The fast (& profitable) <br />path to publishing<br />Brian Schwartz • www.50interviews.com<br />brian@50interviews.com • ...
Agenda short break from 7:15-7:20<br />Uncover your true unique niche<br />The movie exercise<br /> Exercise : 4-UP<br />S...
Agenda short break from 7:15-7:20<br /><ul><li>Converting Traffic to Leads
Offering relevant content
Titles & Taglines
Covers & Banners
eBook Distribution / Multiple routes to monetization
Fast path to e-publishing
Fast path to print publishing
Getting your blog on Kindle
Getting your book on Kindle
More channels to sell your eBook
From blogger to author (Emulate to Learn Segment):
Leo Babautu / ZenHabits blog</li></li></ul><li>Agenda short break from 7:15-7:20<br /><ul><li>From blogger to author (Emul...
Josh Kaufman / Personal MBA.com
Scott Belsky / ActionMethod.com
Brian Halligan & Dharmesh Shah/ Hubspot.com  & Onstartup.com
Laura Bradenburg /bridging-the-gap.com
Impact Lab / Impactlab.com
Twitter to best selling author
wine.about.com
Millionaire Mommy Next Door</li></li></ul><li>Agenda short break from 7:15-7:20<br /><ul><li>New age journalists
Building it all on Google & doing it all for free!
Publishing 1 tweet-at-a-time
Publishing 1 tweet-at-a-time ( Justin Halpern Model )
Ideas to action
Exploring New Markets</li></li></ul><li>“What looks complex is really just the accumulation of simple ideas added over tim...
Uncover your true unique niche<br /><ul><li>The more you share, the more powerful it becomes.
It’s worth more to you than a million bucks.
You’d be doing it whether or not you were getting paid to do it.
When you are doing it, you lose track of time.
It feels like an addiction (you truly miss it when it’s not there).
You wake up early to do it before anything else and it gives you energy, it doesn’t drain you.
You notice things in the world others don’t.</li></li></ul><li>The movie exerciseYour unique view of the world<br />Your f...
 Exercise : 4-UP<br /><ul><li> It gives you energy when you do it, and you could do it for hours on end.
 When it’s not present, you miss it and it might even feel like it’s an addiction.</li></li></ul><li>Still stuck? Try 8-UP...
Make it impersonalA foundation of community<br />It’s not about you.<br />You are serving a purpose greater than yourself ...
An Obligation<br />“There is vitality, life force, energy that is translated through you into action, and because there is...
Your online identityYour future self<br />Make yourself easy to find and connect with<br />Facebook / Linked In / Twitter<...
From pixels-to-printThe fast path to publishing<br />First create your content online. Blog, Linked In, Facebook, Twitter,...
Author workflowThe 4 phases of a writer<br /><ul><li>Speaking / Teaching
Social Media
Traditional Media
Workshops
Webinars
Interviews
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The Fast Path to Getting Published

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The route to monetization for authors is more accessible today than ever before. Today’s bloggers are tomorrow’s authors and the gap between reader & author is squeezing the traditional publisher out of the equation.

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  • Will you get up a 5am to write?
  • When you uncover your true passion, it doesn’t feel like work. When you find a purpose greater than yourself, you find the key to overcoming the fear to risk it all!Redefine your beliefs one interview at a time.*It can be a fictional character like TINTIN! Or Agent Cooper.*Idea: Through in one interview of a fictional character.. And that character is YOU (at least the combination of all the characteristics you are choosing to live now).
  • Kim Jordan
  • Wordpress allows you to cross post between LinkedIn-Facebook-Twitter from a single post in wordpress!
  • Wordpress allows you to cross post between LinkedIn-Facebook-Twitter from a single post in wordpress!Revisions: Titles, covers, organization, endorsements, contributors, etc..
