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Winning the internet way

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  • 1. David Phillips FCIPR FSNCR
    Winning the Internet Way
  • 2. You can’t sell clothes online – ASOS .
    Turnover has doubled each year since its launch, apart from 2005, when its Hemel Hempstead warehouse burnt down. “That was a bit of a downer,”
    12 months to 31 March 2010 up 35% to £223m.
    Sell eggs on the internet!!!!
    Tesco said profits at its online business, the third most visited retail website in the UK, rose by 26% to £136m in the year to February 27 2010. Sales rose by 14% to £2.1bn, as it announced its annual results.
    Buy a car online?
    Tepilo is an alternative way to buy, sell or let your property and it's free. You maintain 100% control and pay 0% commission!
    High Street Sales Tracker - week ending April 16, online up by 63%.
  • 3. Why You Should Too
    You are unique
    You are interesting
    You attract customers
    You are a candidate for success online
    People like meeting you online.
  • 4. Lets Get Started
    How do people find you
    Are you googleable
    So you need a web site
    Nice to look at from an iPhone screen
    Has lots of Gjuice and SEO
    Submit to search engines and directories
    Spread it about a bit
  • 5. Make Money Now
    Can’t wait to buy customers
    Can’t wait to sell suppliers
    Happy people online.
    All the ways you can make your site interactive
    the instant messenger
    Buy and sell
  • 6. Where the people are
    Geographic focus
    Site advertisements down to the nearest street
    Local Twitter
    Local Foursquared
    Local bluecast
    Local iPhone apps
    Google and Bing maps need you
  • 7. Keeping the links joined up
    Make more in site, into site , to sites
    No orphans
    Followers
    Networks more powerful
    Watch what’s happening (Google Analytics)
  • 8. Getting social
    Why
    It builds site links
    It creates communities
    It shows off your USP
    It gives you authority
    Real pictures and videos say 1000 words
  • 9. Getting fixed up
    It takes a lot of time – the hidden cost
    It is not a one trick pony
    You will either need to experiment of have a very friendly expert
  • 10. Where is the real beef
    The quickest way to make profits is to cut cost
    Look hard at simple costs
    Processes
    Communication
    All those licences
    But, today, you don’t have to make sacrifices
    Cloud computing
    SaaS
  • 11. Cost sharing
    Content creation
    Employees
    Suppliers
    Customers
    Friends
    Brochures and print materials
    PDF’s
    Blog post manuals
    Fix it on a bulletin board
  • 12. Adding value
    Products and services
    Relationships
    Reputation
    Sale
    Trust
    Wealth
  • 13. The next big thing
    Visually interesting
    Satisfies curiosity
    Physiology extending
    Social
  • 14. The next 5000 days