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"Webinar" is a term developed in the late 1990s to describe a new kind of workshop or lecture that is broadcast over the Web instead of teaching students in a classroom. Webinars started as a one-way ...

"Webinar" is a term developed in the late 1990s to describe a new kind of workshop or lecture that is broadcast over the Web instead of teaching students in a classroom. Webinars started as a one-way webcast, but quickly evoled to include a variety of interactive elements that facilitate interaction between the audience and the presenters.

Once you begin to understand the potential for producing your own webinar, you will begin to see the incredible opportunity surrounding them.

Is your primary interest to tell the world about your product or service? Or are you hoping to establish yourself as an expert in your field? Or perhaps you wish to sell a packaged piece of information and make money in the process. In either of these cases, you will find yourself competing against thousands of others—some of whom are tied to big companies with huge budgets!

Webinars are a great way to leverage the power of the Internet and compete effectively against some of your much larger of rivals.

WEBINAR MARKET OVERVIEW

Online web conferencing is sky-rocketing in all types of businesses. The market for this relatively new technology is being fueled by increased global competition. Record high travel expenses and the need to be more productive are contributing to the rapid adoption of a variety of webinar and web casting products. Why travel when you can present from your desk to anyone with a computer and Internet connection?

Webex and Citrix are by far the leading competitors in this space and they are both competing head-to-head for market dominance. The playing field is rounded out by two hundred or so minor players that hold smaller market shares.

The role of web conferencing is expanding and driving its towering market growth in this sector. Traditionally, web conferencing had been an internal collaboration tool. However, today we see web conferencing being used by sales and support teams, corporate trainers, and by the education market as well. Technological improvements will continue to expand the role of web conferencing within the business and education community. Unfortunately, there is a great disparity in the level of quality of the Webinars being produced.

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  • One Click And You'll Know What You're Missing!
  • One Click And You'll Know What You're Missing!
  • One Click And You'll Know What You're Missing!
  • One Click And You'll Know What You're Missing!
  • One Click And You'll Know What You're Missing!
  • One Click And You'll Know What You're Missing!

