David Phillips FCIPR FSNCR Winning the Internet Way
You can’t sell clothes online – ASOS . Turnover has doubled each year since its launch, apart from 2005, when its Hemel Hempstead warehouse burnt down. “That was a bit of a downer,” 12 months to 31 March 2010 up 35% to £223m. Sell eggs on the internet!!!! Tesco said profits at its online business, the third most visited retail website in the UK, rose by 26% to £136m in the year to February 27 2010. Sales rose by 14% to £2.1bn, as it announced its annual results. Buy a car online? Tepilo is an alternative way to buy, sell or let your property and it's free. You maintain 100% control and pay 0% commission! High Street Sales Tracker - week ending April 16, online up by 63%.
Why You Should Too You are unique You are interesting You attract customers You are a candidate for success online People like meeting you online.
Lets Get Started How do people find you Are you googleable So you need a web site Nice to look at from an iPhone screen Has lots of Gjuice and SEO Submit to search engines and directories Spread it about a bit
Make Money Now Can’t wait to buy customers Can’t wait to sell suppliers Happy people online. All the ways you can make your site interactive the instant messenger Buy and sell
Where the people are Geographic focus Site advertisements down to the nearest street Local Twitter Local Foursquared Local bluecast Local iPhone apps Google and Bing maps need you
Keeping the links joined up Make more in site, into site , to sites No orphans Followers Networks more powerful Watch what’s happening (Google Analytics)
Getting social Why It builds site links It creates communities It shows off your USP It gives you authority Real pictures and videos say 1000 words
Getting fixed up It takes a lot of time – the hidden cost It is not a one trick pony You will either need to experiment of have a very friendly expert
Where is the real beef The quickest way to make profits is to cut cost Look hard at simple costs Processes Communication All those licences But, today, you don’t have to make sacrifices Cloud computing SaaS
Cost sharing Content creation Employees Suppliers Customers Friends Brochures and print materials PDF’s Blog post manuals Fix it on a bulletin board
Adding value Products and services Relationships Reputation Sale Trust Wealth
The next big thing Visually interesting Satisfies curiosity Physiology extending Social