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Online and tv   think digital
Online and tv   think digital
Online and tv   think digital
Online and tv   think digital
Online and tv   think digital
Online and tv   think digital
Online and tv   think digital
Online and tv   think digital
Online and tv   think digital
Online and tv   think digital
Online and tv   think digital
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Online and tv think digital

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  • 1. The European TV consumption 14 16 hours/week in Western Europe hours/week in Northern Europe 16.7 17.7 hours/week in Central & Eastern Europe hours/week in Southern Europe EU average = 16.8hs Base: All European who use: TV, n=21,911; Radio, n=15,741; Magazines, n=11,361; Newspapers, n=14,989; All internet, n=15,290, 2
  • 2. The European Internet consumption 14.8 14 hours/week in Western Europe hours/week in Northern Europe 13.8 16.1 hours/week in Central & Eastern Europe hours/week in Southern Europe EU average = 14.8hs Base: All European who use: TV, n=21,911; Radio, n=15,741; Magazines, n=11,361; Newspapers, n=14,989; All internet, n=15,290, 3
  • 3. The European Internet consumption 87% in Northern Europe 55% 81% in Central & Eastern Europe in Western Europe 61% in Southern Europe EU average = 65% Base: All European who use: TV, n=21,911; Radio, n=15,741; Magazines, n=11,361; Newspapers, n=14,989; All internet, n=15,290, 4
  • 4. The Internet evolution, ROMANIA 44% of all Romanians are online 9.2m Romanians are online Total adult Romanians population of 18.7 million EU: 65%, WE:81%, NE:87%, SE:61%, CEE:55% Romanian Internet users spend on average 18.6hrs online per week EU: 14.8, WE:14.0, NE:14.8, SE:13.8, CEE:16.1 Base: All Respondents (Omnibus) n=1,039, All Internet Users n=390 5
  • 5. The Romanian media consumption landscape Penetration TV Online 96% EU: 95%, WE:94%, NE:95%, S E:97%, CEE:95% 44% EU: 65%, WE:81%, NE:87%, S E:61%, CEE:55% Hours per week used TV Online 21.6hrs EU: 16.8 WE:16.0, NE:14.0, SE:16.7, CEE:17.7 18.6hrs EU: 14.8 WE:14.0, NE:14.8, SE:13.8, CEE:16.1 Base: All Respondents (Omnibus) n=1,039 6
  • 6. Internet becomes ‘all consuming’ media device 95% EU: 73% WE:67% NE:81% SE:65% CEE:81% of Romanian Internet users have watched TV online 19% watch TV online at least daily A further 29% watch TV at least weekly Base: All Internet Users (Online) n=989 7
  • 7. Media multi-tasking means more active consumers 30% of Romanians are online whilst watching TV EU: 48% WE:58% NE:59% SE:39% CEE:44% Base: All Respondents (Online ) n=1,003 8
  • 8. The internet is an entertainer and enabler 30% of Romanians are online during the traditional primetime TV evening slot (EU: 52%) , All Internet Users (Online) 989 9
  • 9. Relationship between content consumption on TV and online 2.4 hours per week across Romanians (EU:2.8hrs) is spent watching TV and online at the same time (11% (EU:16%) of all time spent watching TV) Among Romanians who watch TV and are online concurrently, 56% EU: 33% state the online activity is likely to be related to the TV programme they are watching Base: All TV Viewers (Online) n=859 10

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