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The Enterprise 2.0, means the adoption of social software and participative technologies, should be implemented in large organizations. Andrew McAfee tells us about how this could be reached. The …

The Enterprise 2.0, means the adoption of social software and participative technologies, should be implemented in large organizations. Andrew McAfee tells us about how this could be reached. The Problem while implementing this new technologies comes along with a lot of changes in decision making and culture of organizations. Most of enterprises are not yet ready to adapt their way of working. A lot of common motivations such as dislocation, conflicts, confusion, uncertainty, vested interests and more slow the change down. Settled management teams cannot use the technology and fear a lost of power. Fear is probably the main reason not to change.

But the Net Generation is raring to go. They are hitting the old school business man. Will they adapt to phone, mail and CMS? Or will they keep on using facebook, studivz and blogs? Keep having fun while working - chat and exchange media through channel which huge companies are afraid of? Like skype or messenger.

Is there a critical mass of employees or leaders out of Net Generation to make the change happen? When is that mass reached? How many years to go for that?

For sure the implementation of a corporate blog or a wiki will not make a enterprise 2.0 out of a traditional organisation. It's job of the leader to let people do. To fight their own fear of loosing importance and start using the power of the crowd.

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  • 1. entics is your personal portal The Enterprise 2.0 Portal
  • 2. terprise 2.0 is about you 4 o de anytime you click, l.N ic you are our most important user. ta tr Gentics Portal.Node 4 all is about you. or n P ce cs er ti s en u G
  • 3. terprise 2.0 a browser is all you need 4 de o e l.N fac intuitive, clear interface in place interactions ta er optimized for speed or nt P i cs .0 ti 2 en eb G
  • 4. terprise 2.0 one click in - no password 4 o de single sign on l.N on with MS Active Directory ta ti integrated usermanagement or ica P t cs en ti th en au G
  • 5. terprise 2.0 interact mobile 4 de o r l.N ppo send your images and content mobile device recognition ta u optimized display or e s P il ti cs ob en l m G a
  • 6. terprise 2.0 customize 4 o de drag’n’drop your applications l.N personalized modules ta rd personal dashboard or oa P b cs sh ti a en d G
  • 7. terprise 2.0 stay connected 4 o de twitter to friends or group l.N are make quick note ta w show online friends or ft P so cs al ti ci en so G
  • 8. terprise 2.0 participate 4 o de integrated closed wiki zones l.N permissions ta easy media integration or ki P i ti cs w en G
  • 9. terprise 2.0express yourself 4 o de choose your style l.N add media easily ta share content or g P lo ti cs b en G
  • 10. terprise 2.0 corporate content 4 o de your integrated CMS l.N ms personalized lists ta c in place editing or ise P r cs rp ti te en en G
  • 11. terprise 2.0 personal news 4 o de external and internal RSS Feeds l.N ltered ta personalized or S P S ti cs R en G
  • 12. terprise 2.0 find it 4 o de search for every „thing“ l.N rch permission enabled ta ea and personalized or s P ic cs nt ti a en em G s
  • 13. my personal portal
  • 14. Haymo Meran gentics.com/hm