ICEEfest 2013

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  • 1. June 2013, 6th-7thGrand Cinema Digiplex Baneasa Shopping City Bucharest, Romania [Last update: 15th of April ’13]
  • 2. ICEEfest is a major event organized byThinkdigital. The TD Group of companies waslaunched in 2006. Currently, it operates inindustries such as online advertising, affiliatemarketing, e-commerce, events, and socialgaming. The TD Group has a wide coverage incountries like Greece, Cyprus, Romania,Bulgaria, Hungary, Albania [and soon Turkey]. Sales Platform Social Gaming Event Sales House Performance Marketing Geo Presence: GR Geo Presence: Geo Presence: CEE Geo Presence: Geo Presence: GR/CY Launch: 2012 GR/RO/TR/Global Launch: 2008GR/HU/RO/BG/CY/AL Launch : 2010 Launch : 2006 Launch: 2004Leading Digital Media & Marketing Group. Geo Presence: CEE & S.E. Europe
  • 3. Since 2008 ICEEfest[RoNewMedia brought to the next level]
  • 4. 2012: 3 days of search and socialmedia, digital marketing, mobile andgamming, content and e-commerce.• 91 speakers and trainers• 41 keynote speakers• 5 debates• 18 workshops• 30 hours of conferences• 35 hours of workshops• 3 hours of IAB MIX Awards
  • 5. A complex event:• Exhibitions• Conferences• Workshops• Magazines• Awards• Party
  • 6. Facts & figureso Over 153,000 search 1400 results of 1200 RoNewMedia in Google 1000o More than 62,000 search results of 800 “RoNewMedia 6.0” in Google 600o 23 media partners 400o Over 10 participating countries 200o More than 1,255 0 tickets sold RNM RNM RNM RNM RNM RNMo Over 2,500 visitors 1.0 2.0 3.0 4.0 5.0 6.0 Conference audience Speakers Expo Visitorso 53 companies involved
  • 7. Massive Media Coverage: TV: Over 8-hour live broadcasts on local and regional TV stations Print: +150 articles Online: +500 news article, +350 blog posts, +3,500 tweets and Facebook updateswww.iceefest.com/news
  • 8. Multimedia links: Click on thumbnails for more! 1. Behind the Scenes 2. List of Speakers 3. Key Presentations 4. FB Photo Albums
  • 9. Behind the scenes : Watch our [funny] making-of ;)For the extended version click on the left picture. Or on the right one for the 3 minutes brief version ;)
  • 10. In 2013We will hit the next level AGAIN! ;)
  • 11. 1. EXHIBITION: 6th-9th of June 2013 GRAND EXPO STARTUP ROAD NETWORKING VIP LOUNGE2. CONFERENCE: 6th-7th of June 2013 KEYNOTES WORKSHOPS DEBATES3. AWARDS, MEDIA & FUN IAB MIXX Awards VIRAL Movie Night ICEEfest Magazine WEBTV Studio PARTY RoNewMedia – ICEEfest 2013
  • 12. This Year’s Content Streams are:• Digital Publishing & Digital Advertising• eCommerce & eBusiness• Content Marketing & Social Media• Mobile, Games & Apps• AdServing, Research & Data Analytics• Innovation, Start Ups & Small Biz
  • 13. 1. EXHIBITION Grand Expo Startup Road Networking VIP Lounge
  • 14. The Grand Expo: B2C and B2B audience in one place!This year we are growing bigger and doing things better.Our new home is Grand Cinema Digiplex at BaneasaShopping City in Bucharest.On top of the regular ICEEfest [RoNewMedia]participants, there are expected:o 2,500 visitors on Thursday and Friday [very likely to be targeted for B2B]o at least 7,500 consumers [the average traffic of the location on a regular spring weekend].That’s up to 10.000 visitors! By far the largest audienceever to attend a technology and interactive event in theCEE and SE Europe!
  • 15. The Grand EXPO Avenue
  • 16. The Grand Expo Networking Area
  • 17. ICEEfest Expo 2012
  • 18. The Startup Road: the perfect place to grow your idea!We support new ideas! Hence, we have come up with aplan to highlight your business stand and catch theattention of the right visitors and consumers.For 2 days, you will have a 4 square metre stand at yourdisposal on the Startup Road. This is located right in theheart of the venue facing the Grand Expo, the VIPNetworking Lounge, the main Conference Hall, and theWorkshop Rooms.ICEEfest rewards early bookings! Book before the 15th ofMarch 2013 to take advantage of an exclusive discount.
