Social Media for Awareness and Influence

Social Media for Awareness and Influence David Horne... @_davidhorne_ david@davidhorne.me http://davidhorne.meTuesday, July 12, 2011

Hello?Tuesday, July 12, 2011

Tuesday, July 12, 2011

- TV - Radio - PrintTuesday, July 12, 2011

Why is Social Media Important? -Social Media now reaches the majority of Americans 12+, with 52% having a profile on one or more social networks. (Edison Research) -47 percent of journalists will use Twitter as a source for a story (Digital Journalism Study) -46 million Americans check their social media profiles daily (Edison Research) -Nearly 25% of social network users indicated that Facebook is the social site or service that most influences their buying decisions(Edison Research)Tuesday, July 12, 2011

Today... Listen Create InteractTuesday, July 12, 2011

FoundationTuesday, July 12, 2011

Goals Awareness Action AllegianceTuesday, July 12, 2011

Exercise..... What are your goals with social? .....Let’s Write them DownTuesday, July 12, 2011

ListenTuesday, July 12, 2011

Tools samepoint.com Google blog search search.twitter.com Google Alerts socialmention.com RSS/ Reader backtype.comTuesday, July 12, 2011

Exercise..... Where do you think your audience is? .....Let’s Write them Down .... Let’s SearchTuesday, July 12, 2011

CreateTuesday, July 12, 2011

Educate Entertain EncourageTuesday, July 12, 2011

Criticize Condemn ComplainTuesday, July 12, 2011

InteractTuesday, July 12, 2011

EngageTuesday, July 12, 2011

Social Media for Awareness and Influence David Horne... @_davidhorne_ david@davidhorne.me http://davidhorne.meTuesday, July 12, 2011

Thanks for your time photo credits licensed under creative commons: ❖ bjornmeansbear ❖ Mark Fischer ❖ hartman045 ❖ Image Editor ❖ x-ray delta one ❖ Nesster ❖ Marion Doss ❖ edans ❖ JD Hancock ❖ dok1 ❖ dougbelshaw ❖ gorriti ❖ aldenjewell ❖ cdsessums ❖ pasukaru76 (move prep) ❖ bjornmeansbear ❖ Mister-ETuesday, July 12, 2011

Social Media for Awareness and Influence

by David Horne on Jul 12, 2011

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Social Media for Awareness and Influence — Presentation Transcript

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