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Planning and Research

    By Daniel Robinson
Kingsland (2009)
•   Kingsland is a short film from Film4.
•   Directed by Tony Grisoni
•   Nominated in short film category at BAFTA’s.
•   Made by ‘The Bureau Film Company Ltd’
•   Made using funds from the UK Film Council’s Development Funds and from the production
    company itself.
•   The film was made in hope that it would attract investment to develop the idea’s created from the
    short film to produce a 2 hour feature.
•   The story was constructed from peoples experiences and what life is like in Dalston (East London)
    Director Tony Grisoni says: " The stories we collected are so fascinating and relevant, my ambitions
    for the long form version of KINGSLAND are quite epic - particularly if we were to expand the
    interlocking tales into the lives of people outside the Kurdish community. We've done some
    documenting of political rallies and social events like the great festival of Newroz and spliced
    together a kind of trailer - just to give a flavour of the kind of thing we're chasing.“
•   It was set in East London's Dalston and the film is said to be a ‘lyrical portrait’ of Huso (main
    character), a Kurdish immigrant who has recently moved to the UK.
•   In relation to my planning, I feel that this film gives me an idea of the type of atmosphere in which I
    want to create in my short film as it holds a form of suspense and tension which keeps the
    audience intrigued and caught up in the narrative even if its not very self-explanatory. For example
    the use of natural sounds and the contrasts of daylight and darkness is particularly effective in
    Kingsland.
•   You can watch the short film here:
                              http://www.film4.com/videos/article/kingsland
•   Textual Analysis
                                         Kingsland
o   Camera Angles/Movement
-   Close-ups – Large number used to pick up emotions and expressions as there is a small amount of
    dialogue in the film. This helps the audience to understand where the film is leading and how the
    character must be feeling as he tries to build a stable life in the UK.
-   Establishing shots – these are used mainly at the beginning and the end to set the scene as its set in the
    east London in quite an urban rough area. This helps make the audience aware of the type of characters
    in the film and help them reflect on what Dalston is like as a place.
o Mise en scene
-   The scenes are set in typical locations which reflect the type of person in which Huso is helping the
    audience get a better understanding of his character and the going on, in the backstreet area’s in east
    London.
o Editing
-   Uses a range of new editing techniques, for example it merges two scenes one over another to show the
    character and the location in which he is in.
-   Linear editing is used to make the film flow and give the audience a sense of day to day life for the
    immigrant's and the lifestyle choices in which they grow upon.
o Sound
-   Contrapuntal sound is used along with sound effects to create a sense of realism and set the mood in
    particular scenes.
-   The use of sound bridges between scenes also works well with the linear editing as it help the film flow
    and build and ease tension throughout the scenes.
Codes and conventions
The codes and conventions could be seen to be typical of the thriller genre presented in Kingsland as it focuses
    on the characters feeling through close ups and locations in particular to as it emphasizes the characters
    surroundings which can thrill the audience if unnerving which is where Mise en scene is important.
Honeymoon (2007)
•   Made by Film4 with support and funding from the
    UK Film Council.
• Distributed by Channel 4
• Written and Directed by Miranda Bowen
• A newly married couple are on route to their
    honeymoon. They stop at a service station in the
    middle of the night and Zoran (her husband)
    disappears to make a phone call and fails to return.
    Dawn then begins to wonder just how well she
    knows her new husband.
• The Honeymoon has been rated on the Imdb.com
    as being 6.4 stars.
• Many said that it was a fantastic film in terms of
    keeping you intrigued and engaged with the
    characters, but had a disappointing ending.
• You can watch the short film here:
http://www.film4.com/videos/article/f4-shorts-
honeymoon
•   Textual Analysis                Honeymoon
o   Camera Angles/Movement
-   Medium shot – these were used frequently to not only get her expressions and emotions it but to also
    allow the audience to see what was going on around her which gave the film tension and intensity.
-   High Angle shots – used mainly to make her seem vulnerable as it was late at night at a service station on
    her own making the audience feel like something bad was going to happen to her soon.
-   Hand-held shots – these were used to give an unsteady and
o Mise en scene
-   Lighting – bright, warm lighting inside the service station and very dark and cold lighting outside making
    the audience feel safe when she's in the service station but nervous when she's outside. Also makes the
    audience question what’s going to happen to her when she outside in the dark and cold alone.
-   Set in a service station with very few people around, this making it seem as if something bad is going to
    happen to her.
o Editing
-   Slow motion/ Blurring is used in post-production to create what would appear as a dream sequence but is
    really reality leading the audience to be confused but interested to find out what is happening.
o Sound
-   Contrapuntal sound – is used along with a number of sound effects to crate a sense of realism and mood
    to each scene allowing the audience to feel the same way as she is perhaps feeling.
Codes and conventions
The codes and conventions could be seen to be typical of the thriller genre presented in the short film as
    thrillers generally tend to use a range of shots to emphasis vulnerability and emotions as the changes and
    shock tactics used help to thrill the audience as well as the use of sound as well. Sound is particularly
    effective as changes in tempo and volume can help change and effect the audience which thrillers are
    know for. In relation to my film I want to use sound contrapuntal effectively like the honeymoon as I think
    it will help my narrative flow.
Reviews and Censorship
Reviews                                                               Censorship
Kingsland                               Current Rating 4.5/5*         Kingsland
Film 4 Website Reviews:                                               There is no official certification however, after
‘beautifully shot, wonderfully acted, the elevated street scenes      watching it I don’t think there is anything which could
are haunting ,bleak doesn't quit sum it up’. This is a snippet from
                                                                      be seen as offensive or of a sexual nature in the film
one of the reviews posted by a viewer on the film4 website. The
film is fairly new as was only uploaded onto the film4 website        but there was a shooting at the end which could put
recently, therefore it’s gives me a good source of view from a        the certificate up to a 12 perhaps but that is only from
modern day audience who is interested in short films. This            my unofficial judgement.
review has enabled me to ensure that an important factor for a
short film is to get good shots and actors.

Honeymoon                                         6/10 on Imdb        Honeymoon
Film 4 Website Reviews:                                               Again there is no official rating for Honeymoon
‘Slightly too long – not enough happening/ lack of                    however my personal certification for the film would
action’.                                                              probably be a 12A as there are some scene with a
‘Great acting, suspense and many creepy moments’                      transvestite in which some adults may not be happy
Many of the reviews from the Film 4 site are quite                    letting their children see as they are quite unusual
similar with many people saying that the disappointing                characters in society. On the other hand the language
ending would put them off going to see it if it was                   wasn’t too bad neither was their much violence. The
made into a longer feature.                                           storyline however does give us an idea that she is
On the other hand, many said that it had great                        going to be raped but nothing eventually happens.
suspense and the reason they kept on watching was
due to increasing amounts of tension in the film.