  • 19. The Startup Road
  • 20. The VIP Networking Lounge: meet great minds!This year, we are setting up a special VIP NetworkingLounge where you can bond with speakers and importantfigures of the industry.The VIP Networking Lounge is the place to be for realbusinessmen. Only a carefully selected high-classaudience will be grated access to join the speakers andtrainers for follow-ups and business meetings.In addition, up to 20 senior executives will be invited toattend first-class presentations given by our top ratedspeakers.
  • 21. The VIP Networking Lounge
  • 22. The VIP Networking Lounge
  • 23. 2. CONFERENCE Keynotes Workshops Debates
  • 24. 2008 - 2012 +160SPEAKERS2012 and beyond
  • 25. Matt Peters Founder, Pandemic Labs Chris Clarke Chief Creative Officer, LBiVincent SiderVP Social MediaBBC Worldwide SOME OF THE Steve Vranakis Geoffrey Hantson Managing Partner, Duval Guillaume Modem “One of the 25 most 2013 Creative Director EMEA, Google Creative Kieran Flanagan Marketing Director CONFIRMED Lab EMEA, HubSpot creative people in advertising” [Business Insider] SPEAKERS 4th of March 2013 Bela E. Papp Advertising & Online CEESerhad Bolukcu Director, Microsoft Enon LandenbergCEE Market VP CommercialManager, Facebook Marketing, SpaceIL Andrzej Moyseowicz Lars Samuelsen Innovation Partner / Digital Strategy Director Founder, Freemavens EMEA, Grey Group
  • 26. 2008 - 2012 +80 BRANDS2012 and beyond
  • 27. +90 keynote speakers – including topexecutives fromGoogle, Microsoft, Skype, Yahoo!, Reuters, BBC, MSN, Samsung. Alongside withmany others, they took part in thegreatest event the interactive industryhas ever witnessed in Bucharest in 2012.In 2013, get ready for… more ;)• Keynotes > leaders of big companies in the main Conference Halls• Workshops > deep analysis and trainings in our Workshop Rooms• Debates > real-time talks and open dialogues with the audience on the hottest issues of the industry.
  • 28. ICEEfest – RoNewMedia 2012 Avenue
  • 29. 2013 Conference Hall
  • 30. 2013 Conference Hall
  • 31. 3. AWARDS,MEDIA & FUN IAB MIXX Awards 2012 Viral Movie Night Magazine WebTV Party
  • 32. IAB MIXX Awards – Last year, we proudly presented inpartnership with IAB Romania the 1st edition of the world’sfamous IAB MIXX, hosted by Andi Moisescu [Voice of Romania].And we’ll doing it again! The interactive industry willacknowledge the best of 10 categories. Details: http://www.ronewmedia.ro/iab_mixx_awards Photos: Click on images for more pictures from the event
  • 33. Viral Movie Night – After thesuccessful premiere in2012, the place-to-be forbranded video producers willbe back. Greater and better!Join the live, smart and funnypublic debate withdirectors, creativepeople, and artists that hitthe views. A stand-upcomedy show and the three-hour selection of the mostoutstanding viral videos willfollow for a complete movietheatre experience! 2012 Click to see the live TV coverage!
  • 34. Viral Movie Night 2013
  • 35. Magazine – Our magazine isdistributed together with thelocal BIZ magazine. It is issuedin 8,000 copies and it givespeople a glimpse of what isgoing to happen during theevent.More than 3,000 printedcopies [in addition to the e-paper edition] were hand outto all participants in 2012.In 2013, look for the 2 nd issueof the insightful ICEEfestMagazine!
  • 36. WebTV – No. We won’t do livestreaming ;) It’s a paidevent, so we’re keeping it thisway. We respect ourattendees that are buyingtickets.But the Internet viewers cantake part in the debates fromour WebTV Studio!The main presentations of theconference will be available amonth after the end of theevent in a v.o.d. system.Check here the keynotes fromlast year.
  • 37. Party – We can’t say more! ;)What happens atICEEfest Partystays on… Pictures here! ;)
  • 38. JOIN THE CLUB Event Partner . Stream SponsorGrand Expo Exhibitor . Start Up Road Exhibitor IAB MIXX Awards & Party Sponsor .Viral Movie Night Sponsor… and NOT ONLY ;)
  • 39. WARNING! We don’tbelieve in: one-size-fits-all theory!So, feel free to ask fora special offertailored to yourneeds.Over 2,500 B2Bpeople meeting yourbusiness target, and7,500 B2C people arewaiting for you atICEEfest!
