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How to Search Like a Pro

Jeffrey Franklin and David Rakowski
Here’s what most of us do…
Most popular
Google searches- •   Whitney Houston
2012             •   Gangnam Style
                 •   Hurricane Sandy
                 •   iPad 3
                 •   Diablo 3
Interesting….but •   Kate Middleton
what does it
                 •   Olympics 2012
have to do with
law?             •   Amanda Todd
                 •   Michael Clarke Duncan
                 •   BBB12
Search Engines
• Google, Ask.com, Bing, DuckDuckGo
Directories
• Dir.yahoo.com, Open Directory Project, Best of
  the Web
How do search engines really work?




               KEYWORDS
Boolean Logic-George Boole




         AND, OR, NOT
Which search engines are the best?
Google and Search Engines That
           “Think”
Managing Bookmarks
• Who still uses bookmarks?
• All browsers have built in bookmark feature
  – Firefox (right click “Bookmark this page”
  – Chrome (CTRL +D)
  – Internet Explorer (right click “Add to favorites”)
RSS Feeds, Blogs and Podcasts
               (oh my!)
• Google Reader
• Podcasts---iTunes (Doubletwist for Android)
• Blogs
  – Wordpress and Blogger

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How to search like a pro

Editor's Notes

  1. DO LIVE DEMO HERE
  2. Group Discussion
  3. Marketing “experts” SEO, etc.