P R & Regulation 205

PR & Regulation
David Phillips

We get involved and are involved
Industries are regulated
Mandatory
Advisory
Just guidance
PR is regulated
Industry advisory (CIPR Code, PRCA Code, IABC Code etc)

There a lot of it about
There is regulation about regulation
http://www.berr.gov.uk/whatwedo/bre/index.html
There is advice on how to lobby
http://www.communities.gov.uk/news/corporate/1482683
Lots of it is part of a process
http://ec.europa.eu/unitedkingdom/about_us/office_in_northern_ireland/consultations_en.htm

The Package Travel Directive
The Package Travel Directive
The Package Travel Directive (Council Directive 90/314/EEC ) was adopted in 1990. The Directive has been an important cornerstone in the protection of European consumers going on holidays.
In 2007 the Commission published a working document, Commission Working Document , to set out the main regulatory problems in the area of package travel and to consult stakeholders on issues related to the Directive. The consultation showed a strong support for its revision.
Respondents widely endorse the Commission's description of the way the travel market has evolved since the Directive was adopted.
BUT (see PDF http://ec.europa.eu/consumers/rights/summary_responses_publication_final_30012007.pdf)
Almost all the Member States and all consumer stakeholders call for a clarification regarding the scope of the Directive.
Now.... What is the Corporate Affairs Director of Virgin Holidays going to do about all this?

The Plan
Landscape
Research, question, consult, write a research report for the board with outline recommendation that the Corp Affairs Dept does more
Create and agree objectives
Examine a range of optimal strategies
And second guess the agenda’s of the other people in the industry
Make sure you are not going to be shafted
Examine some tactics
Write it down as a plan for the Board
Get Board agreement
Implement
It might take years........

Some Places to go
Industry
http://webarchive.nationalarchives.gov.uk/+/http://www.berr.gov.uk/whatwedo/consumers/buying-selling/ucp/index.html
http://www.berr.gov.uk/whatwedo/consumers/buying-selling/index.html
http://www.dma.org.uk/information/inf-practice.asp
http://www.asa.org.uk/
http://www.bba.org.uk/AERcode
http://www.cap.org.uk/
http://www.opsi.gov.uk/legislation/uk
PR industry
http://www.cipr.co.uk/socialmedia/
http://www.cipr.co.uk/direct/membership.asp?v1=code
http://www.profile-extra.co.uk/cb.aspx?page=0F6D3363-75B9-4260-B6E7-DC3B8EA30202
http://webarchive.nationalarchives.gov.uk/+/http://www.berr.gov.uk/whatwedo/consumers/buying-selling/ucp/index.html
http://www.appc.org.uk/appc/index.cfm/pcms/site.aboutus.home/
http://www.ciprgag.org.uk/content/5/Code-of-Conduct/default.aspx

P R & Regulation 205

by David Phillips on Mar 01, 2010

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