12:12
•   Produced by Jeremy Cathey Films
•   Directed by Jeremy Cathey
•   12:12 – a feature putting around 4 and a half minutes of filming into what is
    suppose to be one minute in the film.
• The film is of a similar budget to that of one which I will be producing which makes
    looking at the film quite valuable as to researching for my film, which I am going to
    produce and direct as it will be of a similar genre and length.
• The film was funded purely through donations given to him via his website. He
    once day aims to get enough money to produce a novel in the form of a book
    which he wants to make into a visionary/ motion picture.
• He doesn’t just make films he also produces music video’s for niche bands,
    adverts, parodies, etc.
• He has an official site which is http://jeremycatheyfilms.com/default.aspx
• You can watch the short film her:
http://www.youtube.com/watch?v=wU4ivnqDfj0
•   Textual Analysis
                                               12:12
o   Camera Angles/Movement
-   Panning shots – These have been used at a range of speed’s throughout the clip to create tension, which
    is incredibly important for horror films, especially sort films as they need to be gripping and have high
    intensity on the audience.
-   High angle shots – used to make the male in the film appear vulnerable to danger.
-   Close up’s - Used to capture expression and emotion on the characters face and body parts i.e. hand
    grabbing door handle.
-   Hand-held shots – Make the camera jerky and unstable making the audience feel moved and unsettled by
    the clip.
o   Mise en scene
-   Lighting – uses a contrast of darkness combined with bright artificial lighting this creates quite a blurred,
    unclear atmosphere which gives dimension to the film as it means the audience have to pay close
    attention making unknown thrills more enjoyable.
o   Editing
-   Straight forward editing – a quite basic editing technique has been used in this short film as being an
    amateur production (same as mine will be) it has focused mainly on camera shots and movement as
    oppose to editing to create tension and moods.
o   Sound
-   Dialogue – Only very small amounts of dialogue used which means the audience’s focus is mainly on the
    characters and instead sound effects are used to create tension and provide the narrative with flow and
    direction.
Minority Report (2002)
•   Minority report was directed by Stephen Spielberg.
•   The film was produced by 21st Century Fox film
    corporation and DreamWorks SKG.
•   It was a very successful film which uses a similar
    technique to what I wish to use for my short film.

•   I have analysed the first 10 – 20 minutes of the film in which it show the pre-
    determination of events, something similar to that in which I want to use in my
    narrative to give it depth and to create enigma for the audience.
•   Budget: £61,000,000 (estimated)
•   Gross Takings in USA: £75,014,112 (estimated)
•   Plot: “In the future, criminals are caught before the crimes they commit, but one
    of the officers in the special unit is accused of one such crime and sets out to
    prove his innocence”. (Sourced from Imdb.com)
Minority Report
•   Textual Analysis

o   Camera Angles/Movement
―   Medium shots – The majority of shots in this clip are medium shot. This may have been done to allow the
    audience to see the bigger picture in the narrative, however not give too much away otherwise the story
    line could be put into jeopardy.
―   Close-ups – Used to capture expression.
―   Two shots – To allow the audience to see a diverse range of characters but emphasis is put onto Tom
    Cruise as leading role (Hero of the film)
o   Mise en scene
―   Lighting – quite cold blue coloured lighting. This has mainly been used to emphasis the fact that its set in
    the future.
―   Prop’s – Range of prop’s used as indictors to the audience to help gain stronger narrative flow, adds depth
    to narrative (e.g. scissor’s as weapon) This is important for iconography.
o   Editing
―   Cut’s – They use quite a balanced combination of long, and short cuts. I think this is to give the film
    moments of intensity to thrill the audience and times when they can relax and focus on the storyline/
    narrative.
o   Sound
―   Contrapuntal sound – used thought-out to build and digress atmosphere which sets the mood for the
    audience.
―   Dialogue – Used to give the narrative a sense of direction and understanding for the audience.
Reviews and Censorship
Reviews                                                     Censorship
12:12                YouTube viewer rating 5/5              12:12                                   Unofficial 15
YouTube Reviews:                                            As the film is mainly only shown on YouTube it doesn’t
Has over 86,500 views and has been commented on by          have an official rating or certification. However if
people as being incredibly ‘terrifying’ and ‘thrilling’.    video’s tend to be of a explicit content then YouTube
One person has given the film 5/5 and quoted ‘wow,          normally ask you to confirm that you are over 18 and
this was really creepy. great work/ atmosphere with        as this film doesn’t have this ,I personally would give it
such simple means’. I want to use this idea of simplicity   a 15 certificate. This is because I feel that with many
in my film as only having limited access to equipment       people saying they thought the film was quite scary
means I’m going to have to make the most of what I’ve       and that the fact it’s focusing around the time 12:12
got.                                                        this has given people nightmares which has lead me to
                                                            believe its not suitable for young teens.
Minority Report                    5/5* BBC Rating Minority Report                                 Certificate 12
BBC Film Reviews – Laura Bushell                            The BBFC has certified minority report as being a
‘The film is consistently thrilling, if a little over-      certificate 12 as it contains violence, brief language,
explanatory towards the end…’ Minority report has           some sexuality and drug content. For this reason it
been reviewed by Laura and many others who have             would not be suitable for children under 12 years of
commented on its ability to thrill audiences which is       age.
ideally what I want to try and achieve when I finally
produce my short film.
Research into my
Target Audience


Questionnaires and Results
My Target Audience Profile
• Target Audience - Teenagers, young adults, (Ages 15-21)
• I had decided what I wanted my target audience to be after I had
  written my narrative as with many of the actors and cast being of a
  similar age category to myself, I had to write a story which would
  enable me to use this to my advantage. This is why I chose to focus
  on a youth/ young adult audience. This also made my primary
  research easier to collect as I was able to get the people around me
  most of the time to give up their time to fill out my questionnaire
  and give me feedback.
• This maybe seen as a conventional audience for my film as many of
  the actors, and narrative have been written taking into account
  factors in which teenagers and young adults experience during their
  teenage years. Therefore by aiming at them makes it seem relevant.
Research methods:
• Firstly, I got 28 people to watch the opening of Minority report and
  then I gave them a questionnaire to fill out asking them some open
  and closed questions.
• I chose to use minority report as it uses the idea of pre-determination
  of events at the beginning which is similar to what I want to use for the
  opening of my short film. Therefore I am interested to know what
  people like about the opening to the film which I can replicate and
  what perhaps there's not so fond of which I can avoid.
• Secondly, I got 10 people to read through my narrative (plot summery)
  and asked them to identify what age group do they think the film
  would appeal to and whether they could spot any minor or major
  error’s which could be amended to improve the continuity in the film,
  yet still leave some enigma to keep the audience engaged and thrilled
  by the plot.
Minority Report Questionnaire
Analysis of Minority Report
           Questionnaire Results
• Question 1 - What overall effects did the opening of minority
  report have on you as an audience?
