The European TV consumption

14

16

hours/week in
Western
Europe

hours/week in
Northern
Europe

16.7

17.7

hours/week i...
The European Internet consumption

14.8
14

hours/week in
Western
Europe

hours/week in
Northern
Europe

13.8

16.1

hours...
The European Internet consumption

87%
in Northern
Europe

55%

81%

in Central &
Eastern Europe

in Western
Europe

61%
i...
The Internet evolution, ROMANIA

44%

of all Romanians are online

9.2m

Romanians are online
Total adult Romanians
popula...
The Romanian media consumption landscape
Penetration

TV

Online

96%

EU: 95%,
WE:94%, NE:95%, S
E:97%, CEE:95%

44%

EU:...
Internet becomes ‘all consuming’ media device

95%

EU: 73%
WE:67%
NE:81%
SE:65%
CEE:81%

of Romanian Internet
users have ...
Media multi-tasking means more active consumers

30%

of Romanians are
online whilst
watching TV

EU: 48% WE:58% NE:59% SE...
The internet is an entertainer and enabler

30%

of Romanians are
online during the
traditional primetime
TV evening slot
...
Relationship between content consumption on TV and online

2.4 hours per week across
Romanians (EU:2.8hrs) is spent
watchi...
Online and tv   think digital
Online and tv   think digital
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Online and tv think digital

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Online and tv think digital

  1. 1. The European TV consumption 14 16 hours/week in Western Europe hours/week in Northern Europe 16.7 17.7 hours/week in Central & Eastern Europe hours/week in Southern Europe EU average = 16.8hs Base: All European who use: TV, n=21,911; Radio, n=15,741; Magazines, n=11,361; Newspapers, n=14,989; All internet, n=15,290, 2
  2. 2. The European Internet consumption 14.8 14 hours/week in Western Europe hours/week in Northern Europe 13.8 16.1 hours/week in Central & Eastern Europe hours/week in Southern Europe EU average = 14.8hs Base: All European who use: TV, n=21,911; Radio, n=15,741; Magazines, n=11,361; Newspapers, n=14,989; All internet, n=15,290, 3
  3. 3. The European Internet consumption 87% in Northern Europe 55% 81% in Central & Eastern Europe in Western Europe 61% in Southern Europe EU average = 65% Base: All European who use: TV, n=21,911; Radio, n=15,741; Magazines, n=11,361; Newspapers, n=14,989; All internet, n=15,290, 4
  4. 4. The Internet evolution, ROMANIA 44% of all Romanians are online 9.2m Romanians are online Total adult Romanians population of 18.7 million EU: 65%, WE:81%, NE:87%, SE:61%, CEE:55% Romanian Internet users spend on average 18.6hrs online per week EU: 14.8, WE:14.0, NE:14.8, SE:13.8, CEE:16.1 Base: All Respondents (Omnibus) n=1,039, All Internet Users n=390 5
  5. 5. The Romanian media consumption landscape Penetration TV Online 96% EU: 95%, WE:94%, NE:95%, S E:97%, CEE:95% 44% EU: 65%, WE:81%, NE:87%, S E:61%, CEE:55% Hours per week used TV Online 21.6hrs EU: 16.8 WE:16.0, NE:14.0, SE:16.7, CEE:17.7 18.6hrs EU: 14.8 WE:14.0, NE:14.8, SE:13.8, CEE:16.1 Base: All Respondents (Omnibus) n=1,039 6
  6. 6. Internet becomes ‘all consuming’ media device 95% EU: 73% WE:67% NE:81% SE:65% CEE:81% of Romanian Internet users have watched TV online 19% watch TV online at least daily A further 29% watch TV at least weekly Base: All Internet Users (Online) n=989 7
  7. 7. Media multi-tasking means more active consumers 30% of Romanians are online whilst watching TV EU: 48% WE:58% NE:59% SE:39% CEE:44% Base: All Respondents (Online ) n=1,003 8
  8. 8. The internet is an entertainer and enabler 30% of Romanians are online during the traditional primetime TV evening slot (EU: 52%) , All Internet Users (Online) 989 9
  9. 9. Relationship between content consumption on TV and online 2.4 hours per week across Romanians (EU:2.8hrs) is spent watching TV and online at the same time (11% (EU:16%) of all time spent watching TV) Among Romanians who watch TV and are online concurrently, 56% EU: 33% state the online activity is likely to be related to the TV programme they are watching Base: All TV Viewers (Online) n=859 10

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