The Third Industrial Revolution And Pr
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

The Third Industrial Revolution And Pr

on

  • 1,443 views

 

Statistics

Views

Total Views
1,443
Views on SlideShare
1,440
Embed Views
3

Actions

Likes
0
Downloads
8
Comments
0

1 Embed 3

http://www.slideshare.net 3

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

The Third Industrial Revolution And Pr Presentation Transcript

  • 1. From a lecture at Bournemouth University 2006 to the Stockholm Accord David Phillips
  • 2. The significance of changed corporate value structures to the Stockholm Accord
    • The principles of Stockholm
      • In the new landscape of value networks*, Public Relations professionals:
        • co-create organizational values, principles, strategies, policies and processes;
        • constantly report on the dynamics of stakeholder involvement;
        • inform, shape the organisation’s overall communication abilities;
        • measure, evaluate and account for results.
  • 3. Understanding organisational value in the third revolution (Agnrud 2010)
    • The principle is not wholly new but is hugely changed
      • Influenced by ubiquitous interactive communication
      • Automatically comprises richness, reach, transparency, porosity and agency ( Phillips & Young 2009)
      • Value Networks are very important consideration ( Benkler 2006, Phillips 2006, Amaral & Phillips 2010)
      • Relationships unlock values (including reputation)
  • 4.  
  • 5.  
  • 6.  
  • 7.  
  • 8.  
  • 9.  
  • 10.  
  • 11.  
  • 12.  
  • 13. New PR thinking Prof Sven Hamrefors
  • 14. PR for PR Prof Toni Muzzi Falconi
  • 15. PR has the core responsibility
    • Understanding the nature and significance of values in relationships and interactions is now at the heart of organisational optimisation.
    • In principle, relationships optimisation is the key to all organisational evolution and success.
    • Relationships enable a return on value including the ROI of reputation as well as other desired outcomes.
    • Management of the effects on values in ubiquitous online interaction includes offline interactions in 21 st century.
  • 16.
    • The Stockholm Accords
    • In the new landscape of value networks *, Public Relations professionals:
      • co-create organizational values, principles, strategies, policies and processes;
        • constantly report on the dynamics of stakeholder involvement;
        • inform, shape the organisation’s overall communication abilities;
        • measure, evaluate and account for results.
    The integration of the new economy and new PR
  • 17. Further reading
    • Benkler, Y 2006 The Wealth of Networks http://www.benkler.org/ accessed 2010
    • Phillips, D (2006) Towards relationship management: Public relations at the core of organisational development . Journal of Communication Management, Volume 10, Number 2, pp. 211-226(16).
    • Hofmann-SIGIR99.pdf. Available at: http://cs.brown.edu/~th/papers/Hofmann-SIGIR99.pdf [Accessed February 15, 2009].
    • Latent semantic analysis - Scholarpedia. Available at: http://www.scholarpedia.org/article/Latent_semantic_analysis [Accessed February 15, 2009].
    • Camarinha-Matos, L. & Macedo, P ., A conceptual model of value systems in collaborative networks. Journal of Intelligent Manufacturing. Available at: http://dx.doi.org/10.1007/s10845-008-0180-7 [Accessed January 16, 2009].
    • Grunig, J.E., 1992. Excellence in Public Relations and Communication Management 1st ed., Lawrence Erlbaum.
    • Hofstede, G. & Hofstede, G.J., 2004. Cultures and Organizations: Software of the Mind 2nd ed., McGraw-Hill.
    • Ledingham, J.A. & Bruning, S.D., 2001. Public Relations As Relationship Management,
    • Castells , M. 2009 The crisis of global capitalism: towards a new economic culture? Accessed 2010 http://webcast.oii.ox.ac.uk/?view=Webcast&ID=20091028_300
    • Samarajiva, R 2009, How the developing world may participate in the global Internet Economy: Innovation driven by competition. OECD http://www.oecd.org/dataoecd/39/15/44003919.pdf accessed 2010
    • Shirkey, C, 2009 Here Comes Everybody Penguin
    • Amaral, B & Phillips, D. 2009 A proof of concept for automated discourse analysis in support of identification of relationship building in blogs.   Bledcom.com accessed 2010
    • Amaral, B 2010 Concepts of Values for Public Relations Euprera http://www.euprera.org/?p=69 accessed 2010
    • The Stockholm Accords http://www.wprf2010.se/the-stockholm-accords/ accessed 2010