  • Guest articles – CoBizMag, NCBR,
  • Traffic = Driving traffic to your site through social media, hub pages, squidoo, personal emails, active marketingLead Capture = Converting your visitors into leadsOffers = Front End offer, Back End Offer, Affiliate Products,
  • Mail Chimp101+ resource for entrepreneursFree Excerpts$5 off coupon
  • Ideas for titles can come from songs!
  • Ideas for titles can come from songs!
  • FEEDBOOKS: Link to Don’s book:http://www.feedbooks.com/userbook/14231Requirements for Distributing Content on the iBookstoreTechnical Requirements:An Intel-based Mac running OS X 10.5 or laterAt least 1 GB RAMQuickTime 7.0.3 or later. This is so you can encode and deliver content using our dedicated software.At least 10 GB of available hard drive space (more for larger catalogs) is recommended.A broadband internet connection with an upload rate of 128 kbps or faster is recommended.Book Content Requirements:ISBNs for all titles you intend to distributeYou must be able to deliver your book content in EPUB format, passing EpubCheck 1.0.5.Financial Requirements:A US Tax IDA valid iTunes Store account, with a credit card on fileApple does not pay partners until they meet payment requirements and earning thresholds in each territory. You should consider this before applying to work directly with Apple as you may receive payments faster by working with an Apple-approved aggregator.To distribute your content on the iBookstore, you can work directly with Apple or with an Apple-approved iBookstore aggregator. Aggregators can provide a variety of services, including helping you to meet the iBookstore&apos;s technical requirements, delivering your content, managing your content&apos;s metadata, and marketing. Please note that if you choose to work with an aggregator to distribute your content on the iBookstore, Apple&apos;s contractual and financial relationship is with that aggregator. Here&apos;s a list of Apple-approved aggregators for the iBookstore:BiblioCoreBook BabyConstellationINgroovesIngramLibreDigitalLuluSmashwords
  • Good resources for covers:-Digital Point Forum-NZ Graphics-JA Designs
  • Good resources for covers:*ForumGive benefits of going with a publisher like 50 Interviews.*Breaking barriers that self-published authors face.*Fulfillment is left to someone else*COMMUNITY…COMMUNITY…COMMUNITY
  • Yes, you are welcome to use my website and an average of 5 sales / week of How to Start a BA Career is fine to share. Most of that is driven off related blog posts and email marketing as well as some brand building I do through my volunteer work with a professional organization. Contract BA is much lower and Promotable BA is still an unknown, though launch week went very well. If you’d like to connect beforehand via phone just let me know.
  • Yes, you are welcome to use my website and an average of 5 sales / week of How to Start a BA Career is fine to share. Most of that is driven off related blog posts and email marketing as well as some brand building I do through my volunteer work with a professional organization. Contract BA is much lower and Promotable BA is still an unknown, though launch week went very well. If you’d like to connect beforehand via phone just let me know.
  • About.com has a special relationship with Google. Those relationships with Google will trump SEO, no matter how good you are.Started in Jan ’05.Built on wordpress.Work for about.com!Keys to success: -backlinks-links within your own site-writing about something you enjoy-sangria recipes
  • She’s really a brilliant writer.
  • Google appears to be assembling a ‘one-stop shop’ for authors to publish their books. The q. is – who is searching on google for books (vs. Amazon), and are those searching for content on Google willing to pay for it?Adopt best practices from Google Webmaster Central.$100 payout threshold on Google Editions
  • http://twitter.com/goodies/widgets
  • http://twitter.com/goodies/widgets
  • Google appears to be assembling a ‘one-stop shop’ for authors to publish their books. The q. is – who is searching on google for books (vs. Amazon), and are those searching for content on Google willing to pay for it?
