Making Horse Cent$

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Presented to Ocala/Marion County (Florida) business leaders to showcase the importance and the economic impact of the equine community.

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Making Horse Cent$

  1. 1. MISSION | TO BE THE CATALYST FOR A PROSPEROUS COMMUNITY
  2. 2. History Thoroughbred horsemen were originally drawn to Marion County for  Ideal Climate  Soils rich in calcium and phosphorus  Rolling hills and picturesque landscape  Inexpensive land In 1956, Needles the first Florida bred to win the Kentucky Derby, placed Florida on the map
  3. 3. Economic Hoof Prints2005 American Horse Council Impact Study: Florida Total impact~  $5.1 billion impact on the Florida economy  $2.2 billion from Racing  $1.4 billion from Showing  $1.1 billion from Recreation  $490 million from other activities
  4. 4. Economic Hoof Prints2005 American Horse Council Impact Study: Florida Direct impact~  $3.0 billion impact on the Florida economy  $1.3 billion from Racing  $813 million from Showing  $633 million from Recreation  $298 million from other activities
  5. 5. Economic Hoof Prints2005 American Horse Council Impact Study: Florida Industry Participation and Employment Involves 440,000 Floridians  105,600 horse owners  49,300 employees  285,100 volunteers
  6. 6. Economic Hoof Prints 2005 American Horse Council Impact Study: Florida Tax Revenue  $98 million in annual taxes  $35 million to state government  $37 million to local government
  7. 7. Economic Hoof Prints 2005 American Horse Council Impact Study: Florida Horse Population approximately 500,000 horses  207,500 Thoroughbreds  93,800 Quarter Horses  198,900 Other (registered & non-registered)
  8. 8. Thoroughbred Industry
  9. 9. Thoroughbred Industry Ocala/Marion County is home to more than 75% of the Florida Thoroughbred industry Foals  2011 Foal crop 1,565  2012 Foal Crop 1,642 +4.9%  According to the Jockey Club Statistics the only state to show an increase  Second to Kentucky in number of foals born
  10. 10. Thoroughbred Industry Breeding  Stallions are maintained to breed mares  Broodmares are cared for the duration of pregnancy Foaling  Mares give birth and are cared for until weaning Training  In the fall prior to their two year, horses are saddle and prepared for the track  Horses from around the United States are shipped to Florida to train (October-June)  Estimated 50% of a foal crop will race
  11. 11. Thoroughbred Industry Horsemen needs  Employment agencies  Banking  Auto/truck service  Dry Cleaners  Rental properties for seasonal workers
  12. 12. FTBOA~ FloridaThoroughbred Breeders’ & Owners’ Association
  13. 13. FTBOA~ Florida Thoroughbred Breeders’ & Owners’ Association Dedicated to promoting Florida Thoroughbreds Home to Florida Equine Publications Multiple Advertising Avenues  The Florida Horse – Monthly  Wire to Wire- Daily  Horse Capital Digest- HITS Season runs January-March  Official publication for HITS Ocala
  14. 14. OBS~ Ocala Breeders’ and Sales’ Company
  15. 15. OBS ~ Ocala Breeders’ Sales Company Six Sales per year Multi-million dollar impact to our community Attracts national and international buyers The largest attended sales are 2 year old In Training Sales (March & April)
  16. 16. OBS ~ Ocala Breeders’ Sales Company2012 Numbers: (5 Sales) Horses Sold 2,381 $82 million dollars 45 states/ US territories 13 Countries
  17. 17. OBS ~ Ocala Breeders’ Sales CompanySince 2010 Horses Sold 7,174 $219 million dollars 48 states 21 Countries
  18. 18. OBS ~ Ocala Breeders’ Sales Company 48 States and Territories  Alabama, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming, Puerto Rico and Virgin Islands
  19. 19. OBS ~ Ocala Breeders’ Sales Company 21 Countries  Argentina, Barbados, Belize, Canada, Dominican Republic, Ecuador, France, Italy, Jamaica, Japan, Korea, Malaysia, Monaco, Mongolia, Panama, Peru, Philippines, Singapore, Trinidad, United Kingdom and Venezuela
