Does Your Content Take the High Road? The 3 E's vs. The 3 C's of Content Marketing

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Taking the content marketing high road builds long-term trust with your audience. Stay away from the 3 C's and embrace the 3 E's. …

Taking the content marketing high road builds long-term trust with your audience. Stay away from the 3 C's and embrace the 3 E's.

C's: Criticize. Condemn. Complain
E's. Entertain, Educate, Encourage

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  • 1. #theBAMcontent @_davidhorne_Wednesday, May 30, 2012
  • 2. Content Marketing The 3 C’s vs. The 3 E’s Does your content take the high road? 1 #theBAMcontent @_davidhorne_Wednesday, May 30, 2012
  • 3. David Horne www.davidhorneis.com 1 www.davidhorne.me #theBAMcontent @_davidhorne_Wednesday, May 30, 2012
  • 4. The Rise of Content Marketing Consumers view 10.4 sources consumed before buying 1 88% of Brands use content marketing #theBAMcontent @_davidhorne_Wednesday, May 30, 2012
  • 5. The Rise of Content Marketing Produce and distribute relevant and valuable content purposed with 1 attracting, converting, or retaining customers #theBAMcontent @_davidhorne_Wednesday, May 30, 2012
  • 6. #theBAMcontent @_davidhorne_Wednesday, May 30, 2012
  • 7. #theBAMcontent @_davidhorne_Wednesday, May 30, 2012
  • 8. #theBAMcontent @_davidhorne_Wednesday, May 30, 2012
  • 9. #theBAMcontent @_davidhorne_Wednesday, May 30, 2012
  • 10. #theBAMcontent @_davidhorne_Wednesday, May 30, 2012
  • 11. The Rise of Content Marketing Build trust and earn attention 1 (over time) #theBAMcontent @_davidhorne_Wednesday, May 30, 2012
  • 12. Two paths #theBAMcontent @_davidhorne_Wednesday, May 30, 2012
  • 13. C’s #theBAMcontent @_davidhorne_Wednesday, May 30, 2012
  • 14. The 3 C’s Criticize Complain 1 Condemn #theBAMcontent @_davidhorne_Wednesday, May 30, 2012
  • 15. Criticize 1 #theBAMcontent @_davidhorne_Wednesday, May 30, 2012
  • 16. Complain 1 #theBAMcontent @_davidhorne_Wednesday, May 30, 2012
  • 17. Condemn 1 #theBAMcontent @_davidhorne_Wednesday, May 30, 2012
  • 18. E’s #theBAMcontent @_davidhorne_Wednesday, May 30, 2012
  • 19. The 3 E’s Entertain Educate 1 Encourage #theBAMcontent @_davidhorne_Wednesday, May 30, 2012
  • 20. Entertain 1 #theBAMcontent @_davidhorne_Wednesday, May 30, 2012
  • 21. Educate 1 #theBAMcontent @_davidhorne_Wednesday, May 30, 2012
  • 22. Encourage #theBAMcontent @_davidhorne_Wednesday, May 30, 2012
  • 23. Which path are you going to take? #theBAMcontent @_davidhorne_Wednesday, May 30, 2012
  • 24. Take The High Road Take the high road, build trust, and earn their attention and 1 business #theBAMcontent @_davidhorne_Wednesday, May 30, 2012
  • 25. Thank You 1 ?’s www.davidhorneis.com www.davidhorne.me #theBAMcontent @_davidhorne_Wednesday, May 30, 2012