Webinar Techniques Boot Camp –  What You Need to Succeed with Webinars Presented by TheWebinarMentor.com
Your Presenters <ul><li>Mike Zabinski </li></ul><ul><li>303-680-6944 </li></ul><ul><li>[email_address] </li></ul><ul><li>R...
<ul><li>Text into the Question Box: </li></ul><ul><li>What is the most important thing you want to learn from today’s webi...
<ul><li>Agenda </li></ul><ul><li>Why Webinars? </li></ul><ul><li>Major Uses for Webinars. </li></ul><ul><li>Inbound Market...
<ul><li>…  a presentation delivered online in real time. Presenters can be a soloist or a group.  </li></ul><ul><li>Webina...
<ul><li>How many Webinars have you  presented  in the last year? </li></ul><ul><li>0 </li></ul><ul><li>1 – 5 </li></ul><ul...
<ul><li>Why Webinars? </li></ul><ul><li>Blocking your Message! </li></ul>© Copyright 2003-2009 – The  Webinar Mentor - All...
© Copyright 2003-2009 – The  Webinar Mentor - All Rights Reserved Outbound Messages
© Copyright 2003-2009 – The  Webinar Mentor - All Rights Reserved Outbound Messages Are Easily Blocked
© Copyright 2003-2009 – The  Webinar Mentor - All Rights Reserved “ Inbound” Messages Blogs Search  Engines Social  Media ...
<ul><li>For What Purpose? </li></ul><ul><li>Raising your Image as Thought Leader or Expert. </li></ul><ul><li>Lead Generat...
© Copyright 2003-2009 – The  Webinar Mentor - All Rights Reserved Inbound Marketing and Webinars
<ul><li>Making knowledge and learning resources available </li></ul><ul><ul><li>targeted audience </li></ul></ul><ul><ul><...
<ul><li>Build Trust </li></ul>© Copyright 2003-2009 – The  Webinar Mentor - All Rights Reserved ->  People Act Share Your:...
<ul><li>4 P’s still apply –   </li></ul><ul><li>People Place: targeted messaging to the right group on the right site.  </...
© Copyright 2003-2009 – The  Webinar Mentor - All Rights Reserved The Funnel  Where Webinars Fit
© Copyright 2003-2009 – The  Webinar Mentor - All Rights Reserved Components of an  Online Marketing Strategy <ul><ul><ul>...
Creating the Webinar Presentation <ul><ul><ul><li>The Justification </li></ul></ul></ul><ul><ul><ul><ul><li>Presentation O...
Creating the Webinar Presentation <ul><ul><ul><li>Script </li></ul></ul></ul><ul><ul><ul><ul><li>Title </li></ul></ul></ul...
Creating the Webinar Presentation <ul><ul><ul><li>Images </li></ul></ul></ul><ul><ul><ul><ul><li>PowerPoint Lists </li></u...
<ul><li>Increase Engagement / Interaction </li></ul><ul><li>Polls </li></ul><ul><li>Direct questions to attendees, then pu...
<ul><li>Creating the Webinar  </li></ul><ul><ul><li>Develop a Plan </li></ul></ul><ul><ul><li>Develop the Script </li></ul...
7 Deadly Mistakes <ul><li>Not Prepared </li></ul><ul><li>Going Solo </li></ul><ul><li>Not Engaging  Your Audience </li></u...
<ul><li>Summing Up … </li></ul><ul><li>Best Practices … </li></ul>© Copyright 2003-2009 – The  Webinar Mentor - All Rights...
© Copyright 2003-2009 – The  Webinar Mentor - All Rights Reserved Best Practices Best Reasons to use Webinars <ul><li>Buil...
<ul><li>Use eMail Campaigns </li></ul><ul><li>Word of Mouth and Social Media </li></ul><ul><li>Clarity for Topic, Time, Da...
<ul><li>Be the Solo Speaker. </li></ul><ul><li>Use Polls, no more than 3 per 45 minutes. </li></ul><ul><li>Invite Attendee...
<ul><li>Learn the online Tools. </li></ul><ul><li>Use Polls, no more than 3 per 45 minutes. </li></ul><ul><li>Present, not...
© Copyright 2003-2009 – The  Webinar Mentor - All Rights Reserved Best Practices Webinar Event Management <ul><li>Registra...
<ul><li>Sum up your Presentation and  Create a Call to Action. </li></ul><ul><li>Special Offer to Attendees to Act On. </l...
Your Next Step … What are the TWO things  you are going to do with  your next Webinar?
THANK YOU! <ul><li>Mike Zabinski </li></ul><ul><li>303-680-6944 </li></ul><ul><li>[email_address] </li></ul><ul><li>Rob Ha...
For Your Attendance Today <ul><li>Your Webinar Mentor’s Offer to you… </li></ul><ul><li> 15% off a single webinar consult...
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Da vinci inst webinar bootcamp what you need to succeed

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"Webinar" is a term developed in the late 1990s to describe a new kind of workshop or lecture that is broadcast over the Web instead of teaching students in a classroom. Webinars started as a one-way webcast, but quickly evoled to include a variety of interactive elements that facilitate interaction between the audience and the presenters.

