Riding on Fans' Energy: Touhou, Fan Culture, and Grassroot Entertainment

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    Riding on Fans' Energy: Touhou, Fan Culture, and Grassroot Entertainment - Presentation Transcript

    1. <1>
    2. May 28 th 2008
    3. Hakurei Jinja Reitaisai 5
    4. 30,000
    5. 3 times expected
    6. 3 times expected
    7. no “catalog”
    8. no entrance
    9. 3 times expected
    10. sold out
    11. 10am
    12. 東方 (Touhou)
    13.  
    14. exclusive convention
    15. about same #participants
    16. Square Enix Party 2005
    17. 47,000 in 2 days
    18. one man project
    19. ZUN
    20. programming
    21. programming drawing
    22. programming drawing writing
    23. programming drawing writing composing
    24.  
    25. 1996
    26. hobby project
    27. 2008
    28. media franchise
    29.  
    30.  
    31.  
    32.  
    33. GIGANTIC repetoire
    34.  
    35.  
    36. > 3,000 manga
    37. > 500 music albums
    38. > 100 games
    39. since 2003
    40.  
    41. 18/100 most viewed
    42.  
    43. media franchise
    44. obscurity  stardom
    45. creative fans
    46. inspire
    47. create
    48. inspire
    49. chain reaction
    50. free publicity
    51. loyal fans/producers
    52. feat
    53. little $$$
    54. participatory culture
    55. grassroot entertainment
    56. why?
    57. imperfect/postmodern construction
    58. laissez-faire on fan works
    59. <2>
    60.  
    61. fans
    62. active
    63. fan activities
    64. influence
    65. media industry
    66. cultural attractor
    67. interesting
    68. many groups
    69. cultural activator
    70. meaningful activities
    71. 東方 ?
    72. 3
    73. hardcore gamers
    74. anime/manga otaku
    75. music lovers
    76. Touhou is (damn) hard.
    77. replays
    78. share
    79. socialize
    80. gameplay not enough
    81. characters & settings
    82. anime/manga otaku
    83. anime/manga otaku
    84.  
    85.  
    86. Casablanca is a cult movie precisely because all the archetypes are there, because each actor repeats a part played in other occasions, and because the characters live not the &quot;real&quot; life of human beings, but a life as stereotypically portrayed by previous films. Casablanca brings with it the scent of   déjà vu to such an extent that the specator is ready to see in it also what happened after it.
    87. 90+ characters
    88.  
    89.  
    90.  
    91.  
    92.  
    93.  
    94.  
    95.  
    96.  
    97.  
    98.  
    99.  
    100.  
    101.  
    102.  
    103.  
    104. = + + +
    105. When a repertoire of formulas is used wholesale, then the result is an architecture like Gaudi's Holy Family Church --- the same vertigo, the same stroke of genius.
    106.  
    107. To understand the evaluation/consumption structure of otaku culture, it is necessary to distinguish two levels of otaku's desire. One is the level of simulacra where the odd images like the examples above fill the market. The other is the level of database that consists of the types and elements and regulates the scope of simulacra.
    108. Their desire toward those two levels are quite different from each other. In one hand, otaku is addicted to and absorbed in the given simulacra imagery. [...] We can call it a &quot;wet&quot; and exclusive desire. [...] communication with humans. However, in the other hand, otaku is perfectly &quot;dry&quot; towards the works in the level of database. They rather feel big zeal in decomposing the unity of the given work or character into types and elements, rearranging them and making another new work or character.
    109. 2 nd level
    110. 90+ characters
    111. add to database
    112. something familiar
    113. mashup
    114.  
    115.  
    116.  
    117. serious flaws
    118.  
    119.  
    120. beautify!
    121.  
    122.  
    123.  
    124. even better than the real thing
    125. music
    126. imperfect
    127. catchy motifs
    128. not arranged well
    129. remix!
    130. dBu music
    131. change MIDI instruments
    132. ネクロファンタジア
    133. 少女幻葬戦慄曲  ~  Necro Fantasia
    134. effective ads
    135.  
    136. MAD movies
    137.  
    138. world building
    139. multiple product lines
    140. The Matrix
    141. The point of Touhou is to express the worldview of Touhou [...] As Touhou evolves, the characters and the game systems change, but the basic feel remains the same.
    142.  
    143. encyclopedia
    144. mainstream franchises
    145. deep, consistent world
    146. digging details
    147. Gensoukyou
    148. shallow & inconsistent
    149. in Japan
    150. European vampires
    151. Well, I live in modern times, so it makes it much easier. And I get to include things like rockets. If I had a setting in the past, I’d have to study a lot of history.
    152. porous boundary
    153. objects/people from outside
    154. malleable > consistent
    155. easy
    156. create stories
    157. nothing sacred
    158. LOTS of doujinshi
    159. 幻想入りシリーズ (Gensouiri Series)
    160.  
    161. ZUN’s skills
    162. game maker & character designer
    163. can’t draw
    164. lousy world building
    165. doesn’t matter
    166. Let fans do the rest!
    167. <3>
    168. mainstream franchise
    169. control fans
    170. integrity & reputation
    171. We love our fans. We want them to have fun. But if in fact somebody is using our characters to create a story unto itself, that's not in the spirit of what we think fandom is about. Fandom is about celebrating the story the way it is.
    172. Not Touhou!
    173. Have fun!
    174. In general, feel free to create derivative works --- I don’t really mind. If you ask, I won’t say no. The basic rule is that derivative works are something entirely different from the original. It’s not mine, and there isn’t really anything I could do to stop it if I wanted to, and it would be bad if I did, I think.
    175.  
    176. more fans!
    177. fan generated content
    178.  
    179. indifferrent  tsundere
    180.  
    181.  
    182.  
    183. ゆっくりしていってね!!! (Yukkuri Shite Itte-ne)
    184.  
    185.  
    186.  
    187.  
    188.  
    189. acknowledge
    190. utilize
    191. fanarts
    192.  
    193.  
    194.  
    195. fan artist  pro
    196.  
    197. Nico [Nico Douga] is an interesting place that makes it easy for people to create new works by tying together existing things --- which is the essence of creation. [...] Following the progressions of evolutions from original works will probably result in something entirely new.
    198. culture
    199. flow
    200. mix
    201. nice surprises
    202. <4>
    203. how far?
    204. answer: very far
    205. Touhou
    206. fan creation  growth
    207. no exercises of exclusive rights
    208. free promotion
    209. more content
    210. less $$$ needed
    211. free culture
    212. Free culture works.

    + dragonmeteordragonmeteor, 2 years ago

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