  • The Fast Path to Getting Published

    1. 1. The fast (& profitable) <br />path to publishing<br />Brian Schwartz • www.50interviews.com<br />brian@50interviews.com • 970-215-1078<br />
    2. 2. Agenda short break from 7:15-7:20<br />Uncover your true unique niche<br />The movie exercise<br /> Exercise : 4-UP<br />Still stuck? Try 8-UP!<br />Make it impersonal / A foundation of community<br />An Obligation<br />Your online identity / Your future self<br />From pixels-to-print / The fast path to publishing<br />Author workflow / The 4 phases of a writer<br />An author’s marketing mindset<br />Generating traffic<br />
    3. 3. Agenda short break from 7:15-7:20<br /><ul><li>Converting Traffic to Leads
    4. 4. Offering relevant content
    5. 5. Titles & Taglines
    6. 6. Covers & Banners
    7. 7. eBook Distribution / Multiple routes to monetization
    8. 8. Fast path to e-publishing
    9. 9. Fast path to print publishing
    10. 10. Getting your blog on Kindle
    11. 11. Getting your book on Kindle
    12. 12. More channels to sell your eBook
    13. 13. From blogger to author (Emulate to Learn Segment):
    14. 14. Leo Babautu / ZenHabits blog</li></li></ul><li>Agenda short break from 7:15-7:20<br /><ul><li>From blogger to author (Emulate to Learn Segment):
    15. 15. Josh Kaufman / Personal MBA.com
    16. 16. Scott Belsky / ActionMethod.com
    17. 17. Brian Halligan & Dharmesh Shah/ Hubspot.com & Onstartup.com
    18. 18. Laura Bradenburg /bridging-the-gap.com
    19. 19. Impact Lab / Impactlab.com
    20. 20. Twitter to best selling author
    21. 21. wine.about.com
    22. 22. Millionaire Mommy Next Door</li></li></ul><li>Agenda short break from 7:15-7:20<br /><ul><li>New age journalists
    23. 23. Building it all on Google & doing it all for free!
    24. 24. Publishing 1 tweet-at-a-time
    25. 25. Publishing 1 tweet-at-a-time ( Justin Halpern Model )
    26. 26. Ideas to action
    27. 27. Exploring New Markets</li></li></ul><li>“What looks complex is really just the accumulation of simple ideas added over time.”<br />-Gary Keller<br />
    28. 28. Uncover your true unique niche<br /><ul><li>The more you share, the more powerful it becomes.
    29. 29. It’s worth more to you than a million bucks.
    30. 30. You’d be doing it whether or not you were getting paid to do it.
    31. 31. When you are doing it, you lose track of time.
    32. 32. It feels like an addiction (you truly miss it when it’s not there).
    33. 33. You wake up early to do it before anything else and it gives you energy, it doesn’t drain you.
    34. 34. You notice things in the world others don’t.</li></li></ul><li>The movie exerciseYour unique view of the world<br />Your favorite movie, TV show, or play<br />Your favorite character<br />The challenges that character was facing or purpose of their role:<br />The characteristics, distinctions, and attributes that character exhibited, which you most admired?<br />Identify those you admire (& who probably share traits with the movie character).<br />
    35. 35. Exercise : 4-UP<br /><ul><li> It gives you energy when you do it, and you could do it for hours on end.