•   ‘Produced lots of enigma and grabbed my attention from the beginning’
•   ‘Created lots of depth to the storyline’
•   ‘Made me want to carry on watching’
•   ‘Continuity was used which helped the narrative flow’
•   From the information I received on the qualitative question on my
    questionnaire, it helped me to identify the fact that by using a narrative
    sequence similar to minority report (in terms of the predetermination of
    events), it worked well and people who were in my target audience agreed
    and quoted some of the examples above.
Analysis of Minority Report
                Questionnaire Results
                                                        When I asked the 28 people whether they would use the
                                                        idea of predetermined events if they were to create their
                                                        film 21 people out of the 28 said that they would. This is
                                                        good as for my narrative I want to use the idea of a
                                                        dream sequence which explores the idea of
                                                        predetermined events so with many people thinking it’s
                                                        a good idea means that young audience must enjoy films
                                                        with opening like this.




When I asked 28 people how effective they found
the beginning of minority report, 16 out of 28 said
that they found it thrilling. With most of the people
I got to fill out the questionnaire being between 15
– 21 as this is my perspective target audience, I
think that my idea to use a twist on the
predetermined events idea would be quite
successful as the majority of people have said that
they enjoyed the way it was used in minority report.
Analysis of Minority Report
                Questionnaire Results
                                                    I asked people the type of audience they think it
                                                    would attract as I wanted to know whether using
                                                    predetermined event’s was something which they
                                                    thought appealed to their age range. The majority
                                                    believed the age range to be between 16 and 45. This
                                                    means that by perhaps using younger actors in my
                                                    film, it could help bring down the age for my target
                                                    audience.




The most important question, would my age
category consider watching a film which uses the
idea of predetermined events? My results came
out quite positive I felt as they showed that way
over half of the people I asked in my target
audience age range said they would choose to
watch a film which used this convention.
Feedback from first ideas
• My feedback from my first ideas of my films were accepted
  very well and constructive criticism was given as to how I
  could improve the narrative and looking into other small
  idea’s which would give the film depth and enigma which
  would satisfy the audiences needs.
• After making some changes to my initial research and plans
  for my film ideas I decided in order to get a clear idea of who
  my target audience are I would do some questionnaires and
  analyse the feedback which I get from them to get a rough
  idea of exactly who would watch my film and whether they
  think personally there is anything I could improve on to make
  the planning for the film as thorough as possible.
My Short film
  Planning My Text
My Narrative
Narrative
• 01.24am – Clare and James, a couple, arrive home from a party, they park up just down the
    road from the girlfriends house. They cross the road, and enter the house walk up the stairs
    and into the bedroom and then a few seconds later the light goes out.
• Next the alarm clock goes off and she opens her eyes and turns her alarm clock off, she then
    rolls over and her boyfriend has gone along with all his clothes, bag, etc. She then picks up
    her phone and no one answers so she asks her mum whether she's seen him or not and she
    say’s no but he mite have just gone to work early.
• Not too concerned she continues her morning routine. Next she leaves the house and begins
    her journey to college. As she gets half way down her road she finds his t-shirt on the
    pavement but not wanting to be late for college she puts it over her arm and carries on
    walking. Further down the road she then finds his overnight bag and then begins to try
    phoning him again while she continues walking. As she gets further towards school she
    comes to a bridge. Next to the bridge is his car.
• She moves shouts his name and runs towards his car looking everywhere for him. She
    searches the car and see’s his keys still in the ignition with blood on them, she starts to panic
    even more and continues looking around for him. She runs up to the bridge and looks over
    and there he is covered in blood, face down on the ground.
• She then does a massive scream and then her alarm clock goes off and she wakes up looking
    relieved that it was a dream. Finally she rolls over in bed and James is gone.
• She then jump’s out of bed ignoring her mothers concern and run’s down the road, with the
    camera focusing on iconographic elements from her dream i.e. his over night bag on the
    street, etc.
• When she gets to the corner she shouts his name and a gang of thugs run away. She run’s
    across the path and then at his side but we are left to decide whether he’s dead or alive.
Hand-Sketched Storyboards
Hand-Sketched Storyboards
Narrative Theories (Applied)
•   Propp’s Character theory
•   Short films generally tend to have quite small numbers of main characters in as
    they have to construct a story which audiences will understand and not feel
    overwhelmed by having too many character types to try and identify. For example
    the film ‘The Honeymoon’ which I looked at only really contain a maximum of 5
    key characters of which two of them were quite insignificant to the overall plot. In
    my narrative I have identified below the obvious character types which audiences
    should pick up on:
•   The Hero – Clare could be seen as the hero in the film as she finds him wakes up
    and goes out to find where he has disappeared too.
•   The Helper/ Mother – Clare’s mum can be seen as the parent in the narrative but
    also as the helper as she gives Clare information as to where James could have
    gone.
•   Vulnerable person (princess) – Although my film is far from a fairy tale which
    Vladimir Propp edges towards with his character types, James in my film could be
    seen as being the princess as Clare has to set out to save him before he gets hurt.
Narrative Theories (Applied)
•   Todorov’s theory of equilibriums and disequilibrium’s.

My film can be seen to follow some of the rules which are identified in Todorov’s
narrative theory.
For example it begins with an equilibrium or the happy state of affairs as they have
just got back from a party, we get the idea they are in love as the camera does a close
up of the ring on her finger implying it was given to her by him. As she wakes up (in
the dream) we see that he has disappeared which shows that we have a
disequilibrium. As she roll’s over in bed, the audience get a hint that he’s missing (this
being the recognition of the disequilibrium). After she has woken up from the dream
and she roll’s over again we then begin to see her attempt to repair the situation as
she throw’s some clothes on and run’s out of the house to stop him being killed before
it’s too late. When she arrives too late we then are left with a cliff hanger which
means that if my short film was to be used as a way of attracting finance to develop
the film into longer viewings then we have the opportunity to do so.
Narrative Theories (Applied)
•     Levi- Strauss
•     Audio Oppositions
- Dialogue and No conversation
- Loud and Quiet
- Up-tempo and down-tempo
•     These Audio oppositions can all be used to emphasise to the audience periods of tension and relaxation.
      This can then move the plot forward and give the audience more understanding of what is happening in
      the films and what the next steps might be.
•     Conceptual Oppositions
- Pleasure and Pain
- Control and Panic
•     These Conceptual oppositions help show change is taking place and that the story is moving somewhere.
      For example, the couple are happy at the beginning and have just been to a party showing that they have
      been experiencing pleasure, however by the end of the film we see that they are both experiencing both
      physical and emotional pain.
