• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
The Fast Path to Getting Published
 

The Fast Path to Getting Published

on

  • 1,470 views

The route to monetization for authors is more accessible today than ever before. Today’s bloggers are tomorrow’s authors and the gap between reader & author is squeezing the traditional publisher ...

The route to monetization for authors is more accessible today than ever before. Today’s bloggers are tomorrow’s authors and the gap between reader & author is squeezing the traditional publisher out of the equation.

Statistics

Views

Total Views
1,470
Views on SlideShare
1,436
Embed Views
34

Actions

Likes
1
Downloads
5
Comments
0

3 Embeds 34

http://mj89sp3sau2k7lj1eg3k40hkeppguj6j-a-sites-opensocial.googleusercontent.com 19
http://www.davinciinstitute.com 13
http://www.wisemediagroup.com 2

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • Will you get up a 5am to write?
  • When you uncover your true passion, it doesn’t feel like work. When you find a purpose greater than yourself, you find the key to overcoming the fear to risk it all!Redefine your beliefs one interview at a time.*It can be a fictional character like TINTIN! Or Agent Cooper.*Idea: Through in one interview of a fictional character.. And that character is YOU (at least the combination of all the characteristics you are choosing to live now).
  • Kim Jordan
  • Wordpress allows you to cross post between LinkedIn-Facebook-Twitter from a single post in wordpress!
  • Wordpress allows you to cross post between LinkedIn-Facebook-Twitter from a single post in wordpress!Revisions: Titles, covers, organization, endorsements, contributors, etc..
  • Guest articles – CoBizMag, NCBR,
  • Traffic = Driving traffic to your site through social media, hub pages, squidoo, personal emails, active marketingLead Capture = Converting your visitors into leadsOffers = Front End offer, Back End Offer, Affiliate Products,
  • Mail Chimp101+ resource for entrepreneursFree Excerpts$5 off coupon
  • Ideas for titles can come from songs!
  • Ideas for titles can come from songs!
  • FEEDBOOKS: Link to Don’s book:http://www.feedbooks.com/userbook/14231Requirements for Distributing Content on the iBookstoreTechnical Requirements:An Intel-based Mac running OS X 10.5 or laterAt least 1 GB RAMQuickTime 7.0.3 or later. This is so you can encode and deliver content using our dedicated software.At least 10 GB of available hard drive space (more for larger catalogs) is recommended.A broadband internet connection with an upload rate of 128 kbps or faster is recommended.Book Content Requirements:ISBNs for all titles you intend to distributeYou must be able to deliver your book content in EPUB format, passing EpubCheck 1.0.5.Financial Requirements:A US Tax IDA valid iTunes Store account, with a credit card on fileApple does not pay partners until they meet payment requirements and earning thresholds in each territory. You should consider this before applying to work directly with Apple as you may receive payments faster by working with an Apple-approved aggregator.To distribute your content on the iBookstore, you can work directly with Apple or with an Apple-approved iBookstore aggregator. Aggregators can provide a variety of services, including helping you to meet the iBookstore's technical requirements, delivering your content, managing your content's metadata, and marketing. Please note that if you choose to work with an aggregator to distribute your content on the iBookstore, Apple's contractual and financial relationship is with that aggregator. Here's a list of Apple-approved aggregators for the iBookstore:BiblioCoreBook BabyConstellationINgroovesIngramLibreDigitalLuluSmashwords
  • Good resources for covers:-Digital Point Forum-NZ Graphics-JA Designs
  • Good resources for covers:*ForumGive benefits of going with a publisher like 50 Interviews.*Breaking barriers that self-published authors face.*Fulfillment is left to someone else*COMMUNITY…COMMUNITY…COMMUNITY
  • Yes, you are welcome to use my website and an average of 5 sales / week of How to Start a BA Career is fine to share. Most of that is driven off related blog posts and email marketing as well as some brand building I do through my volunteer work with a professional organization. Contract BA is much lower and Promotable BA is still an unknown, though launch week went very well. If you’d like to connect beforehand via phone just let me know.
  • Yes, you are welcome to use my website and an average of 5 sales / week of How to Start a BA Career is fine to share. Most of that is driven off related blog posts and email marketing as well as some brand building I do through my volunteer work with a professional organization. Contract BA is much lower and Promotable BA is still an unknown, though launch week went very well. If you’d like to connect beforehand via phone just let me know.
  • About.com has a special relationship with Google. Those relationships with Google will trump SEO, no matter how good you are.Started in Jan ’05.Built on wordpress.Work for about.com!Keys to success: -backlinks-links within your own site-writing about something you enjoy-sangria recipes
  • She’s really a brilliant writer.
  • Google appears to be assembling a ‘one-stop shop’ for authors to publish their books. The q. is – who is searching on google for books (vs. Amazon), and are those searching for content on Google willing to pay for it?Adopt best practices from Google Webmaster Central.$100 payout threshold on Google Editions
  • http://twitter.com/goodies/widgets
  • http://twitter.com/goodies/widgets
  • Google appears to be assembling a ‘one-stop shop’ for authors to publish their books. The q. is – who is searching on google for books (vs. Amazon), and are those searching for content on Google willing to pay for it?

