Your SlideShare is downloading. ×
0
Metadata for Editorial and Sales Impact
Metadata for Editorial and Sales Impact
Metadata for Editorial and Sales Impact
Metadata for Editorial and Sales Impact
Metadata for Editorial and Sales Impact
Metadata for Editorial and Sales Impact
Metadata for Editorial and Sales Impact
Metadata for Editorial and Sales Impact
Metadata for Editorial and Sales Impact
Metadata for Editorial and Sales Impact
Metadata for Editorial and Sales Impact
Metadata for Editorial and Sales Impact
Metadata for Editorial and Sales Impact
Metadata for Editorial and Sales Impact
Metadata for Editorial and Sales Impact
Metadata for Editorial and Sales Impact
Metadata for Editorial and Sales Impact
Metadata for Editorial and Sales Impact
Metadata for Editorial and Sales Impact
Metadata for Editorial and Sales Impact
Metadata for Editorial and Sales Impact
Metadata for Editorial and Sales Impact
Metadata for Editorial and Sales Impact
Metadata for Editorial and Sales Impact
Metadata for Editorial and Sales Impact
Metadata for Editorial and Sales Impact
Metadata for Editorial and Sales Impact
Metadata for Editorial and Sales Impact
Metadata for Editorial and Sales Impact
Metadata for Editorial and Sales Impact
Metadata for Editorial and Sales Impact
Metadata for Editorial and Sales Impact
Metadata for Editorial and Sales Impact
Metadata for Editorial and Sales Impact
Metadata for Editorial and Sales Impact
Metadata for Editorial and Sales Impact
Metadata for Editorial and Sales Impact
Metadata for Editorial and Sales Impact
Metadata for Editorial and Sales Impact
Metadata for Editorial and Sales Impact
Metadata for Editorial and Sales Impact
Metadata for Editorial and Sales Impact
Metadata for Editorial and Sales Impact
Metadata for Editorial and Sales Impact
Metadata for Editorial and Sales Impact
Metadata for Editorial and Sales Impact
Metadata for Editorial and Sales Impact
Metadata for Editorial and Sales Impact
Metadata for Editorial and Sales Impact
Metadata for Editorial and Sales Impact
Metadata for Editorial and Sales Impact
Metadata for Editorial and Sales Impact
Metadata for Editorial and Sales Impact
Metadata for Editorial and Sales Impact
Metadata for Editorial and Sales Impact
Metadata for Editorial and Sales Impact
Metadata for Editorial and Sales Impact
Metadata for Editorial and Sales Impact
Metadata for Editorial and Sales Impact
Metadata for Editorial and Sales Impact
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Metadata for Editorial and Sales Impact

1,045

Published on

Awesome presentation on creating great metadata by Sourcebooks' Editorial Manager Peter Lynch

Awesome presentation on creating great metadata by Sourcebooks' Editorial Manager Peter Lynch

