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Bologna toc 2013 changing world of children's books final
 

Bologna toc 2013 changing world of children's books final

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The Changing World of Children's Books 2013 was a keynote given by Dominique Raccah at the Tools of Change Bologna 2013 Conference which took place at the Bologna Children's Book Fair #BCBF13

The Changing World of Children's Books 2013 was a keynote given by Dominique Raccah at the Tools of Change Bologna 2013 Conference which took place at the Bologna Children's Book Fair #BCBF13

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  • Everyone had a bit of a different perspective. And then I asked the data
  • Very real decline in the overall size of the p-book market Not a complete representation since there are retailers missing here.
  • Three consistent comments …
  • Sometimes I think publishers will only take a chance on books that have at least one sequel in the works. Also thanks to our friend Harry Potter, tons of fantasy is still being published. And loads of dystopian fiction.
  • I think Hunger Games was the beginning of this trend
  • They have helped lots of struggling readers (especially boys) improve
  • Until recently, nonfiction was the poor relation of the industry. Now, with digital developments, nonfiction is being reinvented. With augmented reality and gaming, new dimensions are being brought to information books.”   I wholeheartedly agree with Lionel's point about illustrated nonfiction, especially in the US where the new Common Core standards require more nonfiction in schools. In fact, Common Core itself is expected to create a huge shift in the way librarians/schools acquire books for the classroom.
  • Bookshops haven't a clue where to put children's non fiction, unlike adult books, Nonfiction books have gotten more attention due to current research that boys often prefer nonfiction. A growing interest in children's illustrated nonfiction. Until recently, nonfiction was the poor relation of the industry. Now, with digital developments, nonfiction is being reinvented. With augmented reality and gaming, new dimensions are being brought to information books One publisher and a retailer told us, it was the SINGLE largest growing segment of the business.
  • I wholeheartedly agree with Lionel's point about illustrated nonfiction, especially in the US where the new Common Core standards require more nonfiction in schools. In fact, Common Core itself is expected to create a huge shift in the way librarians/schools acquire books for the classroom.
  • Think Rubin probably meant readers and tablets and ipod touches and laptops…all screens.
  • When you talk to librarians and educators, what they tell you is…From textbook adoptions which will save districts thousands of dollars to the newest fiction titles - that is the future. In fact I can't even get some newer titles in print form.
  • Barnes and Noble + Nook kids clear leader in children’s ebooks Experiencing “increase in digital sales in children’s publishing all the way across the board” “ In picture book sales we’re the only game in town.” (from What Makes Children’s Books Great conference; June, 2012) Obviously, part of what’s true here is the conversion of picutre books to apps, which is the other part of the space and dominated by…
  • Obviously, part of what’s true here is the conversion of picutre books to apps, which is the other part of the space and dominated by…
  • Obviously, part of what’s true here is the conversion of picutre books to apps, which is the other part of the space and dominated by…
  • And what are the implications of that boundary?
  • Really beginning to take off. Really started in apps. We’re seeing a worldwide children’s book market develping in front of our eyes
  • Means a lot of different things. I’m going to now give you an update on the work we’ve been doing.
  • Here’s one of our users. Bedtime reading, it’s always been an important moment for parents and grandparents. It can be that magic, silent moment when you and your child really connect with a book. We believe it can help foster a lifelong love of reading and build a stronger relationship between parent and child, just like books have always done. And what we’ve been working on is exactly that…can we create
  • Launched late Nov 2012
  • Today, we’re introducing new ways of actually connecting you and the book more intimately…putting YOUr child into a story. Put me in the story: This is something new… an innovative new personalized children’s book platform that creates personalized books with the child’s name throughout each bestselling story. You can customize a digital book using your child’s name and picture. Let me show you how this works Play video here  
  • Not surprising, this is a captivating and magical experience for any child and an amazing experience for parents. And that’s exactly why We built Put Me In The Story to create greater bonding through and with books, and to change how kids grow with books.  We categorized the app in education because we think that it could well have real education outcomes. The goal is to engage kids more deeply with stories that include them as a phase towards being more deeply engaged with books of all kind. By the way, The app is free and comes with a free book. I'd love to hear what your experience is.   
  • Launched a few weeks later – in December.
  • This is coming out of book publishing.
  • launched late 2012 (week before Thanksgiving)
  • Elmo launched on his birthday – Feb 3 rd – he was 3 ½ again!
  • We now have pages of testimonials
  • Here’s what I think we can create. Books that really matter children’s and adult personalized books platform
  • I don’t know if you know that Kristi has a literacy foundation called Always Dream Foundation… she’s an incredilbe role model for that…
  • Think of this as …supported self-expression. These are books that really matter to people.
  • This is coming out of book publishing.
  • But that’s actually not all that’s different.
  • There’s a detailed roadmap
  • Berenstein Bears concluded. Should be announced in the next few weeks. Hello Kitty at contract. Nickelodeon in process. Expect 6 brands from there. Hasbro now under discussion (lots of big brands there though we have to be very careful to not over mass market the brand). Sesame Workshop is very happy with what we've done with our first title Elmo Loves You. (They gave me the photo attached, which we obviously share with all the hardworking folks on your team!!). They've offered us two new sets of books which we are now evaluating. You should expect this relationship to grow. 
  • All of us, together, are creating a completely new future for the book, for authors, for readers. It’s really time for us to break some of the boundaries that separate us and try to grow some of these new ideas. I hope we’ll have a chance to work together. Thank you.
  • As you can see today, we're at the very beginning of what the book can become.   Our first experiences of books come from children’s books and textbooks, but our children will have new and different experiences with books. For them books will be interactive - Content itself will be touchable, social, experiential, smart and deeply personal.   Books will become not more mechanical, cold, impersonal but just the opposite. Books will talk to you and help you. Books will be connected and connecting, becoming something quite new that we’re just beginning to understand.
  • We’re at the transformation of the book .it’s happening faster than we ever imagined. What we do, what we choose has never been more important. I look forward to what we will all create together.

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