  • 40. Quality audience: based on the 2012 paid tickets Which of the following comes Which of the following closest to describing your job describes your type of title or job level? business or organization? Others Consultant CEO 6% 8% 27% Agency Brand CMO /PR 21% 30% 21% 35% Service ResearchDirector 34% Provider 11% 23% Marketing Manager
  • 41. Many ways to become our partner!
  • 42. Partner – All our main partners(up to 3, for the whole event)have lots of options to choosefrom.Once you become a ICEEfestpartner, your company’s namewill appear on all mediapackages. That is an estimatedvalue of €1 million in mediaexposure!Your message will be spreadacross all the platforms we areusing, from TV channels, toradio, to online, to presence inthe exhibition area, andspecial projectsbefore, during, and after the
  • 43. Common Advantages for all the Conference PartnersPlatinum, Gold, Silver sponsors have the following commonbenefits: the logo displayed on the event website the logo published on all the materials and invitations distributed before the event the logo displayed on the indoor directories that will guide people to the conference room the logo on banners promoting the event (according to the media plan) exposure during the event coverage on all media channels: TV, radio, online and print the possibility to insert promotional materials in the event’spaper folder
  • 44. Common Advantages for all the Conference Partners PR&Communications plan customized for the marketsectors targeted by the sponsor Interviews with the company’s representatives on event’swebsite and media partner’s websites Distribution of ad materials at designated places in thetheatre Your logo on the main conference stage Your logo appearing on Conference Screens in the pausesbetween the panels Conference Bag Inserts
  • 45. Special Advantages for Conference Partners Before the Event SOLD! SOLD!Your company in: Platinum Partner Gold Partner Silver Partner (45.000 €) (25.000 €) (15.000 €)TV Spot (according to media  up to 5”  up to 3”  up to 3”plan)Radio Spot (according to media  up to 5”  up to 3”  up to 3”plan)Web  one frame  in a common frame  in a common framebanners Gold+Silver Gold+SilverIceefest.com website  with the mention “Platinum  with the mention “Gold  with the mention “Silver sponsor” sponsor” sponsor”Printed invitations and  with the mention “Platinum  with the mention “Gold  with the mention “Silvernewsletters sponsor” Sponsor” Sponsor”Print ads  with the mention “Platinum  with the mention “Gold  with the mention “Silver sponsor” sponsor” sponsor”
  • 46. Special Advantages for Conference Partners Before the Event SOLD! SOLD! Platinum Partner Gold Partner Silver Partner (45.000 €) (25.000 €) (15.000 €)Logo on the conference   programSpeaches  30’ keynote speech in the 20’ Keynote in the second  first part of D1 part of D1Free invitations for the event  15 (+ 50% buy discount)  10 (+ 40% buy discount)  5 (+ 30% buy discount)Flyers and brochures   distributed at the eventPromotional movie in off-time  lasting 2 ‘  lasting 1’  lasting 30’’Branding one of the events of  Lunch offered by Platinum  Coffee break offered bythe day Sponsor Gold SponsorPreferential visual presence  with the mention “Platinum  with the mention “Gold  with the mention “Silver sponsor” sponsor” sponsor”
  • 47. Content Stream SponsorJust choose one of theconference’s streams (theone that best fits yourcompany’s audience) andbrand it.The way you “play” withthe audience gatheredaround one track is onyou. We give you thesubject, the conferenceroom. And from thenon, sky is your limit.
  • 48. Special Advantages for Stream Sponsors Platinum sponsor Gold sponsor Silver sponsor (15.000 €) (12.000 €) (9.000 €)Keynote address at the  5’  3’opening of the conferenceprogrammeYour logo on the stage   Your logo appearing on   Stream Screens in thepauses between the panelsTop executive Keynote  20’  10’visionary speech/presentation(requiresapproval by the organizersprogramme committee)Moderation of a panel discussionPossibility for branding the seats in the conferencetheatre
  • 49. Special Advantages for Stream Sponsors Platinum sponsor Gold sponsor Silver sponsor (15.000 €) (12.000 €) (9.000 €)Distribution of your print ad materials by our team at theMain Entrance of theStream StageFull-page advertisement in   Iceefest 2013 officialmagazineFree invitations for the event  15 (+ 30% buy discount)  10 (+ 20% buy discount)  5 (+ 10% buy discount)
  • 50. Exhibitor> The Grand Expo will receive fullattention [much more than in thelast 5 years]!Take advantage now of four days[weekend included] of completeinteraction with our 2,500 B2Baudience and 7,500 B2Caudience from Grand CinemaDigiplex placed in BaneasaShopping City.The Grand Expowill be hosted in the main lobby.> The Startup Avenue will giveyou a two-day access to theConference Audience!