Published in: Education, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,045
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  1. Metadata forEditorial and Sales ImpactMetadata Perspectives Conference Peter Lynch, EditorialManager, Trade, Sourcebooks, USA
  2. Leading Discovery• The most important driver of editorial and sales impact is discovery• The publishing departments most often charged with driving discovery are: • Editorial • Sales • Marketing • Publicity
  3. Leading Discovery• What are the lead forces of discovery? • Before: Bookstore table placements, Advertisements, Newspaper reviews, etc. • Today: Metadata• Yet the departments most often charged with maintaining metadata are Production and IT
  4. Creating a Metadata Culture• If metadata is the most important factor in discovery, ALL departments must contribute to, take ownership of, and champion metadata • Editorial • Production • Sales • Publicity/Marketing • EVERYONE
  5. Creating a Metadata Culture We must create and support a company culture centered on metadata
  6. Now does this mean?
  7. Creating a Metadata Culture• It means: Capturing metadata in ways that are easy, even transparent, for all departments • They may not even know they’re entering metadata!• It means: Communicating the importance of metadata on the front and back end • Requiring metadata to launch titles • Celebrating the results of successful metadata
  8. Capturing Metadata• Create and push a central database for all title information• Merge all departments’ information and tracking in linked databases
  9. Capturing Metadata• Main categories • Key title specs and information • Descriptive information • Production and manufacturing specs • Sales, PR, and Marketing information • Onix/Web feeds• Linked to all company databases
  10. Capturing Metadata• Main categories • Key title specs and information • Descriptive information • Production and manufacturing specs • Sales, PR, and Marketing information • Onix/Web feeds
  11. Key title specs and information
  12. Key title specs and information• Key title specs• Rights information• Parent/child information (ebooks, etc.)• Comp titles and author’s previous titles
  13. Descriptive information
  14. Descriptive information• Short and long descriptions• Frontmatter• Excerpts• Author bios• Catalog copy and information• Launch copy and information
  15. Production and Manufacturing specs
  16. Production and Manufacturing specs• Manufacturing specs• Production schedule• Print runs• Change log• ARC info
  17. Sales, PR, and Marketing information
  18. Production and Manufacturing specs• Forecasts• Sales materials needed• Marketing/PR plans• PR highlights (reviews and PR appearances)• POS
  19. Onix/Web feeds
  20. Onix/Web feeds• Onix feeds• Company website information and uploads
  21. Creating a Metadata Culture• ALL departments must contribute to, take ownership of, and champion metadata • Editorial • Production • Sales • Publicity/Marketing • EVERYONE
  22. Editorial• All key title data entered at launch • ISBN • Imprint • Binding • Category • Title/subtitle • BISACs • Authors • Parent/child ISBNs • Trim size • Age/grade info • Pub month • Paper stock recs • Copyright year • Internal colors
  23. Editorial• All rights info entered at launch • Territories • Subsidiary rights • Translation restrictions
  24. • All rights info entered at launch
  25. Editorial• Key Sales/Marketing info entered at launch • Positioning statement • Reviews/blurbs • Description • Author bios • Sales/marketing • Author region handles • Target audiences
  26. • All rights info entered at launch
  27. Production• Production and Manufacturing specs maintained • Cover treatments • Internal treatments • Case quantities • CPSIA info • Change log
  28. • All rights info entered at launch
  29. Production• Book and ARC schedules maintained • Book schedule tracking • ARC tracking
  30. • All rights info entered at launch
  31. Sales• Sales materials listed and maintained • Sales materials requests • Sales materials tracking
  32. Sales• Sales information maintained • Forecasts • Sell-in • Co-op • POS
  33. PR/Marketing• Catalog information entered and exported • Catalog copy • Key selling points • Marketing bullets • Blurbs • Rights info
  34. PR/Marketing• PR and Marketing plans/hits maintained • Publicity plans • Marketing plans • Reviews • Media highlights
  35. Metadata for impact• Altogether, hundreds to 1,000+ data fields maintained throughout the process• So why the effort?• Must consider the important sales impacts resulting from the metadata
  36. Metadata for impact – Key factors• Avoiding mistakes• Categorization and tags• Blurbs and reviews• Sales presentation efficiencies• SEO-savvy descriptions• Online retailer page presentations
  37. Avoiding Mistakes• The “One-and-Done” principle • The first Onix feed is the most important • Other sources feed off the sources you feed directly • Thus, changing or updating titles, covers, etc. after the initial feed can prove to be a nightmare
  38. Avoiding Mistakes Case study: The Secret Book
  39. Categorization and Tags• BISAC selection • Bookstore buyer placement • Library searches • Variety of BISACs• Tags • Tagging for subgenre lists • Tagging for SEO
  40. Blurbs and reviews• Early blurb entry • Blurbs for current or previous books can and will populate to online retailers and retail databases• Blurb/review databasing • Automatically export new reviews• New editions • Properly entered reviews and blurbs easily linked to future editions
  41. Sales presentation efficiencies• Automatically and consistently import and populate retailer title feeds• Sales materials requests generated post- launch• Feed PR and Marketing updates to accounts as new hits develop
  42. SEO-savvy descriptions• Short and long descriptions provided, per needs of different accounts• SEO Best Practices supplied to Editorial from which to craft descriptive copy
  43. Online retailer page presentations• Strong metadata entry and maintenance = strong sales pages at online retailers• Strong sales pages push purchases• Rate of purchase influences discovery via “also buy” recommendations and bestseller list placement
  44. Metadata for Editorial and SalesImpact• Create a Metadata culture• Avoid mistakes• Optimize categorization and tags• Utilize blurbs and reviews• Use sales presentation efficiencies• Create SEO-savvy descriptions• Perfect online retailer page presentations
  45. Questions?

×