The Fast Path to Getting Published The Fast Path to Getting Published Presentation Transcript

  • The fast (& profitable)
    path to publishing
    Brian Schwartz • www.50interviews.com
    brian@50interviews.com • 970-215-1078
  • Agenda short break from 7:15-7:20
    Uncover your true unique niche
    The movie exercise
    Exercise : 4-UP
    Still stuck? Try 8-UP!
    Make it impersonal / A foundation of community
    An Obligation
    Your online identity / Your future self
    From pixels-to-print / The fast path to publishing
    Author workflow / The 4 phases of a writer
    An author’s marketing mindset
    Generating traffic
  • Agenda short break from 7:15-7:20
    • Converting Traffic to Leads
    • Offering relevant content
    • Titles & Taglines
    • Covers & Banners
    • eBook Distribution / Multiple routes to monetization
    • Fast path to e-publishing
    • Fast path to print publishing
    • Getting your blog on Kindle
    • Getting your book on Kindle
    • More channels to sell your eBook
    • From blogger to author (Emulate to Learn Segment):
    • Leo Babautu / ZenHabits blog
  • Agenda short break from 7:15-7:20
    • From blogger to author (Emulate to Learn Segment):
    • Josh Kaufman / Personal MBA.com
    • Scott Belsky / ActionMethod.com
    • Brian Halligan & Dharmesh Shah/ Hubspot.com & Onstartup.com
    • Laura Bradenburg /bridging-the-gap.com
    • Impact Lab / Impactlab.com
    • Twitter to best selling author
    • wine.about.com
    • Millionaire Mommy Next Door
  • Agenda short break from 7:15-7:20
    • New age journalists
    • Building it all on Google & doing it all for free!
    • Publishing 1 tweet-at-a-time
    • Publishing 1 tweet-at-a-time ( Justin Halpern Model )
    • Ideas to action
    • Exploring New Markets
  • “What looks complex is really just the accumulation of simple ideas added over time.”
    -Gary Keller
  • Uncover your true unique niche
    • The more you share, the more powerful it becomes.
    • It’s worth more to you than a million bucks.
    • You’d be doing it whether or not you were getting paid to do it.
    • When you are doing it, you lose track of time.
    • It feels like an addiction (you truly miss it when it’s not there).
    • You wake up early to do it before anything else and it gives you energy, it doesn’t drain you.
    • You notice things in the world others don’t.
  • The movie exerciseYour unique view of the world
    Your favorite movie, TV show, or play
    Your favorite character
    The challenges that character was facing or purpose of their role:
    The characteristics, distinctions, and attributes that character exhibited, which you most admired?
    Identify those you admire (& who probably share traits with the movie character).
  • Exercise : 4-UP
    • It gives you energy when you do it, and you could do it for hours on end.
    • When it’s not present, you miss it and it might even feel like it’s an addiction.
  • Still stuck? Try 8-UP
  • Make it impersonalA foundation of community
    It’s not about you.
    You are serving a purpose greater than yourself and others know it.
    Teachers and pastors are great examples.
    Others join you despite the money.
    It gives you the strength to overcome adversity.
    It’s more exciting to see the benefit to others (It’s all about the IMPACT you can have).
  • An Obligation
    “There is vitality, life force, energy that is translated through you into action, and because there is only one of you, your expression is unique. If you block it, it will never exist through any other medium and be lost forever. It is not your business to determine how good or valuable it compares with other expressions, it is your business to keep the channel open.”
    - Martha Graham
  • Your online identityYour future self
    Make yourself easy to find and connect with
    Facebook / Linked In / Twitter
    Sharing your passion, showcasing your expertise, & inviting others to join you!
    YouTube & Podcasting
    Wordpress & a personal URL
    Squidoo & Hub Pages
    Examiner.com & About.com
    Focus your touch points.
  • From pixels-to-printThe fast path to publishing
    First create your content online. Blog, Linked In, Facebook, Twitter, etc.
    Second, create a manifesto or downloadable ebook (does anybody else care?)
    *If nobody is willing to download your book for free, what makes you think you will be able to get them to pay for it?
