Entertainment Industry in India ◦ Indian entertainment industry include music, cable and satellite television, animation and FM. ◦ Entertainment Industry in India comprises of Film Industry and Television Industry. The Indian entertainment industry is among the fastest growing sectors in the country. ◦ Today there are over 300 national, regional and local channels being beamed across the country. ◦ Indian film industry is the largest film industry in the world, producing on an average, close to a thousand films a year in all languages.
According to an estimate by FICCI and Ernst and Young, Indian entertainment industry worth more than `400,000 million in 2008. In terms of employment, an estimated 6 million people earn their livelihood from the entertainment industry and this number is all set to grow Presently, India has the third largest television market in the world behind only china and the USA
Indian small screen programming started off in the early 1980s there was only one national channel Doordarshan, which was government owned. The Ramayana and Mahabharata were the first major television series produced. In late 1980’s, the government opened up another channel known as DD 2 later DD Metro.
Indian entertainment industry is divided into following segments: ◦ Television Industry ◦ Print Industry ◦ Radio Industry ◦ Film Industry
Television is one of the major mass media of India and is a huge industry and has thousands of programs in all the states of India. Today India boasts of being the third largest television market in the world. As of 2010, the country has a collection of free and subscription services over a variety of distribution media, through which there are over 515 channels and 150 are pay channels. Total television viewership of 415 million is amongst the world’s highest with nearly 15-16 Television companies beaming programmers to India. The major players being Doordarshan, STAR TV (Satellite Television Asia Network), Zee Television, United Television, CNN, Sony Television, ATN (Asia Television Network), BBC World, SUN TV, Discovery Channel, TNT and Others.
TV Industry accounted for `329 billion (US$ 6.6 billion) of revenues in overall M&E industry in 2011 and is estimated to grow at a CAGR of 17% over 2011-16 to touch `735 billion (US$ 14.73 billion) in 2016. As per the report (by KPMG and another industry body), television would account for almost half of the Indian M&E industry revenue and would also be over twice the size of print media (the second largest media sector) by 2015. While the current level of penetration is estimated at around 60 per cent, there is still a lot of room for expansion on Indian TV landscape.
This is one of the leading entertainmentcompanies in India. The company specializesin Movies, Television, HomeEntertainment, Games and Mobile. SonyPictures Entertainment is the subsidiary ofSony Corporation of America. Sony Picturesprovides entertainment to about 130countries.
Star TV is renowned and significant name among the Indian Entertainment companies. The variant channels of the entertainment company are Star Plus, Life OK, Star Movies, Star Majha, Star News, Star World, and many others.
This major entertainment company of India reaches to about 500 million viewers across the world. The flagship channel of the company is Zee TV which was launched in the year 1992 keeps tab with 167 countries in the world. This channel is the key driver of the growth of cable and satellite industry in India for the last 16 years.
This entertainment company of India is the major Media and Entertainment company in India. The company is a topper in TV Content, gaming, Motion Pictures etc. It markets the television programmes in different languages. UTV BINDASS, UTV STARS, UTV ACTION, UTV MOVIES, BLOOMBERG-UTV etc. are the channels run by UTV. UTV motion pictures is a production house.
The Indian print media industry is expected to grow by 9.6 per cent over the period 2010-15. The print industry is expected to grow from `128 bn in 2006 to `232 bn by 2011, at 12.6% CAGR. While the newspaper industry is estimated at `112 bn, the magazine segment is valued at `16 bn. The newspaper industry is also projected to perform well for the next five years growing at a CAGR of 10.1 per cent according to a report titled “India Entertainment and Media Outlook 2011” by PricewaterhouseCoopers. Print industry in India is the worlds second largest with over 90 million copies in circulation daily after China with 130 million copies in circulation daily.