On October 23rd, 2014, we updated our
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Understanding the nature and significance of values in relationships and interactions is now at the heart of organisational optimisation.
In principle, relationships optimisation is the key to all organisational evolution and success.
Relationships enable a return on value including the ROI of reputation as well as other desired outcomes.
Management of the effects on values in ubiquitous online interaction includes offline interactions in 21 st century.
The Stockholm Accords
In the new landscape of value networks *, Public Relations professionals:
co-create organizational values, principles, strategies, policies and processes;
constantly report on the dynamics of stakeholder involvement;
inform, shape the organisation’s overall communication abilities;
measure, evaluate and account for results.
The integration of the new economy and new PR
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