• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Managing social media
 

Managing social media

on

  • 2,687 views

An introduction to managing social media.

An introduction to managing social media.

Statistics

Views

Total Views
2,687
Views on SlideShare
2,686
Embed Views
1

Actions

Likes
0
Downloads
4
Comments
0

1 Embed 1

https://www.linkedin.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Managing social media Managing social media Presentation Transcript

    • The Strategic Social Media Plan
    • The time for experimenting is past
      Now need structured approach to online management
      We need a process that we can recommend to clients
      Ensure that all the major issues have been covered
      Get to creating great campaigns without worrying if all the important things have been done
      Introduction
    • 1. Have you got hygiene - the basics before you get too far in.
      2. Defense is the best form of attack - making sure your brand can't be hijacked
      3. Be valued for your values - and making sure you are loved for yourbrand and corporate values
      4. Watching you watching me - monitor, measure, evaluate and be able to share4. Developing cool objectives - to create the right form of heat.
      5. What strategies work for you - some things you may want to do andsome you had not thought about
      6. Spreading tactical crumbs - and capture your share of the £10billion internet bonanza
      7. Looking under the bonnet of what's new - is it bird, is it a planeand does it fly
      The Seven Steps
    • Audit sites and passwords and review for opportunities
      List all the client web sites
      List al the client social media presence
      Look for any other online properties
      List all the people who tweet and blog and do stuff online for the company
      Here are some tools http://goo.gl/EnOEJ
      Look for all the people who add content about the company and make a list with comments.
      Set up alerts to monitor (www.glerts.com/beta)
      Be sure you have experts legal and security people to hand (see appendix)
      A big audit is big (see appendix for some of the tools available)
      Basic Hygiene
    • Register everything.
      Client need to register their name and brand across all social media sites (Wordpress & Blogger etc).
      You need to cover the major names/brands
      Need to keep access details and passwords
      Need to keep them very secret!!!!
      Don’t forget to register domain names
      Add the links
      In every social media location you need to describe the company/brand/person (e.g. CEO) and link back to the site/page that sells. Also cross link. Its good for SEO
      For the most part keep dark
      Add occasional stuff or automate (Friendfeed, http://feedity.com, http://www.feedblitz.com,
      Defense
    • What are your corporate/brand values
      You need these for
      Tags,
      meta tags,
      SEO,
      Copy , photo and design briefs
      To inform social media content
      Use values analysis
      To check your constituencies are contributing to reputation and not letting it drift.
      Values are key
    • Not at the end of the campaign but all the time.
      Use Monitoring to see how well your values are doing and where
      Develop your ‘story’
      Create your target media
      Identify ambassadors
      Use monitoring to identify opportunities to
      Monitoring coverage (yours/competitors)
      Monitoring the media most valuable to your constituencies
      Join in the conversation
      Create/develop new constituencies
      Share your constituent’s contributions, knowledge an enthusiasm
      Monitor, Measure & Evaluate
    • Do not use words like ‘tell’, ‘inform’, ‘drive’ (its the wrong mindset)
      Be ambitious
      Be as precise as possible (woolly is for sheep)
      Objectives
    • Need for strategies to be articulated:
      Monitoring and evaluation strategies (not how, but what – online ‘how’ changes fast)
      Security
      Internal information and engagement
      Value chain/publics information/engagement
      Values and messages now, future and migration path
      Who converses with whom, when and where
      Issues escalation policies
      From Objectives to Strategies
    • Yes... Yes.... Yes... We have all heard about Facebook and Twitter.
      Thinking about platforms and channels
      Platforms - laptop[, PC, mobile phone, digital TV, Games
      Channels – from usenet to Xbox Kinect
      Lots of others
      Mobile (and mobile apps)
      Browsers
      Video
      Podcasts
      Images
      Apps
      Tactical Objectives
      Need to know what each tactic will deliver to meet smart objectives
      Mix ‘n Match
      Social media is never about one channel it is always a combination
      Tactics
    • A big list of Socail Media channels is here: http://ht.ly/4aU0C
      The introduction to Social Media PR for charities is here http://goo.gl/yDBYA
      Some more resources
    • Web site and digital security
      Steve Armstrong,
      Provides services to helpachieve HMG List X approval
      http://www.logicallysecure.com/
      Legal experts
      Jeremy Holt
      co-editor of "A Manager's Guide to IT Law"published in 2004
      http://www.clarkholt.com/
      jeremyh@clarkholt.com
      Professional Professionals
    • To cover all the media/channels may have to use automated methods for spreading the word.
      Needs to be carefully done
      Not same message to same constituencies
      Automation
    • A paper to help Charities enter the social media world: http://goo.gl/yDBYA
      Some other helpful content
    • https://www.google.com/analytics/settings/home
      http://www.quarkbase.com/
      http://www.google.com/insights/search/#
      http://www.google.com/trends?hl=en
      http://tagcrowd.com/
      http://www.postrank.com/
      http://www.touchgraph.com/navigator
      http://www.makeuseof.com/tag/6-websites-to-track-a-websites-traffic/
      http://theclarityconcept.pbworks.com/w/page/22025401/FrontPage
      http://www.woorank.com/
      https://siteexplorer.search.yahoo.com/mysites
      http://techcrunch.com/2007/01/16/wikipedia-search-engine-wikiseek-launches/
      http://gs.statcounter.com/#search_engine-ww-monthly-200905-201006
      http://www.websitetrafficspy.com/bsg.co.uk
      http://services.google.com/advertisers/uk/
      http://sherrilynnestarkie.com/2010/04/04/social-media-gets-blame-for-pr-disasters/
      http://adlab.msn.com/Demographics-Prediction/DPUI.aspx
      http://websitegrader.com/site/www.laithwaites.co.uk
      http://publigram.pbworks.com/w/page/19795747/Intalation-Instructions
      http://infochimps.com/
      http://www.peerindex.net/
      http://goo.gl/m0JmO
      http://wiki.kenburbary.com/
      http://www.kayesweetser.com/
      http://kdpaine.blogs.com/themeasurementstandard/2011/01/your-checklist-of-public-relations-measurement-checklists.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+typepad/kdpaine/themeasurementstandard+(The+Measurement+Standard:+Blo
      http://www.socialbrite.org/2011/01/11/guide-to-free-social-media-monitoring-tools/
      http://www.socialmedia.biz/2011/01/12/top-20-social-media-monitoring-vendors-for-business/
      http://blekko.com/
      http://airfoilpr.typepad.com/airfoilpr/2011/02/the-influence-of-twitter-and-your-twitter-influence.html
      http://publigram.pbworks.com/w/page/19795747/Intalation-Instructions
      http://wholinkstome.com/
      http://www.sas.com/
      http://adlab.microsoft.com/Demographics-Prediction/DPUI.aspx
      http://www.websitetrafficspy.com/bsg.co.uk
      http://www.slideshare.net/RCM77/social-media-monitoring-tools-evaluation-1134864
      http://www.seomoz.org/article/search-blog-stats
      http://status.net/
      http://ping.fm/
      http://hellotxt.com/
      http://wow.ly/
      http://twiangulate.com/search/
      http://followerwonk.com/
      http://tickery.net/
      http://klout.com/
      http://goo.gl/sV1y0
      http://goo.gl/9Q0FS
      http://goo.gl/reC3y
      http://www.makeuseof.com/tag/how-to-backup-your-twitter-archive/
      http://socialfresh.com/social-media-audit/
      http://whois.domaintools.com/
      http://goo.gl/i9pai
      http://goo.gl/9lyK2
      http://www.backtype.com/
      Some resources – for when you go to work