• Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
418
On Slideshare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
0
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • http://inmaps.linkedinlabs.com

Transcript

  • 1. Presenter: Ric Dragon, CEO, DragonSearch - @ricdragon
    Moderator: Rob Drasin, New York IABC
    Guest: Sarah Evans, Owner, Sevans Strategy
    Host: Brian Pittman, CommPRO.biz
    DATE: Friday, June 17, 2011 TIME: 1PM EST; Noon CST; 11AM MST; 10AM PST
  • 2. Agenda
    • Introductions
    • 3. The NYIABC Social Media Poll
    • 4. Social Media Process
    • 5. A little Social Media insight
    • 6. Process steps
    • 7. Top Social Media tools & Tips
    • 8. Social Media ROI – Talking with the executives
    • 9. Q&A
  • Introductions
  • 10. The NYIABC Social Media Poll
  • 11. The NYIABC Social Media Poll
  • 12. The NYIABC Social Media Poll
  • 13. The NYIABC Social Media Poll
  • 14. The NYIABC Social Media Poll
  • 15. The NYIABC Social Media Poll
  • 16. The NYIABC Social Media Poll
  • 17. The NYIABC Social Media Poll
  • 18. The NYIABC Social Media Poll
  • 19. The NYIABC Social Media Poll
  • 20. The NYIABC Social Media Poll
  • 21. The NYIABC Social Media Poll
  • 22. The NYIABC Social Media Poll
  • 23. A Little Social Media Insight
    Patterns of Social Media
    @ricdragon
  • 26. Self-identification
  • 27. Self-identification
  • 28. Self-identification
  • 29. Self-identification
  • 30. Self-identification
  • 31. Connecting, or group forming
    "The nearer two individuals are to each other in space, the more do they owe to each other their immediate attention and acceptance, their first love"
    – Dr. Jacob Levi Moreno
  • 32. Connecting, or group forming
    "The nearer two individuals are to each other in space, the more do they owe to each other their immediate attention and acceptance, their first love"
    – Dr. Jacob Levi Moreno
  • 33. Connecting, or group forming
  • 34. Connecting, or group forming
    http://inmaps.linkedinlabs.com
  • 35. Connecting, or group forming
    • Bald guys
    • 36. Middle-aged guys
    • 37. Marketing Professionals
    • 38. Artists
    • 39. Fathers
    • 40. Member of the Dragon family
    • 41. Denizen of Kingston, NY (and New York, the Catskills, Ulster County, & the Hudson Valley)
    • 42. People who like samurai movies
    • 43. Toyota drivers
    • 44. People in this webinar
  • Engagement
  • A Process-Based Approach
    Twitter: @ricdragon
  • 48. A Process-Based Approach
  • 55.
  • 56. Any Major influencers emerging?
    Berkeley Music Students
  • 57. Brand Voice
    @ricdragon
  • 58. Brand Voice
    @ricdragon
  • 63. Voices
    @ricdragon
  • 64. Voices
    @ricdragon
  • 65. Voices
    Voice- Community
    Twitter: @ricdragon
  • 66. Voices
    @ricdragon
  • 67. Voices
    @ricdragon
  • 68. Benchmarking
    Twitter: @ricdragon
  • 74. Focus-Plan
    Focus Plan Document
    Budget time and resources
    Budget?
    Your Time?
    Staff Time?
    Twitter: @ricdragon
  • 75. Focus Plan
    Focus Plan Document
    Facebook – 60%
    Twitter – 20%
    Flickr – 20%
    Twitter: @ricdragon
  • 76. Focus Plan
    Focus Plan Document
    Twitter: @ricdragon
  • 77. Focus Plan Document
    Focus Plan Document
    Facebook
    Post once per day: images, video, new product, event, etc.
    Gift 5 times per day: like others posts, engage, etc.
    Monitor each day: every engagement is responded to
    Build fans each day: find quality, targeted likers
    Twitter: @ricdragon
  • 78. In Flight
    In Flight
    Twitter: @ricdragon
  • 79. In Flight
    In Flight
    Creative Time/Brainstorming
    Twitter/FB Flash Mob Internally
    Work off of the Audience Brainstorm
    Develop Champions for different media
    Twitter: @ricdragon
  • 80. Monitoring and Listening
    Monitoring & Listening
    Google Alerts
    Facebook Trends
    Tools for archiving Twitter
    Professional Tools (Raven, Radian6)
    Twitter: @ricdragon
  • 81. Monitoring
    Monitoring & Listening
    Twitter: @ricdragon
  • 82. Top Social Media Tools & Tips
    • Facebook
    • 83. Events are still powerful
    • 84. @Tagging people
    • 85. iFrames
    • 86. Custom Apps – (3rd apps are the easiest)
    • 87. Sweepstakes & Giveaways
  • Top Social Media tools & Tips
  • Top Social Media tools & Tips
  • Top Social Media tools & Tips
  • Top Social Media tools & Tips
  • 95. Social MediaTalking with the executives
  • 96. Social Media ROITalking with the executives
    • Repeat value conversation at each step of the funnel
    • 97. Discuss other funnel models
    • 98. Total Lifetime Value
    • 99. Customer Retention
    • 100. Contribution to SEO
    • 101. Risk Mitigation
  • Q&A
    Monitoring & Listening
    Twitter: @ricdragon
  • 102. Resources
    http://drsr.ch/templates
  • 103. Thank You!
    Ric Dragon
    DragonSearch
    Kingston, NY 12401/US
    845.383.0890 | dragon@dragonsearch.net
    Twitter: @ricdragon