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  • http://inmaps.linkedinlabs.com
  • Transcript

    • 1. Presenter: Ric Dragon, CEO, DragonSearch - @ricdragon<br />Moderator: Rob Drasin, New York IABC<br />Guest: Sarah Evans, Owner, Sevans Strategy<br />Host: Brian Pittman, CommPRO.biz<br />DATE: Friday, June 17, 2011 TIME: 1PM EST; Noon CST; 11AM MST; 10AM PST<br />
    • 2. Agenda<br /><ul><li>Introductions
    • 3. The NYIABC Social Media Poll
    • 4. Social Media Process
    • 5. A little Social Media insight
    • 6. Process steps
    • 7. Top Social Media tools &amp; Tips
    • 8. Social Media ROI – Talking with the executives
    • 9. Q&amp;A</li></li></ul><li>Introductions<br />
    • 10. The NYIABC Social Media Poll<br />
    • 11. The NYIABC Social Media Poll<br />
    • 12. The NYIABC Social Media Poll<br />
    • 13. The NYIABC Social Media Poll<br />
    • 14. The NYIABC Social Media Poll<br />
    • 15. The NYIABC Social Media Poll<br />
    • 16. The NYIABC Social Media Poll<br />
    • 17. The NYIABC Social Media Poll<br />
    • 18. The NYIABC Social Media Poll<br />
    • 19. The NYIABC Social Media Poll<br />
    • 20. The NYIABC Social Media Poll<br />
    • 21. The NYIABC Social Media Poll<br />
    • 22. The NYIABC Social Media Poll<br />
    • 23. A Little Social Media Insight<br />Patterns of Social Media<br /><ul><li>Self-Identification
    • 24. Connecting
    • 25. Engaging</li></ul>@ricdragon<br />
    • 26. Self-identification<br />
    • 27. Self-identification<br />
    • 28. Self-identification<br />
    • 29. Self-identification<br />
    • 30. Self-identification<br />
    • 31. Connecting, or group forming<br />&quot;The nearer two individuals are to each other in space, the more do they owe to each other their immediate attention and acceptance, their first love&quot; <br />– Dr. Jacob Levi Moreno<br />
    • 32. Connecting, or group forming<br />&quot;The nearer two individuals are to each other in space, the more do they owe to each other their immediate attention and acceptance, their first love&quot; <br />– Dr. Jacob Levi Moreno<br />
    • 33. Connecting, or group forming<br />
    • 34. Connecting, or group forming<br />http://inmaps.linkedinlabs.com<br />
    • 35. Connecting, or group forming<br /><ul><li>Bald guys
    • 36. Middle-aged guys
    • 37. Marketing Professionals
    • 38. Artists
    • 39. Fathers
    • 40. Member of the Dragon family
    • 41. Denizen of Kingston, NY (and New York, the Catskills, Ulster County, &amp; the Hudson Valley)
    • 42. People who like samurai movies
    • 43. Toyota drivers
    • 44. People in this webinar</li></li></ul><li>Engagement<br /><ul><li>Monologue
    • 45. Dialogue
    • 46. Multilogue
    • 47. Transactional</li></li></ul><li>A Process-Based Approach<br />Twitter: @ricdragon<br />
    • 48. A Process-Based Approach<br /><ul><li>What’s the BIG thing?
    • 49. How will we know it?
    • 50. Who am I?
    • 51. Who are they?
    • 52. Where are they?
    • 53. Who influences them?
    • 54. The game plan</li></li></ul><li>
    • 55.
    • 56. Any Major influencers emerging?<br />Berkeley Music Students<br />
    • 57. Brand Voice<br />@ricdragon<br />
    • 58. Brand Voice<br /><ul><li>Maven
    • 59. Passion
    • 60. Community
    • 61. Promotional Voice
    • 62. Others?</li></ul>@ricdragon<br />
    • 63. Voices<br />@ricdragon<br />
    • 64. Voices<br />@ricdragon<br />
    • 65. Voices<br />Voice- Community<br />Twitter: @ricdragon<br />
    • 66. Voices<br />@ricdragon<br />
    • 67. Voices<br />@ricdragon<br />
    • 68. Benchmarking<br /><ul><li>Facebook
    • 69. Twitter
    • 70. Blogs
    • 71. Newsletters
    • 72. Press Releases
    • 73. General Search</li></ul>Twitter: @ricdragon<br />
    • 74. Focus-Plan<br />Focus Plan Document<br />Budget time and resources<br />Budget?<br />Your Time?<br />Staff Time?<br />Twitter: @ricdragon<br />
    • 75. Focus Plan<br />Focus Plan Document<br />Facebook – 60% <br />Twitter – 20%<br />Flickr – 20%<br />Twitter: @ricdragon<br />
    • 76. Focus Plan<br />Focus Plan Document<br />Twitter: @ricdragon<br />
    • 77. Focus Plan Document<br />Focus Plan Document<br />Facebook<br />Post once per day: images, video, new product, event, etc.<br />Gift 5 times per day: like others posts, engage, etc.<br />Monitor each day: every engagement is responded to<br />Build fans each day: find quality, targeted likers<br />Twitter: @ricdragon<br />
    • 78. In Flight<br />In Flight<br />Twitter: @ricdragon<br />
    • 79. In Flight<br />In Flight<br />Creative Time/Brainstorming<br />Twitter/FB Flash Mob Internally<br />Work off of the Audience Brainstorm<br />Develop Champions for different media<br />Twitter: @ricdragon<br />
    • 80. Monitoring and Listening<br />Monitoring &amp; Listening<br />Google Alerts<br />Facebook Trends<br />Tools for archiving Twitter<br />Professional Tools (Raven, Radian6)<br />Twitter: @ricdragon<br />
    • 81. Monitoring<br />Monitoring &amp; Listening<br />Twitter: @ricdragon<br />
    • 82. Top Social Media Tools &amp; Tips<br /><ul><li>Facebook
    • 83. Events are still powerful
    • 84. @Tagging people
    • 85. iFrames
    • 86. Custom Apps – (3rd apps are the easiest)
    • 87. Sweepstakes &amp; Giveaways</li></li></ul><li>Top Social Media tools &amp; Tips<br /><ul><li>Twitter
    • 88. Tweet Chats
    • 89. Timing of announcements
    • 90. Live Tweeting </li></li></ul><li>Top Social Media tools &amp; Tips<br /><ul><li>LinkedIn
    • 91. Company Pages
    • 92. Products and Services
    • 93. Groups</li></li></ul><li>Top Social Media tools &amp; Tips<br /><ul><li>YouTube
    • 94. Annotations</li></li></ul><li>Top Social Media tools &amp; Tips<br />
    • 95. Social MediaTalking with the executives<br />
    • 96. Social Media ROITalking with the executives<br /><ul><li>Repeat value conversation at each step of the funnel
    • 97. Discuss other funnel models
    • 98. Total Lifetime Value
    • 99. Customer Retention
    • 100. Contribution to SEO
    • 101. Risk Mitigation</li></li></ul><li>Q&amp;A<br />Monitoring &amp; Listening<br />Twitter: @ricdragon<br />
    • 102. Resources<br />http://drsr.ch/templates<br />
    • 103. Thank You!<br />Ric Dragon<br />DragonSearch<br />Kingston, NY 12401/US<br />845.383.0890 | dragon@dragonsearch.net<br />Twitter: @ricdragon<br />

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