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David Phillips FCIPR FSNCR,[object Object],Winning the Internet Way,[object Object]
You can’t sell clothes online – ASOS .,[object Object],Turnover has doubled each year since its launch, apart from 2005, when its Hemel Hempstead warehouse burnt down. “That was a bit of a downer,”,[object Object],12 months to 31 March 2010 up 35% to £223m.,[object Object],Sell eggs on the internet!!!!,[object Object],Tesco said profits at its online business, the third most visited retail website in the UK, rose by 26% to £136m in the year to February 27 2010. Sales rose by 14% to £2.1bn, as it announced its annual results.,[object Object],Buy a car online?,[object Object],Tepilo is an alternative way to buy, sell or let your property and it's free. You maintain 100% control and pay 0% commission!,[object Object],High Street Sales Tracker - week ending April 16, online up by 63%.,[object Object]
Why You Should Too,[object Object],You are unique,[object Object],You are interesting,[object Object],You attract customers,[object Object],You are a candidate for success online,[object Object],People like meeting you online.,[object Object]
Lets Get Started,[object Object],How do people find you,[object Object],Are you googleable,[object Object],So you need a web site,[object Object],Nice to look at from an iPhone screen,[object Object],Has lots of Gjuice and SEO,[object Object],Submit to search engines and directories,[object Object],Spread it about a bit,[object Object]
Make Money Now,[object Object],Can’t wait to buy customers,[object Object],Can’t wait to sell suppliers,[object Object],Happy people online.,[object Object],All the ways you can make your site interactive,[object Object],the instant messenger,[object Object],Buy and sell,[object Object]
Where the people are,[object Object],Geographic focus,[object Object],Site advertisements down to the nearest street,[object Object],Local Twitter,[object Object],Local Foursquared,[object Object],Local bluecast,[object Object],Local iPhone apps,[object Object],Google and Bing maps need you,[object Object]
Keeping the links joined up,[object Object],Make more in site,  into site , to sites,[object Object],No orphans,[object Object],Followers,[object Object],Networks more powerful ,[object Object],Watch what’s happening (Google Analytics),[object Object]
Getting social,[object Object],Why,[object Object],It builds site links,[object Object],It creates communities,[object Object],It shows off your USP,[object Object],It gives you authority,[object Object],Real pictures and videos say 1000 words,[object Object]
Getting fixed up,[object Object],It takes a lot of time – the hidden cost,[object Object],It is not a one trick pony,[object Object],You will either need to experiment of have a very friendly expert,[object Object]
Where is the real beef,[object Object],The quickest way to make profits is to cut cost,[object Object],Look hard at simple costs,[object Object],Processes,[object Object],Communication,[object Object],All those licences,[object Object],But, today, you don’t have to make sacrifices,[object Object],Cloud computing,[object Object],SaaS,[object Object]
Cost sharing,[object Object],Content creation,[object Object],Employees,[object Object],Suppliers,[object Object],Customers,[object Object],Friends,[object Object],Brochures and print materials,[object Object],PDF’s,[object Object],Blog post manuals,[object Object],Fix it on a bulletin board,[object Object]
Adding value,[object Object],Products and services,[object Object],Relationships,[object Object],Reputation,[object Object],Sale,[object Object],Trust,[object Object],Wealth,[object Object]
The next big thing,[object Object],Visually interesting,[object Object],Satisfies curiosity,[object Object],Physiology extending ,[object Object],Social,[object Object]
The next 5000 days,[object Object]

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Winning the internet way

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