Agile Publishing Model - version 2012


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Presented at O'Reilly's Tools of Change Conference (TOC) February 2012

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  • This is a paradigm shift for publishing. Tip of iceberg of possibility Readers-> Guarantee existence of publishers Moved away from consumerism— buying stuff none of which they’ve used— People have started to reject consumerism Alienated, afraid, want to connect More meaning Internet created Networks + communitiesSpending $ on what experience -> experiential culture
  • Can we create…
  • Lots of different tools (it’s not a platform). It’s more.Framework to help sharpen an author’s vocieAuthor drives discussion.Publisher is the hands.
  • How would you prefer to read content for Entering the Shift Age?
  • Agile Publishing Model - version 2012

    1. 1. Agile Publishing Model version 2012 Tools of Change February 2012 Dominique Raccah Sourcebooks, Inc.
    2. 2. Where we started: developing reader (user)- centric models ~based on your key verticals
    3. 3. Which means… developing a publishingroadmap: based on your reader’s needs
    4. 4. “You’ve got to start with thecustomer experience and workback toward the technology — not the other way around.” —Steve Jobs, May 1997
    5. 5. community network publishing model
    6. 6. community network publishing model community of users & content creators (with no strict barriers between the two)and growing collection of content
    7. 7. community network publishing model1. Community will give you feedback on how to package/format your content2. Iterate what content should be3. Content format will evolve to better fit the community4. Community will connect through your content5. Community may add content to your content6. More than just print format. How when where content is consumed7. Community itself also becomes content8. Content will become more modularized to better fit specific user/reader’s needs9. Pricing will evolve through the model
    8. 8. A model for experimentation:From The Lean Startup
    9. 9. more efficiently build what your readers (users) actually want
    10. 10. Trademark/ Licensing & Accounting; Copyright protection Administration Positioning Royalties Cultural Filter Content Development Physical & Digital Copyedit and Warehousing Proofread what book publishers do Content DesignPhysical Distribution Creation of contentDigital Distribution portable files Printing/ Author branding & Manufacturing career development Trade Shows Niche community building PR, Marketing and Advertising Creative Partner Retail Marketing eCommerce and Sales Administration
    11. 11. Author frustration during publishing handoff
    12. 12. Support authors: 1. Financially
    13. 13. Support authors:2. By creating better work
    14. 14. Support authors:3. Providing marketing & sales in addition to theirown/beyond their own scope
    15. 15. Better author experience?
    16. 16. Problem 3 - timeliness How do you publish a futurist?
    17. 17. O’Reilly TOC webinar
    18. 18. Agile Publishing Model – 3 goals1. More efficient (successful product development faster)2. Better author experience3. More timely/updated books
    19. 19. Agile Publishing Model • We’ll be using the APM to develop and publish the book Entering the Shift Age by David Houle • The APM will be dynamic and changing• Right now we see 6 initial guiding principles that could be useful as we start building the APM with the community
    20. 20. Agile Publishing Framework1) It’s about creating a conversation between the author and reader.2) The author leads the content creation.3) The APM is useful for expert-based authors.4) It’s about creating a partnership between the author and reader.5) The author has support from the publisher.6) The APM is a dynamic model that is open and receptive to change.
    21. 21. Agile Publishing Framework Join the conversation!
    22. 22. Agile Publishing Framework– 1st steps1. Content delivery input2. Pricing models survey3. New content in 3 stages4. What do readers actually do/use?5. Preorders?
    23. 23. Let’s talk…