    Third, create your ebook for sale. The reasons to create an ebook instead of print have to do with freedom of endless revisions and ease of rapid distribution.
  • Author workflowThe 4 phases of a writer
    • Speaking / Teaching
    • Social Media
    • Traditional Media
    • Workshops
    • Webinars
    • Interviews
    • Reading
    • Classes / Workshops
    • Conferences
    • Internet (podcasts, etc.)
    • Blogging
    • Editorials
    • Guest articles
    • White papers / Manifestos
    • Commenting
    • Publishing
    • Revising
    • Presentations
    • Creating Class Materials
    • Reorganizing ideas
  • Constant & Never Ending Improvement
    Find the Muse
    Monitor
    Analytics
    Research
    Write/Edit
    Easy as P.I.E.
    Implement
    Evaluate
    Plan
  • An author’s marketing mindset
    • Seek to build TRUST.
    • It can take up to 7 impressions to get noticed.
  • Generating traffic
    YouTube
    Facebook
    LinkedIn
    Squidoo/Hubpages
    Commenting on others blogs
    Wordpress.com community
    Forums
    Affiliates
    Adwords / Facebook Ads
  • Converting Traffic to Leads
    Free offer
    Free subscription (value)
    Free membership
    Free trial
    Low cost product
    Reason to act now
    Don’t make me think
  • Offering relevant content
    Free offer / discount coupon
    Free subscription (value)
    Free membership
    Free trial
    Low cost product
    Reason to act now
    Don’t make me think
  • Titles & Taglines
    Does the title offer a benefit to the reader?
    If your book title was the title of a workshop, would it pull in attendees? Would they be willing to PAY?
    It must benefit the reader. Consider we want to be:
    Entertained
    Educated
    Offered more to buy
  • Titles & Taglines
  • Covers & Banners
    • Less words. More art.
    • Will it look good as a thumbnail?
    • 3D or Shadow = Subtle but powerful
  • eBook DistributionMultiple routes to monetization
    Amazon
    Others
    Other eReaders
    (B&N / Borders)
    Apple & Droid
    • *iPad/iTunes
    • Google Books (coming soon)
    • Nook
    • Kobo
    • Sony Reader
    • Print books
    • Kindle books
    • Kindle Blogs
    • Straight from your site! (Clickbank, PayDotCom, e-junkie)
    • Smashwords
    • Scribd
    • LuLu Marketplace (WeRead)
    • Feedbooks
    • Diesel eBooks (via Ingram)
    Two paths:
    Direct OR Indirect (aggregators )
  • Fast path to e-publishing
  • Fast path to print publishing
  • Getting your blog on Kindle
    1
    2
    3
    4
    Polish the look & feel
    Set your account Amazon & Publish!
    Setup a wordpress blog & setup RSS feed
    Write some great content!
    Go back to your 4 up & 8 up worksheets.
    1. Create Blog
    2. Create Feedburner
    Account
    https://kindlepublishing.amazon.com
    Get professional looking banner & cover
  • Getting your book on KindleThe largest ebook marketplace
    1
    2
    3
    4
    Start with a well formatted Word Doc.
    Create an account & upload
    Promote your book!
    Create a good cover. Polish the look & feel.
    Go back to your 4 up & 8 up worksheets.
    1. Create Blog
    2. Create Feedburner
    Account
    • Dtp.amazoncom
    • Confirm clean conversion with preview.
    • Consider hiring a professional if the formatting is wrong.
    Drive traffic through
    Social media & your blog.
  • More channels to sell your eBook
    1
    2
    3
    4
    ClickBank
    E-Junkie
    Payloadz
    Apple
    iBookstore
    PayDotCom
    $49 setup fee.
    Largest affiliate network.
    Doesn’t offer a secure download page.
    First product free.
    $29 setup for more than 1 product.
    Provides secure download page.
    E-Junkie is only $5/mo.
    Try bookbaby.com?
    $49 setup fee.
    Payloadz is free (up to $50/mo.) then $14.95/mo.
    B&N and Google are both due to release a publishing platform this summer. Until then, you can get your content on the nook when you publish to smashwords.com
  • From blogger to author
    Amazon Rankings:
    #12,086
    #36,421
     #47,943
    Began blogging in 2002.
    Amazon Ranking:
    Steffan #47,361
    Creator #210,009
    …From marketer to author:
  • Emulate to LearnLeo Babautu
    ZenHabits blog (top 100 blogger)
    Zen To Done $9.50 ebook sold through affiliates (e-Junkie)
    Self-published via CreateSpace
    Book deal with Hyperion (The Power of Less)
    Keys to success:
    • Had a following (top 100 blogger)
    • Created great content.
    • Great cover art.
