About                                       David Horne                           Product 1                               ...
Don’t forget the foundation                                         #theBAMwkrp @_davidhorne_Thursday, May 31, 2012
#theBAMwkrp @_davidhorne_Thursday, May 31, 2012
Start with cornerstones                                       #theBAMwkrp @_davidhorne_Thursday, May 31, 2012
4 Cornerstones of                         Long-Term Social                          Product 1                         Medi...
4 Cornerstones                         1. Work                         2. Knowledge                         3. Product 1 P...
Work                                 Do the                           Product 1                                  work #the...
Work                         Takes persistent                         and consistent                           Product 1  ...
Work                         Are you productive                         or busy?                           Product 1      ...
Work                         Busy: aimless and                         not tied to your                         goals     ...
Work                         Productive: tied to                         your goals and adds                         value...
Knowledge                          Get your                          learn on   #theBAMwkrp @_davidhorne_Thursday, May 31,...
Knowledge                         Attend events                         Read books & blogs                         Associa...
Knowledge                         Learn by Doing                                     #theBAMwkrp @_davidhorne_Thursday, Ma...
Knowledge                         Get started and                         take lots of notes                              ...
Right People                               You don’t                                 need                               ev...
Right People                         ...just the right ones                                        #theBAMwkrp @_davidhorn...
Right People                         Go where they are                         Ask & Listen                               ...
Passion                              It’s the                               Magic                                   #theBA...
Passion                         Fuel                         Enthusiasm                         Appetite                  ...
Passion                         Empowers                         Take Risks                         Create New            ...
Your Turn                                     #theBAMwkrp @_davidhorne_Thursday, May 31, 2012
Thanks                                       David Horne                           Product 1                              ...
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4 Cornerstones of Long-Term Social Media Success

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All success is built on a solid foundation. Social Media success is no different and if you lay a solid foundation. The 4 cornerstones WKRP: work, knowledge, right people, and passion will give you a rock to build upon.

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  • \n
  • Long-Term success in anything, business or social media, starts with a good foundation\nWe can talk tools and tactics all day, but those don’t mean anything without a solid base. \n
  • You are smart marketers. You are figuring out how social media fits into your business. To make sure your efforts last we need to lay cornerstones\n
  • Let’s talk about the cornerstones and building a foundation on rock\n
  • \n
  • The four cornerstones are WKRP. Remember the show?\n
  • We must do the work. Be Active\n
  • Give persistent and consistent effort.\n
  • There is a difference between being busy or being productive\n
  • Business is aimless. It isn’t tied to any goals. It is very easy to be busy and not accomplish anything.\n
  • Productive work is tied to your goals and adds value\n
  • Knowledge is the second cornerstone. \n
  • Associate with people you respect in the industry and attend events. Read books and blogs on the areas that interest you. \n
  • Above all else, learn by doing. This is where you really acquire knowledge on what to do. \n
  • Take notes. A lot of people forget to document what they are learning\n
  • Remember you don’t need everyone\n
  • you are looking for the right ones\n
  • Listen and go where your audience is. Ask them where they are social. \n
  • The final cornerstone is passion. It is the magic\n
  • Passion is intangible, It is the fuel, enthusiasm, and appetite.\n
  • Passion empowers people. It is infectious.\n
  • You are ready to launch. These cornerstones will build your foundation on rock instead of sound \n
  • Thank you. Question\ndavidhorneis.com\n
  • 4 Cornerstones of Long-Term Social Media Success

    1. 1. About David Horne Product 1 www.davidhorneis.com www.davidhorne.me #theBAMwkrp @_davidhorne_Thursday, May 31, 2012
    2. 2. Don’t forget the foundation #theBAMwkrp @_davidhorne_Thursday, May 31, 2012
    3. 3. #theBAMwkrp @_davidhorne_Thursday, May 31, 2012
    4. 4. Start with cornerstones #theBAMwkrp @_davidhorne_Thursday, May 31, 2012
    5. 5. 4 Cornerstones of Long-Term Social Product 1 Media Success #theBAMwkrp @_davidhorne_Thursday, May 31, 2012
    6. 6. 4 Cornerstones 1. Work 2. Knowledge 3. Product 1 People Right 4. Passion #theBAMwkrp @_davidhorne_Thursday, May 31, 2012
    7. 7. Work Do the Product 1 work #theBAMwkrp @_davidhorne_Thursday, May 31, 2012
    8. 8. Work Takes persistent and consistent Product 1 effort #theBAMwkrp @_davidhorne_Thursday, May 31, 2012
    9. 9. Work Are you productive or busy? Product 1 #theBAMwkrp @_davidhorne_Thursday, May 31, 2012
    10. 10. Work Busy: aimless and not tied to your goals #theBAMwkrp @_davidhorne_Thursday, May 31, 2012
    11. 11. Work Productive: tied to your goals and adds value #theBAMwkrp @_davidhorne_Thursday, May 31, 2012
    12. 12. Knowledge Get your learn on #theBAMwkrp @_davidhorne_Thursday, May 31, 2012
    13. 13. Knowledge Attend events Read books & blogs Associate #theBAMwkrp @_davidhorne_Thursday, May 31, 2012
    14. 14. Knowledge Learn by Doing #theBAMwkrp @_davidhorne_Thursday, May 31, 2012
    15. 15. Knowledge Get started and take lots of notes #theBAMwkrp @_davidhorne_Thursday, May 31, 2012
    16. 16. Right People You don’t need everyone #theBAMwkrp @_davidhorne_Thursday, May 31, 2012
    17. 17. Right People ...just the right ones #theBAMwkrp @_davidhorne_Thursday, May 31, 2012
    18. 18. Right People Go where they are Ask & Listen #theBAMwkrp @_davidhorne_Thursday, May 31, 2012
    19. 19. Passion It’s the Magic #theBAMwkrp @_davidhorne_Thursday, May 31, 2012
    20. 20. Passion Fuel Enthusiasm Appetite #theBAMwkrp @_davidhorne_Thursday, May 31, 2012
    21. 21. Passion Empowers Take Risks Create New #theBAMwkrp @_davidhorne_Thursday, May 31, 2012
    22. 22. Your Turn #theBAMwkrp @_davidhorne_Thursday, May 31, 2012
    23. 23. Thanks David Horne Product 1 www.davidhorneis.com www.davidhorne.me #theBAMwkrp @_davidhorne_Thursday, May 31, 2012

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