The document introduces the new Olympus sneaker brand, products, and packaging. It discusses taking inspiration from Mount Olympus in Greek mythology to portray the sneakers as making the wearer feel powerful like the Gods. The sneakers are designed to be comfortable with cushioned tips, durable laces, breathable cotton fabric, and specially designed soles that spread heat and massage the feet. The packaging design draws from the shape of two mountains based on Mount Olympus and opens like a book to reveal the paired sneakers inside. It aims to provide an impressive and memorable unboxing experience for the customer.

1. Olympus sneaker
Introduction to new brand, products
& packaging
1

2. Content
•• IntroductionIntroduction
• Ideas
• Brand
• Product
•• PackagingPackaging
• Ideas
• Design
2

3. INTRODUCTION
3

4. Introduction - Ideas 4

5. Introduction - Ideas
Olympus mount Olympus’s Gods
5
In Greek mythology, the Twelve Olympians were the principal deities of the Greek pantheon, residing
atop a mythical Mount Olympus…

6. Introduction - Ideas
• Message
With Olympus shoes, you rule the world like Gods
( Fashionable, stronger, comfortable, jealous)
6

7. Introduction - Brand 7
+

8. Introduction - Brand 8

9. Introduction - Product 9

10. Introduction - Product 10
• Mũi giày có miếng
đệm êm chân
• Thiết
kế
đẹp
mắt
• Dây siêu bền, ma sát
tốt, không bị tuột
• Vải sợi cotton đặc
biệt
• Đế giày
được thiết
kế đặc
biệt, giúp
tỏa nhiệt
và masage
chân

11. Introduction - Product 11

12. PACKAGING
12

13. Packaging - Ideas 13
The ideas came from the image of Olympus mountain.
Moreover, shoes is always in a pair with two pieces, then I
decided to take the shape of two mountain for the
packaging.

14. Packaging - Ideas 14

15. Packaging - Design 15

16. Packaging - Design 16
How to open

17. Packaging - Design 17

18. Packaging - Design 18

19. Packaging - Design 19

20. Packaging - Design 20

21. Packaging - Design 21

22. Packaging - Design 22

23. Packaging - Design 23
Paper bag

24. Packaging - Design 24

25. Packaging - Design 25

26. Packaging - Design 26

27. 27
Thank you
The end
Student : Nguyen Thi Lan Uyen
Class: M28C
Supervisor: Mr Tài