•     Visual Oppositions
- Light and dark
- Day and night
- Movement and Stillness
•     These Visual Oppositions are used to help show the change in time thought out the film for example if it
      was dark all the time we would assume it all happened at the same time where as if we show both day
      time and night time we are showing progression and telling the audience that we are into the next day.
My Short Film
• Genre – Thriller, Drama
• Target Audience - Teenagers, young adults,
  (Ages 15-21)
• Certificate 15 – may contain some strong
  language and scenes which some may find
  distressing.
• Channel 4/ Film 4– I want to use film4 as my
  distribution company as they are a sector of
  Channel 4 which have high teenage audiences
  in the UK.
Titles
• Below are my suggestions for the title of my film:
• Too Late
• Gone
• In the morning
• I asked the people in my class to decided either which of the names above
  would best suit my narrative for my short film or whether they had any of
  their own to suggest. Some of the other suggestions are shown below:
• Daybreak
• Fall of the night
• I have decided based on the feedback which I received, that the title Gone
  would be the best name for my film as it can be seen as a connotation as
  you can get various meaning’s from the word as it could suggests someone
  has disappeared which does actually happen to James in the film OR it
  could suggest someone has left and could return which could help make
  the film less predictable from the audiences perspective.
Oraganisation
• Actors/ Actresses:
-   Clare Gosling – Playing the girlfriend
-   James Tyson – Playing her boyfriend
•   Extra’s may be needed

• Costumes:
-   Evening wear (Dress and heels for girl, shirt and jeans for boy)
-   Bed clothes for morning (for girl)
-   Day wear (for girl and boy)

• Propp’s:
-   Ring, alarm clock, car keys, fake blood, plus a range of other morning related bits
    and pieces.
Locations
This is going to be the road in which at the
beginning of the film Clare and James walk
across to get to Clare’s house. This street will
also be used to film Clare walking to school on
to keep the continuity going in the film.




                                      This house here is the house in
                                      which is going to be used for filming
                                      in.
My Logos
Below are 5 different logo’s. I have decided to use the one with a tick next to it as
after asking the people who have read my narrative, the majority went for this one as
they saw it as modern, different and quite obscure which fits the genre of my film as it
is a thriller.
Ancillary Tasks
Planning and Research
Brief
• What are my two choices for my ancillary task?
• The three choice I have to choose from are:
a.) A poster for the film
b.) A radio advert for the film
c.) A film magazine review page featuring the film
• I have decided to do the two which are highlighted in red as I feel
    that I will be able to incorporate a form of branding for my film. I
    think this would be effective as people will begin to notice the two
    form of promotion more imminently. This is because they will be
    able to link the two forms of print media together making useful
    pieces of marketing material for my short film. The reason I didn’t
    choose a radio advert is because I would have separate conventions
    to the print based pieces.
Poster Research - Cloverfield
        •   This poster is from the innovative film Cloverfield. It was used at the
            beginning as a promotional poster to attract attention by showing an
            iconic picture of the statue of liberty with no head. This was used to
            draw attention to the film in a similar way to which I want my film
            poster to.
        •   The film poster contains a number of connotations which indicate to the
            audience what the film might be like. For example the dark clouds with
            light shining through can give us an idea of perhaps a happy ending.
        •   The font used for the title ‘Cloverfield’ indicated to us a form of
            technological development, which could perhaps tell the audience its
            going to have a new innovative way of filming perhaps or challenging
            the conventions of other typical thrillers made in Hollywood.
        •   I want my poster to be similar to this idea in terms of I want to give the
            audience hints about the film but at the same time try something
            different and make them interested in what the film could be about.
        •   The target audience for this film could be seen as similar to my films
            audience as there is technological aspect which is evident in this poster
            which could be seen to appeal to a teenage/ young adult audience. It
            also links to my film as my film is a thriller and so is Cloverfield and the
            use of the statue of liberty and its head being missing shows that their
            going to be a lot of thrilling events in the film.
Poster Research – Saw 3D
•   This poster has been created for the latest Saw horror movie which
    is to be shown in 3D as the tag line suggests ‘In eye-popping 3D’.
•   I have chosen to look at this poster as it shows the sort of film
    posters around to this present time of year and I think its
    important as when my film is completed it will be around February/
    March time next year and it needs to be a step forward into 2011
    as oppose to having a poster which suits audience needs today.
•   This poster uses the eye and has used technology software to play
    with its format. This makes the poster up to date and different as I
    have never seen a poster to do this yet, making it unique which will
    make the film different and attractive to audiences as they may not
    have seen anything like this before.
•   The eye could be seen as a connotation in a way as its staring at
    the audience, almost watching them. This shows its genre which is
    horror, if they don’t already recognise the SAW branding (Title)
    below. The red text used for the title also connotes an idea of the
    genre as well as red is typically the colour used to show horror.
•   From this we can also get an idea if the narrative as the fact that
    the poster focuses on the eye which is a sensitive/ exposed part of
    the body and from what people already know about SAW films is
    can indicate to us the possibility of the eye being a area targeted
    when torturing people in the film.
Magazine Review Research
          •   Here I have chosen a modern form from a gossip
              magazine which contains a section on the latest
              films and film reviews.
          •   As shown in the picture of this film review page
              from New magazine, it used bright colours and
              focuses on two main films reviewing them from a
              persons perspective with their star rating out of
              five. They also have a small recommended film list
              advising people on some of the best films out at the
              moment based on a film critics perspective.
          •   For my film’s review I want to include a photo like
              the two main feature films have in the picture and a
              short/ brief review next to it, to give the audience
              an idea of what the film is about however not seem
              off putting by a lengthily review.
          •   I think that the use of fonts, images and colours is
              important on a film review page as it needs to grab
              people attention and most importantly make your
              film stand out.
Magazine Review Research
•   This double page spread (film review
    page) is from Total film magazine, a
    specialist film review magazine.
•   I would like to replicate something
    similar to this layout as I think that for
    a film review audiences can be put off
    by reading about something which is
    long winded and not visually
    satisfying.
•   For example in this review page it has
    over one page of just an image. This
    adds lots of colour to the page and the
    size of the image makes the page
    stand out and eye catching which is
    ideally what I want to achieve in order      have a lengthy review as people who buy the
    to get magazine consumers to read            magazine clearly are interested in reading about
    about my film hopefully making them          films therefore want detail in order for it to satisfy
    more interested in viewing it.               their needs.
•   The size of the text is quite small and      • This review also has a brief verdict at the bottom
    after reading it very detailed. I think          in the form of a star rating which it think is
    that if I was to have my film review in          important in order for the audience to get a good
    Total film magazine it would need to             idea of the quality of the film.
First Draft Poster Sketch
First Draft Poster
                                           Tag line –
                                           used to not
Connotation – Links                        only denoting
to the ideas focused on                    when the film
time within my film.                       is going to be
                                           released but
                                           also the
  Picture used as                          second part
  way not only of                          connoting the
  showing the two                          idea of the
  main actors in                           film taking
  the film but also                        place around
  the fact they are                        a dream.
  behind the
  numbers shows
  something bad
  is perhaps going
  to happen.
