All success is built on a solid foundation. Social Media success is no different and if you lay a solid foundation. The 4 cornerstones WKRP: work, knowledge, right people, and passion will give you a rock to build upon.
21. Passion
Empowers
Take Risks
Create New
#theBAMwkrp @_davidhorne_
Thursday, May 31, 2012
22. Your Turn
#theBAMwkrp @_davidhorne_
Thursday, May 31, 2012
23. Thanks
David Horne
Product 1
www.davidhorneis.com
www.davidhorne.me
#theBAMwkrp @_davidhorne_
Thursday, May 31, 2012
Editor's Notes
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Long-Term success in anything, business or social media, starts with a good foundation\nWe can talk tools and tactics all day, but those don’t mean anything without a solid base. \n
You are smart marketers. You are figuring out how social media fits into your business. To make sure your efforts last we need to lay cornerstones\n
Let’s talk about the cornerstones and building a foundation on rock\n
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The four cornerstones are WKRP. Remember the show?\n
We must do the work. Be Active\n
Give persistent and consistent effort.\n
There is a difference between being busy or being productive\n
Business is aimless. It isn’t tied to any goals. It is very easy to be busy and not accomplish anything.\n
Productive work is tied to your goals and adds value\n
Knowledge is the second cornerstone. \n
Associate with people you respect in the industry and attend events. Read books and blogs on the areas that interest you. \n
Above all else, learn by doing. This is where you really acquire knowledge on what to do. \n
Take notes. A lot of people forget to document what they are learning\n
Remember you don’t need everyone\n
you are looking for the right ones\n
Listen and go where your audience is. Ask them where they are social. \n
The final cornerstone is passion. It is the magic\n
Passion is intangible, It is the fuel, enthusiasm, and appetite.\n
Passion empowers people. It is infectious.\n
You are ready to launch. These cornerstones will build your foundation on rock instead of sound \n