Academic User Experience: Students, Faculty, and Libraries


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Academic User Experience: Students, Faculty, and Libraries

  1. 1. Academic User Experience: Students, Faculty, and Libraries Derek Poppink September 15, 2010
  2. 2. What is User Experience? <ul><li>A Quality </li></ul><ul><ul><li>“A person's perceptions and responses that result from the use or anticipated use of a product, system or service” - ISO 9241 </li></ul></ul><ul><ul><ul><li>Emotions, beliefs, preferences, perceptions, physical and psychological responses, behaviors and accomplishments </li></ul></ul></ul><ul><li>A Discipline </li></ul><ul><ul><li>“Multi-disciplinary field incorporating aspects of psychology, anthropology, sociology, computer science, graphic design, industrial design and cognitive science” </li></ul></ul><ul><li>A Process </li></ul><ul><ul><li>“Places the end user at the focal point of design and development efforts, as opposed to the system, its applications or its aesthetic value alone” </li></ul></ul>
  3. 3. What is User Experience?
  4. 4. Accessibility <ul><li>“The extent to which products, systems, services, environments, or facilities can be used by people from a population with the widest range of capabilities to achieve specified goals in a specified context of use.” </li></ul><ul><li>Recent News </li></ul><ul><ul><li>Department of Justice & Department of Education ask colleges and universities to refrain from requiring inaccessible electronic readers (June, 2010) </li></ul></ul><ul><ul><li>Department of Justice announces plans to prepare new ADA regulations (July, 2010) </li></ul></ul><ul><ul><ul><ul><li>Websites as “public accommodations” </li></ul></ul></ul></ul><ul><ul><li>College web pages are ‘widely inaccessible' to people with disabilities according to UW study (August, 2010) </li></ul></ul>
  5. 5. Improved Accessibility Benefits All Users <ul><li>Curb Cuts </li></ul><ul><ul><li>Wheelchairs </li></ul></ul><ul><ul><li>Strollers, skaters, bikers </li></ul></ul><ul><li>Subtitles </li></ul><ul><ul><li>Hearing disabilities </li></ul></ul><ul><ul><li>Noisy or quiet environments </li></ul></ul><ul><li>ReadSpeaker </li></ul><ul><ul><li>Visual disabilities </li></ul></ul><ul><ul><li>Mobile, multitasking, language learners </li></ul></ul>
  6. 6. Credibility <ul><li>“The objective and subjective components of the believability of a source or message. Traditionally, credibility has two key components: trustworthiness and expertise.” </li></ul><ul><li>Stanford Web Credibility Guidelines </li></ul><ul><ul><li>Make it easy to verify the accuracy of the information on your site. </li></ul></ul><ul><ul><li>Show that there's a real organization behind your site. </li></ul></ul><ul><ul><li>Highlight the expertise in your organization and in the content and services you provide. </li></ul></ul><ul><ul><li>Show that honest and trustworthy people stand behind your site. </li></ul></ul><ul><ul><li>Make it easy to contact you. </li></ul></ul><ul><ul><li>Design your site so it looks professional (or is appropriate for your purpose). </li></ul></ul><ul><ul><li>Make your site easy to use -- and useful. </li></ul></ul><ul><ul><li>Update your site's content often (at least show it's been reviewed recently). </li></ul></ul><ul><ul><li>Use restraint with any promotional content (e.g., ads, offers). </li></ul></ul><ul><ul><li>Avoid errors of all types, no matter how small they seem. </li></ul></ul>
  7. 7. Academic Credibility
  8. 8. Desirability <ul><li>“Aesthetically pleasing objects appear to the user to be more effective, by virtue of their sensual appeal.” </li></ul><ul><li>Emotional Design Dimensions </li></ul><ul><ul><li>Visceral </li></ul></ul><ul><ul><li>Behavioral </li></ul></ul><ul><ul><li>Reflective </li></ul></ul>
  9. 9. Academic Desirability
  10. 10. Findability <ul><li>“The quality of being locatable or navigable. The degree to which a particular object is easy to discover or locate. The degree to which a system or environment supports navigation and retrieval.” </li></ul>
  11. 11. Academic Findability <ul><li>Project Information Literacy (PIL) Findings </li></ul><ul><ul><li>Students relied on a small, familiar set of resources (especially Google and Wikipedia). </li></ul></ul><ul><ul><li>Students tended to use the same information resources for both academic research and everyday life research. </li></ul></ul><ul><ul><li>Students turned to course reading lists first, followed by Wikipedia. </li></ul></ul><ul><ul><li>90% of students used online scholarly research databases. </li></ul></ul><ul><ul><li>80% of students make “rare” or no use of librarian services. </li></ul></ul><ul><ul><li>Students preferred instructors over librarians as “coaches”. </li></ul></ul>
  12. 12. Usefulness <ul><li>“The quality of being of practical use.” </li></ul>
  13. 13. Academic Usefulness <ul><li>Project Information Literacy Findings </li></ul><ul><ul><li>Time constraints and information overwhelm lead to student research strategy of “satisficing”. </li></ul></ul><ul><ul><li>Students attempt to develop domain knowledge before engaging scholarly research databases. </li></ul></ul><ul><ul><li>70% of students use Wikipedia to “background” a topic. </li></ul></ul><ul><ul><li>Students also use course materials and instructor to “get unstuck” at the outset of research. </li></ul></ul><ul><ul><li>Instructor’s written guidelines are crucial for defining information-gathering context for students’ research. </li></ul></ul><ul><ul><li>Most handouts do not provide critical guidance students need on how to identify a focus and how to use search tools effectively. </li></ul></ul>“ The need for context-sensitive presearch sources and coaching services appears to be in high demand. There is a need for solutions that logically bridge the early stages of research with the rest of the research process and deliver…efficiencies students expect.”