  20. 20. OBS~ Ocala Breeders’ Sales Company Buyer Needs  Hair Salons  Hotels  Shopping  Restaurants  Spa  Night Life  Boutiques  Rental Cars  Endless possibilities to  Dry Cleaning businesses that  Shuttle service to recognize their needs airport  Rental cars  Auto/truck service  Fitness Facilities
  21. 21. HITS~ Horse Shows in the Sun
  22. 22. HITS~ Horse Shows in the Sun Nine straight weeks of shows  National and International Competitors  Most exhibitors will stay the duration Multi-million dollar impact on our total economy Shows run from Wednesday-Sunday  Exhibitor weekend starts Sunday night
  23. 23. HITS~ Exhibitor & Spectator Needs Rental properties Locations Restaurants  Boutiques Night Life  Small Animal Shuttle service to Veterinarians airport  Auto/truck service Rental cars  Golf carts /scooter sales Doctors  Fitness Facility Dentist  Endless possibilities to Dry Cleaning businesses that recognize their needs Hair Salons Banking Shopping Spa Family Friendly
  24. 24. Publix Supermarket North HWY 27
  25. 25. Florida Agriculture Center & Horse Park
  26. 26. Florida Agriculture Center & Horse Park Estimated 15.1 million dollar economic impact to Marion County 500 acre Park like destination Offers a diversity of Family Fun events  Variety of Equine Events,  As well as BBQ Contest, Jack Russell races, Trail Rides, Legislative Events, Concerts, Hero’s Rush and other Family Centered activities. Home to Equiventures Ocala Eventing Series  (Four show dates)
  27. 27. Florida Agriculture Center & Horse Park Exhibitor & Spectator  Dry Cleaning Needs  Hair Salons  Restaurants  Banking  Fuel  Spa  Hotels  Family Friendly Locations  Shopping  Boutiques  Auto/truck service  Small Animal Veterinarians  Rental properties  Golf carts /scooter sales  Night Life  Fitness Facility  Shuttle service to airport  Endless possibilities to  Rental cars businesses their needs
  28. 28. Equine Veterinary Care Facilities
  29. 29. Equine Veterinary Care Facilities 3 Major, World Renown Equine Hospitals 1 Equine Sports Rehabilitation Center Length of stay determined by level of care needed
  30. 30. Equine Veterinary Care Facilities Horse owners will travel from across Florida and the southeast Client needs  Restaurants- coupons for customers  Hotels- partnerships with facilities  Fuel
  31. 31. Combined Driving
  32. 32. Live Oak Invitational ~ Combined Driving Event The crown jewel of the Driving Competition Estimated 4,000-6,000 Spectators will attend this three day event Advertising Highlight through event program  Hotels  Restaurants  Shopping  Rental Cars
  33. 33. Live Oak Invitational ~ Combined Driving Event Saturday, the Marathon Phase, is the most attended Tailgate social atmosphere for all World Class Show Jumping Friday and Saturday Car show on Sunday Great weekend of family fun!
  34. 34. Southeastern Livestock Pavilion
  35. 35. Southeastern Livestock Pavilion Hosts an array of Equine, Livestock and Rodeo events Exhibitors travel from across the State  2-3 day events  Exhibitor Needs:  Hotels  Restaurants  Dry Cleaning  Personal shopping  Fuel
  36. 36. Southeastern Livestock Pavilion Home of the Southeastern Youth Fair  The largest stand alone Youth event  Ten days of livestock shows/sales, rodeo and home arts exhibits  Marion County 4H & FFA Members  Strong community supported event  Through program advertising, show sponsors and animal purchases
  37. 37. Ocala Equestrian Complex
  38. 38. Ocala Equestrian Complex Hosts an array of Equine events Exhibitors travel from across the State  2-3 day events  Exhibitor Needs:  Hotels  Restaurants  Dry Cleaning  Personal shopping  Fuel
  39. 39. Feed & Tack Stores
  40. 40. Feed and Tack Stores Feed companies mill feed in Marion County  OBS- Feed  Seminole Stores-distribute through out the Southeast Tack Stores  10 local stores  “Horsey Yard Sale”- Hosted by the Tack Shack
  41. 41. Feed and Tack Stores Ocala is the “Outlet Mall” destination for the equine enthusiast Day of shopping  Restaurants  Hotels  Fuel ( /) (‘ ‘ ) **
  42. 42. Feed and Tack Stores Customer Appeal~  Coupons through stores  Partnerships with major store events~  Clearance Sales  Yard Sales  Equine Wellness seminars

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