"Webinar" is a term developed in the late 1990s to describe a new kind of workshop or lecture that is broadcast over the Web instead of teaching students in a classroom. Webinars started as a one-way …
"Webinar" is a term developed in the late 1990s to describe a new kind of workshop or lecture that is broadcast over the Web instead of teaching students in a classroom. Webinars started as a one-way webcast, but quickly evoled to include a variety of interactive elements that facilitate interaction between the audience and the presenters.
Once you begin to understand the potential for producing your own webinar, you will begin to see the incredible opportunity surrounding them.
Is your primary interest to tell the world about your product or service? Or are you hoping to establish yourself as an expert in your field? Or perhaps you wish to sell a packaged piece of information and make money in the process. In either of these cases, you will find yourself competing against thousands of others—some of whom are tied to big companies with huge budgets!
Webinars are a great way to leverage the power of the Internet and compete effectively against some of your much larger of rivals.
WEBINAR MARKET OVERVIEW
Online web conferencing is sky-rocketing in all types of businesses. The market for this relatively new technology is being fueled by increased global competition. Record high travel expenses and the need to be more productive are contributing to the rapid adoption of a variety of webinar and web casting products. Why travel when you can present from your desk to anyone with a computer and Internet connection?
Webex and Citrix are by far the leading competitors in this space and they are both competing head-to-head for market dominance. The playing field is rounded out by two hundred or so minor players that hold smaller market shares.
The role of web conferencing is expanding and driving its towering market growth in this sector. Traditionally, web conferencing had been an internal collaboration tool. However, today we see web conferencing being used by sales and support teams, corporate trainers, and by the education market as well. Technological improvements will continue to expand the role of web conferencing within the business and education community. Unfortunately, there is a great disparity in the level of quality of the Webinars being produced.