Presenter: Ric Dragon, CEO, DragonSearch - @ricdragon<br />Moderator: Rob Drasin, New York IABC<br />Guest: Sarah Evans, O...
Agenda<br /><ul><li>Introductions
The NYIABC Social Media Poll
Social Media Process
A little Social Media insight
Process steps
Top Social Media tools & Tips
Social Media ROI – Talking with the executives
Q&A</li></li></ul><li>Introductions<br />
The NYIABC Social Media Poll<br />
The NYIABC Social Media Poll<br />
The NYIABC Social Media Poll<br />
The NYIABC Social Media Poll<br />
The NYIABC Social Media Poll<br />
The NYIABC Social Media Poll<br />
The NYIABC Social Media Poll<br />
The NYIABC Social Media Poll<br />
The NYIABC Social Media Poll<br />
The NYIABC Social Media Poll<br />
The NYIABC Social Media Poll<br />
The NYIABC Social Media Poll<br />
The NYIABC Social Media Poll<br />
A Little Social Media Insight<br />Patterns of Social Media<br /><ul><li>Self-Identification
Connecting
Engaging</li></ul>@ricdragon<br />
Self-identification<br />
Self-identification<br />
Self-identification<br />
Self-identification<br />
Self-identification<br />
Connecting, or group forming<br />"The nearer two individuals are to each other in space, the more do they owe to each oth...
Connecting, or group forming<br />"The nearer two individuals are to each other in space, the more do they owe to each oth...
Connecting, or group forming<br />
Connecting, or group forming<br />http://inmaps.linkedinlabs.com<br />
Connecting, or group forming<br /><ul><li>Bald guys
Middle-aged guys
Marketing Professionals
Artists
Fathers
Member of the Dragon family
Denizen of Kingston, NY (and New York, the Catskills, Ulster County, & the Hudson Valley)
People who like samurai movies
Toyota drivers
People in this webinar</li></li></ul><li>Engagement<br /><ul><li>Monologue
Dialogue
Multilogue
Transactional</li></li></ul><li>A Process-Based Approach<br />Twitter: @ricdragon<br />
A Process-Based Approach<br /><ul><li>What’s the BIG thing?
How will we know it?
Who am I?
Who are they?
Where are they?
Who influences them?
The game plan</li></li></ul><li>
Any Major influencers emerging?<br />Berkeley Music Students<br />
Brand Voice<br />@ricdragon<br />
Brand Voice<br /><ul><li>Maven
Passion
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  • Nyiabc

    1. 1. Presenter: Ric Dragon, CEO, DragonSearch - @ricdragon<br />Moderator: Rob Drasin, New York IABC<br />Guest: Sarah Evans, Owner, Sevans Strategy<br />Host: Brian Pittman, CommPRO.biz<br />DATE: Friday, June 17, 2011 TIME: 1PM EST; Noon CST; 11AM MST; 10AM PST<br />
    2. 2. Agenda<br /><ul><li>Introductions
    3. 3. The NYIABC Social Media Poll
    4. 4. Social Media Process
    5. 5. A little Social Media insight
    6. 6. Process steps
    7. 7. Top Social Media tools & Tips
    8. 8. Social Media ROI – Talking with the executives
    9. 9. Q&A</li></li></ul><li>Introductions<br />
    10. 10. The NYIABC Social Media Poll<br />
    11. 11. The NYIABC Social Media Poll<br />
    12. 12. The NYIABC Social Media Poll<br />
    13. 13. The NYIABC Social Media Poll<br />
    14. 14. The NYIABC Social Media Poll<br />
    15. 15. The NYIABC Social Media Poll<br />
    16. 16. The NYIABC Social Media Poll<br />
    17. 17. The NYIABC Social Media Poll<br />
    18. 18. The NYIABC Social Media Poll<br />
    19. 19. The NYIABC Social Media Poll<br />
    20. 20. The NYIABC Social Media Poll<br />
    21. 21. The NYIABC Social Media Poll<br />
    22. 22. The NYIABC Social Media Poll<br />
    23. 23. A Little Social Media Insight<br />Patterns of Social Media<br /><ul><li>Self-Identification
    24. 24. Connecting
    25. 25. Engaging</li></ul>@ricdragon<br />
    26. 26. Self-identification<br />
    27. 27. Self-identification<br />
    28. 28. Self-identification<br />
    29. 29. Self-identification<br />
    30. 30. Self-identification<br />
    31. 31. Connecting, or group forming<br />"The nearer two individuals are to each other in space, the more do they owe to each other their immediate attention and acceptance, their first love" <br />– Dr. Jacob Levi Moreno<br />
    32. 32. Connecting, or group forming<br />"The nearer two individuals are to each other in space, the more do they owe to each other their immediate attention and acceptance, their first love" <br />– Dr. Jacob Levi Moreno<br />
    33. 33. Connecting, or group forming<br />
    34. 34. Connecting, or group forming<br />http://inmaps.linkedinlabs.com<br />
    35. 35. Connecting, or group forming<br /><ul><li>Bald guys
    36. 36. Middle-aged guys
    37. 37. Marketing Professionals
    38. 38. Artists
    39. 39. Fathers
    40. 40. Member of the Dragon family
    41. 41. Denizen of Kingston, NY (and New York, the Catskills, Ulster County, & the Hudson Valley)
    42. 42. People who like samurai movies
    43. 43. Toyota drivers
    44. 44. People in this webinar</li></li></ul><li>Engagement<br /><ul><li>Monologue
    45. 45. Dialogue
    46. 46. Multilogue
    47. 47. Transactional</li></li></ul><li>A Process-Based Approach<br />Twitter: @ricdragon<br />
    48. 48. A Process-Based Approach<br /><ul><li>What’s the BIG thing?
