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Raab Marketing Measurement: Breaking Down Silos for Breakthrough Results

by on Mar 14, 2011

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Measuring marketing performance isn't easy, but it's the only way to prove the value of marketing to senior managers and to improve marketing results. This session by consultant David M. Raab shows ...

Measuring marketing performance isn't easy, but it's the only way to prove the value of marketing to senior managers and to improve marketing results. This session by consultant David M. Raab shows how to build a complete analytical environment including a formal business model, structured testing process, and integrated technology platform.

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Raab Marketing Measurement: Breaking Down Silos for Breakthrough Results Raab Marketing Measurement: Breaking Down Silos for Breakthrough Results Presentation Transcript