Monitoring And Evaluation
Upcoming SlideShare
Loading in...5

Monitoring And Evaluation






Total Views
Views on SlideShare
Embed Views



0 Embeds 0

No embeds



Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
Post Comment
Edit your comment

Monitoring And Evaluation Monitoring And Evaluation Presentation Transcript

  • David Phillips 2010
  • Why do Evaluation What to learn today:  All PR methodologies include Evaluation  Who?  When should evaluations be done?  What is your experience?  Techniques  Future
  • Things to Measure volume and favourability of coverage delivery of key messages, issues and trends key publications & journalist tracking full intelligence on competitors media presence breakdown by brands / services / products / business areas impact achieved media type opportunities to see, regional & socio-economic profile reach & frequency of coverage in terms of actual number of people against tightly defined core target audiences concise summary of entire report full qualitative analysis in easy to understand explanatory text View slide
  • Things that are hard to measure Reach Tone Impact Effect Meaning Curation Big Data View slide
  • Who does this sort of stuff? Dead Tree analysis   Early authors: Linda Hon, Phillips 1992, J. E. Grunig, 1977 b, 1983; J. E. Grunig & Hickson, 1976; Suchman, 1967; Wright, 1979, Dermot McKeone 1995 Digital analysis   Http:// Is that enough?  Socio, economic, share, etc 
  • Next generation All the web Real Time Web Real time correlation Computerised Also real time location, etc etc New aproaches   Towards Relationship management
  • A process for management There is the opportunity to mix and match the knowledge and experience of the practitioner. Perspectives  Subject areas  What is important  What is positiveWhat more is there to know?
  • The code isinvisible
  • A quick look at semantics
  • Finding meaning using semantics I Love LucyI LucyI Lucy
  • Teach software to curate
  • Manyapplications
  • A lot of outcomes
  • A working example
  • PR meets Big Data and Semantics We saw what big data looks like for the PR practitioner We saw how we can get information and turn it into data You learned how to inject professional insights into Big Data . You now know how to get a competitive advantage.
  • Why do Evaluation Did we learn today:  All PR methodologies include Evaluation  Who?  When should evaluations be done?  What is your experience?  Techniques  Future