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Lessons Learned About Online Marketing from "A Christmas Story"
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Lessons Learned About Online Marketing from "A Christmas Story"

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A brief presentation about dos and don'ts of online marketing viewed through the prism of the timeless classic "A Christmas Story." This presentation was given to a class of students at the University …

A brief presentation about dos and don'ts of online marketing viewed through the prism of the timeless classic "A Christmas Story." This presentation was given to a class of students at the University of Saint Francis in Fort Wayne, Indiana.

Published in Education
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Transcript

  • 1. WHO AM I?HOW DID WE GET HERE? Image copyright Vizify.com 2
  • 2. Image copyright Vizify.com3
  • 3. ‚A crummycommercial!‛FOCUS ON PROVIDINGVALUE OVER ADVERTISING 4
  • 4. ‚A crummy commercial!‛FOCUS ON PROVIDING VALUE OVER ADVERTISING 5
  • 5. ‚Isn’t that great? What a great lamp!‛ / ‚I don’t know…‛THE VALUE OF A REWARD IS IN THE EYE OF THE BEHOLDER 6
  • 6. ‚Isn’t that great? What a great lamp!‛ / ‚I don’t know…‛THE VALUE OF A REWARD IS IN THE EYE OF THE BEHOLDER 7
  • 7. ‚I triple-dog dare you!‛CHALLENGE ASSUMPTIONSABOUT EFFECTIVENESS 8
  • 8. ‚I triple-dog dare you!‛CHALLENGE ASSUMPTIONS ABOUT EFFECTIVENESS 9
  • 9. ‚Only I didn’t say ‘Fudge.’‛FOLLOW SOCIALCONVENTION WHENCOMMUNICATING 10
  • 10. ‚Only I didn’t say ‘Fudge.’‛FOLLOW SOCIAL CONVENTION WHEN COMMUNICATING 11
  • 11. ‚Show mommy how the piggies eat!‛FIND A WAY TO GIVEPEOPLE WHATTHEY WANT 12
  • 12. ‚Show mommy how the piggies eat!‛FIND A WAY TO GIVE PEOPLE WHAT THEY WANT 13
  • 13. ‚Something happened, a fuseblew and I went out of my skull.‛A BULLY CAN FALL GIVEN THE RIGHT CIRCUMSTANCES 14
  • 14. ‚Something happened, a fuse blew and I went out of my skull.‛A BULLY CAN FALL GIVEN THE RIGHT CIRCUMSTANCES 15
  • 15. ‚You look like a deranged Easter Bunny!‛ YOUR EFFORT WILL NOT ALWAYS BE WELL-RECEIVED16
  • 16. ‚You look like a deranged Easter Bunny!‛YOUR EFFORT WILL NOT ALWAYS BE WELL-RECEIVED 17
  • 17. ‚I had one when I was eight years old…‛COMMUNICATE ACROSS MULTIPLE CHANNELS TOREACH YOUR GOALS 18
  • 18. ‚I had one when I was eight years old…‛COMMUNICATE ACROSS MULTIPLE CHANNELS TO REACH YOUR GOALS 19
  • 19. You have questions?STAY IN TOUCH, I MAY HAVE ANSWERS!