DOUGLAS L. RAMSEY                                    23112 S.E. 8th Street                                  Sammamish, WA....
•   National Sales Management: Management and oversight of National Rep-firm sales.    Pioneered the use of rep-firms by p...
•   New Revenue Development: Ground up development and management of residential and    commercial pay-per-view programs, ...
•   Entertainment / Music: Experience in, and acclimation to, many aspects of the non-sports    entertainment industry. Ex...
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Resume 2011

  1. 1. DOUGLAS L. RAMSEY 23112 S.E. 8th Street Sammamish, WA. 98074 E-mail; Home (425) 427-9210 / Office (206) 576-3231 / Cellular (425) 417-2807 Qualification Highlights & Core CompetenciesInnovative communications professional celebrating 30 years of media sales, sales managementand complex project implementation in the dynamic and evolving field of convergent media.Accomplished advertising sales executive with tens of millions of dollars in media sales in radio,broadcast television, cable television, print, outdoor signage, in-arena signage, on-line media, in-venue and at-retail signage and promotions.Highly skilled and practiced in project management, concept development, strategic planning,program implementation and younger staff mentoring. Thrives in both independent andcollaborative work environmentsVisionary Leader with a consistent thread of program innovations and implementationsolutions, many of which have recalibrated industry standards.Highly strategic thinker with successful record of integrating media solutions in a wide array ofmarket environments and throughout numerous market verticals. Key AttributesStrong work ethic, Focused, Self motivated, Strategic thinker, Well-read, Consensus builder,Cross-Group collaborator, Business development professional, Visionary, Articulate,Relationship development (internal & external), Flexible, Highly ethical, Extremely loyal,Extensive & diverse media experience, Business model pioneer, Well rounded familiarity withmultiple business sectors. Critical Organizational ContributionsMore than a quarter-century of media advertising sales in minor, medium and major markets.Familiarity with all aspects of all major media forms. Administrative and managementexperience in all aspects of a complete in-house NBA, NFL, WNBA and CISL (Continental IndoorSoccer League) broadcast and electronic media operations, as well as numerous major businessdevelopment projects and platforms. Areas of extensive experience and expertise include:• Sales Management: Managed sales of television, cable and radio commercial airtime, arena signage, team Internet site, team publications, in-arena promotions and retail programs. Oversaw departmental sales increases of more than 20% annually for seven consecutive years and double digit increases for ten of eleven seasons while with the Sonics. Exceeded departmental revenue targets ten of eleven seasons with the Sonics (one year revenue shortfall due to NBA lockout / labor dispute). Realized a client retention rate in excess of 85%, far above industry standards.
  2. 2. • National Sales Management: Management and oversight of National Rep-firm sales. Pioneered the use of rep-firms by professional sports teams, now an industry norm.• Individual sales: Personal sales in excess of $8,000,000 annually with the Sonics. Departmental sales in excess of $19,000,000 annually. Departmental annual operating budget of $4,000,000. Executed all aspects of management position while carrying the largest account list for the franchise. Sold media in small, medium and large markets with rate and total contract value diversity from a few hundred dollars to complex multi-year multi-million dollar programs. Familiar with and experienced in all aspects of ground up media sales process, including prospecting, initial approach, closing, copy writing, production and resale. Proficient in both solution-driven and consultative sales process. Demonstrated excellent retention of client base month-to-month and year-to-year.• Major Account Sales: Personally handled eight of the ten largest Sonics corporate partners. Specialized in direct-to-client sale throughout professional sports and media career. Sampling of major sponsorship deals consummated: Miller Brewing Company; Southwest Airlines; Alaska Airlines; Delta Airlines; U S WEST; U S WEST Cellular; AirTouch Cellular; BP Oil / Tosco; Volkswagen of America; Subaru of America; Northwest Dodge Dealers; Bon Marche’; CSK Auto / Schuck’s Automotive.• Television, Radio & New Media Sales: 22 years experience in broadcast television, cable television, radio and Internet sales. Extensive and diverse experience throughout all aspects of electronic media sales and sales management. Experience in start-up and established radio station sales, independent and network affiliate television sales in small, medium and major markets. Experience in the development and sales of regionally distributed programming on regional cable television and radio networks.• Sales Logistics: Involved in all aspects of rate structure, inventory management, exclusivity strategies, media platform bundling, point of entry barriers, and category distribution and allocation issues.• Business Development: Senior executive responsible for strategy and development of numerous business opportunities and partnerships including a major regional media distribution venture and a region-wide pay-per-view business model with both residential and commercial platforms.• Carriage & Clearance Negotiations: Responsible for all television, cable, radio and DBS carriage and clearance negotiations and partnership development. Long and short term agreements reached with Bonneville Broadcasting / KIRO Television (CBS 7), Prime Sports Northwest, FOX Sports Net, Providence Journal / KING Television (NBC 5) & KONG Television (Indy 6/16), UPN / KSTW (UPN 11), A.H. Belo / KONG (Indy 6/16), DirecTV, TCI.• Promotional Platforms: Extensive experience in the planning, logistical implementation and execution of complex media-supported local and region-wide promotional programs at retail and in-arena levels.• Affiliate Relations: Responsible for the initiation and maintenance of all broadcast and cable television affiliate relationships.• Network Development: Regional network development / broadcast & cable television and radio. Distribution footprint that included coverage over a four state region.
