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P R &  Regulation 205
 

P R & Regulation 205

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    P R &  Regulation 205 P R & Regulation 205 Presentation Transcript

    • PR & Regulation
      David Phillips
    • We get involved and are involved
      Industries are regulated
      Mandatory
      Advisory
      Just guidance
      PR is regulated
      Industry advisory (CIPR Code, PRCA Code, IABC Code etc)
    • There a lot of it about
      There is regulation about regulation
      http://www.berr.gov.uk/whatwedo/bre/index.html
      There is advice on how to lobby
      http://www.communities.gov.uk/news/corporate/1482683
      Lots of it is part of a process
      http://ec.europa.eu/unitedkingdom/about_us/office_in_northern_ireland/consultations_en.htm
    • The Package Travel Directive 
      The Package Travel Directive 
      The Package Travel Directive (Council Directive 90/314/EEC ) was adopted in 1990. The Directive has been an important cornerstone in the protection of European consumers going on holidays.
      In 2007 the Commission published a working document, Commission Working Document  , to set out the main regulatory problems in the area of package travel and to consult stakeholders on issues related to the Directive. The consultation showed a strong support for its revision. 
      Respondents widely endorse the Commission's description of the way the travel market has evolved since the Directive was adopted.
      BUT (see PDF http://ec.europa.eu/consumers/rights/summary_responses_publication_final_30012007.pdf)
      Almost all the Member States and all consumer stakeholders call for a clarification regarding the scope of the Directive.
      Now.... What is the Corporate Affairs Director of Virgin Holidays going to do about all this?
    • The Plan
      Landscape
      Research, question, consult, write a research report for the board with outline recommendation that the Corp Affairs Dept does more
      Create and agree objectives
      Examine a range of optimal strategies
      And second guess the agenda’s of the other people in the industry
      Make sure you are not going to be shafted
      Examine some tactics
      Write it down as a plan for the Board
      Get Board agreement
      Implement
      It might take years........
    • Some Places to go
      Industry
      http://webarchive.nationalarchives.gov.uk/+/http://www.berr.gov.uk/whatwedo/consumers/buying-selling/ucp/index.html
      http://www.berr.gov.uk/whatwedo/consumers/buying-selling/index.html
      http://www.dma.org.uk/information/inf-practice.asp
      http://www.asa.org.uk/
      http://www.bba.org.uk/AERcode
      http://www.cap.org.uk/
      http://www.opsi.gov.uk/legislation/uk
      PR industry
      http://www.cipr.co.uk/socialmedia/
      http://www.cipr.co.uk/direct/membership.asp?v1=code
      http://www.profile-extra.co.uk/cb.aspx?page=0F6D3363-75B9-4260-B6E7-DC3B8EA30202
      http://webarchive.nationalarchives.gov.uk/+/http://www.berr.gov.uk/whatwedo/consumers/buying-selling/ucp/index.html
      http://www.appc.org.uk/appc/index.cfm/pcms/site.aboutus.home/
      http://www.ciprgag.org.uk/content/5/Code-of-Conduct/default.aspx