Second Draft Poster
My Poster
•   I want my poster to reflect my target audience in a way which makes them
    question what the film could be about.
•   To do this I want to ensure that it is kept reasonably simple, however encode many
    connotations which will give the poster greater depth and a sense of narrative
    which will entice the audience into wanting to research more into the film to seek
    more awareness as to what it could be about.
•   To do this I feel that it is important that on the poster there minimal information
    which means that the audience wont just type in a web address to find it but look
    across a range of media platforms before they discover where they can find out
    more information about the film.
•   For example this poster will link to the film review in terms of the fact that the film
    review will have the information about the film in it however the poster will be a
    artefact which will lead the audience to discover reviews and other details about
    the film itself i.e. the web address, release date, etc.
•   I am going to research some posters now which do a similar thing to what I want
    my poster to say and look like.
First Draft Magazine Review Page
                  Sketch
                                Article (writing)
 Title of my                    – The review
 film




                                       Quote
                                       from
                                       article
Spaces for
Pictures
First Draft Magazine Review Page
Second Draft Magazine Review page
Planning and Research Power point

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Planning and Research Power point

  • 1. Planning and Research By Daniel Robinson
  • 2. Kingsland (2009) • Kingsland is a short film from Film4. • Directed by Tony Grisoni • Nominated in short film category at BAFTA’s. • Made by ‘The Bureau Film Company Ltd’ • Made using funds from the UK Film Council’s Development Funds and from the production company itself. • The film was made in hope that it would attract investment to develop the idea’s created from the short film to produce a 2 hour feature. • The story was constructed from peoples experiences and what life is like in Dalston (East London) Director Tony Grisoni says: " The stories we collected are so fascinating and relevant, my ambitions for the long form version of KINGSLAND are quite epic - particularly if we were to expand the interlocking tales into the lives of people outside the Kurdish community. We've done some documenting of political rallies and social events like the great festival of Newroz and spliced together a kind of trailer - just to give a flavour of the kind of thing we're chasing.“ • It was set in East London's Dalston and the film is said to be a ‘lyrical portrait’ of Huso (main character), a Kurdish immigrant who has recently moved to the UK. • In relation to my planning, I feel that this film gives me an idea of the type of atmosphere in which I want to create in my short film as it holds a form of suspense and tension which keeps the audience intrigued and caught up in the narrative even if its not very self-explanatory. For example the use of natural sounds and the contrasts of daylight and darkness is particularly effective in Kingsland. • You can watch the short film here: http://www.film4.com/videos/article/kingsland
  • 3. Textual Analysis Kingsland o Camera Angles/Movement - Close-ups – Large number used to pick up emotions and expressions as there is a small amount of dialogue in the film. This helps the audience to understand where the film is leading and how the character must be feeling as he tries to build a stable life in the UK. - Establishing shots – these are used mainly at the beginning and the end to set the scene as its set in the east London in quite an urban rough area. This helps make the audience aware of the type of characters in the film and help them reflect on what Dalston is like as a place. o Mise en scene - The scenes are set in typical locations which reflect the type of person in which Huso is helping the audience get a better understanding of his character and the going on, in the backstreet area’s in east London. o Editing - Uses a range of new editing techniques, for example it merges two scenes one over another to show the character and the location in which he is in. - Linear editing is used to make the film flow and give the audience a sense of day to day life for the immigrant's and the lifestyle choices in which they grow upon. o Sound - Contrapuntal sound is used along with sound effects to create a sense of realism and set the mood in particular scenes. - The use of sound bridges between scenes also works well with the linear editing as it help the film flow and build and ease tension throughout the scenes. Codes and conventions The codes and conventions could be seen to be typical of the thriller genre presented in Kingsland as it focuses on the characters feeling through close ups and locations in particular to as it emphasizes the characters surroundings which can thrill the audience if unnerving which is where Mise en scene is important.
  • 4. Honeymoon (2007) • Made by Film4 with support and funding from the UK Film Council. • Distributed by Channel 4 • Written and Directed by Miranda Bowen • A newly married couple are on route to their honeymoon. They stop at a service station in the middle of the night and Zoran (her husband) disappears to make a phone call and fails to return. Dawn then begins to wonder just how well she knows her new husband. • The Honeymoon has been rated on the Imdb.com as being 6.4 stars. • Many said that it was a fantastic film in terms of keeping you intrigued and engaged with the characters, but had a disappointing ending. • You can watch the short film here: http://www.film4.com/videos/article/f4-shorts- honeymoon
  • 5. Textual Analysis Honeymoon o Camera Angles/Movement - Medium shot – these were used frequently to not only get her expressions and emotions it but to also allow the audience to see what was going on around her which gave the film tension and intensity. - High Angle shots – used mainly to make her seem vulnerable as it was late at night at a service station on her own making the audience feel like something bad was going to happen to her soon. - Hand-held shots – these were used to give an unsteady and o Mise en scene - Lighting – bright, warm lighting inside the service station and very dark and cold lighting outside making the audience feel safe when she's in the service station but nervous when she's outside. Also makes the audience question what’s going to happen to her when she outside in the dark and cold alone. - Set in a service station with very few people around, this making it seem as if something bad is going to happen to her. o Editing - Slow motion/ Blurring is used in post-production to create what would appear as a dream sequence but is really reality leading the audience to be confused but interested to find out what is happening. o Sound - Contrapuntal sound – is used along with a number of sound effects to crate a sense of realism and mood to each scene allowing the audience to feel the same way as she is perhaps feeling. Codes and conventions The codes and conventions could be seen to be typical of the thriller genre presented in the short film as thrillers generally tend to use a range of shots to emphasis vulnerability and emotions as the changes and shock tactics used help to thrill the audience as well as the use of sound as well. Sound is particularly effective as changes in tempo and volume can help change and effect the audience which thrillers are know for. In relation to my film I want to use sound contrapuntal effectively like the honeymoon as I think it will help my narrative flow.
