Europeans frequently gloat about how new our history is compared to theirs.
But when we look around at the relics of the Rust Belt – the remains of the American Industrial Revolution, you find that there is more technological change embodied in those 150 years than the previous 1000 years of European history.
Talking about Slater and Francis Cabot Lowell, and growth of American manufacturing.
Talking about Simeon North, John Hall, and precision manufacturing/interchangeable parts.
Burdens Wheel in Troy NY
Electricity (development of systems) – the generating station at Niagara Falls
How the creators of communications, then energy, came to be the owners of mass media.
Frank & Lillian Gilbreth, Frederick Winslow Taylor, et alia
The efficiency movement of the early 20th century
Note; telephones were seen as an efficiency tool!
Frank Dukesmith and the original AIDA diagram
Development of PR (discussion of difference between public relations and propaganda)
After WWII, we saw many studies on influence. Milgrim’s experiments with authority and influence.
Ash’s study demonstrating Social Proof
The gas shortage crisis of the 70’s – one of the things leading to the hegemony of Japanese manufacturing, and the creation of the rust belt.
Shoddy products like the Gremlin
Cuyahoga River… helped promote the ecological movement
Eisenhower Interstate System – allowed manufacturing to move to the south
Where Unions were also weaker
Meanwhile, in marketing, most messages were still about broadcast.
Today – we’ve got a larger spectrum through social media
How we can appeal to body, mind, soul…
In both engineering and marketing, we’re becoming more customer-centric.
The enso represents intentionality – that in our work, the intention behind what we do matters.
Association For Computing Machinery Poughkeepsie 2012
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@ricdragon Copyright UNRULY Media 2012 used with permission
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