  14. 14. Usability <ul><li>“The capability of the software to be understood, learned, used and attractive to the user when used under specified conditions” – ISO 9126 </li></ul><ul><li>Jakob Nielsen’s Usability Heuristics </li></ul><ul><ul><li>Visibility of system status </li></ul></ul><ul><ul><li>Match between system and the real world </li></ul></ul><ul><ul><li>User control and freedom </li></ul></ul><ul><ul><li>Consistency and standards </li></ul></ul><ul><ul><li>Error prevention </li></ul></ul><ul><ul><li>Recognition rather than recall </li></ul></ul><ul><ul><li>Flexibility and efficiency of use </li></ul></ul><ul><ul><li>Aesthetic and minimalist design </li></ul></ul><ul><ul><li>Error recognition, diagnosis, and recovery </li></ul></ul><ul><ul><li>Help and documentation </li></ul></ul>
  15. 15. Prioritizing Web Usability <ul><li>Home Page Behavior </li></ul><ul><ul><ul><li>25-35 secs on Home page </li></ul></ul></ul><ul><ul><ul><li>23% scroll (avg 0.8 screenfuls) </li></ul></ul></ul><ul><ul><ul><li>Subsequent visits are lower </li></ul></ul></ul><ul><ul><ul><li>Priorities: </li></ul></ul></ul><ul><ul><ul><ul><li>Identify site </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Describe benefits </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Summarize content </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Provide navigation choices </li></ul></ul></ul></ul><ul><li>Site-Specific Success : 66% </li></ul><ul><ul><ul><li>Lower for web-wide tasks </li></ul></ul></ul><ul><ul><ul><li>Experience difference ~14% </li></ul></ul></ul><ul><li>Interior Page Behavior </li></ul><ul><ul><ul><li>45-60 secs </li></ul></ul></ul><ul><ul><ul><li>Viewed (in order): content, header, left column, right column, footer </li></ul></ul></ul><ul><ul><ul><li>Priorities for deep links </li></ul></ul></ul><ul><ul><ul><ul><li>Logo, Home link, Search </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Hierarchy (breadcrumb) </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Related resources </li></ul></ul></ul></ul><ul><li>Search Dominance/Success </li></ul><ul><ul><ul><li>Google, Yahoo, MSN: 56% </li></ul></ul></ul><ul><ul><ul><li>Others: 33% </li></ul></ul></ul><ul><ul><ul><li>Used 88% time in web-wide tasks </li></ul></ul></ul><ul><ul><ul><li>51% click first link </li></ul></ul></ul>
  16. 16. What is Academic User Experience? <ul><li>Accessible = Universal </li></ul><ul><li>Credible = Citable </li></ul><ul><li>Desirable = Engaging </li></ul><ul><li>Findable = Convenient </li></ul><ul><li>Usable = Simple </li></ul><ul><li>Useful = Relevant </li></ul>
  17. 17. <ul><li>B.J. Fogg, Stanford Web Credibility Guidelines (2002) </li></ul><ul><li>Department of Justice, (2010) </li></ul><ul><li>Don Norman, Emotional Design (2005) </li></ul><ul><li>Head & Eisenberg, How College Students Use Wikipedia for Course-Related Research (2010) </li></ul><ul><li>Oracle Accessibility Program, (2010) </li></ul><ul><li>Peter Morville, Ambient Findability (2005) & Semantic Studios (2002, 2004) </li></ul><ul><li>Jakob Nielsen, Prioritizing Web Usability (2006) </li></ul><ul><li>Randall Munroe, (2010) </li></ul><ul><li>SitePoint Glossary (2010) </li></ul><ul><li>Tadeusz Szewczyk, SEO Blog (2008) </li></ul><ul><li>Thompson, Burgstahler, & Moore, Web Accessibility: A Longitudinal Study of College and University Home Pages in the Northwestern United States (2010) </li></ul><ul><li>University of Washington, Project Information Literacy (2010) </li></ul><ul><li>Various, Wikipedia (2010) </li></ul>Thank My Sources
  18. 18. Questions? Comments?