  • 51. Grand Expo Stand Your logo displayed on the event website Your logo published on all the materials and invitations distributed before the event and on the program during the event Conference Bag Inserts Distribution of ad materials at designated places in the conference space Your company will have the chance to promote its services during theconference breaks in the designated expo area Possibility for branding your stand in the Expo Area – 6sqm Interviews with the company’s representatives on Realitatea.net Exposure in the press releases and articles Exposure in the newsletters sent to the target audience Advertising in ICEEfest Magazine 5 free invitations for the event
  • 52. Startup Road Boot Your logo displayed on the event website Your logo published on all the materials and invitations distributed before the event and on the program during the event Conference Bag Inserts Distribution of ad materials at designated places in the conference space Your company will have the chance to promote its services during theconference breaks in the designated expo area 5 free invitations for the event One boot stand in the main lobby to the conference rooms
  • 53. Party & IAB MIXX Awards Sponsor Your logo displayed on the event website Your logo published on all the materials and invitations distributed before the event and on the program during the event Your logo on the Party Stage during the IAB MIXX Awards Conference Bag Inserts Full-page advertisement in Iceefest 2013 official magazine with themention “Party & IAB MIXX Awards powered by your company” Branding at location Exposure in the press releases and articles Exposure in the newsletters sent to the target audience Interviews with the company’s representatives on Realitatea.net Distribution of ad materials at designated places in the conference space 5 free invitations for the event
  • 54. Viral Movie Night Sponsor Your logo displayed on the event website Your logo published on all the materials and invitations distributed before the event and on the program during the event Your logo on the Conference Stage Conference Bag Inserts Interviews with the company’s representatives on Realitatea.net Exposure in the press releases and articles Exposure in the newsletters sent to the target audience Distribution of ad materials at designated places in the conference space 20-minute speech/presentation in the panel discussion Moderation of a panel discussion 5 free invitations for the event
  • 55. Official Car – We would like to inviteyou to take part at our event in a funand unconventional way.Our official car will be the main actor insome of our activities at location.The official car will be involved in thefollowing activities: Test drives with the bloggers and journalists participating the event. Video clips with our Black&White Girls which will assure you great coverage on Facebook (you can see the project here: www.facebook.com/blackwhitegirls) All the speakers will be guided from and to the location of the event with the official car.
  • 56.  Customize the space in which way you choose to showcase the car during the event in the Grand Expo Area You will have the opportunity to distribute ad materials at designated places in the conference space. You will have the opportunity to engage the people in interactive games to find out more about the car and also win a test drive with our pilot. We can showcase digtal marketing activities your team did during time on the conference stage TV ads on the main screend during event, conference breaks, big screen in the main lobby and so on!
  • 57. Smoking Lounge Sponsor Selling point during all the event for your products Your logo displayed on the event website Your logo published on all the materials and invitations distributed before the event and on the program during the event Your logo on the Conference Stage Conference Bag Inserts Distribution of ad materials at designated places in the conference space Possibility for branding the Smoking Lounge Space 10 free invitations for the event
  • 58. Service partner – We areopen to hotels, car rentalcompanies, beverages,entertainment, food and drinkcompanies and more. Be ourpartners and help us providethe best services to ourpublic!Also, we can arrange productplacements in the food courtof our event, within thegrand expo and the VIPbusiness lounge. Or maybeyou prefer our famous party,where every year the digitalindustry is having fun in asmart way!
  • 59. … and MORE – In addition, wewelcome requests of productplacements, videos, TV spots,roll-outs, unconventional projectsand other promotional activitiesat the venue. Printed materialscan be inserted in our conferencebags and ad prints, whilstadvertorials can be placed in ourICEEfest Magazine for 2013. Orwhy not set up special brandedareas at the location.Let us know now about yourproducts, ideas, and needs. Weare more than happy achieveyour branding goals for atailored budget.
  • 60. …chose MORE or add to your package: What else you can do: Our fee:1 Video spots oh the conference and lobby screens (approx € 600/day 100 views)2 Audio spots/jingles € 400/day3 Flyers / special activations in the conference lobby € 500/day4 VIP Networking Lounge Sponsor € 6,0005 Sponsored speaker € 2,5006 Magazine Ad + Interview € 1,5007 WebTV Sponsor € 3,500
  • 61. Contact us now! iceefest@thinkdigital.net facebook.com/ICEEFest www.ICEEfest.com