    36. 36. When it’s not present, you miss it and it might even feel like it’s an addiction.</li></li></ul><li>Still stuck? Try 8-UP<br />
    37. 37. Make it impersonalA foundation of community<br />It’s not about you.<br />You are serving a purpose greater than yourself and others know it.<br />Teachers and pastors are great examples.<br />Others join you despite the money.<br />It gives you the strength to overcome adversity.<br />It’s more exciting to see the benefit to others (It’s all about the IMPACT you can have).<br />
    38. 38. An Obligation<br />“There is vitality, life force, energy that is translated through you into action, and because there is only one of you, your expression is unique. If you block it, it will never exist through any other medium and be lost forever. It is not your business to determine how good or valuable it compares with other expressions, it is your business to keep the channel open.”<br />- Martha Graham<br />
    39. 39. Your online identityYour future self<br />Make yourself easy to find and connect with<br />Facebook / Linked In / Twitter<br />Sharing your passion, showcasing your expertise, & inviting others to join you!<br />YouTube & Podcasting<br />Wordpress & a personal URL<br />Squidoo & Hub Pages<br />Examiner.com & About.com<br />Focus your touch points.<br />
    40. 40. From pixels-to-printThe fast path to publishing<br />First create your content online. Blog, Linked In, Facebook, Twitter, etc.<br />Second, create a manifesto or downloadable ebook (does anybody else care?)<br />*If nobody is willing to download your book for free, what makes you think you will be able to get them to pay for it?<br />Third, create your ebook for sale. The reasons to create an ebook instead of print have to do with freedom of endless revisions and ease of rapid distribution.<br />
    41. 41. Author workflowThe 4 phases of a writer<br /><ul><li>Speaking / Teaching
    42. 42. Social Media
    43. 43. Traditional Media
    44. 44. Workshops
    45. 45. Webinars
    46. 46. Interviews
    47. 47. Reading
    48. 48. Classes / Workshops
    49. 49. Conferences
    50. 50. Internet (podcasts, etc.)
    51. 51. Blogging
    52. 52. Editorials
    53. 53. Guest articles
    54. 54. White papers / Manifestos
    55. 55. Commenting
    56. 56. Publishing
    57. 57. Revising
    58. 58. Presentations
    59. 59. Creating Class Materials
    60. 60. Reorganizing ideas</li></li></ul><li>Constant & Never Ending Improvement<br />Find the Muse<br />Monitor<br />Analytics<br />Research<br />Write/Edit<br />Easy as P.I.E.<br />Implement<br />Evaluate<br />Plan<br />
    61. 61. An author’s marketing mindset<br /><ul><li> Seek to build TRUST.
    62. 62. It can take up to 7 impressions to get noticed.</li></li></ul><li>Generating traffic<br />YouTube<br />Facebook<br />LinkedIn<br />Squidoo/Hubpages<br />Commenting on others blogs<br />Wordpress.com community<br />Forums<br />Affiliates<br />Adwords / Facebook Ads<br />
    63. 63. Converting Traffic to Leads<br />Free offer<br />Free subscription (value)<br />Free membership<br />Free trial<br />Low cost product<br />Reason to act now<br />Don’t make me think<br />
    64. 64. Offering relevant content<br />Free offer / discount coupon<br />Free subscription (value)<br />Free membership<br />Free trial<br />Low cost product<br />Reason to act now<br />Don’t make me think<br />
    65. 65. Titles & Taglines<br />Does the title offer a benefit to the reader?<br />If your book title was the title of a workshop, would it pull in attendees? Would they be willing to PAY?<br />It must benefit the reader. Consider we want to be:<br />Entertained<br />Educated<br />Offered more to buy<br />
    66. 66. Titles & Taglines<br />
    67. 67. Covers & Banners<br /><ul><li>Less words. More art.
    68. 68. Will it look good as a thumbnail?
    69. 69. 3D or Shadow = Subtle but powerful</li></li></ul><li>eBook DistributionMultiple routes to monetization<br />Amazon<br />Others<br />Other eReaders<br />(B&N / Borders)<br />Apple & Droid<br /><ul><li>*iPad/iTunes
    70. 70. Google Books (coming soon)
    71. 71. Nook
    72. 72. Kobo
    73. 73. Sony Reader
    74. 74. Print books
    75. 75. Kindle books
    76. 76. Kindle Blogs
    77. 77. Straight from your site! (Clickbank, PayDotCom, e-junkie)
    78. 78. Smashwords
    79. 79. Scribd
    80. 80. LuLu Marketplace (WeRead)
    81. 81. Feedbooks
    82. 82. Diesel eBooks (via Ingram)</li></ul>Two paths:<br />Direct OR Indirect (aggregators )<br />
    83. 83. Fast path to e-publishing<br />
    84. 84. Fast path to print publishing<br />
    85. 85. Getting your blog on Kindle<br />1<br />2<br />3<br />4<br />Polish the look & feel<br />Set your account Amazon & Publish!<br />Setup a wordpress blog & setup RSS feed<br />Write some great content!<br />Go back to your 4 up & 8 up worksheets.<br />1. Create Blog<br />2. Create Feedburner<br />Account<br />https://kindlepublishing.amazon.com<br />Get professional looking banner & cover<br />
    86. 86. Getting your book on KindleThe largest ebook marketplace<br />1<br />2<br />3<br />4<br />Start with a well formatted Word Doc.<br />Create an account & upload<br />Promote your book!<br />Create a good cover. Polish the look & feel.<br />Go back to your 4 up & 8 up worksheets.<br />1. Create Blog<br />2. Create Feedburner<br />Account<br /><ul><li>Dtp.amazoncom
    87. 87. Confirm clean conversion with preview.