Once you begin to understand the potential for producing your own webinar, you will begin to see the incredible opportunity surrounding them.

Is your primary interest to tell the world about your product or service? Or are you hoping to establish yourself as an expert in your field? Or perhaps you wish to sell a packaged piece of information and make money in the process. In either of these cases, you will find yourself competing against thousands of others—some of whom are tied to big companies with huge budgets!

Webinars are a great way to leverage the power of the Internet and compete effectively against some of your much larger of rivals.

WEBINAR MARKET OVERVIEW

Online web conferencing is sky-rocketing in all types of businesses. The market for this relatively new technology is being fueled by increased global competition. Record high travel expenses and the need to be more productive are contributing to the rapid adoption of a variety of webinar and web casting products. Why travel when you can present from your desk to anyone with a computer and Internet connection?

Webex and Citrix are by far the leading competitors in this space and they are both competing head-to-head for market dominance. The playing field is rounded out by two hundred or so minor players that hold smaller market shares.

The role of web conferencing is expanding and driving its towering market growth in this sector. Traditionally, web conferencing had been an internal collaboration tool. However, today we see web conferencing being used by sales and support teams, corporate trainers, and by the education market as well. Technological improvements will continue to expand the role of web conferencing within the business and education community. Unfortunately, there is a great disparity in the level of quality of the Webinars being produced.

This Webinars Boot Camp will:

Review the major uses AND abuses of webinars
Give you the steps necessary for a Great Webinar
Demonstrate New Technology – There is more than WEBEX!!
We will also reveal some surprising findings from Webinar Mentor’s national survey on Webinar Best Practices.

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  • Valuable: Pr page 3 Q6, Att Page 8 Q64 Comments – Attendees feel Presenters often don’t know what Attendees already know, Level Pr Page 3 Q7 Att Page 8 Q65
  • Valuable: Pr page 3 Q6, Att Page 8 Q64 Comments – Attendees feel Presenters often don’t know what Attendees already know, Level Pr Page 3 Q7 Att Page 8 Q65
  • For both Presenters and Attendees Communicate and Train were #1 And #2 #3 &amp;4 for Presenters were DEAD LAST for Attendees Presenters – Page 3 Q8 Attendees Page 8 Q67
  • Valuable: Pr page 3 Q6, Att Page 8 Q64 Comments – Attendees feel Presenters often don’t know what Attendees already know, Level Pr Page 3 Q7 Att Page 8 Q65
  • Valuable: Pr page 3 Q6, Att Page 8 Q64 Comments – Attendees feel Presenters often don’t know what Attendees already know, Level Pr Page 3 Q7 Att Page 8 Q65
  • For both Presenters and Attendees Communicate and Train were #1 And #2 #3 &amp;4 for Presenters were DEAD LAST for Attendees Presenters – Page 3 Q8 Attendees Page 8 Q67
  • Valuable: Pr page 3 Q6, Att Page 8 Q64 Level Pr Page 3 Q7 Att Page 8 Q65
  • Valuable: Pr page 3 Q6, Att Page 8 Q64 Level Pr Page 3 Q7 Att Page 8 Q65
  • Da vinci inst webinar bootcamp what you need to succeed

