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#theBAMcontent   @_davidhorne_Wednesday, May 30, 2012
Content Marketing                          The 3 C’s vs. The 3 E’s                          Does your content             ...
David Horne                          www.davidhorneis.com                             1                          www.david...
The Rise of Content Marketing                          Consumers view 10.4 sources                          consumed befor...
The Rise of Content Marketing                          Produce and distribute                          relevant and valuab...
#theBAMcontent   @_davidhorne_Wednesday, May 30, 2012
#theBAMcontent   @_davidhorne_Wednesday, May 30, 2012
#theBAMcontent   @_davidhorne_Wednesday, May 30, 2012
#theBAMcontent   @_davidhorne_Wednesday, May 30, 2012
#theBAMcontent   @_davidhorne_Wednesday, May 30, 2012
The Rise of Content Marketing                          Build trust and                          earn attention            ...
Two paths                               #theBAMcontent   @_davidhorne_Wednesday, May 30, 2012
C’s                                #theBAMcontent   @_davidhorne_Wednesday, May 30, 2012
The 3 C’s                          Criticize                          Complain                             1              ...
Criticize                             1                                      #theBAMcontent   @_davidhorne_Wednesday, May ...
Complain                            1                                     #theBAMcontent   @_davidhorne_Wednesday, May 30,...
Condemn                            1                                    #theBAMcontent   @_davidhorne_Wednesday, May 30, 2...
E’s                          #theBAMcontent   @_davidhorne_Wednesday, May 30, 2012
The 3 E’s                          Entertain                          Educate                             1               ...
Entertain                             1                                      #theBAMcontent   @_davidhorne_Wednesday, May ...
Educate                            1                                    #theBAMcontent   @_davidhorne_Wednesday, May 30, 2...
Encourage                                      #theBAMcontent   @_davidhorne_Wednesday, May 30, 2012
Which path are                          you going to                          take?                               #theBAMc...
Take The High Road                          Take the high road,                          build trust, and earn            ...
Thank You                             1                                 ?’s                          www.davidhorneis.com ...
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Does Your Content Take the High Road? The 3 E's vs. The 3 C's of Content Marketing

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Taking the content marketing high road builds long-term trust with your audience. Stay away from the 3 C's and embrace the 3 E's.

C's: Criticize. Condemn. Complain
E's. Entertain, Educate, Encourage

Published in: Business, Technology
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Transcript of "Does Your Content Take the High Road? The 3 E's vs. The 3 C's of Content Marketing"

  1. 1. #theBAMcontent @_davidhorne_Wednesday, May 30, 2012
  2. 2. Content Marketing The 3 C’s vs. The 3 E’s Does your content take the high road? 1 #theBAMcontent @_davidhorne_Wednesday, May 30, 2012
  3. 3. David Horne www.davidhorneis.com 1 www.davidhorne.me #theBAMcontent @_davidhorne_Wednesday, May 30, 2012
  4. 4. The Rise of Content Marketing Consumers view 10.4 sources consumed before buying 1 88% of Brands use content marketing #theBAMcontent @_davidhorne_Wednesday, May 30, 2012
  5. 5. The Rise of Content Marketing Produce and distribute relevant and valuable content purposed with 1 attracting, converting, or retaining customers #theBAMcontent @_davidhorne_Wednesday, May 30, 2012
  6. 6. #theBAMcontent @_davidhorne_Wednesday, May 30, 2012
  7. 7. #theBAMcontent @_davidhorne_Wednesday, May 30, 2012
  8. 8. #theBAMcontent @_davidhorne_Wednesday, May 30, 2012
  9. 9. #theBAMcontent @_davidhorne_Wednesday, May 30, 2012
  10. 10. #theBAMcontent @_davidhorne_Wednesday, May 30, 2012
  11. 11. The Rise of Content Marketing Build trust and earn attention 1 (over time) #theBAMcontent @_davidhorne_Wednesday, May 30, 2012
  12. 12. Two paths #theBAMcontent @_davidhorne_Wednesday, May 30, 2012
  13. 13. C’s #theBAMcontent @_davidhorne_Wednesday, May 30, 2012
  14. 14. The 3 C’s Criticize Complain 1 Condemn #theBAMcontent @_davidhorne_Wednesday, May 30, 2012
  15. 15. Criticize 1 #theBAMcontent @_davidhorne_Wednesday, May 30, 2012
  16. 16. Complain 1 #theBAMcontent @_davidhorne_Wednesday, May 30, 2012
  17. 17. Condemn 1 #theBAMcontent @_davidhorne_Wednesday, May 30, 2012
  18. 18. E’s #theBAMcontent @_davidhorne_Wednesday, May 30, 2012
  19. 19. The 3 E’s Entertain Educate 1 Encourage #theBAMcontent @_davidhorne_Wednesday, May 30, 2012
  20. 20. Entertain 1 #theBAMcontent @_davidhorne_Wednesday, May 30, 2012
  21. 21. Educate 1 #theBAMcontent @_davidhorne_Wednesday, May 30, 2012
  22. 22. Encourage #theBAMcontent @_davidhorne_Wednesday, May 30, 2012
  23. 23. Which path are you going to take? #theBAMcontent @_davidhorne_Wednesday, May 30, 2012
  24. 24. Take The High Road Take the high road, build trust, and earn their attention and 1 business #theBAMcontent @_davidhorne_Wednesday, May 30, 2012
  25. 25. Thank You 1 ?’s www.davidhorneis.com www.davidhorne.me #theBAMcontent @_davidhorne_Wednesday, May 30, 2012
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