    88. 88. Consider hiring a professional if the formatting is wrong.</li></ul>Drive traffic through<br />Social media & your blog.<br />
    89. 89. More channels to sell your eBook<br />1<br />2<br />3<br />4<br />ClickBank<br />E-Junkie<br />Payloadz<br />Apple<br />iBookstore<br />PayDotCom<br />$49 setup fee.<br />Largest affiliate network.<br />Doesn’t offer a secure download page.<br />First product free.<br />$29 setup for more than 1 product.<br />Provides secure download page.<br />E-Junkie is only $5/mo.<br />Try bookbaby.com?<br />$49 setup fee.<br />Payloadz is free (up to $50/mo.) then $14.95/mo.<br />B&N and Google are both due to release a publishing platform this summer. Until then, you can get your content on the nook when you publish to smashwords.com<br />
    90. 90. From blogger to author<br />Amazon Rankings:<br />#12,086 <br />#36,421<br /> #47,943<br />Began blogging in 2002.<br />Amazon Ranking:<br />Steffan #47,361<br />Creator #210,009<br />…From marketer to author:<br />
    91. 91. Emulate to LearnLeo Babautu<br />ZenHabits blog (top 100 blogger)<br />Zen To Done $9.50 ebook sold through affiliates (e-Junkie)<br />Self-published via CreateSpace<br />Book deal with Hyperion (The Power of Less)<br />Keys to success:<br /><ul><li> Had a following (top 100 blogger)
    92. 92. Created great content.
    93. 93. Great cover art.
    94. 94. Great Endorsements (Seth Godin & Tim Ferriss)
    95. 95. Simple site.
    96. 96. Uses ‘Uncopyright’ for all posts & now applies to his book as well!
    97. 97. Great artwork for affiliates (widgets)
    98. 98. Easy transaction (e-junkie).
    99. 99. Leveraged affiliates</li></li></ul><li>Emulate to LearnJosh Kaufman<br />Personal MBA.com<br />Started blog in Apr-2005<br />1st book (Portfolio) – Dec ’10<br />Keys to success:<br /><ul><li> Built loyal community on NING
    100. 100. Offers one-on-one coaching
    101. 101. Notice how the URL become the title of his book? Lesson: Pick you URL carefully!</li></li></ul><li>Emulate to LearnScott Belsky<br />ActionMethod.com<br />1st book (Portfolio/Penguin Group) – 2010<br /><ul><li> Built upon a methodology & online tool.</li></li></ul><li>Emulate to LearnBrian Halligan & Dharmesh Shah<br />Hubspot.com & Onstartup.com launched June-2006<br /> 1st book (Wiley) – Oct ‘09<br /><ul><li> Amazon Ranking: 1,212</li></li></ul><li>Emulate to LearnLaura Bradenburg<br />bridging-the-gap.com<br />Averaging 5 sales/week (eBook: How to Start a BA Career)<br />Keys to success:<br /><ul><li> Relevant blog posts
    102. 102. eMail marketing
    103. 103. Builds brand through volunteering for a professional organization</li></li></ul><li>Emulate to LearnImpact Lab<br />Impactlab.com<br />Generates $2,000/mo.<br />Launched in 2001<br />Keys to success:<br /><ul><li> 23,000 posts
    104. 104. 600,000 page views/mo.