    • Great Endorsements (Seth Godin & Tim Ferriss)
    • Simple site.
    • Uses ‘Uncopyright’ for all posts & now applies to his book as well!
    • Great artwork for affiliates (widgets)
    • Easy transaction (e-junkie).
    • Leveraged affiliates
  • Emulate to LearnJosh Kaufman
    Personal MBA.com
    Started blog in Apr-2005
    1st book (Portfolio) – Dec ’10
    Keys to success:
    • Built loyal community on NING
    • Offers one-on-one coaching
    • Notice how the URL become the title of his book? Lesson: Pick you URL carefully!
  • Emulate to LearnScott Belsky
    ActionMethod.com
    1st book (Portfolio/Penguin Group) – 2010
    • Built upon a methodology & online tool.
  • Emulate to LearnBrian Halligan & Dharmesh Shah
    Hubspot.com & Onstartup.com launched June-2006
    1st book (Wiley) – Oct ‘09
    • Amazon Ranking: 1,212
  • Emulate to LearnLaura Bradenburg
    bridging-the-gap.com
    Averaging 5 sales/week (eBook: How to Start a BA Career)
    Keys to success:
    • Relevant blog posts
    • eMail marketing
    • Builds brand through volunteering for a professional organization
  • Emulate to LearnImpact Lab
    Impactlab.com
    Generates $2,000/mo.
    Launched in 2001
    Keys to success:
    • 23,000 posts
    • 600,000 page views/mo.
    • 10,000 subscribers
    • Tom & Deb
  • Emulate to Learn ?? Twitter to best selling author
    shitmydadsays.com
    #9 top paid kindle book (as of 7/21/10)
    #11 hardcover (as of 7/21/10)
    http://twitter.com/shitmydadsays - nearly 1.5 millilon followers on twitter!
    First tweet – 8/3/09
    Mentioned on the daily show within 1 month
    Mentioned on Laughing Squid
    #followfriday (started by Boulderite Micah Baldwin) got him his first wave of followers.
    Published by HarperCollins – 5/4/10
  • Emulate to Learnwine.about.com
    Started writing for wine.about.com in Jan ’05
    805,000 - 1mil page views/mo.
    $800-$2,000/mo. ($250-$650 base)
    Payouts based on YTY growth
    Tight alignment with the Food Channel
    Killer perks!!
    Keys to success
    • Writing about something she enjoys
    • Ongoing back link building
    *About.com has 853 subdomains (as of July-2010)
  • Emulate to LearnMillionaire Mommy Next Door
    • Started on blogger.com
    • Site Hacked
    • Google shut it down
    • Moved to Wordpress
    • Day she posted my video was one of the my highest traffic days…
    Keys to success
    • Writing about something she’s passionate about (it’s not about the $)
    …And still my highest traffic videos to date!
  • New age journalists
    Traditional media is motivated to find ‘in house’ experts first (case in point, this morning on the Today show, an iVillage blogger was the expert featured.
    iVillage is owned by NBC
    About.com is owned by the NY Times
    Examiner (A Denver based company) is owned by The Anschutz Co.
  • Source: Compete.com
  • Building it all on Google& doing it all for free!
    CREATE:
    Upload your book to Google Books
    Create site on blogger.com
    Setup Google analytics
    SELL
    Use Google Checkout to sell your print books or use Google Editions to sell your eBooks!
    PROMOTE
    Run Adwords campaigns
    Create a opt-in newsletter with Feedburner.
    Use Google Calendar for event marketing
    Create videos on Youtube to drive taffic
    Use Google Groups to create readers groups
  • Publishing 1 tweet-at-a-time
    Create a twitter account for your book title
    (ie. twitter.com/50entrepreneurs)
    Add twitter widget (from within twitter) to your blogspot or wordpress page
    You can either select ‘profile widget’ to include all your posts or just ‘Favs’ to list specific tweets (that you ‘star’) – can also be tweets from other twitter users.
    Recommended: Install ‘Twitter Tools by Alex King ’ plug in to automatically generate a tweet for each post.
  • Publishing 1 tweet-at-a-timeJustin Halpern Model
    Create an account on status.net
    Create a twitter account for your book title
    (ie. twitter.com/50entrepreneurs)
    Link the two. Your posts from Status.net go to your twitter page.
  • Ideas to action
    An idea without a deadline is just a dream.
    Tools
    • The Merlin Principle
    • The Pomodoro Technique
    • Mission Control
    • ActionMethod.com
    • 30boxes.com
    List of resources mentioned at
    www.kindleexpert.com
    (click on resources)
    Do just 1 thing each day.
  • Exploring New Markets
    Daisy.org
    Other ideas?