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Does Your Content Take the High Road? The 3 E's vs. The 3 C's of Content Marketing
 

Does Your Content Take the High Road? The 3 E's vs. The 3 C's of Content Marketing

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Taking the content marketing high road builds long-term trust with your audience. Stay away from the 3 C's and embrace the 3 E's. ...

Taking the content marketing high road builds long-term trust with your audience. Stay away from the 3 C's and embrace the 3 E's.

C's: Criticize. Condemn. Complain
E's. Entertain, Educate, Encourage

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    Does Your Content Take the High Road? The 3 E's vs. The 3 C's of Content Marketing Does Your Content Take the High Road? The 3 E's vs. The 3 C's of Content Marketing Presentation Transcript

    • #theBAMcontent @_davidhorne_Wednesday, May 30, 2012
    • Content Marketing The 3 C’s vs. The 3 E’s Does your content take the high road? 1 #theBAMcontent @_davidhorne_Wednesday, May 30, 2012
    • David Horne www.davidhorneis.com 1 www.davidhorne.me #theBAMcontent @_davidhorne_Wednesday, May 30, 2012
    • The Rise of Content Marketing Consumers view 10.4 sources consumed before buying 1 88% of Brands use content marketing #theBAMcontent @_davidhorne_Wednesday, May 30, 2012
    • The Rise of Content Marketing Produce and distribute relevant and valuable content purposed with 1 attracting, converting, or retaining customers #theBAMcontent @_davidhorne_Wednesday, May 30, 2012
    • #theBAMcontent @_davidhorne_Wednesday, May 30, 2012
    • #theBAMcontent @_davidhorne_Wednesday, May 30, 2012
    • #theBAMcontent @_davidhorne_Wednesday, May 30, 2012
    • #theBAMcontent @_davidhorne_Wednesday, May 30, 2012
    • #theBAMcontent @_davidhorne_Wednesday, May 30, 2012
    • The Rise of Content Marketing Build trust and earn attention 1 (over time) #theBAMcontent @_davidhorne_Wednesday, May 30, 2012
    • Two paths #theBAMcontent @_davidhorne_Wednesday, May 30, 2012
    • C’s #theBAMcontent @_davidhorne_Wednesday, May 30, 2012
    • The 3 C’s Criticize Complain 1 Condemn #theBAMcontent @_davidhorne_Wednesday, May 30, 2012
    • Criticize 1 #theBAMcontent @_davidhorne_Wednesday, May 30, 2012
    • Complain 1 #theBAMcontent @_davidhorne_Wednesday, May 30, 2012
    • Condemn 1 #theBAMcontent @_davidhorne_Wednesday, May 30, 2012
    • E’s #theBAMcontent @_davidhorne_Wednesday, May 30, 2012
    • The 3 E’s Entertain Educate 1 Encourage #theBAMcontent @_davidhorne_Wednesday, May 30, 2012
    • Entertain 1 #theBAMcontent @_davidhorne_Wednesday, May 30, 2012
    • Educate 1 #theBAMcontent @_davidhorne_Wednesday, May 30, 2012
    • Encourage #theBAMcontent @_davidhorne_Wednesday, May 30, 2012
    • Which path are you going to take? #theBAMcontent @_davidhorne_Wednesday, May 30, 2012
    • Take The High Road Take the high road, build trust, and earn their attention and 1 business #theBAMcontent @_davidhorne_Wednesday, May 30, 2012
    • Thank You 1 ?’s www.davidhorneis.com www.davidhorne.me #theBAMcontent @_davidhorne_Wednesday, May 30, 2012