    105. 105. 10,000 subscribers
    106. 106. Tom & Deb</li></li></ul><li>Emulate to Learn ?? Twitter to best selling author<br />shitmydadsays.com<br />#9 top paid kindle book (as of 7/21/10)<br />#11 hardcover (as of 7/21/10)<br />http://twitter.com/shitmydadsays - nearly 1.5 millilon followers on twitter!<br />First tweet – 8/3/09<br />Mentioned on the daily show within 1 month<br />Mentioned on Laughing Squid<br />#followfriday (started by Boulderite Micah Baldwin) got him his first wave of followers.<br />Published by HarperCollins – 5/4/10<br />
    107. 107. Emulate to Learnwine.about.com<br />Started writing for wine.about.com in Jan ’05<br />805,000 - 1mil page views/mo.<br />$800-$2,000/mo. ($250-$650 base)<br />Payouts based on YTY growth<br />Tight alignment with the Food Channel<br />Killer perks!!<br />Keys to success<br /><ul><li>Writing about something she enjoys
    108. 108. Ongoing back link building</li></ul>*About.com has 853 subdomains (as of July-2010)<br />
    109. 109. Emulate to LearnMillionaire Mommy Next Door<br /><ul><li>Started on blogger.com
    110. 110. Site Hacked
    111. 111. Google shut it down
    112. 112. Moved to Wordpress
    113. 113. Day she posted my video was one of the my highest traffic days…</li></ul>Keys to success<br /><ul><li>Writing about something she’s passionate about (it’s not about the $)</li></ul>…And still my highest traffic videos to date!<br />
    114. 114. New age journalists<br />Traditional media is motivated to find ‘in house’ experts first (case in point, this morning on the Today show, an iVillage blogger was the expert featured.<br />iVillage is owned by NBC<br />About.com is owned by the NY Times<br />Examiner (A Denver based company) is owned by The Anschutz Co.<br />
    115. 115. Source: Compete.com<br />
    116. 116. Building it all on Google& doing it all for free!<br />CREATE: <br />Upload your book to Google Books<br />Create site on blogger.com<br />Setup Google analytics<br />SELL<br />Use Google Checkout to sell your print books or use Google Editions to sell your eBooks!<br />PROMOTE<br />Run Adwords campaigns<br />Create a opt-in newsletter with Feedburner.<br />Use Google Calendar for event marketing<br />Create videos on Youtube to drive taffic<br />Use Google Groups to create readers groups<br />
    117. 117. Publishing 1 tweet-at-a-time<br />Create a twitter account for your book title<br />(ie. twitter.com/50entrepreneurs)<br />Add twitter widget (from within twitter) to your blogspot or wordpress page<br />You can either select ‘profile widget’ to include all your posts or just ‘Favs’ to list specific tweets (that you ‘star’) – can also be tweets from other twitter users.<br />Recommended: Install ‘Twitter Tools by Alex King ’ plug in to automatically generate a tweet for each post.<br />
    118. 118. Publishing 1 tweet-at-a-timeJustin Halpern Model<br />Create an account on status.net<br />Create a twitter account for your book title<br />(ie. twitter.com/50entrepreneurs)<br />Link the two. Your posts from Status.net go to your twitter page.<br />
    119. 119. Ideas to action<br />An idea without a deadline is just a dream.<br />Tools<br /><ul><li>The Merlin Principle
    120. 120. The Pomodoro Technique
    121. 121. Mission Control
    122. 122. ActionMethod.com
    123. 123. 30boxes.com</li></ul>List of resources mentioned at<br />www.kindleexpert.com<br />(click on resources)<br />Do just 1 thing each day.<br />
    124. 124. Exploring New Markets<br />Daisy.org<br />Other ideas?<br />
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