And in the US market Kindle is #1 ereader, followed by BN’s Nook.
Obviously that’s an important thing to think about.
Free is key for e-customers
So I’m going to start by talking aobut the results…because it provides a frame for you of where Sourcebooks is…and the kinds of results that these ideas have generated for us.
What we’ve actually sold to customers
The lay of diffusion of innovation, shows that the adoption curve (a typical bell curve) can be segmented out into the following sections.Of all our population:2.5% innovators13.5% early adopters34% early majority34% late majority16% laggardsWe all sit at various places at various times along this scale.If you want mass market appeal, mass market success or acceptance of an idea (the two 34% sides), you cannot have it until you have achieve this tipping point, between 15% and 18% market penetration.I love to ask businesses, what is your conversion, and they respond proudly 10%. Well you can trip over 10%. There’s always 10% who will just “get it”, in fact, that’s how we describe them.The problem is what 10%.It’s this 13% that matters, as Jeffery Moore describes in “Crossing the Chasm”.The early majority will not try something, until somebody else tries it first.How close do you think we are tothat tipping point? http://life-engineering.com/1757/how-great-leaders-inspire-action-the-golden-circle/
You can see October, Nov and then Dec and Jan “took off like a scalded cat” to quote my husband
The June numbers are literally off the chart
What’s most impacted by ebooks in the US today. Look at the sourcebooks list in terms of sales. The bulk of our pos is still adult non-fiction. Followed by fiction, followed by juvenile.
Now take a look at that same list in terms of ebooks. And we look like a fiction house. Fiction dominates (at least currently) ebook sales.
Steep distribution decline. So focus on your top titles.
Transcript of "The Book in Transformation"
The Book in Transformation <br />Dominique Raccah<br />Sourcebooks, Inc.<br />CongressoInternacional de Livro Digital <br />July 2011<br />
today… book publishing in the United Statesis an industry in transformation<br />
Who is Today’s Core E-Textbook Buyer?<br />Male<br />~23<br />Graduate Student or Distance Learner<br />More likely ‘pirate’ print or digital texts then under-classmen<br />Still only buys a small portion of his texts 17% as ‘e’<br />
E-Texts do not have a clear source for download<br />
Feature requirements from students are demanding on E-Books <br />
When given a choice, students choose print over ‘e’ 3 out of 4 times…<br />
…And find ‘other’ forms of digital content more useful than E-Books<br />
While still lacking functionality, students perceive similar value points to trade<br />
For now…ebooks having significantly larger impact on trade books than textbooks<br />
Wish list of trade E-Book buyers offer clues for the future <br />
Sourcebooks results at a glance<br />10 years of consecutive sales growth. Of those, 5 years of double digit growth<br />YTD 2011 BookscanPOS (through the register sales) up 8%(industry down 8%) <br />YTD p-book market share is up 23.5%<br />Net sales up over 20% at the end of 1st half 2011<br />
aninteresting aspect…<br />When add ebooks into both 2010 and 2011, “total POS” has grown by 60% so far in 2011<br />
software<br />developer<br />book <br />publisher<br />Software/App customerSoftware retailersPublicity, marketing and advertising that drives software purchasesContent editing for flexible format productUser-Interface and designTechnical programmingDatabase design and programmingPlatform and device portabilityOngoing content updatingOngoing software updatingOngoing consumer support<br />Book or ebook customerBook or ebook retailersPublicity, marketing and advertising that drives book purchasesContent editing for fixed format productDesign and layoutPrinting and warehouse/storage capabilities<br />Content<br />
Let Every Nation Know<br />Apple iBookstore <br />November 2010<br />
“We don’t pay for content. <br />We pay for the experience.”<br />Nick Bilton<br />I live in the future and here’s how it works <br />
Digital opens opportunities <br />beyond ebooks<br />Focus on key verticals<br />Metadata matters<br />Digital has cultural implications<br />Publishers can conceptualize books in new ways<br />Focus on user experience<br />
enhanced e-books<br />e-books<br />web-based content<br />the world for book publishers <br />just got a lot BIGGER<br />apps<br />user-generated content<br />communities<br />
It’s not just the book that’s transforming. <br />It’s the book publisher.<br />Digital changes everything.<br />
“We should try to be the parents of our future rather than the offspring of our past”<br />-Miguel de Unamuno (1864-1936)<br /> Spanish essayist, novelist, poet,<br /> playwright, and philosopher <br />
Thank YOU! <br />Email: email@example.com Twitter: @draccah<br />LinkedIn Group: Ebooks, Digital Books and Content Publishing Network<br />