    1. 1. Webinar Techniques Boot Camp – What You Need to Succeed with Webinars Presented by TheWebinarMentor.com
    2. 2. Your Presenters <ul><li>Mike Zabinski </li></ul><ul><li>303-680-6944 </li></ul><ul><li>[email_address] </li></ul><ul><li>Rob Hayes CynoCast, Inc. [email_address] </li></ul>© Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved
    3. 3. <ul><li>Text into the Question Box: </li></ul><ul><li>What is the most important thing you want to learn from today’s webinar? </li></ul>© Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved
    4. 4. <ul><li>Agenda </li></ul><ul><li>Why Webinars? </li></ul><ul><li>Major Uses for Webinars. </li></ul><ul><li>Inbound Marketing and Webinars </li></ul><ul><li>Creating The Webinar Presentation </li></ul><ul><li>The Steps to a Successful Webinar </li></ul><ul><li>7 Deadly Mistakes </li></ul><ul><li>Best Practices </li></ul><ul><li>The Webinar Technology </li></ul><ul><li>Questions and Answers </li></ul>© Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved
    5. 5. <ul><li>… a presentation delivered online in real time. Presenters can be a soloist or a group. </li></ul><ul><li>Webinars range anywhere from 15 minutes to several hours. Some are free, many have a fee to attend. Topic possibilities are unlimited. </li></ul>© Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved A Webinar is …
    6. 6. <ul><li>How many Webinars have you presented in the last year? </li></ul><ul><li>0 </li></ul><ul><li>1 – 5 </li></ul><ul><li>6 – 10 </li></ul><ul><li>11- 20 </li></ul><ul><li>Over 20 </li></ul>© Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Poll
    7. 7. <ul><li>Why Webinars? </li></ul><ul><li>Blocking your Message! </li></ul>© Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved
    8. 8. © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Outbound Messages
    9. 9. © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Outbound Messages Are Easily Blocked
    10. 10. © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved “ Inbound” Messages Blogs Search Engines Social Media Purpose: Building Trust -> People Act
    11. 11. <ul><li>For What Purpose? </li></ul><ul><li>Raising your Image as Thought Leader or Expert. </li></ul><ul><li>Lead Generation to Find Prospects </li></ul><ul><li>Demonstrating or Teaching. </li></ul><ul><li>Supporting Customers </li></ul><ul><li>Selling and/or Order Taking </li></ul>© Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Poll
    12. 12. © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Inbound Marketing and Webinars
    13. 13. <ul><li>Making knowledge and learning resources available </li></ul><ul><ul><li>targeted audience </li></ul></ul><ul><ul><li>easy for people to view </li></ul></ul><ul><ul><li>links </li></ul></ul><ul><ul><li>notices in appropriate media. </li></ul></ul>© Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Inbound Marketing is about: Building Trust
    14. 14. <ul><li>Build Trust </li></ul>© Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved -> People Act Share Your:  Knowledge  Experience  Capabilities  Goals  History  Beliefs
    15. 15. <ul><li>4 P’s still apply – </li></ul><ul><li>People Place: targeted messaging to the right group on the right site. </li></ul><ul><li>Product: Information that educates and solves problems. </li></ul><ul><li>Price: Combo of Free and Paid content establishes customer’s perceived value points. </li></ul><ul><li>Promotion: Thru email, SM, Connections, etc </li></ul>© Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Inbound Marketing is about:
    16. 16. © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved The Funnel Where Webinars Fit
    17. 17. © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Components of an Online Marketing Strategy <ul><ul><ul><ul><ul><li>Ongoing Monitoring of Current Dialogues </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Track Where your Customers and Prospects Search </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Create and Publish Valuable Content </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Search Engine and Social Media Optimization </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Establish and Measure of Results against Goals </li></ul></ul></ul></ul></ul>
    18. 18. Creating the Webinar Presentation <ul><ul><ul><li>The Justification </li></ul></ul></ul><ul><ul><ul><ul><li>Presentation Objectives – Get leads, teach, sell, etc. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>The ROI Calculation – Effort & Resources vs “End Game”? </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Content and Information that the audience wants – based on: </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>High amount of Buzz OR </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Inbound messages strong – emails, calls, papers OR </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Marketing data – Surveys, website analytics etc </li></ul></ul></ul></ul></ul>
    19. 19. Creating the Webinar Presentation <ul><ul><ul><li>Script </li></ul></ul></ul><ul><ul><ul><ul><li>Title </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Key Points </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Key Benefits or Learning’s </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Stories and Experiences </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Best Practices </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Summary </li></ul></ul></ul></ul><ul><ul><ul><ul><li>What do you want Audience to Start, Stop or Do Different? – Call to Action </li></ul></ul></ul></ul>
