Success principles

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part one: challenges in pharma industry and generic competition
part two :ideal product manager

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Success principles

  1. 1. <ul><li>By Sameh Ghazali </li></ul>The challenge of surviving and succeeding
  2. 2. <ul><li>Part I </li></ul><ul><li>What are the challenges of Ph. industry nowadays ? </li></ul><ul><li>Introduction </li></ul><ul><li>Pharmaceutical Industry challenges </li></ul><ul><li>Generic competition </li></ul><ul><li>Global & National strategies </li></ul><ul><li>Part II </li></ul><ul><li>What are the role and responsibility </li></ul><ul><li>of the product Manager? </li></ul><ul><li>Eight questions </li></ul><ul><li>Summary </li></ul>Agenda
  3. 3. <ul><li>Has the pharmaceutical industry lost track of its original vision to advance and improve the human condition !!!! </li></ul>Introduction
  4. 4. <ul><li>Attracting and retaining a skilled workforce </li></ul><ul><li>Sustaining growth in the global markets </li></ul><ul><li>Pricing pressures </li></ul><ul><li>Developing innovative products </li></ul><ul><li>Generics competition </li></ul>The Ph. industry challenges
  5. 5. Generics competition <ul><li>Putting pressure when dealing with the current challenges: </li></ul><ul><li>The growth of the worldwide pharmaceutical industry has been slower than the increases in Research (R) and Development (D) costs </li></ul><ul><li>Change the ph. Market from producer-driven market to a customer led </li></ul><ul><li>The demand for innovation is much complex than before </li></ul>
  6. 6. <ul><li>Branding </li></ul><ul><li>New formulations </li></ul><ul><li>2 nd generation versions with improved safety or efficacy </li></ul><ul><li>Combination products </li></ul><ul><li>Generic alliance </li></ul><ul><li>licensed generics </li></ul>Global strategy Vs Generic competition
  7. 7. <ul><li>Prevent generic threats to penetrate our private business by: </li></ul><ul><li>Targeting the potential private organization e g,, Oil companies </li></ul><ul><li>Focusing on the potential segments </li></ul><ul><li>e g,, HH...HM…MH…MM </li></ul>National strategy Vs Generic competition
  8. 8. <ul><li>Offer concessions to the governmental, institutional and health insurance systems in order to: </li></ul><ul><li>Promote our company mission & it’s role in the society </li></ul><ul><li>Attract new potential customers </li></ul><ul><li>Attack the main source of generic business </li></ul>National strategy Vs Generic competition
  9. 9. Differentiation Our strategy Vs Generic competition National positioning
  10. 10. Pause Continue Part II
  11. 11. Eight questions
  12. 12. <ul><li>Does the person think about meeting and surpassing Goals & taking risks for measured gains? </li></ul>Results orientation
  13. 13. <ul><li>Does the person link long-range visions and concepts to action? </li></ul>Strategic orientation
  14. 14. <ul><li>Does the person work to develop the long-term characteristics (not just skills) of others? </li></ul>Developing others
  15. 15. <ul><li>Does the person confront people and hold them accountable for performance for the organization? </li></ul>Holding people accountable
  16. 16. <ul><li>Does the person use </li></ul><ul><li>deliberate influence? </li></ul>Impact and influence
  17. 17. <ul><li>Does the person lead groups of people to work effectively together? </li></ul>Team leadership
  18. 18. <ul><li>Does the person understand the business impact of decisions and act accordingly? </li></ul>Business acumen
  19. 19. <ul><li>Does the person have insight and understanding of competitor activities and strategies? </li></ul>External awareness
  20. 20. Success Principles Strategic Orientation Results Orientation Team Leadership External Awareness Developing Others Professional Product Manager Impact & Influence Business Acumen Holding People Accountable
  21. 21. Thank You Sameh Ghazali

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