    49. 49. How will we know it?
    50. 50. Who am I?
    51. 51. Who are they?
    52. 52. Where are they?
    53. 53. Who influences them?
    54. 54. The game plan</li></li></ul><li>
    55. 55.
    56. 56. Any Major influencers emerging?<br />Berkeley Music Students<br />
    57. 57. Brand Voice<br />@ricdragon<br />
    58. 58. Brand Voice<br /><ul><li>Maven
    59. 59. Passion
    60. 60. Community
    61. 61. Promotional Voice
    62. 62. Others?</li></ul>@ricdragon<br />
    63. 63. Voices<br />@ricdragon<br />
    64. 64. Voices<br />@ricdragon<br />
    65. 65. Voices<br />Voice- Community<br />Twitter: @ricdragon<br />
    66. 66. Voices<br />@ricdragon<br />
    67. 67. Voices<br />@ricdragon<br />
    68. 68. Benchmarking<br /><ul><li>Facebook
    69. 69. Twitter
    70. 70. Blogs
    71. 71. Newsletters
    72. 72. Press Releases
    73. 73. General Search</li></ul>Twitter: @ricdragon<br />
    74. 74. Focus-Plan<br />Focus Plan Document<br />Budget time and resources<br />Budget?<br />Your Time?<br />Staff Time?<br />Twitter: @ricdragon<br />
    75. 75. Focus Plan<br />Focus Plan Document<br />Facebook – 60% <br />Twitter – 20%<br />Flickr – 20%<br />Twitter: @ricdragon<br />
    76. 76. Focus Plan<br />Focus Plan Document<br />Twitter: @ricdragon<br />
    77. 77. Focus Plan Document<br />Focus Plan Document<br />Facebook<br />Post once per day: images, video, new product, event, etc.<br />Gift 5 times per day: like others posts, engage, etc.<br />Monitor each day: every engagement is responded to<br />Build fans each day: find quality, targeted likers<br />Twitter: @ricdragon<br />
    78. 78. In Flight<br />In Flight<br />Twitter: @ricdragon<br />
    79. 79. In Flight<br />In Flight<br />Creative Time/Brainstorming<br />Twitter/FB Flash Mob Internally<br />Work off of the Audience Brainstorm<br />Develop Champions for different media<br />Twitter: @ricdragon<br />
    80. 80. Monitoring and Listening<br />Monitoring & Listening<br />Google Alerts<br />Facebook Trends<br />Tools for archiving Twitter<br />Professional Tools (Raven, Radian6)<br />Twitter: @ricdragon<br />
    81. 81. Monitoring<br />Monitoring & Listening<br />Twitter: @ricdragon<br />
    82. 82. Top Social Media Tools & Tips<br /><ul><li>Facebook
    83. 83. Events are still powerful
    84. 84. @Tagging people
    85. 85. iFrames
    86. 86. Custom Apps – (3rd apps are the easiest)
    87. 87. Sweepstakes & Giveaways</li></li></ul><li>Top Social Media tools & Tips<br /><ul><li>Twitter
    88. 88. Tweet Chats
    89. 89. Timing of announcements
    90. 90. Live Tweeting </li></li></ul><li>Top Social Media tools & Tips<br /><ul><li>LinkedIn
    91. 91. Company Pages
    92. 92. Products and Services
    93. 93. Groups</li></li></ul><li>Top Social Media tools & Tips<br /><ul><li>YouTube
    94. 94. Annotations</li></li></ul><li>Top Social Media tools & Tips<br />
    95. 95. Social MediaTalking with the executives<br />
    96. 96. Social Media ROITalking with the executives<br /><ul><li>Repeat value conversation at each step of the funnel
    97. 97. Discuss other funnel models
    98. 98. Total Lifetime Value
    99. 99. Customer Retention
    100. 100. Contribution to SEO
    101. 101. Risk Mitigation</li></li></ul><li>Q&A<br />Monitoring & Listening<br />Twitter: @ricdragon<br />
    102. 102. Resources<br />http://drsr.ch/templates<br />
    103. 103. Thank You!<br />Ric Dragon<br />DragonSearch<br />Kingston, NY 12401/US<br />845.383.0890 | dragon@dragonsearch.net<br />Twitter: @ricdragon<br />

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