  • 6. Reviews and Censorship Reviews Censorship Kingsland Current Rating 4.5/5* Kingsland Film 4 Website Reviews: There is no official certification however, after ‘beautifully shot, wonderfully acted, the elevated street scenes watching it I don’t think there is anything which could are haunting ,bleak doesn't quit sum it up’. This is a snippet from be seen as offensive or of a sexual nature in the film one of the reviews posted by a viewer on the film4 website. The film is fairly new as was only uploaded onto the film4 website but there was a shooting at the end which could put recently, therefore it’s gives me a good source of view from a the certificate up to a 12 perhaps but that is only from modern day audience who is interested in short films. This my unofficial judgement. review has enabled me to ensure that an important factor for a short film is to get good shots and actors. Honeymoon 6/10 on Imdb Honeymoon Film 4 Website Reviews: Again there is no official rating for Honeymoon ‘Slightly too long – not enough happening/ lack of however my personal certification for the film would action’. probably be a 12A as there are some scene with a ‘Great acting, suspense and many creepy moments’ transvestite in which some adults may not be happy Many of the reviews from the Film 4 site are quite letting their children see as they are quite unusual similar with many people saying that the disappointing characters in society. On the other hand the language ending would put them off going to see it if it was wasn’t too bad neither was their much violence. The made into a longer feature. storyline however does give us an idea that she is On the other hand, many said that it had great going to be raped but nothing eventually happens. suspense and the reason they kept on watching was due to increasing amounts of tension in the film.
  • 7. 12:12 • Produced by Jeremy Cathey Films • Directed by Jeremy Cathey • 12:12 – a feature putting around 4 and a half minutes of filming into what is suppose to be one minute in the film. • The film is of a similar budget to that of one which I will be producing which makes looking at the film quite valuable as to researching for my film, which I am going to produce and direct as it will be of a similar genre and length. • The film was funded purely through donations given to him via his website. He once day aims to get enough money to produce a novel in the form of a book which he wants to make into a visionary/ motion picture. • He doesn’t just make films he also produces music video’s for niche bands, adverts, parodies, etc. • He has an official site which is http://jeremycatheyfilms.com/default.aspx • You can watch the short film her: http://www.youtube.com/watch?v=wU4ivnqDfj0
  • 8. Textual Analysis 12:12 o Camera Angles/Movement - Panning shots – These have been used at a range of speed’s throughout the clip to create tension, which is incredibly important for horror films, especially sort films as they need to be gripping and have high intensity on the audience. - High angle shots – used to make the male in the film appear vulnerable to danger. - Close up’s - Used to capture expression and emotion on the characters face and body parts i.e. hand grabbing door handle. - Hand-held shots – Make the camera jerky and unstable making the audience feel moved and unsettled by the clip. o Mise en scene - Lighting – uses a contrast of darkness combined with bright artificial lighting this creates quite a blurred, unclear atmosphere which gives dimension to the film as it means the audience have to pay close attention making unknown thrills more enjoyable. o Editing - Straight forward editing – a quite basic editing technique has been used in this short film as being an amateur production (same as mine will be) it has focused mainly on camera shots and movement as oppose to editing to create tension and moods. o Sound - Dialogue – Only very small amounts of dialogue used which means the audience’s focus is mainly on the characters and instead sound effects are used to create tension and provide the narrative with flow and direction.
  • 9. Minority Report (2002) • Minority report was directed by Stephen Spielberg. • The film was produced by 21st Century Fox film corporation and DreamWorks SKG. • It was a very successful film which uses a similar technique to what I wish to use for my short film. • I have analysed the first 10 – 20 minutes of the film in which it show the pre- determination of events, something similar to that in which I want to use in my narrative to give it depth and to create enigma for the audience. • Budget: £61,000,000 (estimated) • Gross Takings in USA: £75,014,112 (estimated) • Plot: “In the future, criminals are caught before the crimes they commit, but one of the officers in the special unit is accused of one such crime and sets out to prove his innocence”. (Sourced from Imdb.com)
  • 10. Minority Report • Textual Analysis o Camera Angles/Movement ― Medium shots – The majority of shots in this clip are medium shot. This may have been done to allow the audience to see the bigger picture in the narrative, however not give too much away otherwise the story line could be put into jeopardy. ― Close-ups – Used to capture expression. ― Two shots – To allow the audience to see a diverse range of characters but emphasis is put onto Tom Cruise as leading role (Hero of the film) o Mise en scene ― Lighting – quite cold blue coloured lighting. This has mainly been used to emphasis the fact that its set in the future. ― Prop’s – Range of prop’s used as indictors to the audience to help gain stronger narrative flow, adds depth to narrative (e.g. scissor’s as weapon) This is important for iconography. o Editing ― Cut’s – They use quite a balanced combination of long, and short cuts. I think this is to give the film moments of intensity to thrill the audience and times when they can relax and focus on the storyline/ narrative. o Sound ― Contrapuntal sound – used thought-out to build and digress atmosphere which sets the mood for the audience. ― Dialogue – Used to give the narrative a sense of direction and understanding for the audience.
  • 11. Reviews and Censorship Reviews Censorship 12:12 YouTube viewer rating 5/5 12:12 Unofficial 15 YouTube Reviews: As the film is mainly only shown on YouTube it doesn’t Has over 86,500 views and has been commented on by have an official rating or certification. However if people as being incredibly ‘terrifying’ and ‘thrilling’. video’s tend to be of a explicit content then YouTube One person has given the film 5/5 and quoted ‘wow, normally ask you to confirm that you are over 18 and this was really creepy. great work/ atmosphere with as this film doesn’t have this ,I personally would give it such simple means’. I want to use this idea of simplicity a 15 certificate. This is because I feel that with many in my film as only having limited access to equipment people saying they thought the film was quite scary means I’m going to have to make the most of what I’ve and that the fact it’s focusing around the time 12:12 got. this has given people nightmares which has lead me to believe its not suitable for young teens. Minority Report 5/5* BBC Rating Minority Report Certificate 12 BBC Film Reviews – Laura Bushell The BBFC has certified minority report as being a ‘The film is consistently thrilling, if a little over- certificate 12 as it contains violence, brief language, explanatory towards the end…’ Minority report has some sexuality and drug content. For this reason it been reviewed by Laura and many others who have would not be suitable for children under 12 years of commented on its ability to thrill audiences which is age. ideally what I want to try and achieve when I finally produce my short film.
  • 12. Research into my Target Audience Questionnaires and Results
  • 13. My Target Audience Profile • Target Audience - Teenagers, young adults, (Ages 15-21) • I had decided what I wanted my target audience to be after I had written my narrative as with many of the actors and cast being of a similar age category to myself, I had to write a story which would enable me to use this to my advantage. This is why I chose to focus on a youth/ young adult audience. This also made my primary research easier to collect as I was able to get the people around me most of the time to give up their time to fill out my questionnaire and give me feedback. • This maybe seen as a conventional audience for my film as many of the actors, and narrative have been written taking into account factors in which teenagers and young adults experience during their teenage years. Therefore by aiming at them makes it seem relevant.
  • 14. Research methods: • Firstly, I got 28 people to watch the opening of Minority report and then I gave them a questionnaire to fill out asking them some open and closed questions. • I chose to use minority report as it uses the idea of pre-determination of events at the beginning which is similar to what I want to use for the opening of my short film. Therefore I am interested to know what people like about the opening to the film which I can replicate and what perhaps there's not so fond of which I can avoid. • Secondly, I got 10 people to read through my narrative (plot summery) and asked them to identify what age group do they think the film would appeal to and whether they could spot any minor or major error’s which could be amended to improve the continuity in the film, yet still leave some enigma to keep the audience engaged and thrilled by the plot.