    20. 20. Creating the Webinar Presentation <ul><ul><ul><li>Images </li></ul></ul></ul><ul><ul><ul><ul><li>PowerPoint Lists </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Pictures </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Docs </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Web Pages </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Drawings </li></ul></ul></ul></ul>
    21. 21. <ul><li>Increase Engagement / Interaction </li></ul><ul><li>Polls </li></ul><ul><li>Direct questions to attendees, then publish results Interview experts </li></ul><ul><li>Direct question to a single attendee </li></ul><ul><li>Play video clips Complete a form Annotation Tools Q & A “Open Mic” </li></ul><ul><li>Visit Web Pages </li></ul>Creating the Webinar Presentation © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved
    22. 22. <ul><li>Creating the Webinar </li></ul><ul><ul><li>Develop a Plan </li></ul></ul><ul><ul><li>Develop the Script </li></ul></ul><ul><ul><li>Identify Illustrations </li></ul></ul><ul><li>Rehearsing the Webinar </li></ul><ul><ul><li>Content Rehearsal </li></ul></ul><ul><ul><li>Content Review and Edit </li></ul></ul><ul><ul><li>Broadcast Rehearsal </li></ul></ul><ul><li>Webinar Marketing Campaign </li></ul><ul><ul><li>Campaign Planning </li></ul></ul><ul><ul><li>Invitations </li></ul></ul><ul><ul><li>Publishing/Promoting </li></ul></ul><ul><li>Conducting the Webinar </li></ul><ul><ul><li>Technology Tools for Presentation </li></ul></ul><ul><ul><li>Broadcasting </li></ul></ul><ul><ul><li>Recording and Editing </li></ul></ul><ul><li>Post-Event Distribution </li></ul><ul><ul><li>Participant Surveys </li></ul></ul><ul><ul><li>Follow Contacts </li></ul></ul><ul><ul><li>Product and Services – Seles, Distribution, etc. </li></ul></ul>© Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved The Steps to a Successful Webinar
    23. 23. 7 Deadly Mistakes <ul><li>Not Prepared </li></ul><ul><li>Going Solo </li></ul><ul><li>Not Engaging Your Audience </li></ul><ul><li>Mediocre Illustrations </li></ul><ul><li>Lack of Energy, Being Boring </li></ul><ul><li>No Solutions </li></ul><ul><li>No “Calls to Action” </li></ul>
    24. 24. <ul><li>Summing Up … </li></ul><ul><li>Best Practices … </li></ul>© Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved
    25. 25. © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Best Practices Best Reasons to use Webinars <ul><li>Build Trust and Brand </li></ul><ul><li>Build “On-Demand” access </li></ul><ul><li>Reduce Costs and ROI </li></ul><ul><li>Increase Training Effectiveness </li></ul><ul><li>“ Lead” Generation </li></ul>
    26. 26. <ul><li>Use eMail Campaigns </li></ul><ul><li>Word of Mouth and Social Media </li></ul><ul><li>Clarity for Topic, Time, Date, Agenda, Cost </li></ul><ul><li>Use “How-To” and “Numbers” Titles for Style Hook </li></ul><ul><li>Headlines, Objectives, Date & Time Critical </li></ul><ul><li>Start eCampaign 3 weeks out, repeat 3 x </li></ul>Best Practices Promotional Methods © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved
    27. 27. <ul><li>Be the Solo Speaker. </li></ul><ul><li>Use Polls, no more than 3 per 45 minutes. </li></ul><ul><li>Invite Attendees to submit Questions during Webinar via text or phone #. </li></ul><ul><li>Be interactive—Polls, ask Questions, interview Experts and use streaming video if appropriate. </li></ul>Best Practices Content & Presentation Attendee’s Participation © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved
    28. 28. <ul><li>Learn the online Tools. </li></ul><ul><li>Use Polls, no more than 3 per 45 minutes. </li></ul><ul><li>Present, not read. Energy is critical. </li></ul><ul><li>Rehearse 2 to 3 times. </li></ul><ul><li>Record presentation. </li></ul><ul><li>Publish all Polls and Questions. </li></ul><ul><li>Offer something; Action Plan. </li></ul>Best Practices Content & Presentation the Presenter © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved
    29. 29. © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Best Practices Webinar Event Management <ul><li>Registration: Make it easy, get only what needed. </li></ul><ul><li>Schedule: Know your audience. Ask them. Mid-week, 30-60 minutes </li></ul><ul><li>Narrow the Subject, Deepen the info </li></ul><ul><li>Monitor and Engage – or they will multi-task </li></ul><ul><li>The Perceived Expert answers the questions </li></ul><ul><li>Record and Edit Every Event </li></ul>
    30. 30. <ul><li>Sum up your Presentation and Create a Call to Action. </li></ul><ul><li>Special Offer to Attendees to Act On. </li></ul><ul><li>Offer recording for a limited time, sell it after it expires. </li></ul><ul><li>Offer Articles, White Papers, Downloads. </li></ul><ul><li>Direct them to your Website for specific items. </li></ul><ul><li>Send Thank You within 1 day. Remind of your “offers”. </li></ul><ul><li>Follow up with MIAs. </li></ul>Best Practices Post Webinar Follow-Up © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved
    31. 31. Your Next Step … What are the TWO things you are going to do with your next Webinar?
    32. 32. THANK YOU! <ul><li>Mike Zabinski </li></ul><ul><li>303-680-6944 </li></ul><ul><li>[email_address] </li></ul><ul><li>Rob Hayes CynoCast, Inc. [email_address] </li></ul>© Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved
    33. 33. For Your Attendance Today <ul><li>Your Webinar Mentor’s Offer to you… </li></ul><ul><li> 15% off a single webinar consult/broadcast. </li></ul><ul><li> Free 30 minute consult </li></ul><ul><li>Mike Zabinski </li></ul><ul><li>303-680-6944 </li></ul><ul><li>[email_address] </li></ul><ul><li>www.TheWebinarMentor.com </li></ul>© Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved
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