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Chapter3 Marketing In The Internet Age

Chapter3 Marketing In The Internet Age






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  • Philosophy Recognition that our customers are unique with their own culture, image, workplace issues, change rates Recognition that standard solutions do not work Recognition that each customer needs to be treated as and individual market Manufacturing Flat organizational structure, easy to get to the right resources, greater empowerment Mass customization Vs. mass production Highly vertical and highly integrated operation Cellular organization - lot size of one

Chapter3 Marketing In The Internet Age Chapter3 Marketing In The Internet Age Presentation Transcript

    • Resources:
    • Marketing an Introduction / Gary Amstrong, Philip Kotler
    Marketing in the Internet Age
  • Shaping of İnternet Age Digitalization and Connectivity Ne w Intermediaries Customization and Customerization Internet Explosion
  • Marketing Strategies at the İnternet Age
    • e-Business involves the use of electronic platform - intranets, extranets, and the internet - to conduct a company’s business.
    • e-Commerce is more specific than e-Business. Whereas e-Business includes all electronics-based information exchanges within or between companies and customers, e-Commerce involves buying and selling processes supported by electronic means, primarily the internet.
  • Marketing Strategies at the İnternet Age (cont)
    • e-Commerce includes e-marketing and e-purchasing . e-Marketing is the e-Selling side of e-Commerce . It consist of company efforts to communicate about, promote, and sell products and services over the internet.
  • Benefits of e-Solutions
    • Benefit to Buyers
      • convenience
      • product access and selection
      • interactive and immediate
    • Benefits to Sellers
      • customer relationship building
      • reducing costs
      • increasing speed and efficiency
      • flexibility
      • global
  • E-Commerce Domains
    • B2C – business to consumer
    • B2B – business to business
    • C2C – consumer to consumer
    • C2B – consumer to business
    • B2C – the online selling of goods and services to final consumers
    • B2B - describes commerce transactions between businesses, such as between a manufacturer and a wholesaler, or between a wholesaler and a retailer
  • E-Commerce Domains (cont)
    • C2C - involves the electronically-facilitated transactions between consumers through some third party.
    • C2B - consumers (individuals) offer products and services to companies and the companies pay them
  • Moving into e-Marketing E-mail and Web casting Corporate or marketing web site Online advertising and promotion Web communities Conducting e-Marketing
  • e-Marketin g / landrover.az
  • e-Marketin g / nissan.az
  • e-Marketin g / normicro.az
  • e-Marketin q / yoskos.az
  • e-Marketin g / rlic.org
  • e-Marketin g / start.az