Innovations in   Media & Communications                Prof Ujjwal K ChowdhuryDean, Whistling Woods School of Communicatio...
ENGAGEMENT is the KEY Communication Functions Evolved Educate, Inform, Entertain: Traditional Media Edu-tain, Info-tain...
CONVERGENCE is the BASE Convergence in Communication Technologies Convergence in Media Consumption Convergence in Media...
DIGITIZATION of CONTENT Digital Television Production & Distribution Print Media: Evolving Digital Delivery through the ...
CONSEQUENT INNOVATIONS Integrated Marketing/ Social Communications Convergence of Media based Communication Education P...
Content                Production               Life Cycle Content                      ContentMonetization    of Media   ...
CHANGE THE PARADIGM Think Multi-skilling Think Digital Think Low Costs Think Collaboration Think Flat Organization T...
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'Innovation and Communication' by Prof. Ujjwal K Chowdhury

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'Innovation and Communication' by Prof. Ujjwal K Chowdhury presented at the Ideas.Arabia 7th International Conference 2012

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  • Branded media , new concept.
    Very informative.
    thank you sir .
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'Innovation and Communication' by Prof. Ujjwal K Chowdhury

  1. 1. Innovations in Media & Communications Prof Ujjwal K ChowdhuryDean, Whistling Woods School of Communications, Mumbai Former Dean, Symbiosis International University, PuneManaging Editor, NGI (New Global Indian), Dubai & Delhi Consultant, Acore Education & Media, Dubai
  2. 2. ENGAGEMENT is the KEY Communication Functions Evolved Educate, Inform, Entertain: Traditional Media Edu-tain, Info-tain: Branded Media Persuade, Sale: Advertising/Marketing Media Interact, Involve, Respond: New Media: First Generation ENGAGE: New Media: Second & Third Generation EMPOWER: Futuristic Media
  3. 3. CONVERGENCE is the BASE Convergence in Communication Technologies Convergence in Media Consumption Convergence in Media Buying Convergence in Content Delivery Convergence in Media Markets Convergence in Media Skills/ Human Resources
  4. 4. DIGITIZATION of CONTENT Digital Television Production & Distribution Print Media: Evolving Digital Delivery through the Cyber Media, Ipads, Mobile devices Cinema Production & Exhibition Internet Radio & Internet Television Animation/VFX/Gaming Entertainment Digital Advertising New Media PR & Corporate Communication Social Media use in Branding Digital Impact: World Cup Cricket victory of India, Anna Hazare led Anti-Corruption Movement, Tinglish song Kolaveri Di
  5. 5. CONSEQUENT INNOVATIONS Integrated Marketing/ Social Communications Convergence of Media based Communication Education Pyramid-structured, Learner-centric Media Education Experiential Brick & Mortar Education in Media Make your content travel across media seamlessly (Agent Vinod turned into a graphic novel and a computer game) Multi-media Journalism/ Multi-media Entertainment Multi-media Ownership Multi-media Content Creation TO Consumption TO Monetization
  6. 6. Content Production Life Cycle Content ContentMonetization of Media Delivery Content Content Protection
  7. 7. CHANGE THE PARADIGM Think Multi-skilling Think Digital Think Low Costs Think Collaboration Think Flat Organization Think Younger Think Visual Think Original Produce Less, but Original; Market and Sale More across Platforms

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