do Not Change Overnight </li></ul><ul><ul><li>Brains Do Change and Not Quickly </li></ul></ul><ul><ul><li>Persistence is the Key </li></ul></ul>
  21. 21. Lessons from Cognitive Science <ul><li>Speak to All as Your Audience </li></ul><ul><ul><li>The brain permits different & inconsistent worldviews. </li></ul></ul><ul><li>The Facts Alone Will Not Set You Free </li></ul><ul><ul><li>We think & reason using frames & metaphors. </li></ul></ul><ul><ul><li>Arguing in terms of facts will fall on deaf ears. </li></ul></ul><ul><ul><li>Facts are important & only make sense in context. </li></ul></ul><ul><li>Negating the Other’s Frame Gives Them Power and Makes Them Stronger </li></ul>
  22. 22. Pragmatist <ul><li>Inauthentic pragmatist is willing to depart from Values for perceived gain. </li></ul><ul><ul><li>Surrenders Vision and Trust </li></ul></ul><ul><li>Authentic pragmatist knows you can not get everything you think is Right, you can get Most of it through Negotiation. </li></ul><ul><ul><li>Stick to Values and Work to Satisfy them Maximally </li></ul></ul>
  23. 23. The Most Powerful Form of Thinking is Strategic <ul><li>It is not just a matter of thinking ahead. </li></ul><ul><li>It is a matter of changing the landscape of thought and action. </li></ul><ul><li>It is a matter of setting many things in motion by setting one thing in motion. </li></ul><ul><li>It is a matter of reconfiguring the future by doing one thing in the present. </li></ul>
  24. 24. Strategic Initiatives <ul><li>Proposals in one area that have an impact far beyond the explicit change promoted. </li></ul><ul><li>Multifaceted Initiatives </li></ul><ul><ul><li>Targeted policy has far-reaching effects </li></ul></ul><ul><ul><li>Advances a range of goals through one goal. </li></ul></ul><ul><li>Domino Initiative </li></ul><ul><ul><li>Meant as first step toward a broader goal. </li></ul></ul><ul><ul><li>Next steps are easier or inevitable. </li></ul></ul>
  25. 25. Ethical Business Tool to Enhance the Common Good Incentive: It is GOOD for Business
  26. 26. The Art of Successful Arguments <ul><li>They are about what is Right . </li></ul><ul><li>They use versions of contested Values . </li></ul><ul><li>They have a structured Frame . </li></ul><ul><li>They have Frames that set up the Problem and Solution . </li></ul><ul><li>They use Commonplace Frames that resonate widely. </li></ul><ul><li>They use Language That Evokes DEEP Frames. </li></ul>
  27. 27. How Argument Frames Work <ul><li>Remember, Frames are not simply about Words. </li></ul><ul><li>Frames are Mental Pictures. </li></ul><ul><li>General Argument Frame </li></ul><ul><ul><li>Moral Values </li></ul></ul><ul><ul><li>Fundamental Principles </li></ul></ul><ul><ul><li>Issue-Defining Frames </li></ul></ul><ul><ul><li>Commonplace Frames </li></ul></ul>
  28. 28. Thinking Points Thinking IS Activism Movements are about Values and Principles Organizing has to be ABOUT Something
  29. 29. “ Happiness is when what you Think and what you Say is what you Do.”

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