Monitoring And Evaluation
Upcoming SlideShare
Loading in...5
×
 

Monitoring And Evaluation

on

  • 508 views

 

Statistics

Views

Total Views
508
Views on SlideShare
508
Embed Views
0

Actions

Likes
0
Downloads
14
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Monitoring And Evaluation Monitoring And Evaluation Presentation Transcript

  • David Phillips 2010
  • Why do Evaluation What to learn today:  All PR methodologies include Evaluation  Who?  When should evaluations be done?  What is your experience?  Techniques  Future
  • Things to Measure volume and favourability of coverage delivery of key messages, issues and trends key publications & journalist tracking full intelligence on competitors media presence breakdown by brands / services / products / business areas impact achieved media type opportunities to see, regional & socio-economic profile reach & frequency of coverage in terms of actual number of people against tightly defined core target audiences concise summary of entire report full qualitative analysis in easy to understand explanatory text View slide
  • Things that are hard to measure Reach Tone Impact Effect Meaning Curation Big Data View slide
  • Who does this sort of stuff? Dead Tree analysis  http://www.amecorg.com  Early authors: Linda Hon, Phillips 1992, J. E. Grunig, 1977 b, 1983; J. E. Grunig & Hickson, 1976; Suchman, 1967; Wright, 1979, Dermot McKeone 1995 Digital analysis  http://www.radian6.com/  Http://kleaglobal.com Is that enough?  Socio, economic, share, etc  http://www.brandwatch.net
  • Next generation All the web Real Time Web Real time correlation Computerised Also real time location, etc etc New aproaches  http://bit.ly/bXARaG  Towards Relationship management
  • A process for management There is the opportunity to mix and match the knowledge and experience of the practitioner. Perspectives  Subject areas  What is important  What is positiveWhat more is there to know?
  • The code isinvisible
  • A quick look at semantics
  • Finding meaning using semantics I Love LucyI LucyI Lucy http://users.aber.ac.uk/dgc/Documents/S4B/
  • Teach software to curate
  • Manyapplications
  • A lot of outcomes
  • A working example
  • PR meets Big Data and Semantics We saw what big data looks like for the PR practitioner We saw how we can get information and turn it into data You learned how to inject professional insights into Big Data . You now know how to get a competitive advantage.
  • Why do Evaluation Did we learn today:  All PR methodologies include Evaluation  Who?  When should evaluations be done?  What is your experience?  Techniques  Future