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Lessons Learned About Online Marketing from "A Christmas Story"
Lessons Learned About Online Marketing from "A Christmas Story"
Lessons Learned About Online Marketing from "A Christmas Story"
Lessons Learned About Online Marketing from "A Christmas Story"
Lessons Learned About Online Marketing from "A Christmas Story"
Lessons Learned About Online Marketing from "A Christmas Story"
Lessons Learned About Online Marketing from "A Christmas Story"
Lessons Learned About Online Marketing from "A Christmas Story"
Lessons Learned About Online Marketing from "A Christmas Story"
Lessons Learned About Online Marketing from "A Christmas Story"
Lessons Learned About Online Marketing from "A Christmas Story"
Lessons Learned About Online Marketing from "A Christmas Story"
Lessons Learned About Online Marketing from "A Christmas Story"
Lessons Learned About Online Marketing from "A Christmas Story"
Lessons Learned About Online Marketing from "A Christmas Story"
Lessons Learned About Online Marketing from "A Christmas Story"
Lessons Learned About Online Marketing from "A Christmas Story"
Lessons Learned About Online Marketing from "A Christmas Story"
Lessons Learned About Online Marketing from "A Christmas Story"
Lessons Learned About Online Marketing from "A Christmas Story"
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Lessons Learned About Online Marketing from "A Christmas Story"

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A brief presentation about dos and don'ts of online marketing viewed through the prism of the timeless classic "A Christmas Story." This presentation was given to a class of students at the University …

A brief presentation about dos and don'ts of online marketing viewed through the prism of the timeless classic "A Christmas Story." This presentation was given to a class of students at the University of Saint Francis in Fort Wayne, Indiana.

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Transcript

  • 1. WHO AM I?HOW DID WE GET HERE? Image copyright Vizify.com 2
  • 2. Image copyright Vizify.com3
  • 3. ‚A crummycommercial!‛FOCUS ON PROVIDINGVALUE OVER ADVERTISING 4
  • 4. ‚A crummy commercial!‛FOCUS ON PROVIDING VALUE OVER ADVERTISING 5
  • 5. ‚Isn’t that great? What a great lamp!‛ / ‚I don’t know…‛THE VALUE OF A REWARD IS IN THE EYE OF THE BEHOLDER 6
  • 6. ‚Isn’t that great? What a great lamp!‛ / ‚I don’t know…‛THE VALUE OF A REWARD IS IN THE EYE OF THE BEHOLDER 7
  • 7. ‚I triple-dog dare you!‛CHALLENGE ASSUMPTIONSABOUT EFFECTIVENESS 8
  • 8. ‚I triple-dog dare you!‛CHALLENGE ASSUMPTIONS ABOUT EFFECTIVENESS 9
  • 9. ‚Only I didn’t say ‘Fudge.’‛FOLLOW SOCIALCONVENTION WHENCOMMUNICATING 10
  • 10. ‚Only I didn’t say ‘Fudge.’‛FOLLOW SOCIAL CONVENTION WHEN COMMUNICATING 11
  • 11. ‚Show mommy how the piggies eat!‛FIND A WAY TO GIVEPEOPLE WHATTHEY WANT 12
  • 12. ‚Show mommy how the piggies eat!‛FIND A WAY TO GIVE PEOPLE WHAT THEY WANT 13
  • 13. ‚Something happened, a fuseblew and I went out of my skull.‛A BULLY CAN FALL GIVEN THE RIGHT CIRCUMSTANCES 14
  • 14. ‚Something happened, a fuse blew and I went out of my skull.‛A BULLY CAN FALL GIVEN THE RIGHT CIRCUMSTANCES 15
  • 15. ‚You look like a deranged Easter Bunny!‛ YOUR EFFORT WILL NOT ALWAYS BE WELL-RECEIVED16
  • 16. ‚You look like a deranged Easter Bunny!‛YOUR EFFORT WILL NOT ALWAYS BE WELL-RECEIVED 17
  • 17. ‚I had one when I was eight years old…‛COMMUNICATE ACROSS MULTIPLE CHANNELS TOREACH YOUR GOALS 18
  • 18. ‚I had one when I was eight years old…‛COMMUNICATE ACROSS MULTIPLE CHANNELS TO REACH YOUR GOALS 19
  • 19. You have questions?STAY IN TOUCH, I MAY HAVE ANSWERS!

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