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"Benchmarking Genesis" by Basma A. Bargal

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Presentation on "Benchmarking Genesis" by Basma A. Bargal during the 6th International Benchmarking Conference organized by Dubai Quality Group from 6-7 March 2012 at Al Bustan Rotana Dubai

Presentation on "Benchmarking Genesis" by Basma A. Bargal during the 6th International Benchmarking Conference organized by Dubai Quality Group from 6-7 March 2012 at Al Bustan Rotana Dubai

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  • 1. 6th International Benchmarking Conference Benchmarking Genesis March 2012 Basma Bargal Gulf Lead Consultants
  • 2. About GLC• Gulf Lead Consultants (GLC) - Industrial, Management, & Training was founded in 2005 by Dr. Tariq Aldowaisan who has over 20 years experience in quality and organization excellence.• GLC team is dedicated to support client and go beyond the call of duty to satisfy their value of having their “customers first and foremost.”• GLC services include:  Planning & Strategy Deployment  Customer Engagement Program  Performance Measurement Systems  Supplier Partnership Program  Actionable Business Survey  Standardized Management Systems  Lean Six Sigma  Professional DevelopmentCopyright@ 2012 Gulf Lead Consultants. All Rights Reserved. 2
  • 3. Those who benchmark do not have to reinvent the wheel. (Parker, 1996)Copyright@ 2012 Gulf Lead Consultants. All Rights Reserved. 3
  • 4. BenchmarkCopyright@ 2012 Gulf Lead Consultants. All Rights Reserved. 4
  • 5. The term “Benchmark” It has been said that the term benchmarking was first used by cobblers to measure people’s feet for shoes. They would place someone’s foot on the “bench” and mark it out to make the pattern/trace for the shoes.Copyright@ 2012 Gulf Lead Consultants. All Rights Reserved. 5
  • 6. Different Definitions … One Objective • “Benchmarking is the search for those best practices that will lead to superior performance of the company” Robert Camp • “Benchmarking is the continuous process of measuring products, services & practices against the toughest competitors or those recognized as leaders in any field” David Kearns • “Benchmarking is the practice of being humble enough to admit that someone else is better at something, and being wise enough to learn how to match and even surpass them at all” APQC • “Stealing Shamelessly” • “Innovative Adaption” Christopher Bogan and Michael EnglishCopyright@ 2012 Gulf Lead Consultants. All Rights Reserved. 6
  • 7. Quality TimelineCopyright@ 2012 Gulf Lead Consultants. All Rights Reserved. 7
  • 8. Some organizations do, but don’t know that they do! To gain maximum benefit of a tool you need to follow a structured methodology. – TRADE – APQC’s Methodology (Plan, Collect, Analyze and Adapt) – Dr. Robert Camp’s/ Xerox MethodologyCopyright@ 2012 Gulf Lead Consultants. All Rights Reserved. 8
  • 9. Types of benchmarking? Best-in-class Cooperative Strategic benchmarking Process benchmarking benchmarking Product benchmarking Internal benchmarking benchmarking Collaborate Best practice Operational International benchmarking benchmarking benchmarking benchmarking Functional Standards Performance benchmarking benchmarking benchmarking Financial Industry Generic Competitive benchmarking benchmarking benchmarking benchmarking Formal External Informal benchmarking benchmarking benchmarking Energy benchmarking Metric benchmarkingCopyright@ 2012 Gulf Lead Consultants. All Rights Reserved. 9
  • 10. Types of benchmarking What to benchmark? Who/what to benchmark with? Product Self Industry People Process Generic Strategy International Performance Best practices/ in class Customer Focus Best of the Best StandardsCopyright@ 2012 Gulf Lead Consultants. All Rights Reserved. 10
  • 11. Sources of Information • Conferences Informal • Publications • Consulting firms • Surveys • Social networking sites • Professional associations • Benchmarking database formal • Industry expert’s reports • Cooperative site visitsCopyright@ 2012 Gulf Lead Consultants. All Rights Reserved. 11
  • 12. Success Tips In Japan, Benchmarking is part of their mangers job description. Boxwell 1994Copyright@ 2012 Gulf Lead Consultants. All Rights Reserved. 12
  • 13. Lessons Learned • Admit there is a problem, and be willing to improve. • Don’t only identify improvements but implement them. • Understand benchmarking in the context of other quality improvement tools. • Seeking support of top management all the way. • Obtaining reliable comparison data. • Choosing carefully benchmarking partners. • Understanding the processes and clearly identifying the key areas of interest and staying focused on them. • Planning thoroughly in advance; by preparing check-lists and questionnaires to make sure nothing has been missed. • Be prepared to give benchmarking partners more information than received. • Improvements are continuous and benchmarks rapidly go out-of-date. • Maintain the good relation with benchmarking partnersCopyright@ 2012 Gulf Lead Consultants. All Rights Reserved. 13
  • 14. Why History Matters? Understand how Reduces Value the tool it relates and tampering with more compliments the original other tools conceptCopyright@ 2012 Gulf Lead Consultants. All Rights Reserved. 14
  • 15. In conclusion, benchmarking… … goes beyond comparison with competitors, to understanding the practices that lie behind the performance gaps.Copyright@ 2012 Gulf Lead Consultants. All Rights Reserved. 15
  • 16. “If you know the enemy and know yourself, you need not fear the results of a hundred battles. ” Sun TzuCopyright@ 2012 Gulf Lead Consultants. All Rights Reserved. 16