Leveraging social media for your job hunt
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Leveraging social media for your job hunt



A copy of our presentation from the Meetup "How to Leverage Social Media to Effectively Build Credibility in the Job Market". ...

A copy of our presentation from the Meetup "How to Leverage Social Media to Effectively Build Credibility in the Job Market".

Presented by Drake International employee's, Laura Plant and Sandy Sykora



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Leveraging social media for your job hunt Leveraging social media for your job hunt Presentation Transcript

  • Leveraging Social Media to Build Credibility in the Labour Market
    Presented by:
    Sandy Sykora: Sr. Marketing Coordinator-North America
    Laura Plant: Manager, Talent Management Solutions
  • Introduction
    Who is Sandy?
    Digital marketing enthusiast
    Worked in social media for 5 years
    Who is Laura?
    Talent Management Consultant
    Work in HR and TM Consulting for 10 years
    Workplace Behavioural Specialist
  • Agenda
    About our Meetup Group
    LinkedIn essentials
    Building your online “brand”
    Social etiquette for the job hunt
    Building your online resume (Tools)
  • Benefits of a LinkedIn Account
    Highlighting your work experience
    Summarizing your top skills
    Showing your credentials / awards
    Demonstrating your volunteering efforts
  • Demonstrate your Credibility with Recommendations
    Don’t be afraid to ask!
    Endorse your colleagues
    Make them visible on your profile
  • Expand your Network
    Connect with decision-makers and influencers
    Reconnect with old friends and colleagues
    Participate in LinkedIn groups to expand your network
  • Become a Resource for your Network
    • Stay informed of industry trends
    • Participate in LinkedIn Groups
    • Share information with your network
    • Comment on network posts and updates
  • Strengthen Your Profile
    Be specific in your achievements, include targets
    Highlight your skills…be industry specific!
    Add LinkedIn applications
    Include relevant links to social media and websites
  • Build your Personal Brand
    What is your “angle”?
    Think of who you want to connect with in your job search / networking
    Keep it consistent
    Use available online tools to help establish your presence
  • Build your Personal Brand
    Start a Blog
    • Create a profile/theme but keep it consistent
    • Write articles on topics that interest you
    • Share articles online via social media
    • Update, update, update!
  • Build your Personal Brand
    • Join industry groups
    • Share articles, opinions and receive feedback from the community
    • Build your network with decision-makers / influencers
  • Build your Personal Brand
    Join Twitter:
    • Brand your Twitter profile - “what type of ‘expert’ are you?”
    • Follow industry professionals and influencers
    • Engage in the conversation
    • Welcome others to connect on LinkedIn
    • Link followers to your blog and relevant articles
  • Build your Personal Brand
    Online Communities
    Join industry-specific communities
    Link others to your social media
    Share information with group members
    Attend industry events when available
  • Build your Personal Brand
    • Create a branded Facebook Page
    • Share your portfolio
    • Include your resume (in a creative way)
    • Use video to put a face to the name
    • Invite professional friends to join your page
  • Applying for Jobs Online
    Ensure your application is RELEVANT
    Invite hiring managers to connect with you online (LinkedIn, Twitter, blog etc.)
    Track your analytics:
    Enables you to see who is interested
    Time your follow up call / email
    Be mindful of social etiquette
  • Building your Online Resume
    Use the tools that are available:
    QR Code Resume
    Infographic Resume
    Facebook Resume
    Video Resume
    Outsource for creativity
  • Connecting the Dots
    How do I manage all of this?
    Create a schedule
    Use social dashboards like Hootsuite
    Mobile apps for quick-updates
    How do I integrate all of my social media?
    Always link your social media
    Include on resume / business cards / signature
    When you update one, update the others
    How do I promote this to employers?
    Include links on your resume / application
    Interact with their brands online (Twitter / Facebook)
    Mention it in your follow up conversation
  • Free Resources
    Wordpress.com, blogger.com, tumblr.com, Flavors.me
    Infographic Resume Builders:
    Wordle, Hohli, Creately, Tableau, Inkscape
    QR Code Generators:
    Kaywa, QR Stuff, Delivr
    Video :
    YouTube, Camtasia Studio
    Icon Dock , Slo Dive, Design Instruct
  • Thank You!
    Please feel free to connect with Sandy and Laura on Twitter:
    • @lauralynplant
    • @sandykora
    • @drakeintl
    • @drakejobs