Association For Computing Machinery Poughkeepsie 2012

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Presentation to the Poughkeepsie Chapter of the Association For Computing Machinery, on parallel history of American industry/manufacturing and marketing.

Presentation to the Poughkeepsie Chapter of the Association For Computing Machinery, on parallel history of American industry/manufacturing and marketing.

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  • Europeans frequently gloat about how new our history is compared to theirs.
  • But when we look around at the relics of the Rust Belt – the remains of the American Industrial Revolution, you find that there is more technological change embodied in those 150 years than the previous 1000 years of European history.
  • Talking about Slater and Francis Cabot Lowell, and growth of American manufacturing.
  • Talking about Simeon North, John Hall, and precision manufacturing/interchangeable parts.
  • Burdens Wheel in Troy NY
  • Electricity (development of systems) – the generating station at Niagara Falls
  • How the creators of communications, then energy, came to be the owners of mass media.
  • Frank & Lillian Gilbreth, Frederick Winslow Taylor, et alia
  • The efficiency movement of the early 20th century
  • Note; telephones were seen as an efficiency tool!
  • Frank Dukesmith and the original AIDA diagram
  • Development of PR (discussion of difference between public relations and propaganda)
  • After WWII, we saw many studies on influence. Milgrim’s experiments with authority and influence.
  • Ash’s study demonstrating Social Proof
  • The gas shortage crisis of the 70’s – one of the things leading to the hegemony of Japanese manufacturing, and the creation of the rust belt.
  • Shoddy products like the Gremlin
  • Cuyahoga River… helped promote the ecological movement
  • Eisenhower Interstate System – allowed manufacturing to move to the south
  • Where Unions were also weaker
  • Meanwhile, in marketing, most messages were still about broadcast.
  • Today – we’ve got a larger spectrum through social media
  • How we can appeal to body, mind, soul…
  • In both engineering and marketing, we’re becoming more customer-centric.
  • The enso represents intentionality – that in our work, the intention behind what we do matters.

Transcript

  • 1. Western Union Bell Edison Westinghouse GE AT&T NBC CBS ABC HollywoodCompetitors
  • 2. @ricdragon Copyright UNRULY Media 2012 used with permission
  • 3. Toyota Way Six Sigma Social Media Lean CMMI Customer-centric Value Creation
  • 4. Customer-centric Value Creation
  • 5. Thank You!Ric Dragon, DragonSearchdragon@dragonsearch.net | Twitter: @ricdragon Social Marketology Release date: June 2012