  3. 3. • New Revenue Development: Ground up development and management of residential and commercial pay-per-view programs, national rep-firm sales platforms and other media innovations.• Program Fulfillment: Administrative oversight of all sponsorship program fulfillment and logistics.• Strategic Partnerships: Development and oversight of numerous business partnerships including FOX Sports Net Northwest, TCI and DirecTV• High Profile Personnel Interface: Interfaced on many levels and in varied circumstances with political, media and sports celebrities, as well as senior corporate executives.• Major Venue Signage: Involvement in signage format selection and implementation for the remodeled KeyArena. Packaged and sold major venue signage in multi-media partnerships for the Seattle Center Coliseum, King Dome, Tacoma Dome, KeyArena, Husky Stadium and Seahawks Stadium (now QWEST Field).• New Venue Logistics: Involved with two professional sports franchises during the planning, building, marketing and transition to new arena/stadium facilities. Involved in many aspects of venue management and relations.• Venue / Vendor Interface: Extensive experience and creative development of innovative sales and marketing concepts promoting third-party vendor involvement in new and existing facilities as well as venues under construction. Experience in the development of branded food distribution, creative signage options and opportunities, and venue space usage development.• Strategic Planning: Short and long term strategic planning for all electronic media.• Electronic Innovations: Development, administrative oversight and implementation of all electronic innovations.• New Content & Programming Development: Development of supplemental non-game and non-team programming and revenue streams.• On-Air and Production Experience: Experience in production and on-air presentation from Junior High through College and post-collage in both compensated and uncompensated positions.• International Event Execution: One of three principal executives to plan, coordinate and execute an international indoor soccer tournament in Mexico City. Event required extensive logistics and coordination between FIFRA, business interests in Mexico and indoor soccer teams from around the world. (Independent project working for 848 Productions/Sam Perkins)• Second Tier Sports Management: Ground up development of complete in-house media operations for Continental Indoor Soccer League (CISL Seattle SeaDogs) and WNBA (Seattle Storm) franchises.
  4. 4. • Entertainment / Music: Experience in, and acclimation to, many aspects of the non-sports entertainment industry. Experience with numerous promotions and projects surrounding music entertainment events. Developed the Jet Set Concert Series for KJET Radio in cooperation with Media One. Handled the record label, music and entertainment account / client list for KZOK Radio. Career Progression Victory Studios, Seattle Washington, Senior Director, Strategic Alliances - 2005 - Present Metro Networks/Westwood One, Seattle Washington, National Director of Marketing - 2004 – 2005 Independent Contract Work, Syndicate Sports / Husky Sports Properties- Action Sports Media / FOX Marketing Group / Peninsula News Network /Savant Imaging / Biz Excahnge 2001 - 2003 Seattle Seahawks / Football Northwest LLC. , Seattle, WA. Senior Director, Business Development, 2000 – 2001 Seattle SuperSonics / Full House Sports & Entertainment, Seattle,WA. Senior Director, Corporate Sponsorship & Broadcast Development, 1997 - 2000 Director, Corporate Sponsorship & Broadcast, 1992 – 1997 Sponsorship Sales Manager, 1989 - 1992 KTZZ Television / U.S. Television,, Seattle, WA. Account Executive, 1988 - 1989 KZOK-FM / KJET-AM / Adams Communications,, Seattle, WA. Sales Manager KJET / Account Executive KZOK, 1987 - 1988 KAYU Television / KAYU-TV Partners, LTD,, Spokane, WA. Account Executive, 1985 - 1987 KQSP-FM / Medina Broadcast Group,, Spokane, WA. Account Executive, 1985 KGA-AM / Price Broadcasting Company, Spokane, WA. Account Executive, 1982 - 1985 KMWX-AM / KFFM-FM / Northwest Broadcast Company, Yakima, WA. Account Executive, 1981 - 1982 KXLE AM & FM / KXLE, Inc., Ellensburg, WA. Account Executive, 1981, Disc Jockey 1980 EducationEastern Washington University, Central Washington University,Cheney, WA. Ellensburg, WA.Graduate studies in Communications Bachelor of Science, Aerospace Science1984 Degreed 1980