Cyno cast Cyno cast Presentation Transcript

  • CynoCast.com
    • “ Only when you see it in action can you begin to conceptualize just how powerful CynoCast can be for your own organization. ” – Melissa Welch, Growthink.com
    Fast, Effective Web Interaction ____________________________________________ SLIDE 1 OF 18 ____________________________________________
  • What is CynoCast?
    • Pronunciation: [ sin-uh-kahst ]
    • Advanced on-line presentation and content delivery tool
    • Unique interactive program that engages your audience
    • A fast, effective way to sell and support both prospects and customers
    CynoCast comes from ‘Cynosure’ which is something brilliant that guides or directs. SLIDE 2 OF 18
  • Why use CynoCast to sell and support prospects and customers? SLIDE 3 OF 18
    • WOW your audience by delivering an interactive on-line experience that they will remember
    • Convey a consistent message which engages prospects and customers
    • Make your sales and support staff more effective and efficient
    • Solve customer issues faster and shorten the length of each support call
    CynoCast is always free for everyone in your audience. Charge if you like though.
  • Benefits Of Live CynoCasting
    • Close deals faster
    • Shorten each support call
    • Clients can individually interact with your presentation
    • Present existing PDF and PowerPoint presentations
    • Avoid the typical meeting software hassles
    • Run presentations any time right from your own site.
    SLIDE 4 OF 18 Easily import PowerPoint, PDF, and Office documents into CynoCast’s dashboard.
  • How is CynoCast different from meeting programs like WebEx & Go-To-Meeting?
    • CynoCast is NOT ‘screen-sharing’ or ‘co-browsing technology’. The audience cannot see your screen.
    • Designed to deliver any content to your audience.
    • Launch LIVE ‘ actionable ’ web pages that your audience can fill-out and submit back.
    • Your audience never needs to login, register, download or install anything.
    • Run impromptu presentations whenever you like from your own site.
    SLIDE 5 OF 18
  • Close Deals Faster With CynoCast!
    • Navigate your site content quickly for your audience
    • Deliver two senses simultaneously, sight and sound, to get your point across more easily.
    • Launch sign-up pages and order forms at the right moment during your presentation.
    • Walk your audience through filling out your order form.
    • Avoid ‘presentation disconnect’ by instantly delivering Office documents, PDFs, and company brochures while you are presenting.
    SLIDE 6 OF 18 “ I predict CynoCast will become a new word in the sales lexicon.  If you aren’t able to CynoCast, you’ll be the odd-man out .” – Nancy Nardin, SmartSellingTools.com
  • Shorten Customer Support Calls
    • Deliver a compelling, interactive experience that your customers will remember.
    • Reduce the length of each inbound support call by navigating your site for customers.
    • Launch relevant documents and web forms instantly to your customers and eliminate post-call emails.
    • Steer customers to recorded CynoCasts that answer commonly asked questions
    • Overcome language and accent barriers by sending web pages that corroborate what your support rep says
    SLIDE 7 OF 18
  • Work More Efficiently & Save Time!
    • Hold impromptu presentations at any time right at your own site. No logins or registrations are required.
    • Add prospects to your presentation in just seconds by simply speaking your presentation URL - yoursite.com/live
    • Eliminate emails by delivering electronic documents to your entire audience with just one click.
    • Avoid the startup hassles of typical meeting software… CynoCast requires no installations or registrations
    SLIDE 8 OF 18
  • Advanced Interactive Capabilities
    • Lightning fast content delivery engages viewers
    • Create unique interactive possibilities:
    • 1. Launch ‘ actionable ’ web forms that audience members can individually
    • fill-out and securely submit back with their own options or preferences
    • 2. Deliver documents without emailing - View, Print, or Save
    • 3. Play recorded videos that educate and train your audience
    • 4. Request links from viewers that you can show to rest of the audience
    • Our live video feed with integrated ‘ChatBack’ provides full two-way communications
    • ‘ Universal web collaboration’ allows co-presenters to present from across the room or across the world.
    SLIDE 9 OF 18 Interact with your entire audience in completely new ways:
  • CynoCast Target Markets
    • In-bound call centers
    • Sales and support teams
    • Professional coaches and speakers
    • Training and education organizations
    • In-house enterprise presentation solution
    • Internal business collaboration
    • Broadcast media - television and radio stations – satellite, terrestrial, & online
    SLIDE 10 OF 18
  • Track Employee Performance With CynoCast’s Built-In Reporting
    • 1. Manage your sales, marketing, and support processes with more precision.
    • 2. Track how many people are viewing each employee’s CynoCast day to day.
    • 3. Compatible with Google Analytics for insightful marketing intelligence.
    SLIDE 11 OF 18
  • Setup CynoCast to run from your own site in just minutes!
    • Setting up CynoCast to run from your website is simple, and can be easily implemented by non-technical staff.
    • After signing up, we email you two small files that you can FTP directly to your site…
    • Send your audience here to watch : And control your CynoCast from here:
    • http://www.yoursite.com/live http://www.yoursite.com/dashboard
    • You NEVER have to login to CynoCast.com to present!
    SLIDE 12 OF 18
  • CynoCast Technology
    • Platform, OS, and browser independent software
    • 100% web-based, low-bandwidth Flash architecture
    • Advanced proprietary interactive engine
    • End to end airtight encryption, Secure 128-bit cipher
    • Accessible from any Internet enabled computer
    • Enterprise SaaS solution available for small, medium, and large size businesses
    SLIDE 13 OF 18
  • CynoCast Live Support
    • Live on-line support available M-F 8am – 8pm EST at http://www.cynocast.com/support
    • Chat instantly with qualified on-line support reps
    • Instant issue diagnosis with rapid resolution
    • Instructional web pages are delivered right to your computer screen
    • Customized 'Priority Support' available for an additional fee
    SLIDE 14 OF 18
  • CynoCast Hosted Subscription Plans*
    • Live Web CynoCasting – $39 per month
    • Navigate your site for your audience and deliver LIVE sign up pages, order forms, PowerPoint slides, company brochures, and PDFs. Speak with your audience right through the web page from your own site!
    • Live Video CynoCasting – $79 per month
    • Deliver your live video to your audience with any webcam and launch web pages, PDFs and Office documents to your entire audience.
    • CynoCast Web Channel – $199 per month
    • Broadcast live video or audio over the Internet with integrated web page launches. You will be able to queue up and launch web pages and electronic documents for an audience of any size. Queuing allows your CynoCast to keep playing even while you are not at your computer. 
    • * One-time $129 installation fee required to run CynoCast from your own site.
    SLIDE 15 OF 18
  • CynoCast Enterprise Solution
    • Improve sales cycle efficiency, lower support costs, and make training programs more effective.
    • White-label CynoCast and generate revenue by re-selling to existing customers.
    • Make CynoCast an indispensable part of your sales, support, training, and collaboration activities.
    • Single screen administration - Create, copy, and deploy CynoCasts from our easy to use 'Master Dashboard'.
    • CynoCast ‘Master Dashboard’ – Ask About It!
    SLIDE 16 OF 18 Put the power and efficiency of an enterprise sales automation tool to work for your entire company!
  • CynoCast Scalability
    • Designed and written in FLEX for scalability
    • Distributed Services Architecture
    • Thousands of simultaneous ‘one on one’ CynoCasts
    • Many simultaneous ‘one to thousands’ CynoCasts
    • ‘ Google Apps’ cloud computing application
    • Addresses many Flash server software programs
    • Co-present securely. The server you’re on lets you co-present with any other CynoCast server
    SLIDE 17 OF 18
  • CynoCast Next Steps Opportunity
    • Join our ‘Live CynoCast’ group on LinkedIn:
    • Follow CynoCast on twitter: http://twitter.com/CynoCast
    • Invite Robert Hayes: http://cynocast.com/invite.php
    • Get one month free when you pay for a year’s service in advance:
        • $429 annually for Web CynoCasting Save $39
        • $869 annually for Video CynoCasting Save $79
    • Contact us for a FREE 7 day trial or subscribe today:
    • 1. Call: 303-578-9007
    • 2. Email: info@cynocast.com
    • 3. Visit: http://www.CynoCast.com/subscribe (free 7 day trial available here!)
    SLIDE 18 OF 18