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Affiliate Webinar:  Making Most of Online Marketing Holiday Season and Beyond_Sept2011
Affiliate Webinar:  Making Most of Online Marketing Holiday Season and Beyond_Sept2011
Affiliate Webinar:  Making Most of Online Marketing Holiday Season and Beyond_Sept2011
Affiliate Webinar:  Making Most of Online Marketing Holiday Season and Beyond_Sept2011
Affiliate Webinar:  Making Most of Online Marketing Holiday Season and Beyond_Sept2011
Affiliate Webinar:  Making Most of Online Marketing Holiday Season and Beyond_Sept2011
Affiliate Webinar:  Making Most of Online Marketing Holiday Season and Beyond_Sept2011
Affiliate Webinar:  Making Most of Online Marketing Holiday Season and Beyond_Sept2011
Affiliate Webinar:  Making Most of Online Marketing Holiday Season and Beyond_Sept2011
Affiliate Webinar:  Making Most of Online Marketing Holiday Season and Beyond_Sept2011
Affiliate Webinar:  Making Most of Online Marketing Holiday Season and Beyond_Sept2011
Affiliate Webinar:  Making Most of Online Marketing Holiday Season and Beyond_Sept2011
Affiliate Webinar:  Making Most of Online Marketing Holiday Season and Beyond_Sept2011
Affiliate Webinar:  Making Most of Online Marketing Holiday Season and Beyond_Sept2011
Affiliate Webinar:  Making Most of Online Marketing Holiday Season and Beyond_Sept2011
Affiliate Webinar:  Making Most of Online Marketing Holiday Season and Beyond_Sept2011
Affiliate Webinar:  Making Most of Online Marketing Holiday Season and Beyond_Sept2011
Affiliate Webinar:  Making Most of Online Marketing Holiday Season and Beyond_Sept2011
Affiliate Webinar:  Making Most of Online Marketing Holiday Season and Beyond_Sept2011
Affiliate Webinar:  Making Most of Online Marketing Holiday Season and Beyond_Sept2011
Affiliate Webinar:  Making Most of Online Marketing Holiday Season and Beyond_Sept2011
Affiliate Webinar:  Making Most of Online Marketing Holiday Season and Beyond_Sept2011
Affiliate Webinar:  Making Most of Online Marketing Holiday Season and Beyond_Sept2011
Affiliate Webinar:  Making Most of Online Marketing Holiday Season and Beyond_Sept2011
Affiliate Webinar:  Making Most of Online Marketing Holiday Season and Beyond_Sept2011
Affiliate Webinar:  Making Most of Online Marketing Holiday Season and Beyond_Sept2011
Affiliate Webinar:  Making Most of Online Marketing Holiday Season and Beyond_Sept2011
Affiliate Webinar:  Making Most of Online Marketing Holiday Season and Beyond_Sept2011
Affiliate Webinar:  Making Most of Online Marketing Holiday Season and Beyond_Sept2011
Affiliate Webinar:  Making Most of Online Marketing Holiday Season and Beyond_Sept2011
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Affiliate Webinar: Making Most of Online Marketing Holiday Season and Beyond_Sept2011

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Join Denise Purtzer, Channel Development Manager, Digital River, as she provides you with essentials for driving traffic to your site through: …

Join Denise Purtzer, Channel Development Manager, Digital River, as she provides you with essentials for driving traffic to your site through:
• Organic Search Results
• Online Marketing/Advertising
You’ll also receive tips on how to continue to bring your visitors back throughout the year using:
• Social Media Marketing
• Email Marketing
• Coupons/Vouchers
In addition, you’ll see specific tools within the RegNow affiliate system that help you effectively build content on your site to ensure you’re in good standing with the search engines.

Published in: Technology, Business
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  • Willing shoppers at work who are short on time.
  • Transcript

    • 1. Thanks for attending our Webinar We will begin shortly
    • 2. Denise PurtzerChannel Development ManagerDigital River
    • 3. Making the Most of Marketing and Promotions Holiday Season and Beyond
    • 4. Understand Marketing Trends/Key DatesProvide Tools/Tips within RegNow interface Work within latest search set of rules
    • 5. End of Year Online Shopping: Key Dates November 28th Cyber Monday> Monday immediately following “Black Friday” (day after Thanksgiving in US) November> Debut in November, 2005 Shop.org press release 25th Black Friday> 2006: Shop.org launched portal> one of the biggest online shopping days of the year
    • 6. End of Year Online Shopping: Key DatesEmail Marketing> Most traffic on Wednesdays > Dec 15 and 22nd in 2010 > Dec 14 and 21st for 2011> January Sales continue > Hardware sales in December > Software sales in January Key Email Wednesdays: December 14 and 21st, 2011
    • 7. Cyber Monday Happy Stats > 77% online retailers reported increase in online sales1 > Observed by US, Canada, UK, Portugal, Germany, New Zealand > Cyber Monday was highest online spending day in 2010 Online spending through the years:Year Spending Increase % YOY2005 N/A 77% of all online merchants reported increase2006 $608M +25%2007 $733M +21%2008 $846M +15%2009 $887M +5%2010 $1.028M +19.4%2 1 Shop.org 2005 2 ComScore/CoreMetrics
    • 8. Other Cyber Monday Facts > 52.7% people shop from work > Brought to Germany in 2010 (Amazon.de)  Brought to Portugal in 2009, France 2008, New Zealand 2010  Average Order Value (AOV) $194.89 in 2010  Increase from 2009: $180.03 (+8.3%)1 1. CoreMetrics
    • 9. 4% all Cyber Monday purchases by Cell phone Check Availability Customer Reviews/ Comments IdentifyComparison Locations Shop
    • 10. Key Points: Growing Online Revenues/AOV Pre-Defined Key Dates Growing list observing countries Make it easy for shopping online
    • 11. Now is the Time! Put together a Marketing Plan now
    • 12. New Content in RegNow
    • 13. New Content RegNow
    • 14. Search for Specific Items or Vendors Sort By: Coupons: Success, Recency, Active relationships Commissions, Certifications or all availableUse Description to Further customize with find types or Date ranges, pricing, commissions or other keywords attributes Further filters to define Category, Platforms or Certifications
    • 15. Discount/Coupon/Vouchers Datafeed Datafeed functionalityUp to 17k Codes
    • 16. Affiliate Created Coupons
    • 17. Review and edit if necessary Complete Setup
    • 18. Customization Mobile Support Automatic http://www.regnow.com/html/help/newui/vendor/parameters.html Help/Order Process/Parameters Affiliate Branding Available
    • 19. Customize the Cart with Affiliate Branding
    • 20. Solves a Problem
    • 21. Compare/Review Provides comparison Info
    • 22. Challenge Checklist Put together  StartToday/ marketing schedule for product complete Next week highlights/key dates Create one form of unique content weekly  weekly Attract Wider Audience  ongoing Quality Content Page Check:  Ongoing, start next Quality over week Quantity
    • 23. Upcoming Learning Opportunities for Affiliates> Trade Shows > A4UExpo > London 18-19th October > www.a4uexpo.com > Affiliate Summit West > Las Vegas/US 8-10th January, 2012 > www.affiliatesummit.com Webinars • Vendor Product Webinar October • Future: call for topics
    • 24. Thank You! Denise Purtzer dpurtzer@digitalriver.com http://facebook.com/dpurtzerhttp://www.linkedin.com/in/denisepurtzer
    • 25. Time for Questions Please ask questions by typing in webinar interface

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