Lead (News)
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  • 1. THE LEAD ENG 111
  • 2. DEFINITIONS OF LEAD:• An introduction to any news story• May be a single word, a phrase, a clause, a brief sentence, an entire paragraph or a series of paragraphs
  • 3. FUNCTIONS OF THE LEAD:1. Introduces the news story2. Tells the story in a capsule form3. Answers right away the questions that the reader would naturally ask
  • 4. KINDS OFLEADS
  • 5. 1. Conventionalor Summary Lead• Used in straight news• Answers right away all or any of the 5 W’s and/or the H
  • 6. a. Who Lead• Used when the President person involved Noynoy is more Aquino addressed the prominent than PMA what he does or graduates in what happens Baguio City to him on April 20.
  • 7. b. What Lead• Used when the The NSAT will be given November event or what 24 to all took place is graduating high more important school students desiring to than the person enroll in the involved in the four-year college story course.
  • 8. c. When LeadApril 15 is the deadline for filing of Income Tax Returns at the BIR.
  • 9. d. Where LeadThe Philippines will be the site of the next Miss Universe contest.
  • 10. e. Why LeadBecause of poverty, around a hundred students dropped out from school last year. This was learned from PNU President Nilo L. Rosas.
  • 11. f. How LeadBy appealing to the school board, the Manila Science High School was able to construct a three-storey concrete building.
  • 12. 2. GrammaticalBeginning Lead
  • 13. A.Prepositional phrase LeadB.Infinitive Phrase LeadC.Participial phrase LeadD.Gerundial phrase LeadE.Clause Lead
  • 14. 3. Novelty Lead
  • 15. 1. Astonisher 6. Descriptive Lead Lead2. Contrast Lead 7. Parody Lead 8. Punch Lead3. Epigram Lead 9. One word Lead4. Picture Lead 10.Quotation Lead5. Background 11.Question Lead Lead