  • 16. Analysis of Minority Report Questionnaire Results • Question 1 - What overall effects did the opening of minority report have on you as an audience? • ‘Produced lots of enigma and grabbed my attention from the beginning’ • ‘Created lots of depth to the storyline’ • ‘Made me want to carry on watching’ • ‘Continuity was used which helped the narrative flow’ • From the information I received on the qualitative question on my questionnaire, it helped me to identify the fact that by using a narrative sequence similar to minority report (in terms of the predetermination of events), it worked well and people who were in my target audience agreed and quoted some of the examples above.
  • 17. Analysis of Minority Report Questionnaire Results When I asked the 28 people whether they would use the idea of predetermined events if they were to create their film 21 people out of the 28 said that they would. This is good as for my narrative I want to use the idea of a dream sequence which explores the idea of predetermined events so with many people thinking it’s a good idea means that young audience must enjoy films with opening like this. When I asked 28 people how effective they found the beginning of minority report, 16 out of 28 said that they found it thrilling. With most of the people I got to fill out the questionnaire being between 15 – 21 as this is my perspective target audience, I think that my idea to use a twist on the predetermined events idea would be quite successful as the majority of people have said that they enjoyed the way it was used in minority report.
  • 18. Analysis of Minority Report Questionnaire Results I asked people the type of audience they think it would attract as I wanted to know whether using predetermined event’s was something which they thought appealed to their age range. The majority believed the age range to be between 16 and 45. This means that by perhaps using younger actors in my film, it could help bring down the age for my target audience. The most important question, would my age category consider watching a film which uses the idea of predetermined events? My results came out quite positive I felt as they showed that way over half of the people I asked in my target audience age range said they would choose to watch a film which used this convention.
  • 19. Feedback from first ideas • My feedback from my first ideas of my films were accepted very well and constructive criticism was given as to how I could improve the narrative and looking into other small idea’s which would give the film depth and enigma which would satisfy the audiences needs. • After making some changes to my initial research and plans for my film ideas I decided in order to get a clear idea of who my target audience are I would do some questionnaires and analyse the feedback which I get from them to get a rough idea of exactly who would watch my film and whether they think personally there is anything I could improve on to make the planning for the film as thorough as possible.
  • 20. My Short film Planning My Text
  • 21. My Narrative Narrative • 01.24am – Clare and James, a couple, arrive home from a party, they park up just down the road from the girlfriends house. They cross the road, and enter the house walk up the stairs and into the bedroom and then a few seconds later the light goes out. • Next the alarm clock goes off and she opens her eyes and turns her alarm clock off, she then rolls over and her boyfriend has gone along with all his clothes, bag, etc. She then picks up her phone and no one answers so she asks her mum whether she's seen him or not and she say’s no but he mite have just gone to work early. • Not too concerned she continues her morning routine. Next she leaves the house and begins her journey to college. As she gets half way down her road she finds his t-shirt on the pavement but not wanting to be late for college she puts it over her arm and carries on walking. Further down the road she then finds his overnight bag and then begins to try phoning him again while she continues walking. As she gets further towards school she comes to a bridge. Next to the bridge is his car. • She moves shouts his name and runs towards his car looking everywhere for him. She searches the car and see’s his keys still in the ignition with blood on them, she starts to panic even more and continues looking around for him. She runs up to the bridge and looks over and there he is covered in blood, face down on the ground. • She then does a massive scream and then her alarm clock goes off and she wakes up looking relieved that it was a dream. Finally she rolls over in bed and James is gone. • She then jump’s out of bed ignoring her mothers concern and run’s down the road, with the camera focusing on iconographic elements from her dream i.e. his over night bag on the street, etc. • When she gets to the corner she shouts his name and a gang of thugs run away. She run’s across the path and then at his side but we are left to decide whether he’s dead or alive.
  • 24. Narrative Theories (Applied) • Propp’s Character theory • Short films generally tend to have quite small numbers of main characters in as they have to construct a story which audiences will understand and not feel overwhelmed by having too many character types to try and identify. For example the film ‘The Honeymoon’ which I looked at only really contain a maximum of 5 key characters of which two of them were quite insignificant to the overall plot. In my narrative I have identified below the obvious character types which audiences should pick up on: • The Hero – Clare could be seen as the hero in the film as she finds him wakes up and goes out to find where he has disappeared too. • The Helper/ Mother – Clare’s mum can be seen as the parent in the narrative but also as the helper as she gives Clare information as to where James could have gone. • Vulnerable person (princess) – Although my film is far from a fairy tale which Vladimir Propp edges towards with his character types, James in my film could be seen as being the princess as Clare has to set out to save him before he gets hurt.
  • 25. Narrative Theories (Applied) • Todorov’s theory of equilibriums and disequilibrium’s. My film can be seen to follow some of the rules which are identified in Todorov’s narrative theory. For example it begins with an equilibrium or the happy state of affairs as they have just got back from a party, we get the idea they are in love as the camera does a close up of the ring on her finger implying it was given to her by him. As she wakes up (in the dream) we see that he has disappeared which shows that we have a disequilibrium. As she roll’s over in bed, the audience get a hint that he’s missing (this being the recognition of the disequilibrium). After she has woken up from the dream and she roll’s over again we then begin to see her attempt to repair the situation as she throw’s some clothes on and run’s out of the house to stop him being killed before it’s too late. When she arrives too late we then are left with a cliff hanger which means that if my short film was to be used as a way of attracting finance to develop the film into longer viewings then we have the opportunity to do so.
  • 26. Narrative Theories (Applied) • Levi- Strauss • Audio Oppositions - Dialogue and No conversation - Loud and Quiet - Up-tempo and down-tempo • These Audio oppositions can all be used to emphasise to the audience periods of tension and relaxation. This can then move the plot forward and give the audience more understanding of what is happening in the films and what the next steps might be. • Conceptual Oppositions - Pleasure and Pain - Control and Panic • These Conceptual oppositions help show change is taking place and that the story is moving somewhere. For example, the couple are happy at the beginning and have just been to a party showing that they have been experiencing pleasure, however by the end of the film we see that they are both experiencing both physical and emotional pain. • Visual Oppositions - Light and dark - Day and night - Movement and Stillness • These Visual Oppositions are used to help show the change in time thought out the film for example if it was dark all the time we would assume it all happened at the same time where as if we show both day time and night time we are showing progression and telling the audience that we are into the next day.
  • 27. My Short Film • Genre – Thriller, Drama • Target Audience - Teenagers, young adults, (Ages 15-21) • Certificate 15 – may contain some strong language and scenes which some may find distressing. • Channel 4/ Film 4– I want to use film4 as my distribution company as they are a sector of Channel 4 which have high teenage audiences in the UK.
