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Npd 2009 Global Symposium Excerpts
Npd 2009 Global Symposium Excerpts
Npd 2009 Global Symposium Excerpts
Npd 2009 Global Symposium Excerpts
Npd 2009 Global Symposium Excerpts
Npd 2009 Global Symposium Excerpts
Npd 2009 Global Symposium Excerpts
Npd 2009 Global Symposium Excerpts
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Npd 2009 Global Symposium Excerpts

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Highlights from the 2009 Global Symposium

Highlights from the 2009 Global Symposium

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  • 1. AUTOMOTIVE BEAUTY COMMERCIAL TECHNOLOGY CONSUMER TECHNOLOGY ENTERTAINMENT FASHION FOOD & BEVERAGE FOODSERVICE HOME OFFICE SUPPLIES SOFTWARE Global Automotive Aftermarket Symposium SPORTS TOYS WIRELESS May, 2009 Copyright 2008. The NPD Group, Inc. All Rights Reserved. This presentation is Proprietary and Confidential and 1 may not be disclosed in any manner, in whole or in part, to any third party without the express written consent of NPD.
  • 2. 58% will spend more this year to keep their cars on the road longer I will spend more on service and repair to keep my vehicle on the road longer 38% 33% 20% 5% 4% Agree strongly Agree Neither agree Disagree Disagree somewhat nor disagree somewhat strongly 2 Proprietary and Confidential
  • 3. Motor Oil is a great example of polarized value propositions I am more likely to pay more for premium oil now than I was 12 months ago 35% 21% 18% 16% 10% Agree strongly Agree Neither agree Disagree Disagree somewhat nor disagree somewhat strongly 3 Proprietary and Confidential
  • 4. Dealership closures will drive change in outlet share Repair Outlet if Your Dealership Closed Car dealer – in a less convenient 51% location Independent repair shop 25% Don’t know 12% Other 10% I would be more likely to service and 3% repair the vehicle myself 4 Proprietary and Confidential
  • 5. On average, one-third of needed services were deferred in the past 12 months Deferral among those who needed service/repair Initially postponed but later completed Continue to postpone Tire Replacement 25% 14% Air Conditioning 25% 34% Suspension 23% 34% Tire/Rotate/Balance 20% 15% Wipers 20% 12% Belts/Hoses 20% 15% Spark Plugs 19% 20% Transmission Svc. 19% 25% Air Filter 19% 8% Antifreeze 16% 10% Brakes 16% 12% Other Fluids 15% 5% Battery 15% 9% Oil Change 13% 4% Oil Filter 13% 5% 5 Proprietary and Confidential
  • 6. Half of drivers are $1,000 away from vehicle replacement Repair Cost That Would Lead to Vehicle Replacement 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Less than $500 $500-$999 $1000-$1,999 $2000-$4999 $5000 or more 6 Proprietary and Confidential
  • 7. Looking Forward…  The economy focuses consumers on differentiated offerings. Manufacturers and retailers who stand apart on value, quality, convenience, or other attributes will gain share.  Vehicle longevity, performance, and efficiency are emerging as significant needs driving consumer behavior in the near term and may result in aftermarket growth  2009 might be a year where vehicle population and miles driven will both decline. As a result, baseline demand will be difficult to grow in the long run 7 Proprietary and Confidential
  • 8. Thank You questions/comments Proprietary and Confidential 8

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