You 2.0
Utilizing Social Media to build your brand



      David Horne: @_davidhorne_
      davidhorne.me/contact
Goal today is to get you thinking about your story. What is it?
                             How are you going to tell it?...
photo credit: doug88888




Why are we confused?

How does social media help?
photo credit: snorg tees




                           #1 rule: it is not about you
                           Developing...
Be Authentic & Extraordinary
Give instead of take (or worse push). Help and connect. Be
valuable. Listen & Contribute.
Cali Lewis
Gary Vaynerchuk
Listen

What is being said about you
or your arena?

See what others are saying?




                               photo ...
All roads
lead to your
HQ

use to establish
authority
and expertise

create here. create
often.
Satellites
                      twitter   facebook


                     youtube    linkedin


Place to broadcast
and TR...
Satellites


reach the right people. (Shared interest)

give value. help. communicate.




                        Rob Bla...
Caution:

Google never forgets




                       photo credit: digitalART2
Distinction: Be a human

Look to make connections.
Consistency and predictability builds trust.

Trust appreciates your br...
Stewart Cink               Bubba Watson




      photo credit: SN#1          photo credit: Wikipedia
Your Story matters




credit: Hugh MacLeod
You 2.0
  Utilizing Social Media to build your brand




David Horne is president of West Hall Media and
blogs at davidhor...
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You 2.0: Utilizing Social Media to Build Your Brand

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Conversation with Golf Academies of America- Phoenix about personal branding.

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  • Goal today is to get you thinking about your story. What is it? How are you going to tell it? 
                     
    Who are you going to tell it to? Who is your audience? What makes you unique? How can     
    you help? 
            
     I hope today you leave with a better understanding of how to answer these question.  Focus on the philosophy today. tools will change.

    The world has changed, there is a constant war for everyone's attention. Everything is different. The same boundaries (geography, mass exposure) don't apply there are new ones (trust, 
    history).  
      
            We have the opportunity to create our own game

  • Personal Branding: August 1997 Tom Peters..new landscape individuals  
                               10-14 jobs by 38..us dept of labor
                                44% employers

  • What is a brand? What is the difference between brands like Mac. Microsoft. Honda. Toyota. has  influence.

    How does social media help
  • #1 rule: it is not about you

    Developing your brand is about the value you give to your community. It is a by-product of being consistent and authentic, and building relationships.

    Social media gives us the environment and tools to tell our story (to the right
    people), stand out from the crowd, and be remarkable. Social media gives the     
     means to follow your passion and be heard. 

  • Be remarkable because average is boring

    Rules: Be authentic. You exist to Give not take (or worse push). Help and connect. Be valuable. Listen & Contribute.


  • Happy Tech news
    connected with people interested in tech news in a new way
  • connected people that cared about wine

    Passion

  • First thing to do in using social channels is listen

    Listen. Listen. Listen.

    use Google Reader, Google Alerts, twitter search.etc see what is being said about you or 
    your arena. See what others are saying. Comment on  

    Participate

    Blog: Home base/ HQ


    personal branding - buy domain name - yourname.com
    Place to create content that provides value to community, establishes your expertise and      authority. Create here. Create often. all roads lead here.
    ABOUT PAGE - about you and your work
    Make it easy for people to follow you and leave comments. interaction 


  • **Chris Laney**  lessonsfromthecockpit.blog established authority as writer. consulting gigs
  • Satellites: 
        
        Place to broadcast and more importantly transmit. REACH. EXPOSURE. (right people. give   
        value. help. connect) Shared interest

        Facebook - good initiator. human touch. 
        Flickr
        twitter - Fill in gaps, casual conversations. @ DM RETWEETS 
        Linkedin - Professional. Profile. Groups. Specialize
        Myspace    
        Youtube

         Places to communicate. Find Audience. Dunbar's Rule 150

  • **Rob Blackwell**  roblackwellmusic.com use satellites to reach different communities

    Distinction: Be a human

    Looking to make connections. Give value build trust. Builds your Social Equity and Appreciates your brand 

    Humanize the Web: be on time. Respond quickly. Accountable. Sincere. Thank You's
    Show them you care.

  • Beware: Google never forgets
  • Networking is about helping/giving. be in many 150 groups.

    This builds community

  • twitter profiles

    stewart 1,226,132

    bubba 10,039
  • Your Story matters. You get to write it. It defines you and makes you unique.

  • You 2.0: Utilizing Social Media to Build Your Brand

    1. 1. You 2.0 Utilizing Social Media to build your brand David Horne: @_davidhorne_ davidhorne.me/contact
    2. 2. Goal today is to get you thinking about your story. What is it? How are you going to tell it? Who are you going to tell it to? Who is your audience? What makes you unique? How can you help? I hope today you leave with a better understanding of how to answer these question. Focus on the philosophy photo credit: fast company today. tools will change. The world has changed, there is a constant war for our attention. Everything is different. The same boundaries (geography, mass exposure) don't apply. there are new ones (trust, history, common ground). We have the opportunity to create our own game
    3. 3. photo credit: doug88888 Why are we confused? How does social media help?
    4. 4. photo credit: snorg tees #1 rule: it is not about you Developing your brand is about the value you give to your community. It is a by-product of being consistent and authentic, and building relationships.
    5. 5. Be Authentic & Extraordinary Give instead of take (or worse push). Help and connect. Be valuable. Listen & Contribute.
    6. 6. Cali Lewis
    7. 7. Gary Vaynerchuk
    8. 8. Listen What is being said about you or your arena? See what others are saying? photo credit: Sarah and Iain
    9. 9. All roads lead to your HQ use to establish authority and expertise create here. create often.
    10. 10. Satellites twitter facebook youtube linkedin Place to broadcast and TRANSMIT.
    11. 11. Satellites reach the right people. (Shared interest) give value. help. communicate. Rob Blackwell
    12. 12. Caution: Google never forgets photo credit: digitalART2
    13. 13. Distinction: Be a human Look to make connections. Consistency and predictability builds trust. Trust appreciates your brand Be on time. Respond quickly. Accountable. Sincere. Thank You' Show them you care.
    14. 14. Stewart Cink Bubba Watson photo credit: SN#1 photo credit: Wikipedia
    15. 15. Your Story matters credit: Hugh MacLeod
    16. 16. You 2.0 Utilizing Social Media to build your brand David Horne is president of West Hall Media and blogs at davidhorne.me. To contact David to connect, consulting, or speaking: http://davidhorne.me/contact

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