  • 28. Titles • Below are my suggestions for the title of my film: • Too Late • Gone • In the morning • I asked the people in my class to decided either which of the names above would best suit my narrative for my short film or whether they had any of their own to suggest. Some of the other suggestions are shown below: • Daybreak • Fall of the night • I have decided based on the feedback which I received, that the title Gone would be the best name for my film as it can be seen as a connotation as you can get various meaning’s from the word as it could suggests someone has disappeared which does actually happen to James in the film OR it could suggest someone has left and could return which could help make the film less predictable from the audiences perspective.
  • 29. Oraganisation • Actors/ Actresses: - Clare Gosling – Playing the girlfriend - James Tyson – Playing her boyfriend • Extra’s may be needed • Costumes: - Evening wear (Dress and heels for girl, shirt and jeans for boy) - Bed clothes for morning (for girl) - Day wear (for girl and boy) • Propp’s: - Ring, alarm clock, car keys, fake blood, plus a range of other morning related bits and pieces.
  • 30. Locations This is going to be the road in which at the beginning of the film Clare and James walk across to get to Clare’s house. This street will also be used to film Clare walking to school on to keep the continuity going in the film. This house here is the house in which is going to be used for filming in.
  • 31. My Logos Below are 5 different logo’s. I have decided to use the one with a tick next to it as after asking the people who have read my narrative, the majority went for this one as they saw it as modern, different and quite obscure which fits the genre of my film as it is a thriller.
  • 32.
  • 34. Brief • What are my two choices for my ancillary task? • The three choice I have to choose from are: a.) A poster for the film b.) A radio advert for the film c.) A film magazine review page featuring the film • I have decided to do the two which are highlighted in red as I feel that I will be able to incorporate a form of branding for my film. I think this would be effective as people will begin to notice the two form of promotion more imminently. This is because they will be able to link the two forms of print media together making useful pieces of marketing material for my short film. The reason I didn’t choose a radio advert is because I would have separate conventions to the print based pieces.
  • 35. Poster Research - Cloverfield • This poster is from the innovative film Cloverfield. It was used at the beginning as a promotional poster to attract attention by showing an iconic picture of the statue of liberty with no head. This was used to draw attention to the film in a similar way to which I want my film poster to. • The film poster contains a number of connotations which indicate to the audience what the film might be like. For example the dark clouds with light shining through can give us an idea of perhaps a happy ending. • The font used for the title ‘Cloverfield’ indicated to us a form of technological development, which could perhaps tell the audience its going to have a new innovative way of filming perhaps or challenging the conventions of other typical thrillers made in Hollywood. • I want my poster to be similar to this idea in terms of I want to give the audience hints about the film but at the same time try something different and make them interested in what the film could be about. • The target audience for this film could be seen as similar to my films audience as there is technological aspect which is evident in this poster which could be seen to appeal to a teenage/ young adult audience. It also links to my film as my film is a thriller and so is Cloverfield and the use of the statue of liberty and its head being missing shows that their going to be a lot of thrilling events in the film.
  • 36. Poster Research – Saw 3D • This poster has been created for the latest Saw horror movie which is to be shown in 3D as the tag line suggests ‘In eye-popping 3D’. • I have chosen to look at this poster as it shows the sort of film posters around to this present time of year and I think its important as when my film is completed it will be around February/ March time next year and it needs to be a step forward into 2011 as oppose to having a poster which suits audience needs today. • This poster uses the eye and has used technology software to play with its format. This makes the poster up to date and different as I have never seen a poster to do this yet, making it unique which will make the film different and attractive to audiences as they may not have seen anything like this before. • The eye could be seen as a connotation in a way as its staring at the audience, almost watching them. This shows its genre which is horror, if they don’t already recognise the SAW branding (Title) below. The red text used for the title also connotes an idea of the genre as well as red is typically the colour used to show horror. • From this we can also get an idea if the narrative as the fact that the poster focuses on the eye which is a sensitive/ exposed part of the body and from what people already know about SAW films is can indicate to us the possibility of the eye being a area targeted when torturing people in the film.
  • 37. Magazine Review Research • Here I have chosen a modern form from a gossip magazine which contains a section on the latest films and film reviews. • As shown in the picture of this film review page from New magazine, it used bright colours and focuses on two main films reviewing them from a persons perspective with their star rating out of five. They also have a small recommended film list advising people on some of the best films out at the moment based on a film critics perspective. • For my film’s review I want to include a photo like the two main feature films have in the picture and a short/ brief review next to it, to give the audience an idea of what the film is about however not seem off putting by a lengthily review. • I think that the use of fonts, images and colours is important on a film review page as it needs to grab people attention and most importantly make your film stand out.
  • 38. Magazine Review Research • This double page spread (film review page) is from Total film magazine, a specialist film review magazine. • I would like to replicate something similar to this layout as I think that for a film review audiences can be put off by reading about something which is long winded and not visually satisfying. • For example in this review page it has over one page of just an image. This adds lots of colour to the page and the size of the image makes the page stand out and eye catching which is ideally what I want to achieve in order have a lengthy review as people who buy the to get magazine consumers to read magazine clearly are interested in reading about about my film hopefully making them films therefore want detail in order for it to satisfy more interested in viewing it. their needs. • The size of the text is quite small and • This review also has a brief verdict at the bottom after reading it very detailed. I think in the form of a star rating which it think is that if I was to have my film review in important in order for the audience to get a good Total film magazine it would need to idea of the quality of the film.
  • 40. First Draft Poster Tag line – used to not Connotation – Links only denoting to the ideas focused on when the film time within my film. is going to be released but also the Picture used as second part way not only of connoting the showing the two idea of the main actors in film taking the film but also place around the fact they are a dream. behind the numbers shows something bad is perhaps going to happen.
  • 42. My Poster • I want my poster to reflect my target audience in a way which makes them question what the film could be about. • To do this I want to ensure that it is kept reasonably simple, however encode many connotations which will give the poster greater depth and a sense of narrative which will entice the audience into wanting to research more into the film to seek more awareness as to what it could be about. • To do this I feel that it is important that on the poster there minimal information which means that the audience wont just type in a web address to find it but look across a range of media platforms before they discover where they can find out more information about the film. • For example this poster will link to the film review in terms of the fact that the film review will have the information about the film in it however the poster will be a artefact which will lead the audience to discover reviews and other details about the film itself i.e. the web address, release date, etc. • I am going to research some posters now which do a similar thing to what I want my poster to say and look like.
  • 43. First Draft Magazine Review Page Sketch Article (writing) Title of my – The review film Quote from article Spaces for Pictures
  • 44. First Draft Magazine Review Page
  • 45. Second Draft Magazine Review page